DiscoverThe Scaled CEOEP49: The Decision Logic Behind Designing Behavior Based Workflows
EP49: The Decision Logic Behind Designing Behavior Based Workflows

EP49: The Decision Logic Behind Designing Behavior Based Workflows

Update: 2025-10-21
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Description

In this episode, I’m taking you behind the scenes of how I design behavior-based email workflows inside a funnel ecosystem — not to show you the tech, but the thinking.


You’ll hear how I map out every layer — from the quiz to the low-ticket taster offer to the authority offer — and how I make every decision inside the funnel based on behavior, not assumption.


This is the invisible strategy that keeps conversions high, delivery smooth, and growth sustainable.


🧭 Want to see the visual map?

DM me “Scale” on Instagram to get inside The Scale Edit™.

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EP49: The Decision Logic Behind Designing Behavior Based Workflows

EP49: The Decision Logic Behind Designing Behavior Based Workflows

Sally Golestanian