The Profitable Accountant Podcast

From Client Chaos to Firm Flow: Structuring for Scale How should you structure your firm as you grow? In this episode, I walk you through how I’ve built and refined the structure of my practice—so that every client has a home and I’m no longer the bottleneck. You’ll discover: → The role of a client manager and why it’s the first hire you need to make → How to structure your team for both delivery and development → When to recruit offshore and when to scale with more managers → Why not every “manager” should be managing people I also break down the real team setup behind our £1M+ firm, and share how we balance experience, strengths, and culture across UK and offshore staff. If you're feeling stuck between doing it all yourself or hiring blindly, this episode will give you clarity on how to build a team structure that fits your firm—and your goals. Take a listen and let me know what you think. Message me on LinkedIn. I’d love to hear from you. ------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

How to Retain Top Talent Without Losing Sleep Over Client Poaching You want more time, more freedom, and less stress. But handing over client control to your team feels like a risk, right? In this episode, I share exactly how I built a team I trust—so much so that I don’t even speak to most of our clients anymore. You'll learn: → Why giving autonomy is risky—but not giving it is riskier → How to keep entrepreneurial team members from walking away with clients → What big corporates do that accounting firms should copy → The leadership books that shaped how I build loyalty and culture I also break down the one system I believe is the final step to building a true freedom firm—and how to use it to grow your practice without being chained to it. This one’s all about trust, vision, and building a team that stays with you for the long haul. If you’ve ever worried about team members jumping ship with your clients, this episode is for you. ------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

How do you protect your fees, justify your value, and stop discounting under pressure? In this episode, I share a real conversation I had with my team about clients questioning our prices — and what we did to turn it around. You’ll discover: → Why clients push back on price (hint: it’s rarely about the money) → The simple value register you can use to remind clients what they’re getting → How to position subscription services like insurance — peace of mind, not paperwork → Why bundling your prices avoids awkward conversations at renewal time I also break down the psychology behind pricing objections, what clients really want, and how to proactively communicate value before they even think to ask. If you’re fed up with clients questioning your fees — and you want a clear system to prevent it — this episode is for you. Take a listen and let me know what you think on LinkedIn. I'd love to hear from you. ------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

It’s been a while, but I’m back. And this episode is a bit of a brain dump. I talk you through: → Why moving countries forced me to reassess my routines → The power of systems to free up your time (even during a major life move) → How to build habits with zero friction → What it really takes to grow a remote-first, freedom-focused firm → The marketing system that brings in leads — even when I’m off-grid I also share the exciting switch we’ve made to a new practice management system — and why Karbon is now our go-to. Plus: a reminder that if you want real growth, you’ve got to work on the business, not just in it. If you’ve ever dreamed of building a firm that works without you, this one’s for you. ------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

Referrals are still one of the most powerful ways to grow your accounting firm — but not all referrals are created equal. In this episode, I share a real-life story of turning down a lucrative client (and why) and how that decision turned into a valuable referral for another accountant who had positioned themselves perfectly. You’ll hear: Why your specialisation is your secret weapon for attracting high-quality referrals How hiring and personal branding connect to finding great people The role LinkedIn content plays in opening doors — even for people who aren’t actively job hunting Practical steps to make yourself memorable to your network Whether you’re just starting or scaling, you’ll leave with actionable ways to position your firm so people think of you first. 🎧 Listen now and learn how to get more of the right referrals. ------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

The Final Bottleneck: Building the Last System That’ll Free Me After years of refining systems, there’s still one area I’ve been the bottleneck in — until now. In this episode, I reveal: → The last piece of the puzzle I’m putting in place to fully remove myself from the day-to-day → The exact process I use to hire top talent without wasting time → How I’m using smart tools (LinkedIn, Indeed, Calendly, templates) to scale my hiring → And a little personal update — something big is happening behind the scenes 👀 If hiring is eating up your time, this one’s a must. 🎧 Hit play and let’s get into it. ------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

From 50p an Hour to Building a Global Accounting Firm How do you go from earning £80 a month to running a thriving offshore accounting business? In this episode, I speak to Ghazi, who shares his incredible journey from Dhaka to Doha — from his humble beginnings in Bangladesh to building an elite global practice. You’ll discover: → The key decision he made early on that shaped his entire career → Why choosing low pay and high learning was his smartest move → How his mother’s home business shaped his mindset → What makes his offshoring team different — and why top firms trust them We talk about mindset, global ambition, and staying relentless in the face of rejection. This one’s pure gold for any accountant building a firm from the ground up. If you’ve ever felt stuck or questioned your path, this episode will reignite your fire. ------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

From WhatsApp Groups to £50k Clients Why Webinars Still Work and How to Nail Them This episode is full of takeaways on how to attract your dream clients using nothing but a simple Zoom webinar and a bit of smart targeting. You’ll discover: → How one 45-minute Q&A webinar brought in a £5k/year client from just 11 attendees. → Why going niche (and then even more niche) is the key to building trust fast. → How to get your clients to do your marketing for you inside WhatsApp groups. → The simple mindset shift that turns a small room into a big opportunity. → Why visual teaching helps you stick in your audience’s memory. I also share how I used this same webinar formula back in 2013 with a flip chart and an ebook — and how the only thing that’s changed is now I do it from my laptop. Whether you’ve done 10 webinars or none, this is the low-risk, high-reward tactic to get yourself seen as the expert — and get paid like one. If you want to know the £50,000/hour activity that’s hiding in your calendar, this one’s for you. Let me know your thoughts on LinkedIn. Always love hearing from you. ------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

Get Clients or Get People: The Only Two Things That Matter What should you really be focusing on as an accounting firm owner? In this episode, I reflect on two days at a high-level mastermind and break down the only two problems you ever need to solve in your firm. You’ll discover: → Why 90% of your time, money and attention should go to just two things → The real value of your time – and how to buy it back → How to use lifetime value to reframe your entire marketing approach → The single most important decision you can make to attract the right clients I also share how I track where my own time goes, the most overlooked marketing mindset shift, and what I learned from one of the UK's top marketing minds. If you’ve ever felt overwhelmed by all the “things” you could be doing, this episode will help you cut through the noise and stay laser focused on what actually moves the needle. Take a listen and let me know your biggest insight – I’d love to hear from you on LinkedIn ------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

From Burnout to Freedom: How I Scaled My Practice and Escaped the Rat Race Still stuck doing all the work in your firm? In this episode with Ayman Kaouri, I walk you through how I went from stressed-out and underpaid to running a near 7-figure practice on just 10 hours a week. You’ll hear: → Why 50% profit margins aren’t a dream — they’re a system → How I used digital workflows to scale without burnout → The real reason clients are leaving the UK for Dubai → How niching helped me charge premium fees → Why your "team culture" is killing your profits → The mistake most accountants make when pricing If you’re serious about building a firm that works without you, not just for you, this episode is a must-listen. ------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

From Garage to Growth: Building a 7-Figure Niche Firm What happens when you trade rugby dreams for spreadsheets? In this episode, I sit down with Wes Rashid, founder of Accountancy Cloud – a firm that went from a one-man-band in a garage to 30+ staff and £2m in revenue. You’ll hear: → Why Wes left a safe career path to serve startups → The mindset shift that led him to go all-in on a niche → How he scaled his team, set up pods, and built systems → The biggest lessons from going from generalist to tech specialist We also talk: → Starting with no clients and no clue → Building confidence through proof points → Why clarity in messaging changed everything If you’re thinking about niching, or wondering what it really takes to grow fast without losing your soul – this one’s for you. Take a listen and message me on LinkedIn with your biggest takeaway. ------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

This week, I dive deep into how AI is changing the game for my firm — and how it can do the same for you. I walk you through exactly what we’re doing with it right now, how my team is using it, and how you can do the same even if you're just starting out. You’ll discover: → How we’re creating marketing content at scale that still sounds 100% like me → Why AI-powered note takers are a goldmine for personalised content and internal knowledge → The one framework every team member needs to know before prompting ChatGPT → How we’re building a chatbot for internal use to replace Slack back-and-forths I also give you a look behind the scenes at our upcoming software – Power Pricing – and how it’ll replace GoProposal for good. If you’re serious about building a leaner, smarter, faster firm using AI, this episode is a must-listen. Take a listen, then message me on LinkedIn and tell me what blew your mind the most. ------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

  Burning Money on Ads: What I’ve Learnt the Hard Way Tried paid ads and felt like you threw cash down the drain? You're not alone. In this week’s episode, I walk you through the honest truth about our latest ad experiments — the wins, the flops, and what I’m changing next. You'll learn: → Why AI note-takers are the most underused goldmine in your firm → What paid ads are really good for (and when to avoid them) → The one simple tactic we’re now testing that might beat Meta at its own game → How to think clearly about CAC vs. lifetime value (and how to calculate yours) I also share the internal systems I’ve been tweaking to hit our 32.5% growth target — including team reshuffles and our new transparent salary bands. If you’re a firm owner spending money on marketing, this episode will save you time, cash, and stress. -------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I’m taking you behind the scenes of what’s been a very eventful week — including losing access to my LinkedIn account (yep, gone), building not one but two pricing tools, and a powerful reminder on why niching is the key to scaling. I’ll walk you through: 💥 Why I’m happy to let go of a client worth nearly 5% of turnover 💥 The real reason we’re growing faster (hint: it's not referrals) 💥 How niching has helped our team deliver better and charge more 💥 The 5-year plan to take the firm to £5M and beyond 💥 What you need to build influence in your sector (even without a big audience) 💥 And the tough lesson I learned after getting banned from LinkedIn If you’re feeling stuck with marketing or unsure how to grow without burning out — this episode will show you exactly where to focus. -------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

In this episode, I’m sharing exactly how I run my business from anywhere without being tied to a laptop or an office. This past week, I was away in the Lake District with the family. No laptop. Just my phone. And yet everything still ran smoothly, content got posted, team got instructions, and leads kept coming in. Here’s what I cover: 💬 The power of asynchronous communication and why it’s a game-changer 📲 How I use tools like Slack, Notion, and Frame to run everything from my phone 📦 How I manage 1,000+ pieces of content with just one assistant 🎥 Why context-driven systems save time and reduce errors 💡 The mindset shift that made freedom my #1 business goal If you’ve ever dreamt of working less while getting more done and doing it all from anywhere in the world, this one’s for you. --------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

In this episode, I reflect on a full-on day in London and the powerful lessons it reinforced about focus, momentum, and guarding your time as an accounting firm owner. You'll hear: Why one of our biggest clients might be leaving—and why I'm okay with it The mindset shift that allows you to stop fearing client loss How to protect your time like your most valuable asset Why focus and saying “no” leads to faster growth A behind-the-scenes look at our highest-revenue month yet I also share how I batch meetings, how I approach big decisions, and why building a pipeline of ideal clients changes the game. Whether you're still chasing new work or worried about losing a big client, this episode will give you a calm, focused path forward. --------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

This episode didn’t start in my usual car studio — it started with a chaotic morning, major traffic on the M25, and me arriving 25 minutes late to speak at Accountex. But that stressful journey turned into a powerful lesson. In this episode, I share what happened, and more importantly, what it reminded me about decision-making, momentum, and why perfection is overrated. I talk about: The mindset shift that helped me go from overthinking to taking bold action Why waiting until everything is “perfect” will keep you stuck How to build momentum even when you don’t have clarity Why caring what others think is holding you back more than you realise And a simple way to create accountability to follow through If you’ve been putting off a key decision or waiting for the ideal moment to start — this episode is your sign. You don’t need to be great to start. But to be great, you have to start. --------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

  What happens when two accountants from the same town — running similar firms, coaching programmes, and helping clients move to Dubai — finally sit down for a chat? You get real talk. No fluff. In this episode, Jeri from Smooth Accounting and I dive into: The hiring mistakes that cost us time and sanity How we've built lean, flexible teams using AI and results-only work environments Why setting high standards isn’t “harsh” — it’s the fairest thing you can do What KPIs actually matter when you’re managing people remotely How marketing isn’t just for clients — it’s how you attract the right team Plus, we open up about how we run businesses that don’t need us — even while soaking up the sun in Dubai. If you’re struggling to hire, feeling burnt out managing people, or curious about how to build a results-driven culture… this episode is packed with insights you won’t hear anywhere else. --------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

What happens when you write down a goal, take action — and a year later, you’re flying across the world to speak on stage? In this reflective solo episode, I share the behind-the-scenes of my recent trip to GroCon in Utah — the best conference I’ve ever attended — and the powerful lessons it reaffirmed: Why getting out of your comfort zone is the only way to grow How I went from nearly getting sacked at PwC to being flown across the world to teach firm owners Why you don’t need to be a “natural” to create content or become known The power of long-term thinking and what’s possible in just a decade A reminder that marketing still matters — even in the age of AI Whether you’re feeling stuck, unsure where to start, or questioning if you’ll ever “make it” — this episode is your reminder that the only thing separating you from your goals is action. --------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

In this episode, I’m speaking with Amy Salmon of Accevo Accounting — who started her firm just nine months ago and has already crossed six figures in revenue. We dive deep into: 💥 The exact moment Amy decided to launch her firm (on a train, with a book!) 💥 How she found the courage to leave her senior job and go all in 💥 Why she picked recruitment as her niche — and how it’s paid off 💥 What she did to attract her first clients and land a £38K/year fee 💥 How she’s building a full outsourced finance team for her clients 💥 Why niching has helped her stand out, price confidently, and scale faster 💥 The steps she’s taking now to bring in her first team members and move into an office If you’re in your first year of practice — or wondering whether to finally go all in on a niche — this conversation is a must-listen. Amy's story is packed with honest lessons, mindset shifts, and actionable takeaways. Let me know what stands out to you — I love hearing which part hits home. --------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675