I’m pleased to welcome Simon Crownshaw, Worldwide Lead for Media and Entertainment at Microsoft. Join us as we delve into how AI-driven monetization strategies reshape the industry. Drawing on 20 years of experience, including time at Disney, Simon discusses the challenges and opportunities in the ever-evolving media landscape. Key topics include AI's transformative role in user engagement, content personalization, and operational efficiency. We explore how data, partnerships, and technology innovations like cloud solutions can help media companies grow sustainably. This insightful conversation showcases AI’s potential to enhance workflows and profitability, underscoring the importance of responsible, data-driven approaches.