Episode 6: The power of entrepreneurial thinking for brands: Bold Bean
Description
In this episode, the sixth in our series on entrepreneurial thinking, host Ruth Fittock interviews Amelia Christie-Miller, the founder & CEO of Bold Bean co. - one of the most exciting food and drink brands in the UK at the moment. In this conversation they cover how their North Star of ‘bean obsessed’ has had a powerful impact at every level of the business, the power of community and how sometimes the magic is found in by challenging conventional wisdom and going against the grain.
Our host - The Marketing Society Member Ruth Fittock
Ruth has almost 20 years experience building brands- from start-up to scale up, launch to acquisition. She’s helped U.S brands (vitaminwater, popchips) launch and scale in the UK and grown brands from scratch here too (Simply Roasted Crisps). Ruth has recently started a new consultancy- Tomorrow Brands, to help the purpose-driven global brands of tomorrow launch in the UK and is an advisor for Bold Bean having supported them with their marketing for the last year.
Our guest - Amelia Christie-Miller, the founder of Bold Bean Co, a fast-growing jarred bean brand that’s transforming the perception of beans in the UK.
Launched in 2021, they now are sold in national supermarkets, have a Sunday Times Bestselling cookbook and over 100k followers on instagram.
You can read the key takeaways on this think piece too
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