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The Obsessed Marketer

Author: Viral Solutions

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Keeping things running day to day while also keeping your marketing knowledge sharp is no easy task. That's why we here at Viral Solutions are launching a weekly small business marketing podcast just for business owners and nonprofit leaders like you—called The Obsessed Marketer.

We know that staying up to date with the latest trends and educating yourself on the fundamentals of marketing can be a challenge. After all, there's a ton of information out there, and you already have a lot on your plate. But without the proper know-how, you'll continue to struggle to grow your organization.

Fortunately, The Obsessed Marketer will provide you with the insight you need in convenient, 30-minute episodes. Tune in each week and join me, Andrew Haese, and my teammates Holland Birkey and Joel Schmitz as we discuss various topics to help you kick off your Monday with a revitalized mindset and ensure you are in the loop on top marketing strategies.

Every episode, you'll receive tips to implement so you can hit the ground running through the rest of your week and jumpstart your organization in the process.

We'll even hear and learn from business owners like you who are killing it in the marketing game and are looking to share their knowledge and help other businesses crush their marketing goals.

So, if you're looking for actionable tips that you can implement in your organization's own marketing strategy each week, subscribe to The Obsessed Marketer podcast, launching April 4th and available on Apple Podcasts, Spotify, iHeartRadio, Amazon Music, Google Podcasts, and our YouTube channel!
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Have you ever woken up from a dream and immediately thought, “I gotta write this down!”  Chris Wysong went through the same thing. His dream, Bucket of Bread, was to have high-quality ingredients to make homemade bread, easily accessible and able to buy from the internet. Through Chris’ hard work, his dream made its way into a real business!  Listen in to hear Chris tell us what it’s like to run a Veteran-owned business and the benefits that come with it. About Chris Wysong: Chris Wysong is a career Army Veteran. He is also the owner and founder of Bucket of Bread LLC in La Crosse, Wisconsin. Chris has an immense passion for baking and a thirst for sharing these methods with the world.  Because of his baking experiences and his genuine love for being in the kitchen, an idea started to form in the back of his mind without him knowing. And one night at 3 a.m. Bucket of Bread was born. His dream vividly portrayed putting all his baking experiences and delicious creations into a bucket to help people. This concept then made its way to a sticky note and was pushed to the top of a to-do list. This was unlike anything previously done in the thousands of years of baking dough into bread. The University of Wisconsin, School of Business, conducted MBA-level market research only to discover what was once old is now new with Bucket of Bread’s repackaged twist on baking with doughs! This was the sign that it was indeed time to introduce something new to the American market ––– GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/ REQUEST A FREE CONSULT: https://viralsolutions.net/request-free-consultation/ Check out Bucket of Bread’s website: https://bucketofbread.com/
Viral Solutions CMO Thomas von Ahn guest hosted with DigitalMarketer's President, Mark de Grasse. Listen to more of The DigitalMarketer Podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/how-might-ai-impact-marketing-agency-management-with/id1397898498?i=1000594869876 ––– Artificial intelligence has already made its way into major industries and is quickly making its way into the digital marketing landscape. Should you be concerned if you are a digital marketing agency owner? Do you think AI will contribute to the success of your business, or is it something that will eventually wipe out small businesses, yours included? When you don’t fully understand something, you tend to fear it. But what is the truth about AI?  “The key to a successful business, no matter what industry you’re in, is your ability to execute on a plan or the information that you’ve been given whether you’re making widgets or you’re a lawyer” – Thomas von Ahn In today’s episode of The DigitalMarketer Podcast, Mark engages in a dynamic conversation with Thomas von Ahn, Chief Marketing Officer of Viral Solutions, a full-service marketing agency. Together, they discuss a topic that is of primary interest to many marketers out there. How might AI impact marketing agency management? If you’re interested in knowing more about AI’s impact on marketing and what you can do to pivot your business, don’t miss this episode of The DigitalMarketer Podcast.   IN THIS EPISODE, YOU’LL LEARN: What can Mark and Thomas say about AI and ChatGPT? Should professional service providers worry about them being replaced by AI? Is AI a threat to small business owners?  Google search vs. AI/ ChatGPT What is AI bias? Can that bias be eliminated? What is the potential impact if the bias is not sorted out? With the significant shifts in the digital marketing space, how would agencies know who to trust and believe? How does AI impact trademarks, patents, copyrights, and other types of intellectual property? What is the future of digital marketing, and how can marketers compete with the emergence of AI?  Is there a threat of privacy violation while utilizing AI? How can digital marketing agencies move toward the future direction in this quickly evolving space?  And more! LINKS TO CONNECT WITH THOMAS VON AHN: Website Instagram Facebook YouTube Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! More Resources from DigitalMarketer: Build Profitable Promotions From Scratch
“Whopper, Whopper, Whopper, Whopper - Junior, Double, Triple Whopper” - Kid Cudi? Burger King’s famous “Whopper Song” has embedded itself into many of our brains. But why did BK choose to advertise such an irresistible earworm? ––– In today’s episode of The Obsessed Marketer, Andrew, Holland, and Joel talk about recent episodes from January and go over marketing news from the New Year. First, they discuss Pepsi’s latest soda, Starry. What led to the departure from Sierra Mist? The marketers also talk about brands using TikTok for the Superbowl, rising inflation, ChatGPT, and prioritizing accessibility in marketing. Tune in to the latest episode to learn more! ––– GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/ REQUEST A FREE CONSULT: https://viralsolutions.net/request-free-consultation/ ––– Sources: Pepsi Launches STARRY - https://www.cnn.com/2023/01/11/business/starry-launch-sierra-mist/index.html BK Goes Overboard with Commercials during NFL Playoffs - https://uproxx.com/tv/burger-king-commercial-song/ Brands are using TikTok for Super Bowl - https://www.marketingbrew.com/stories/2023/01/19/how-will-brands-use-tiktok-in-super-bowl-marketing-this-year Use Inflation in Your Marketing? - https://www.marketingbrew.com/stories/2022/12/09/many-people-are-struggling-with-inflation-should-brands-address-it-in-ads ChatGPT takes over… everyone’s talking about it - https://viralsolutions.net/what-is-chatgpt/ Prioritizing accessibility in marketing - https://www.marketingbrew.com/stories/2023/01/25/prioritizing-accessibility-in-marketing
What happens when you’ve just taken over a business, and you want to make changes? What if the previous owner still works there? Do you run into creative differences? On today’s Small Business Spotlight, we talk with the owner of Midwest Grit CrossFit, Rachael Koenig. She tells us all about the logistics of taking over an already existing business. From working and sharing ideas with the previous owner, to rebranding their image. About Rachael: Rachael has been active her whole life. She started playing sports from a young age and continued with playing basketball at the University of Wisconsin-La Crosse. Throughout her teen years and through college she was also coaching youth basketball. Leading and competing are a large part of who she is. CrossFit, which started out as a way to fill her personal void of competing and fitness after college, lead her to bigger things. Rachael has been coaching CrossFit since 2016 and in 2018 took on a full-time position at CrossFit Eastern Ridge, now Midwest Grit CrossFit. Through her passion and dedication, with the support of those around her, she took over ownership in October 2021. Rachael’s favorite part of CrossFit is learning about the athlete, what drover him/her to step foot into the gym and watching that athlete push past mental and physical obstacles. She has a huge passion for nutrition, wellness, and health through all stages of life. In her free time, she enjoys spending time with her husband, dog, family, handfuls of nieces and nephews, and her friends. She enjoys being outdoors, hiking, playing and watching sport, reading and eating. Visit Midwest Grit CrossFit on the web: https://mwgcrossfit.com/ ––– GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/ REQUEST A FREE CONSULT: https://viralsolutions.net/request-free-consultation/ Check out Midwest Grit CrossFit instagram: https://instagram.com/midwestgritcrossfit?igshid=MWI4MTIyMDE=
Have you ever sat down in a brainstorming session, and it was just a bunch of awkward silence and no follow-through? We have too but don't worry, today's guest shares tips and techniques to run a successful brainstorming session. In today’s episode of The Obsessed Marketer, we talk with Annabel Jones, leader of omnichannel marketing with Bandwidth. She goes over common reasons brainstorming sessions fail and gives us techniques to avoid these pitfalls, like only including specific people and using games! ––– Annabel Jones is the leader of omnichannel marketing at Bandwidth, a global communications software company. Over the past decade, Annabel has refined her marketing leadership philosophy in in-house, agency, and freelance roles. Her diverse background runs the B2C and B2B gamut as she’s worked with big and small brands in tech, hospitality, finance, healthcare, and consumer goods, taking them to market in creative ways. Known for her out-of-the-box strategies, Annabel’s goal-focused approach to marketing connects creativity and customer insights to win buzz and pipeline. Connect with Annabel on LinkedIn: https://www.linkedin.com/in/jonesannabel/ ––– GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/ REQUEST A FREE CONSULT: https://viralsolutions.net/request-free-consultation/
How can you show potential customers or donors that you truly care? The key is adopting empathy-focused, human-centered design and marketing. On this episode of The Obsessed Marketer, we chat with Chris Keller, VP of Growth at M&T Bank on the New Ventures Team. Chris provides insight into empathy-focused, human-centered design and marketing. It’s all about uncovering the problems real people have and showing that you care about solving them.  Tune in to learn how you can shift your approach for the better! Chris Keller LinkedIn - https://www.linkedin.com/in/imchriskeller/ ––– About Chris: Chris Keller is the VP of Growth at M&T Bank on the New Ventures Team, which is responsible for building new start-ups inside the bank to help solve problems for real people. Initially, Chris attended engineering school and started as a biomedical engineer. However, he switched gears and went into business and marketing, graduating with his MBA. Chris worked as a traditional product marketer at a heavy-lifting hydraulic company. Part of his job was integrated solutions and growth, figuring out how to identify custom lifting solutions to build for people. He entered the start-up space, working as an entrepreneur in residence for a health insurance company, and was later recruited to do the same thing in New York for the food industry. Realizing he loved the growth marketing aspect and wanted to serve a broad client base, Chris started his own agency and ran it for 6 years, working with clients like Salesforce Marketing Cloud, before joining M&T Bank. ––– GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/ REQUEST A FREE CONSULT: https://viralsolutions.net/request-free-consultation/
It’s the New Year already?! Oh, how time flies! Looking back at 2022, what marketing changes did you notice? On this episode of The Obsessed Marketer, Andrew Haese, Joel Schmitz, and Taylor Buman talk about their experiences with 2022 and what they noticed changed in the marketing sphere.  They think back to the rise of short-form video content, smaller character counts in captions, and the early hopes for the Metaverse! ––– RESOURCES MENTIONED: Learn More About Web Accessibility -  https://webaim.org/ Walmart’s Metaverse Experience - https://mutualmobile.com/work/walmart ––– GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/ REQUEST A FREE CONSULT: https://viralsolutions.net/request-free-consultation/
As a business owner, inclusivity will only help you gain more customers. So it’s important to consider every type of guest. When it comes to your digital presence, how can you accommodate the disabled? In today’s episode of The Obsessed Marketer, we talk about web accessibility with Andrew and Taylor. We go over the importance of using tools like the chrome extension, Funkify, to see what your site looks like to others. You’ll be shocked at the difference the color of your text makes!   Resources Mentioned: Lawsuits Regarding Web Accessibility: https://www.shrm.org/resourcesandtools/hr-topics/behavioral-competencies/global-and-cultural-effectiveness/pages/record-number-of-lawsuits-filed-over-accessibility-for-people-with-disabilities.aspx WebAIM: https://webaim.org Funkify Chrome Extension: https://www.funkify.org/ ––– GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/  REQUEST A FREE CONSULT: https://viralsolutions.net/request-free-consultation/
In a few weeks, the New Year will be here! As a business owner, what new challenges can you expect in marketing? In today’s episode of The Obsessed Marketer, we talk with a marketing expert and founder of breakfast consulting, Neil Heckman. Together we go over some of the more notable marketing trends of 2022 and what will be different in 2023, including recommendations for dealing with rising acquisition costs.  Listen in to prepare yourself for the New Year! ––– About Neil Heckman: Neil Heckman is the Founder of breakfast consulting - a cutting edge marketing consulting firm, working with start-up brands to drive business forward through efficient marketing practices. breakfast consulting is a true extension of brand leadership, and can serve as a fractional CMO, provide short-term resourcing due to employee turnover, or longer-term project focused workstreams, providing business founders and leaders with an alternative to full-time hiring, at a fraction of the cost. breakfast consulting has partnered with innovative start-up brands including Noom, Realworld, Every/Body, Maiden Home and more. Prior to founding breakfast consulting, Neil worked in-house at Casper and Away leading various marketing efforts, and also has 7+ years of agency experience working with brands like Verizon, Nationwide, and Johnson & Johnson. ––– GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/ REQUEST A FREE CONSULT: https://viralsolutions.net/request-free-consultation/
The moment has arrived; you’re face to face with a potential customer. What do you say? How will you influence them to buy something? In this episode of The Obsessed Marketer, Andrew talks with the Director of Business Development at Viral Solutions, Aaron Salata, and Timothy Partasevitch, Chief Growth Officer at Smart IT. Together they run down all the critical points of a sales script, from what it takes to be a good salesperson, common sales mistakes, and a walk-through of the first sales call. ––– About Tim Partasevitch: Tim is a sales and marketing specialist, who describes his business style as sales engineering by focusing on data insights, analyzing what works, what doesn’t, and what can be improved from a technical and financial perspective. Fitting, seeing how his academic background is Electrical and Electronic engineering. He worked across over 15 business domains and dealt with business on every continent, except for Antarctica. Tim strongly believes that you can’t be in charge of the outcome and results. However, you are 100% in charge of the input. ––– GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/ REQUEST A FREE CONSULT: https://viralsolutions.net/request-free-consultation/
You’ve been thinking about starting your own small business, but you’re worried about how difficult it might be. Never fear! The Obsessed Marketer is here to teach you how to kickstart your start-up. In today’s episode of TOM, Holland and Joel talk with Carolyn Peterson. Working in the field of mental health for years, Carolyn has a unique perspective on how to do business and marketing. She tells us all about her experience starting 3 different start-ups. Carolyn tells us the ups and downs of her journey while giving practical tips to those eager to create their own. About Carolyn Peterson: Carolyn Peterson is a former psychotherapist who uses her understanding of psychology to help support, develop and launch small businesses, including her own. Whether working in the field of mental health or in her most recent endeavor in connecting people and stories through vintage interiors in her e-commerce store, Carolyn remains a fierce advocate for the critical importance of mental wellness for entrepreneurs. Yeah, she’s just as eclectic as her experience. You can reach Carolyn by calling around the thrift and plant shops of the greater Austin, TX area, or by following her on Instagram @HerStoriedHome. ––– GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/ REQUEST A FREE CONSULT: https://viralsolutions.net/request-free-consultation/
Within the wake of the Twitter takeover by Elon Musk, many business owners are thinking… Is now a good time to leave Twitter? In this episode of The Obsessed Marketer, Holland and Joel discuss the Twitter takeover along with a recap of the episodes we aired this month.  You’re used to product placements during your favorite movies and TV shows but what about during a podcast? You heard right! The Obsessed Marketers also talk about networks experimenting with product placements, KFC’s promotional text blunder, and more!   Catch up on our previous episodes here: https://viralsolutions.net/the-obsessed-marketer-podcast/ Sources: Product Placements During Podcasts: https://www.marketingbrew.com/stories/2022/09/29/product-placement-could-start-infiltrating-podcasts-here-s-how-one-network-is-experimenting-with-it.  KFC Sends out inappropriate Promotional text: https://www.theverge.com/2022/11/10/23451368/kfc-kristallnacht-chicken-promotion-push-notification-apology.  Twitter shakeup since Musk Takeover: https://www.marketingbrew.com/stories/2022/11/18/advertiser-fallout-at-twitter-continues.  Brands getting into Zines: https://www.marketingbrew.com/stories/2022/11/10/why-some-brands-are-making-small-scale-zines-and-magazines.  Hootsuite's first branding campaign: https://www.marketingbrew.com/stories/2022/11/16/mood-board-hootsuite-goes-into-the-wild-for-its-first-brand-campaign ––– GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/ REQUEST A FREE CONSULT: https://viralsolutions.net/request-free-consultation/
Today, we chat with special guest Katie Armotoski, AU.D, founder of Ascending Audiologists, who shares her experience with learning the pitfalls and tremendous opportunities regarding social media marketing in the healthcare industry. Katie gives us an in-depth look into the common problems healthcare practices face when it comes to marketing. She gives us practical tips to avoid them while staying on track with the many complexities of strict healthcare guidelines. While this episode will be beneficial for those of you who work in or own a medical practice or other healthcare-related business, there are some best practices here that all business owners and even non-profit executives can implement. About Katie: A midwestern audiologist, mother, and coach's wife determined to change how our patients value our time and expertise. I didn’t always have this voice and determination. In fact, just a few years ago at work, you could find me going through the motions. I worked hard but not with heart. What I thought was an extremely respected field quickly turned into a saturated market. Now that I’ve found my voice in this noisy market, I want to share it with you. Together, we can differentiate ourselves and demonstrate our value. I grew up helping my dad manage more than one small business and watched my mom care for others in the healthcare field. If you combine my father’s entrepreneurial skills, my mother's persistence, and the knowledge handed down from my mentors in audiology, the recipe yields Ascending Audiologists. But when I’m not at work, I am busy keeping a toddler out of Louie’s water dish (let’s be honest, the toilet too). No matter what season, if you knock on our door and we’re not at home, you can find us on Lake Winnebago! (From https://ascendingaudiologists.com/) ––– GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/ REQUEST A FREE CONSULT: https://viralsolutions.net/request-free-consultation/ Check out Ascending Audiologists here: https://ascendingaudiologists.com/
Do you ever stop to think… Is Amazon the right place for my products? It can be challenging selling products online when you are just starting. Today on the Obsessed Marketer, we are joined by Sabir Semerkant. He tells us the importance of approaching e-commerce with a product-first mindset and the value of testing things out. He also urges businesses to get their brand off the pedestal and talk about the benefits of their product and how they will help the consumer.  Listen to our podcast to hear tactics for starting out in e-commerce and strategies to avoid! ––– About Sabir: Sabir Semerkant is a 20+ year eCommerce/Revenue Growth Hacker and founder of GROWTH by Sabir (GROWTH). Prior to GROWTH, Sabir founded and has grown (2x-10x) eCommerce channels for brands like The Vitamin Shoppe, Perry Ellis, Ashley Stewart, Puritan’s Pride, and many more. Recently, acting as the Founder of VaynerCommerce, an eCommerce agency arm of VaynerX for Gary Vaynerchuk (better known as GaryVee). Additionally, Sabir is a Strategic Advisor for the TV show, Shark Tank, and key advisor to Matt Higgins, a recurring guest shark on the show. (From growthbysabir.com) Read Sabir’s article on whether Amazon is right for your products: https://hbr.org/2022/09/should-your-company-sell-on-amazon ––– GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/ REQUEST A FREE CONSULT: https://viralsolutions.net/request-free-consultation/  
This 21 year old turned an Instagram page to a physical storefront! On this episode of  The Obsessed Marketer, we have our third Small Business Spotlight! We talk with Victor Kielman from 01 Vintage, a recently-opened vintage clothing shop located in Downtown Oshkosh, Wisconsin, about what it was like to start a small business. Including; choosing the right location to set up his store, why Instagram helped him grow, and how his successes shaped his path in life.    Victor accomplished his dream of running and owning his own store at just 21 years old, but that doesn't mean the work stops there! He tells us how he works hard every day to put new products on the shelves and how customer feedback drives his business decisions. 01 Vintage’s digital presence revolves around Instagram instead of a website, to market customers to his business.    Follow 01 Vintage: Instagram: https://instagram.com/01vintage__ Follow Victor: Instagram: https://instagram.com/victorfrom01 ––– GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/ REQUEST A FREE CONSULT: https://viralsolutions.net/request-free-consultation/
In this episode of The Obsessed Marketer, Holland and Joel catch us up on the latest news with October 2022s marketing news. They also inform us about the episodes you may have missed this month! Watch this episode on YouTube: [link coming soon] Why is there a farewell tour for the McRib and a lifetime supply of bacon from Oscar Mayer? This month in marketing, these companies try humor and nostalgia-based strategies. While other companies like Netflix creatively use technology to promote their content to strangers. Tune in to hear the crazy marketing tactics these companies are doing! Catch up on our previous episodes here: https://viralsolutions.net/the-obsessed-marketer-podcast/.  Sources: Netflix Airdrops Passerbyers: https://www.marketingbrew.com/stories/2022/10/17/promotion-tactics-for-netflix-s-adaptation-of-stephen-king-s-mr-harrigan-s-phone-include-airdropping-thousands-of-passerby  Walmart Launches Creator Platform: https://www.marketingdive.com/news/walmart-launches-content-creator-platform/634385/  McDonald’s Farewell Tour for McRib: https://www.marketingdive.com/news/mcdonalds-McRib-Farewell-Tour-fast-food-marketing/634897/  Oscar Mayer Bacon Giveaway: https://www.marketingdive.com/news/oscar-mayer-lifetime-supply-bacon-world-vegan-day/634982/ ––– GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/  REQUEST A FREE CONSULT: https://viralsolutions.net/request-free-consultation/ Catch up on our previous episodes: https://viralsolutions.net/the-obsessed-marketer-podcast/
In this episode of The Obsessed Marketer, Andrew and Holland finish the Customer Value Journey® series with the last 3 stages, Ascend, Advocate, and Promote. Listen in as they show us how to sell core offers in the Ascend stage and the importance of encouraging customers to advocate your business.   Missed the start of the series? Click the links below to see them map out all the steps in The Customer Value Journey®: Catch the Interest of Your Ideal Customers – The Awareness Stage Earn the Trust of Your Customers – The Engage and Subscribe Stage Offer Something Good and Get Them Excited! – The Convert and Excite Stage   The Customer Value Journey® is the step-by-step process that attracts and converts prospects into customers and keeps them coming back. It's an invaluable digital marketing tool that helps marketers improve their conversions and, therefore, their sales and ROI.   (It's also a term coined and trademarked by the smart folks over at DigitalMarketer.)   Download a Free Fillable Customer Value Journey Worksheet: - https://viralsolutions.net/wp-content/uploads/2020/02/customer-value-journey.pdf ––– GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/ REQUEST A FREE CONSULT: https://viralsolutions.net/request-free-consultation/ Check out our blog: https://viralsolutions.net/customer-value-journey
In this episode of The Obsessed Marketer, Andrew and Holland continue the Customer Value Journey® series with the next 2 stages, Convert and Excite. They talk about offering value to the customer and how profitability isn't always the main importance!    Missed the first two episodes of the series? Click the links below to see them map out the first 3 steps in the 8-step journey. Catch the Interest of Your Ideal Customers – The Awareness Stage Earn the Trust of Your Customers – The Engage and Subscribe Stage The Customer Value Journey® is the step-by-step process that attracts and converts prospects into customers and keeps them coming back. It's an invaluable digital marketing tool that helps marketers improve their conversions and, therefore, their sales and ROI. (It's also a term coined and trademarked by the smart folks over at DigitalMarketer.) Download a Free Fillable Customer Value Journey Worksheet: - https://viralsolutions.net/wp-content/uploads/2020/02/customer-value-journey.pdf ––– GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/ REQUEST A FREE CONSULT: https://viralsolutions.net/request-free-consultation/ Check out our blog: https://viralsolutions.net/customer-value-journey/
In this episode of The Obsessed Marketer, Andrew and Holland continue the Customer Value Journey® series with the next 2 stages, Engage and Subscribe. Keep up to date with this series to hear them go through the 8-step process of mapping out your customer's path from stranger to raving consumer! In this episode, they talk about the importance of engaging and connecting with customers and keeping that connection with the subscribe stage.  The Customer Value Journey® is the step-by-step process that attracts and converts prospects into customers and keeps them coming back. It's an invaluable digital marketing tool that helps marketers improve their conversions and, therefore, their sales and ROI. (It's also a term coined and trademarked by the smart folks over at DigitalMarketer.) Download a Free Fillable Customer Value Journey Worksheet: https://viralsolutions.net/wp-content/uploads/2020/02/customer-value-journey.pdf ––– GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/ REQUEST A FREE CONSULT: https://viralsolutions.net/request-free-consultation/ Check out our blog: https://viralsolutions.net/customer-value-journey/
In this episode of the Obsessed Marketer, the team kicks off the start of a new series, all about The Customer Value Journey®. This series will go through the 8-step process of mapping out your customer's path from stranger to consumer! This time they talk specifically about the importance of the first step: the awareness stage.  With so many different advertisements vying for our attention, you must find a way to stand out and gain the interest of your ideal customers.  The Customer Value Journey® is the step-by-step process that attracts and converts prospects into customers and keeps them coming back. It's an invaluable digital marketing tool that helps marketers improve their conversions and, therefore, their sales and ROI. (It's also a term coined and trademarked by the smart folks over at DigitalMarketer.) Download a Free Fillable Customer Value Journey Worksheet: - https://viralsolutions.net/wp-content/uploads/2020/02/customer-value-journey.pdf ––– GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/ REQUEST A FREE CONSULT: https://viralsolutions.net/request-free-consultation/ Check out our blog: https://viralsolutions.net/customer-value-journey/ ––– More episodes: Getting Started with SEO: Basic SEO Tips & Advice (with Maddy Osman) How To Make Community Connections for Your Non-Profit or Business (with Michael Hirsch) How to Set up a Facebook Ad Campaign & More
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