Claim OwnershipThe Scaled CEO
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© Sally Golestanian
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The Scaled CEO Podcast is your front-row seat to the real process of refining, scaling, and leading a business that grows without your constant presence.
Hosted by Scale Strategist and Mentor, Sally Golestanian, this show takes you behind the systems, decisions, and strategy of sustainable scale — from backend design to authority positioning and client experience.
Because freedom isn’t found in stepping back.
It’s built by design.
Hosted by Scale Strategist and Mentor, Sally Golestanian, this show takes you behind the systems, decisions, and strategy of sustainable scale — from backend design to authority positioning and client experience.
Because freedom isn’t found in stepping back.
It’s built by design.
75 Episodes
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In today’s episode, I’m sharing an unexpected decision I had to make — a pivot I didn’t plan for, but knew I had to lean into as the CEO.This isn’t just the story of that pivot.It’s a conversation about leadership — and the moment you realize real growth comes from fast, value-driven decisions… even when it means letting go of the original plan.I also talk about what’s coming next for this podcast, and what to expect as we start preparing for Season 4.✨ If today’s episode resonated, I’d love to hear from you.Whether you want to share your own pivots, talk about the podcast, or be featured as a guest in Season 4 (launching Q1 2026) — come connect with me on Instagram @thesallygolestanian.
In today’s episode, I share what happened last week — what pulled me out of my business, the unexpected shifts it created, and how I’m now recalibrating everything as I move forward.This is the most unfiltered and personal I’ve ever been on the mic.A behind-the-scenes look at the moments that don’t make it to Instagram — and the kind of clarity that only comes when you’re forced to slow down.Listen in. There’s a little truth in here for all of us.
In this episode, I’m taking you behind the scenes of how I’m simplifying, decluttering, and streamlining the entire backend of my business to scale at speed. I’ll share the exact tools I’m eliminating (and why), what building, and the lens guiding every decision. And toward the end of the episode, I reveal the Golden Rule — not a tool, not a tactic, but a game-changing layer that elevates everything I just walked you through. That’s why it’s the rule I build everything on.
In this episode, I’m sharing the identity shift that’s been unfolding behind the scenes — the kind that has nothing to do with strategy and everything to do with your next level and who you’re becoming.I’m also announcing that Season 4 launches in January with weekly guest interviews — and if you feel called to be a guest, you’re invited to reach out. This is an intimate, grounding reminder that identity — not strategy — is what actually moves you forward.
I’ve built sales systems and backend automations for years — but right now, I’m completely rethinking how I build and run my funnels.In this episode, I’m taking you behind the scenes of the shift I’m making with ManyChat and Instagram — and why my list-building strategy is officially getting a 2025-level upgrade.📲 Want to see how I’m using DMs to build my funnel? DM me “breakthrough” on Instagram @thesallygolestanian for the free training I mentioned.
This episode breaks down what most founders get wrong when they say “our business doesn’t work like that” — and why the real reason growth feels capped has nothing to do with your niche, model, or market.🎧 If you think your business is the exception — this one’s for you.DM me “breakthrough” on Instagram @thesallygolestanian to get the free audio training I mentioned in the episode.
(What I’m doing differently this year — and what I’m not doing at all)In this episode, I’m sharing how I’m navigating business through the holidays this year — the personal rules I’ve set, the shifts I’m testing, and why I’m choosing joy, cafés, and non-negotiables over burnout and pressure.If you’re thinking about how to run your business your way through Q4 and beyond, you’ll want to hear this.🎧 Tune in now.
In this episode, I’m pulling back the curtain on a lesson I’ve never heard taught — but every 7- and 8-figure founder I met at last week’s luxury live mastermind had already embodied.This isn’t about working harder or strategizing smarter.It’s about something far more disruptive… and far more scalable.If you’ve been building like a CEO but still operating like the system — this one’s for you.🎧 Tap play. The shift starts now.
This episode is a real-time reflection from the luxury live mastermind I just returned from — and the 72 hours that completely rewired how I’m approaching the next level of my business.I’m breaking down 5 things that changed fast — things I’ve been trying to figure out, fix, or force for the past 3 years. The clarity didn’t come from another strategy session… it came from being in the right room.If you’ve been craving momentum, expansion, or just a reminder of what you’re really capable of — this one’s for you.📲 Want a peek inside the experience? Watch daily 60-second recap videos of each day on Instagram @thesallygolestanian.
Day 2 of Soft Girl Millions shook something loose in the best way.This episode is a behind-the-scenes look at what I experienced and the lessons I took away — from the stage, the conversations, and the energy of the room.🎥 Watch today’s 60-second snapshot here: https://www.instagram.com/reel/DRDk1oRDqfY/?igsh=MTk3ZmppdmxtZW92dA==If you want to see more from today, follow me on Instagram @thesallygolestanian.
I just got back from the reception night at Soft Girl Millions — and within the first few hours, something very specific kept showing up in almost every conversation I had.I didn’t expect it. But it stopped me.And if you’re a high-level founder, it might stop you too.In this quick episode, I’m sharing what I noticed, what it means for how we scale now, and the quiet shift I think more CEOs are stepping into — whether they’re talking about it or not.This is a short clip from today’s reception.https://www.instagram.com/reel/DRCNGqyDkkk/?igsh=Y28xdTMxZWU3YTZj📲 If you want to see more of the behind-the-scenes vibe, follow me on Instagram or head to @thesallygolestanian to watch daily recap.
In this episode, I’m giving you a behind-the-scenes look at the exact process I use to step away without losing momentum — not just content batching, but the decisions, delivery, and backend prep that actually move the needle.
In this episode, I’m sharing a real client audit that made me pause — and go straight into my own systems for a check-in.If you’ve ever felt like your tools are helping but things still feel heavy, this one’s for you.I also walk you through the exact stack I’m using right now to keep things simple, connected, and scalable.If you have questions or thoughts about this episode, DM me on Instagram @thesallygolestanian.
In this episode I’m sharing how I’ve structured my Legacy Sales Ecosystem™ to run with or without me, why most women stay stuck as the sales system in their business, and what it actually takes to scale without sacrificing yourself.
Back in 2017, I borrowed money to attend my first-ever live event as a new entrepreneur. It felt risky. Bold. A little crazy. But it changed everything — how I showed up, what I believed was possible, and how fast I grew.In this episode, I’m sharing that story, plus the behind-the-scenes of why I’m making a similar move now… but this time, with a whole new level of strategy, confidence, and clarity.If you’re navigating big business decisions in a heavy season — and wondering whether to play it safe or go all in — this one’s for you.
A real look at how I move through client-heavy weeks without burning out. In this episode, I share how I structure my time, protect my energy, and still get things done — without being “on” 24/7.
In this episode, I’m pulling back the curtain on what it really looks like to build a business that runs without me — including the 10-hour CEO days I didn’t plan for, and the exact process I’m using to design and strategize my tech stack behind the scenes.You’ll hear how I’m reverse engineering my funnel, mapping the backend, and setting up systems that can run while I’m offline — all while managing client work and a full calendar.This is the unfiltered version of what scaling with intention actually looks like.
In this episode, I’m taking you behind the scenes of how I design behavior-based email workflows inside a funnel ecosystem — not to show you the tech, but the thinking.You’ll hear how I map out every layer — from the quiz to the low-ticket taster offer to the authority offer — and how I make every decision inside the funnel based on behavior, not assumption.This is the invisible strategy that keeps conversions high, delivery smooth, and growth sustainable.🧭 Want to see the visual map?DM me “Scale” on Instagram to get inside The Scale Edit™.
In this episode, I’m sharing the real secret to sustainable consistency — what it actually takes to build momentum without the pressure, the noise, or the hustle.You’ll hear how I design my routines, systems, and brand processes to make consistency effortless, plus the mindset shift that changed how I grow and scale.If you’ve ever felt like you’re doing all the right things but still can’t stay consistent, this one’s going to land.
In this episode, I’m taking you behind the scenes of how I’m refining my company in real time — and the exact framework I’m using to keep every piece of content, offer, and system connected.This is a real look into The Sticky Pathway Framework™ — the structure that keeps everything working together as your business scales sustainably.
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