The Monetization Show

In this episode of The Monetization Show, Euan Smith, Group CEO of Astro, joins host Vijay Sajja to share the inside story of Astro’s bold digital transformation. From replacing a 20-year-old legacy system to navigating customer inertia and rising competition, Euan unpacks how the Malaysian communications and entertainment service provider is reinventing itself for a broadband and streaming-first future. He discusses the real challenges of modernizing at scale—likening it to “open heart surgery”—and emphasizes the critical role of speed, cost-efficiency, and trust in technology partnerships.

On this episode of The Monetization Show, host Vijay Sajja is joined by Anil Jain, a tech executive at Google Cloud, as the two discuss the ongoing cloud, data, and AI-driven transformation across consumer industries, emphasizing the surprisingly rapid adoption of generative AI and its impact on content monetization. Jain, a Global Managing Director who leads the Strategic Industries team at Google Cloud, offers his thoughts on the shift towards hybrid monetization models and hyper-personalization, noting that while advertising-supported content isn't new, the ability to deliver truly personalized experiences is finally within reach due to technological advancements.

This episode of The Monetization Show podcast features Michael Lantz, CEO and co-founder of Accedo.tv, in conversation with Vijay Sajja, discussing the evolution of the video streaming industry, including technology disruption, business model changes, and the importance of user experience. The conversation covers topics such as personalization in UX, monetization strategies, AR/VR/XR, and challenges in live sports streaming. Lantz also shares insights on the "founder mode" mentality and the "build vs. buy" dilemma for streaming services.

This month, I’m pleased to welcome Allen Broome, CEO of MediaKind, a platform that provides end-to-end solutions for D2C, broadcast, live streaming, pay TV, and new media platforms and applications. Join us as we explore the dynamic world of live sports streaming. We’ll discuss the complexities of encoding fast-moving sports content and the importance of AI in optimizing streaming quality. Allen shares insights into monetization strategies, focusing on hybrid models combining subscriptions and ads and how to keep fans engaged during off-season. The episode also highlights future innovations in sports streaming, including multi-language support and new broadcasting formats, providing a comprehensive look at the evolving landscape of sports media.

I’m pleased to welcome Simon Crownshaw, Worldwide Lead for Media and Entertainment at Microsoft. Join us as we delve into how AI-driven monetization strategies reshape the industry. Drawing on 20 years of experience, including time at Disney, Simon discusses the challenges and opportunities in the ever-evolving media landscape. Key topics include AI's transformative role in user engagement, content personalization, and operational efficiency. We explore how data, partnerships, and technology innovations like cloud solutions can help media companies grow sustainably. This insightful conversation showcases AI’s potential to enhance workflows and profitability, underscoring the importance of responsible, data-driven approaches.

I’m pleased to welcome Andrea Marini, CEO of Deltatre, the world’s leading sports and entertainment technology provider, known for its flexible and data-driven approach to media. Join us as we unpack Andrea’s journey in the OTT (Over-the-Top) services industry, covering Deltatre's impressive 300% BritBox subscriber growth and essential insights into the evolving media technology landscape. Andrea delves into the importance of hyper-personalization, enhanced user experience, and data strategy for today’s media companies, highlighting how innovation, value creation, and scalability are critical for driving growth. Additionally, he shares how partnerships foster adaptability in a rapidly changing environment and how Deltatre’s self-sustainable, user-focused platforms continue to push the boundaries of streaming. Don’t miss this conversation for a deep dive into current OTT trends, international market expansion in media, and the exciting future of streaming!

Steve Canepa, IBM’s Global Managing Director of Signature Accounts, joined me. We’re diving into: Mergers & Shifts: What the Warner Bros/Discovery merger means for you The Personalization Boom: Staying ahead of evolving consumer demands AI’s Impact: How to harness AI in production and marketing Key strategies on interoperability and using 5G to build a trusted brand.Don’t miss these must-know insights that could reshape your business strategy! Tune in now and stay ahead of the curve!