The Mentor with Mark Bouris

Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth. Some business owners are on the way up and enjoying new success, others are at a turning point. Mark digs into their stories and finds out why they set out to create their own path, their challenges and where they go from here. Based on his own personal experiences and learnings, he also passes on his own guidance on how to take their business to the next level.<br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

#286 HiSmile: Effective influencer marketing driving brand awareness

When long-term mates Nik Mirkovic and Alex Tomic decided to launch their own business, they had a fairly solid understanding of consumer behaviour and market trends. Mirkovic and Tomic invested $20,000 dollars of their own money into a teeth whitening company – HiSmile which is now worth over $200 million and continues to be self-funded.Early on into starting HiSmile, the boys quickly identified the opportunity amongst influencer marketing and found themselves securing endorsement deals with then 17-year-old Kylie Jenner, Kendall Jenner and Connor McGregor. By the end of this year, influencer marketing is expected to be worth $13.8 billion dollars globally.Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube. See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.

10-18
49:46

#284 Bangn Body: How to create hype online before launching a product

If you’re a young woman on Instagram, chances are Bangn Body has likely popped up in your feed.The brand’s main product, a yellow-tubed body lotion, has become iconic on social media and has turned over more than 8 million dollars in revenue for the 28-year-old founder, Priscilla Hajiantoni. Beauty influencers ranging from small, medium and large followings share themselves holding the yellow product, applying it on their face and body while raving about the product. Priscilla shares how she generated social media interest before launching her product, achieving customer trust online and how to convert followers into sales. Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube. See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.

10-04
48:54

#283 Immutable: What are NFTs, and how could they change the way you do business?

If you think NFTs are just an internet fad, then maybe now is the time to take it more seriously. NFTs – non-fungible tokens – represent unique digital files such as audio, art and video that can't be replaced by something else. One-of-a-kind but in digital form. Robbie Ferguson, the co-founder of Immutable, a trading solution for NFTs built on ethereum, wants to be at the global forefront of asset trading.  Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube. See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.

09-27
58:49

#282 Amanda "Yellowpanda" Williams: How to amplify your brand awareness

Amanda Williams cut her teeth in politics as a media advisor in federal and state politics. Here, she learnt how to build someones public image and reputation, starting from ground zero.Amanda was dubbed by the media as a “rising star of the federal media team” – not only was Amanda making a name for her MP, but she was also building one for herself. But one day, after an almost deadly accident, she decided her heart wasn't in politics and decided to lean into her creative, bright self. So she started Yellowpanda, a PR marketing agency that helps other startups get going. Amanda shares her unpredictable story of how she went from politics to PR, why you need to use this time to build brand awareness and why it's more cost-effective to have an analytical strategy in place.  Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube. ___If you or anyone you know needs help:StandBy — Support After Suicide on 1300 727 247Lifeline on 13 11 14Kids Helpline on 1800 551 800MensLine Australia on 1300 789 978Suicide Call Back Service on 1300 659 467Beyond Blue on 1300 224 636Headspace on 1800 650 890See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.

09-21
55:01

#281 If you're seeking small business advice, start here

Chris Lamont has been the NSW Small Business Commissioner since June 2020.Chris has extensive experience in both the public and private sectors.Having grown up in regional Australia, Chris has a solid interest in supporting regional communities.  Mark and Chris discuss how to deal with landlord disputes, confusion around COVID-19 relief payments, and why NSW isn't hearing from the commissioner directly?Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube. See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.

09-15
27:30

#280 Finder: Should you be taking cryptocurrency more seriously?

Fred Schebesta is the co-founder of Finder.com.au, one of the largest comparison websites and has recently launched the finder app that combines personal finance management with automated product comparison.Finder is now worth over half a billion dollars – all without funding. Fred is Australia’s highest-profile advocate of cryptocurrencies and sees Bitcoin replacing fiat currency in five years.Fred and Mark discuss honouring your commitment to business, take a deep dive into the cryptocurrency wormhole and why it might become the future of currency. Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube. ___Disclaimer: The information on this podcast contains general information and does not consider your personal objectives, financial situation or needs. See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.

09-13
01:03:59

#279 Samantha X: What everyone gets wrong about high-class escorts

While many of us understand how sex works (maybe), the business of sex work is rarely spoken about. Samantha X is Australia's most know high-class escort best selling author of ‘Hooked’, a book that thrust her into world fame. There are two sides to the Samantha X business; Samantha X Afterdark – a successful e-commerce business selling lingerie and sex toys, and samanthax.com.au helping people feel empowered through life coaching.  Samantha X After DarkSamantha X Life Coaching ___Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube. See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.

09-06
01:01:23

#278 Bonus: Small business needs a seat at the table

At the moment, people across the country tune in to their state's press conference every day to hear the latest COVID-19 case numbers. Our physical and mental health is important, but what about our economic health?NSW Minister for Small Business Damien Tudehope spoke to Mark about the frustration felt by small businesses and calls upon the minister to be part of the NSW crisis cabinet. Access NSW Business Connect hereJoin the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube. See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.

09-01
49:30

#277 Circular Economy: There's a finite limit to how we operate

In nature there's no such thing as waste, so why isn't this the same for business? Instead, society relies heavily on the 'linear economy' – take, make, use, waste. The Circular Economy is rethinking the way we use products and is designed to benefit businesses, society, and the environment.Nicole Garofano is the Head of Circular Economy at Planet Ark who has teamed up with Gumtree to encourage Aussies to become part of the circular economy.  Nicole and Mark discuss why more businesses are adopting a circular model, why you should consider implementing it into your own business and why it is the future.Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube. See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.

08-30
46:27

#276 Positivity Institute: Resilience and mental toughness

Dr Suzy Green is the CEO and founder of The Positivity Institute which is dedicated to improving wellbeing in the workplace. Early in her career, she worked for many years with people who were very psychiatrically unwell, before taking the science and psychology of wellbeing out to the public through The Positivity Institute.The Positivity Institute has helped many businesses and employers develop the muscle that is our mental wellbeing.Dr Suzy Green and Mark discuss finding your “golden mean” how to achieve it, resilience and mental toughness and how to create a positive work culture.  Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube. ___If you or anyone you know needs help:StandBy — Support After Suicide on 1300 727 247Lifeline on 13 11 14Kids Helpline on 1800 551 800MensLine Australia on 1300 789 978Suicide Call Back Service on 1300 659 467Beyond Blue on 1300 224 636Headspace on 1800 650 890See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.

08-23
59:01

#275 Honey Insurance: How you view failure determines your success

"There's an infinite upside to giving something a go." Inefficiency drives Rich Joffe crazy, which is why he's set out to sweeten a bland industry – home insurance.Richard Joffe is the CEO and founder of the insurance tech company Honey.Rich and Mark discuss why so many of us are obsessed with the downside of risk and rarely consider the upside, being deliberate with who you receive advice from and how to find good talent for your business when it feels like a needle in a haystack. Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube. See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.

08-16
58:53

#274 BONUS: How do we get out of this mess?

The economic cost of a lockdown in a major Australian city is estimated to be nearly $1 billion a week.Lockdowns are crippling the economy, and the small business community is taking a disproportionate hit. A report published by the Australian think tank, Grattan Institute Race to 80: our best shot at living with COVID, has explained how the country could exit lockdown. Brendan Coates is the Economic Policy Program Director at Grattan Institute. Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube. See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.

08-11
51:10

#273 Airtasker: Everyone has a skill worth paying for

Tim Fung is CEO and co-founder of Airtasker – a marketplace enabling users to outsource everyday tasks. Tim and his co-founder Jonathan Liu launched Airtasker back in 2012, and it has become synonymous with getting odd jobs and services done. Fast forward to 2021, and it has become a listed company on the ASX.  Tim Fung and Mark Bouris discuss how to execute a convincing pitch to your audience, develop a marketplace business and why TV ads are still relevant. Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube. See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.

08-09
54:24

#272 BONUS: Live with Mark Bouris & Natalie Anne Hair on small business in lockdown

Mark Bouris is joined by world recognised hairstylist, Natalie Anne in an Instagram Live event discussing small businesses in lockdown. Watch the Instagram live broadcast HERE Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube. See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.

08-05
01:19:50

#271 SafetyCulture: Why self-doubt could be holding you back

"If you can come up with bigger questions you'll come up with bigger answers." Self-belief is one of the few things that’ll get you through the shit…during those uncomfortable moments that make you wonder, ”why the hell am I here?” After witnessing the tragedy of workplace incidents as a private investigator, Luke created SafetyCulture, a darling of Australia’s growing tech sector.Luke and Mark discuss the humble beginnings of working in a Mobil service station, investment from his dentist, and why your imagination could be killing your business.Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube. See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.

08-02
01:10:00

#270 Q & A: How to give your business the best chance during lockdown

Mark shares his frustration caused by the NSW lockdowns and the growing disunity and disconnect.He also answers your questions about using this time to rebuild your business and why you should adjust your business to reflect your customers' needs who are also experiencing lockdown.Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube. See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.

07-28
29:06

#269 Natalie Anne Hair: Small business in the middle of lockdown

Natalie Anne has worked in the hair industry since she was 14 years old and has hustled her way to becoming one of Australia's most influential hair specialists. But no small business is immune to the impact of lockdown. The small business community has been severely impacted and many are hanging by a thread. Natalie Anne also shares how small businesses can use this time to improve social media presence and brand. Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube. See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.

07-26
57:07

#268 What the COVID-19 Disaster Recovery Payments mean for you

This is a special lockdown episode outlining the Commonwealth government's Covid-19 Disaster Payment announced by Prime Minister Scott Morrison on Tuesday, 13th July. For more information about the COVID-19 Disaster Payment visit: Services AustraliaServiceNSW   Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube.  See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.

07-23
09:43

#267 Kin Fertility: Revolutionising reproductive health

After being misdiagnosed with polycystic ovaries (PCOS) by her doctor, Nicole Liu found herself travelling down the confusing, fragmented path of women's reproductive health. Nicole is the founder of Kin Fertility – a platform empowering women with the information, products and access to the health care they need to take control of their fertility.Backed by venture capital Eucalyptus, Kin Fertility has created Australia's first contraceptive prescription service and provides personalised telehealth consultations to patients throughout their fertility journey. Nicole discusses the importance of facilitating risk, cultivating interest and evolving into a business model.Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube. See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.

07-19
50:40

#266 BONUS Q&A: Lockdown, feeling overwhelmed, covid work safety

It's time we hear from you; business owners, startups, sole traders or people who just love the podcast. Mark shares his thoughts on the latest lockdown in Sydney and its effect on small owners, and what you can do to survive during this period.Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube. See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.

07-15
15:02

Mr kibria

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01-27 Reply

Carlos Justo

That was I'm my opinion one of the top 5 podcasts to date. So much to unpack and just made sense on so many levels. Had me intently listening the whole time.

03-22 Reply

Vincent

Love how Mark cuts straight to the point and tells it like it is! We need more people in business like this!

05-07 Reply

Lisa Smythe

love your garments... interesting topic about retail

11-16 Reply

AA

I really enjoy this Podcast by mark I find it entertaining and insightful. i just want to make a point that around 55% of Australians do not own an iPhone. they use use an android phone or windows phone. At the end of your Podcast it tells people to go to Apple to download the Podcast. Can I suggest you tell people to also go to any android Podcast player app of their choice as well and not just direct people to apple or a website. Just a little suggestion so you're not excluding 55% of the listeners who do not use or have the apple podcast player. love your work. cheers 🐑

10-04 Reply

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