Ready to build your new website? Now, the most important things are to find the right people to create this critical part of your business and prepare yourself for the process. You’ll have to know how to evaluate your many options and be ready to do your part to make the design, development and launch a success. The more prepared you are, and the more you understand how it all works, the better off you’ll be. In this episode, we’ll cover: 1. Finding the right outfit to build your website 2. The Design Brief 3. Work with Designers and Developers Tune in next week for our discussion about website content. Links and resources: For more about the show, please check out our website. Make sure you hit SUBSCRIBE so you don’t miss out on any of our insights, tips and strategies, designed specifically for small and medium-sized business.
Ready to build your new website? Now, the most important things are to find the right people to create this critical part of your business and prepare yourself for the process. You’ll have to know how to evaluate your many options and be ready to do your part to make the design, development and launch a success. The more prepared you are, and the more you understand how it all works, the better off you’ll be. In this episode, we’ll cover: 1. Finding the right outfit to build your website 2. The Design Brief 3. Work with Designers and Developers Tune in next week for our discussion about website content. Links and resources: For more about the show, please check out our website. Make sure you hit SUBSCRIBE so you don’t miss out on any of our insights, tips and strategies, designed specifically for small and medium-sized business.
One thing we often hear is: “Do I even need a website?” The simple answer in 2020 is an unequivocal “YES!” At the centre of any great marketing strategy is a website that speaks to your ideal customer and compels them to take an action. It’s easily found, easily viewed on any device and it’s full of content that positions THEM as the hero. Your website content has to be compelling – to them, not just to you. With a clear marketing strategy and the right designer, your digital presence will no longer be the digital equivalent of a highway billboard. We’ll cover: The primary purpose of your website Website must-haves Tune in next week for our discussion about evaluating and working with a web designer. Links and resources: For more about the show, please check out our website. Make sure you hit SUBSCRIBE so you don’t miss out on any of our insights, tips and strategies, designed specifically for small and medium-sized business. And, if you enjoyed this episode, please share with friends and let us know if there’s something you would suggest that might make this show better.
Differentiation is the key to growth in a crowded market. To grow your business, you need to be focused on refining the elements that make your brand unique and communicating that difference to your ideal customer and prospects. There are many ways to differentiate to better meet the needs of your customers and they are all looking for the easiest way to solve a problem. By making your ideal customer the hero (instead of you), and positioning your business as the guide, they are much more likely to see your unique business as their first choice. We’ll cover: Defining what it is that you want to be known for – through the eyes of your ideal customer. Once you know what makes you unique – own it, just OWN it and design every customer touchpoint around it. Communicate your difference by telling your customers’ story. You’re not the hero – they are. Tune in next week for our discussion about why you need a website and what it's actually meant to do. Links and resources: For more about the show, please check out our website. Make sure you hit SUBSCRIBE so you don’t miss out on any of our insights, tips and strategies, designed specifically for small and medium-sized business. And, if you enjoyed this episode, please share with friends and let us know if there’s something you would suggest that might make this show better.
Value creation isn’t a destination – it’s a journey, and one that never ends. Your goal should be to have your ideal customers thinking “Why wouldn’t I buy this?” The days of simply creating a product or service that you think your customers want and then trying to market it, are over. You need to start with a deep knowledge of your customers’ needs, wants and motivations first – and then reverse engineer how your business can deliver. If you can you address a handful of their needs really well – and do so in a unique and profitable way, you’re on your way. In this episode we talk about value propositions, testing and finding the right core message. We’ll cover: Creating a very clear value proposition – one that’s well-aligned with your ideal customer’s jobs to be done Testing your assumptions – especially the ones that are critical to success Leverage your customer insights to create a core message that is easily understood and communicated Tune in next week for our discussion about how to differentiate yourself from the competition. Links and resources: For more about the show, please check out our website. Make sure you hit SUBSCRIBE so you don’t miss out on any of our insights, tips and strategies, designed specifically for small and medium-sized business. And, if you enjoyed this episode, please share with friends and let us know if there’s something you would suggest that might make this show better.
Value creation isn’t a destination – it’s a journey, and one that never ends. Your goal should be to have your ideal customers thinking “Why wouldn’t I buy this?” The days of simply creating a product or service that you think your customers want are over. You need to start with a deep knowledge of your customers’ needs, wants and motivations first – and then reverse engineer how your business can deliver. If you can you address a handful of their needs really well – and do so in a unique and profitable way, you’re on your way. In this episode we talk about value propositions, testing and finding the right core message. We’ll cover: Creating a very clear value proposition – one that’s well-aligned with your ideal customer’s jobs to be done. Testing your assumptions – especially the ones that are critical to success. Leverage your customer insights to create a core message that is easily understood and communicated. Tune in next week for our discussion about how to differentiate yourself from the competition. Links and resources: For more about the show, please check out our website. For more about the show, please check out our website. Make sure you hit SUBSCRIBE so you don’t miss out on any of our insights, tips and strategies, designed specifically for small and medium-sized business. And, if you enjoyed this episode, please share with friends and let us know if there’s something you would suggest that might make this show better.
Henry Ford has been quoted as saying “If I had asked what people wanted, they would have said faster horses.” While it’s uncertain if he actually ever said this, it’s a common theme in innovation discussions. What are our customers really after? How can you know, especially when they might not be able to articulate the full range of their motivations? The trick is to use every available resource to uncover THEIR journey by putting yourself in their shoes. If you’re designing products and services, and the process by which you deliver value, on your intuition alone – you’re in trouble. You don’t want to miss: • You can’t be all things to all people – choose your ideal customer. • Your customers’ motivations have many components – functional, social and/or emotional. You can’t create a real value proposition until you really understand what they are after – and WHY. • Once you’ve truly put yourself in your customers’ shoes – prioritise their needs and choose which ones you can really address well. Tune in next week for our discussion about how to design and test your value proposition. Links and resources: • For more about the show, please check out our website. Make sure you hit SUBSCRIBE so you don’t miss out on any of our insights, tips and strategies, designed specifically for small and medium-sized business. And, if you enjoyed this episode, please share with friends and let us know if there’s something you would suggest that might make this show better. Thanks!
Marketing is often misunderstood and not given enough of our attention. Yet, it’s arguably as indispensable to our businesses and any other function. When it’s done strategically and methodically, it can be a predictable and sustainable growth engine. When it’s not, it’s simply a waste of time and resources. In this, our first, episode we cover the real definition of marketing and why the days of just making a product, and then trying to sell it, is the fastest way to make your business obsolete. We’ll also discuss why value is everything and why it’s your customer’s motivations that matter most. You don’t want to miss: • We ALL have limited resources so don’t waste them on unvalidated assumptions or the sales idea of the week. • Marketing is the creation, communication, delivery and exchange of value – and everyone in your business has to be on the same page. • Design an experience for your customer, not just a product or service, that aligns with your customers’ “jobs to be done.” Tune in next week for our discussion about how to get to the bottom of your customers' real motivations – and what to do them. Links and resources: For more about the show, please check out our website. Make sure you hit SUBSCRIBE so you don’t miss out on any of our insights, tips and strategies, designed specifically for small and medium-sized business. And, if you enjoyed this episode, please share with friends and let us know if there’s something you would suggest that might make this show better. Thanks!