Value creation isn’t a destination – it’s a journey, and one that never ends.

Your goal should be to have your ideal customers thinking “Why wouldn’t I buy this?”

The days of simply creating a product or service that you think your customers want and then trying to market it, are over. You need to start with a deep knowledge of your customers’ needs, wants and motivations first – and then reverse engineer how your business can deliver. If you can you address a handful of their needs really well – and do so in a unique and profitable way, you’re on your way.

In this episode we talk about value propositions, testing and finding the right core message.

We’ll cover:

• Creating a very clear value proposition – one that’s well-aligned with your ideal customer’s jobs to be done
• Testing your assumptions – especially the ones that are critical to success
• Leverage your customer insights to create a core message that is easily understood and communicated

Tune in next week for our discussion about how to differentiate yourself from the competition.

Links and resources:

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