The ReWork with Allison Tyler Jones

What if one product could define your entire brand?Greg and Lesa Daniel know something about that. They built their long-term success around a single, unmistakable piece of artwork, their embellished mixed media wall portrait. It’s the product that their clients talk about, recognize instantly, and come back for again and again.In this episode of the ReWork, Lesa and Greg break down how finding your flagship product can simplify your business, sharpen your marketing, and elevate your value in the minds of your potential clients. In addition, creating a flagship product creates clarity, confidence, and fewer options that sell themselves. In this conversation, we’ll spend time learning:How to identify and develop your own flagship productWhy niching down frees your creativity instead of limiting itHow to merchandise and sell a single hero product with easeAnd why being known for one exceptional product can unlock both creative freedom and higher profitability.As creatives we are often attracted by “more” and “different” and “new.” This episode isn’t about adding more products to your menu; it’s about getting clear on what you want to be known for and building your brand around THAT thing. Can you sell other things? Sure. But getting clear on what you want to be known for might change your business forever (in a good way).You’ll hear how Greg and Lesa found their flagship product, why simplifying actually unleashed their creativity, and how focusing on one hero offering can make marketing, sales, and client communication radically easier.Episode Highlights:“Flagship Product Singular”. Greg and Lesa reveal how one recognizable product can anchor an entire business model.From Commodity to Designer. How their mixed-media wall portraits elevated them from “just another studio” to a highly sought-after brand.The Dream Exercise. Why finding your flagship starts with permission to dream big.Merchandising Matters. How their studio layout sells for them by showcasing one product in multiple variations.Control the Sale. Lesa explains how to keep sales efficient, elegant, and client-centered with minimal overwhelm.Signature = Status. Why flagship products build brand equity, trust, and desire.More Creativity, Not Less. How narrowing your product line gives you more room to play creatively within a structure.Key Takeaways:A flagship product isn’t only about limiting what you offer; it’s about making it easy for clients to say “yes.”Fewer options lead to smoother sales, more consistent branding, and higher perceived value.When you’re known for one exceptional thing, you can charge exceptional prices.Merchandising and environment matter; people need to see, touch, and feel what they’re buying.Creating a recognizable product gives you freedom to design your life, not just your work.About Greg and Lesa Daniel: celebrated fine art portrait photographers, educators, and studio owners based in Florida, best known for their signature embellished mixed media environmental portraits. Over decades, they’ve built a thriving studio and loyal collector base around a single, instantly recognizable heirloom wall piece. Greg holds Master of Photography and ASP Fellow titles and is a founding member of the International Society of Portrait Artists, while Lesa leads the client experience and sales strategy behind their success. Together, they’ve inspired photographers nationwide through workshops and mentoring to elevate their craft, simplify their offerings, and build sustainable, art-driven businesses.One product. Endless possibilities. The power of your flagship starts here.Click here to listen!WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework We’d love to hear your thoughts, suggestions and ideas! Links & Resources:Download a TranscriptFREE -Ultimate Client Consultation FormFREE -Frequently Asked Difficult Questions (FADQ’s)FREE -Sales Sabotage Evaluation ToolAllison Tyler Jones Education CoursesDo The ReWorkWebsite | Instagram | FacebookAllison Tyler JonesWebsite | Instagram | LinkedInLesa and Gregory DanielWebsite | Instagram

In a world where everyone has a camera and AI is generating jaw-dropping visuals on demand, is there still room for professional portrait photographers, especially in the senior niche? Nate Peterson says yes, but only if you're willing to evolve. In this inspiring, energizing, and at times vulnerable conversation, Allison and Nate discuss what it takes to not just survive but thrive as a high school senior photographer in a shifting economic landscape and cultural moment.Nate brings a refreshingly honest take on how the business of senior photography has changed over the past two decades, from his early days of hockey team photos to his current hybrid model that combines high-volume sports with high-touch, luxury senior sessions. They talk about AI, athlete hype videos, LED studio walls, lifestyle creep, and the mindset shifts required to stay profitable in a rapidly changing world.If you're wondering where the senior portrait market is headed (and whether you want to follow), this episode will challenge your assumptions, validate your experience, and re-ignite your creative spark.Episode Highlights:The Grand Experience. How Nate crafts immersive senior sessions that span hours, locations, and stories, designed to last for generations.Volume + Luxury = Sustainability. Why a hybrid model might be the key to surviving market shifts.LED Walls & AI Backdrops. Nate’s tech-forward approach to creating wow-factor imagery that Gen Z (and their parents) can’t DIY.The Middle is Gone. What the disappearance of the mid-tier client means for your business model.Experience ≠ Product. How to create a stellar experience without forgetting about the main goal = selling finished products.Lifestyle Creep & Scaling Back. A refreshingly honest convo about redefining success and doing less on purpose.Key Takeaways:The value of your work is not just in the experience, it’s in the finished product you deliver.Client education isn’t optional, it’s your secret weapon in a world that thinks digital = done.Senior photography isn't dead, but it is evolving—rapidly. Innovate or be left behind.High-touch service requires high-end pricing. Don’t sell luxury at volume prices—separate the two niches and reap the rewards.Downtime isn’t the enemy, it’s an opportunity to reevaluate, reimagine, and ReWork your business.About Nate Peterson: Owner of NP Design & Photography, a full-time portrait and volume studio based in New Richmond, Wisconsin, serving the Twin Cities area. With over 20 years in the industry, Nate is a Master Photographer and CPP who has earned titles like Wisconsin Senior Photographer of the Year and Twin Cities Senior Photographer of the Year. He specializes in high school senior portraits, volume sports photography, and commercial branding, blending cutting-edge tech like LED walls and AI backdrops with deeply personal client experiences. Known for his immersive “Grand Experience” sessions and commitment to in-person sales, Nate is passionate about delivering meaningful, finished artwork that tells a story and stands the test of time.More than hype videos and Instagram reels, here’s how to future-proof your studio.Click here to listen!WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework We’d love to hear your thoughts, suggestions and ideas! Links & Resources:Download a TranscriptFREE -Ultimate Client Consultation FormFREE -Frequently Asked Difficult Questions (FADQ’s)FREE -Sales Sabotage Evaluation ToolAllison Tyler Jones Education CoursesDo The ReWorkWebsite | Instagram | FacebookAllison Tyler JonesWebsite | Instagram | LinkedInNate PetersonWebsite | Instagram

If you’re walking into your sales appointments hoping they’ll buy and walking out with a “We’ll think about it,” it’s time to stop crossing your fingers and start designing the sale.In this episode, Allison sits down with ProStudio Software owner and former portrait photographer, Ron Nichols to break down how to stop winging it and start leading your clients through a clear, confident buying experience.This isn’t about software; it’s about owning the sales process, guiding your clients visually and emotionally, and building trust that leads to the best results for your clients and a sustainable business for you.You’ll learn how to:Collapse indecision by showing artwork to scale, on your client’s wallsUse real-time pricing to close confidently (and eliminate the awkward math)Pre-sell before you even pick up your camera, with mockups that wowKeep Dad on board (and emotionally invested) in the buying processShift from “order taker” to trusted advisor, and watch your average sale soarThis conversation will help you lead with intention, sell without pressure, and turn your view & order sessions into the most profitable hour of your week.Ready to trade, “I need to go home and measure,”  for, “This is amazing, here’s my card?”Then listen up and let’s do this!Episode Highlights:Stop Wingin’ It  Lead the sale, don’t just hope they’ll buy.Visuals That Close Show artwork to scale and eliminate indecision.Sales System, Not Just Software Use ProSelect to guide the sale, not just display images.Mock It Up Before You Shoot Pre-sell with wall mockups before you even pick up the camera.Instant Pricing Confidence Real-time pricing removes confusion and speeds up the sale.Handling “The Dad Factor”  Learn how to engage him without the drama.Why It’s Not About Being “Salesy” Confidence and transparency, not sales tricks, close the deal.Key Takeaways:Visualization closes the sale. Showing artwork to scale, especially in your client’s actual home, allows your client to see what they’re actually getting and puts their mind at ease.Sales success is about clarity, not pressure. Clients want guidance. They crave your confidence, NOT your discounts.Design the sale before you ever shoot. Mockups at the consultation set the tone for investment and eliminate surprises later.Don’t compete on price, compete on experience. The most profitable studios focus on installed wall art, expert service, and powerful emotional connection.You don’t need to be a “salesperson.” You just need a process.About Ron Nichols: a veteran portrait photographer, educator, and the CEO of Pro Studio Software, the company behind ProSelect, the industry’s leading sales presentation tool for photographers. A past president of PPA and a member of XXV, Ron has spent decades helping photographers elevate their craft and their businesses. Through software innovation, global teaching, and leadership in the photographic community, he’s become a trusted voice in the art of in-person sales.Lead the Sale, Don’t Chase It. Turn “We’ll think about it” into “Where do we sign?”Click here to listen!WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework We’d love to hear your thoughts, suggestions and ideas! Links & Resources:Download a TranscriptFREE -Ultimate Client Consultation FormFREE -Frequently Asked Difficult Questions (FADQ’s)FREE -Sales Sabotage Evaluation ToolAllison Tyler Jones Education CoursesDo The ReWorkWebsite | Instagram | FacebookAllison Tyler JonesWebsite | Instagram | LinkedInRon NicholsWebsite | Instagram

Is your studio calendar looking a little sparse? Does this year feel slower than previous years? You’re not alone. In this episode, Allison sits down with fellow photographer, Jeff Dachowski for a real-world, real-time conversation to answer one of the most urgent questions in our industry: How do you make the phone ring? They unpack the difference between a temporary slowdown and a true slump, and what to do about it either way. From the daily practices that build consistent business, to the simple systems they use to track leads and follow up (even when life gets busy), this episode is packed with ideas you can implement immediately to bring in your next booking. The fastest, most overlooked way to create new bookingsHow to audit your current leads and reconnect with potential clientsWhat systems (from Trello boards to Google Calendar reminders) actually workHow to make client communication part of your daily workflow, not just when things feel slowWe’re talking about defining what “busy” really means, how to turn one great client into dozens more, why your database is pure gold, and the often-forgotten power of simply reaching out. If you’ve ever asked, “I NEED more clients, how do I get them?”, this one’s for you.Episode Highlights:Feeling slow? You’re not alone. How even seasoned studios hit weird, quiet seasons, and what to do next.Busy is relative. Before panicking, define what “busy” actually means for your studio.Look to your list. Your next clients may already be in your database, you just need to reconnect.Track it or lose it. Whether it’s Trello, Google Calendar, or sticky notes, systems matter.Match their energy. Effective client communication occurs when you mirror their pace and preferences.Leads now, bookings later. Today’s text or call can turn into next year’s booking.Relationships are everything. This is the work, follow-up, consistency, and client care that pays off.Key Takeaways:The fastest way to make the phone ring? You call them.Slumps feel personal, but they’re often just anecdotal. Data doesn’t lie so track your numbers.Identify your ideal clients and forensically analyze how they found you.Client relationships are everything. Treat them like the triple-platinum asset they are.Promotions are the last resort, NOT the first step.Track referrals, follow up, and send the thank-you note. Always.The slow season is never solved with desperation; it’s solved with consistency and confidence.About Jeff Dachowski: an award-winning portrait photographer, PPA educator, and co-owner of a successful boutique studio in New Hampshire with his wife Carol. Known for his high-touch service and beautiful wall portraits, Jeff is a past president of the Professional Photographers of America and a master of relationship-based marketing. He leads international portrait trips and has helped thousands of photographers grow their businesses with practical, heartfelt strategies rooted in connection and intention.When the phone’s not ringing, it’s time to stop waiting—and start reaching out.Click here to listen!WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework We’d love to hear your thoughts, suggestions and ideas! Links & Resources:Download a TranscriptRingCentralQuo (formerly OpenPhone)Chartrand Bargh study- The Chameleon EffectUnreasonable Hospitality by Will GuidaraFREE -Ultimate Client Consultation FormFREE -Frequently Asked Difficult Questions (FADQ’s)FREE -Sales Sabotage Evaluation ToolAllison Tyler Jones Education CoursesDo The ReWorkWebsite | Instagram | FacebookAllison Tyler JonesWebsite | Instagram | LinkedInJeff DachowskiWebsite | Instagram

Running a portrait studio is hard. Doing it while raising kids, juggling marriage, building a business from scratch, and managing your own growth? That’s working like a mother. In this vulnerable, wisdom-packed conversation, Allison sits down with Iowa-based portrait artist and boy-mom powerhouse Anjana Olson, who has built a thriving fine art studio while staying fiercely true to her values, her family, and her creative voice.They dive into what it means to work like a mother from Setting boundaries and pricing for profitEvolving your business alongside your lifeCreating a studio experience that brings you joy And delivers real value to your clients. This isn’t about hustle. It’s about alignment, artistry, and making your business work for your life, not the other way around.If you're a parent, a creative, or just someone looking to build a business rooted in purpose and profitability, this episode will inspire you to own your worth and redefine success on your terms.Episode Highlights:Make Your Business Work For You. Design your business around your life, not the other way around, stop sacrificing your family or sanity to "keep up."Price Based on What You Value. Anjana shares how having children helped her reassess her time and raise her prices with confidence.Say No, So You Can Say Yes. Niche down and show only what you want to sell, this attracts the right clients and cuts painful “no’s” way down.Own the Silence in the Sale. When a client says, “That’s expensive,” Anjana shares why silence (not discounting!) is your strongest move.You're Not Just a Photographer. You’re an expert in wall space, styling, design, and service, own that value and sell with confidence.Key Takeaways:Price for your life. Base your pricing on the time, energy, and lifestyle you want—not just industry norms.Fewer sessions, higher profits. You don’t need to shoot more—just charge appropriately for what you do.Confidence comes from clarity. Know what you value and build your pricing and offerings around it.Your work is worth it. When clients say, “That’s expensive,” let them sit with it—no discounts, no apologies.Joy is the goal. Build a business that supports your life, not one that steals from it.About Anjana Olson: a fine art portrait artist and founder of Anj Portrait Studio in Iowa, and mom of three boys. She is known for her soulful, narrative-driven images and full-service boutique experience. With a background in charcoal illustration and a deep love for storytelling, she creates heirloom artwork that celebrates the beauty of family and the art of being seen. A mother of three and a master at balancing business and life, Anjana brings heart, intentionality, and artistry to every session. Her work is about more than just portraits, it’s about honoring legacy, valuing time, and creating art that truly matters.What if the secret to a thriving portrait business isn’t doing more—but doing it your way? Tune in to hear how Anjana Olson built a life-giving, profitable studio by working like a mother and pricing like a pro.Click here to listen!WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework We’d love to hear your thoughts, suggestions and ideas! Links & Resources:Download a TranscriptOversubscribed by Daniel PriestleySell or Be Sold by Grant CardoneThe War of Art by Steven PressfieldFREE -Ultimate Client Consultation FormFREE -Frequently Asked Difficult Questions (FADQ’s)FREE -Sales Sabotage Evaluation ToolAllison Tyler Jones Education CoursesDo The ReWorkWebsite | Instagram | FacebookAllison Tyler JonesWebsite | Instagram | LinkedInAnjana OlsonWebsite | Instagram 

What if you never had to “sell” your work again, because your clients were already doing it for you?In today’s episode of The ReWork, I’m joined by one of my all-time favorite humans, photographer, educator, and master storyteller Tim Walden, to explore what might be the most overlooked, underused marketing tool in your business: your client. Tim shares how your client’s own words, own story, and own emotion can do the heavy lifting when it comes to selling your highest-value work.If you’ve ever felt sales-y, awkward, or like you’re pushing too hard in the sales room, this conversation will flip that script entirely. Tim walks us through exactly how he:Crafts an intentional experience from the very first conversationLearns what matters most to his clientsUses that story to guide everything that followsFrom how he shoots the session to how he presents the final artwork. He doesn’t wait until the sales appointment to start selling; he starts at “hello.” And the result?Clients who have to have the work because it’s no longer just a photograph, it’s their story, told beautifully, yes, but also in their words, a collaboration.We also dive into the power of technical excellence (that your clients shouldn’t even see), how to use emotional language that resonates, and why starting your sales appointment at the end is one of the smartest things you can do. Whether you're just beginning to sell your work or you're deep in the world of high-end portraiture, this episode will inspire you to rethink your entire approach, and maybe even raise your prices while you're at it. This isn’t about manipulation. It’s about meaning. And when your clients feel seen, the sale truly takes care of itself.Episode Highlights:Your Client Is the Sales Team You Didn't Know You Had Turn your clients into raving fans by deeply connecting with their stories—and letting them do the selling.Design Appointments Are the New Sales Consult The sales process starts before the first photo is taken—Tim shares how design appointments uncover the soul of the session.Emotion Over Perfection—Every Time When emotion is present, imperfection is invisible. Capture the moment, adjust if you can, but don’t lose the magic.The Photograph Is Just the Vessel Tim challenges photographers to make their technical skill invisible so the client’s story can shine through.Don't Start Selling at the Beginning—Start at the End Show your client the finished result first. Lead with vision, then let them lead the conversation from there.Procrastination Is the Real Enemy Most clients aren’t objecting to price—they’re just putting it off. Tim offers scripts and strategies to fight delay with truth and intention.If It’s Not Investment-Worthy, Why Are You Selling It? Tim breaks down what makes portraiture timeless, worthy of being displayed, and impossible to replicate.Key Takeaways:Your client’s story is the script. Learn it. Tell it. Sell it.Sales is about reflection, not persuasion. Show clients what they already told you they wanted.Emotionally driven work is more valuable than perfectly lit work.Simplify your offerings to remove barriers to buying.Procrastination is your biggest competition—not price.About Tim Walden: a legendary portrait photographer based in Lexington, Kentucky. With decades of experience, Tim—alongside his wife, Beverly—has built an iconic brand around emotional, black-and-white relationship portraiture that transcends trends. Known for his heart-led teaching and powerful storytelling, Tim is also a beloved industry educator, speaker, and mentor to countless photographers worldwide. His work prioritizes emotion, story, and intentionality—turning portraits into treasured heirlooms.Unpack how to shift the spotlight from your gear and techniques to what really sells portrait photography—emotion, intention, and the story your client sees in every image.Click here to listen!WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework We’d love to hear your thoughts, suggestions and ideas! Links & Resources:Download a TranscriptFREE -Ultimate Client Consultation FormFREE -Frequently Asked Difficult Questions (FADQ’s)FREE -Sales Sabotage Evaluation ToolAllison Tyler Jones Education CoursesDo The ReWorkWebsite | Instagram | FacebookAllison Tyler JonesWebsite | Instagram | LinkedInTim WaldenWebsite | Facebook | Instagram | YouTube

Imagine going from never doing your own sales to doubling your revenue the first year you try? In this candid conversation, ATJ sits down with veteran portrait photographer and industry educator Elizabeth Homan of Artistic Images to talk about what it was really like to finally start selling her own work after 28 years in business.Elizabeth shares the very real fears that held her back from selling, including getting her feelings hurt when clients didn’t love her favorite images, and how she overcame them, found her voice, and ultimately doubled her sales by stepping into the sales room.Together, Allison and Elizabeth delve into:What held Elizabeth back from selling her work for nearly three decadesHow she overcame her fears and found her rhythm with in-person salesWhy clients want to hear the artist’s opinion, and how that changed everythingHow Elizabeth’s overshooting habit helped her create a thriving album businessThe power of ProSelect's “Send My Room” feature and why neither photographer sells without itWhat happens when you stop selling and start guidingWhy there’s no one-size-fits-all approach to successful salesTips for building confidence and finding your unique sales styleWhether you’re terrified to sell your own work or just looking to improve your in-person sales process, this conversation will inspire you to embrace your strengths and show up fully for your clients.Episode Highlights:She sold her own work and doubled her sales. After decades of outsourcing sales, Elizabeth Homan stepped in and found out she was her studio's best salesperson.From fear to confidence behind the sales desk. Elizabeth shares how she overcame fears of rejection, attachment to her work, and tech overwhelm to become a sales powerhouse.Guiding vs. Selling: The game-changing mindset shift. By reframing sales as helping clients make the right decisions, Elizabeth transformed the way she communicates–and closes.You Can Sell Without Being Salesy. When you're the artist and the guide, clients trust your vision. Sales become a creative collaboration, not a pushy pitch.Key Takeaways:Learn how stepping into your own sales can double your revenue, even if you’ve never done it before.Discover the mindset shift that makes selling your work feel natural instead of nerve-wracking.Find out how Room Views can turn client uncertainty into confident wall art purchases.Unlock a simple framework for guiding clients to decisions without feeling “salesy.”About Elizabeth Homan: an award-winning portrait photographer and educator based in San Antonio, Texas, and the owner of Artistic Images. With over 33 years in business, she holds all three top credentials from PPA, Master Photographer, Photographic Craftsman, and Certified Professional Photographer, and has taught at prestigious programs like Texas School. Known for her luxury studio experience and powerhouse sales approach, Elizabeth has become a trusted mentor to photographers nationwide.If you've ever felt scared to sell your own work, this episode will show you how facing that fear could be the best (and most profitable) move you ever make.Click here to listen!WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework We’d love to hear your thoughts, suggestions and ideas! Links & Resources:Download a TranscriptGo For No! By Richard Fenton & Andrea WaltzProSelect SoftwareFREE -Ultimate Client Consultation FormFREE -Frequently Asked Difficult Questions (FADQ’s)FREE -Sales Sabotage Evaluation ToolAllison Tyler Jones Education CoursesDo The ReWorkWebsite | Instagram | FacebookAllison Tyler JonesWebsite | Instagram | LinkedInElizabeth Homan - Artistic ImagesWebsite 1 | Website 2 | Instagram 

Ever feel like you're constantly chasing new clients while the ones you've already photographed slip through your fingers, never to return? This is the most exhausting and unsustainable way to run a business.BUT it doesn’t have to be this way. Client retention isn't just a nice-to-have—it's the literal foundation of any successful business. Mary Fisk-Taylor of Hayes & Fiske Photography in Richmond, Virginia, has spent the last thirty years spoiling a clientele of loyal, repeat clients, and she’s joining us to share her secrets for how she turns one-time sessions into lifelong clients. ATJ and Mary delve into how to set expectations, strategically plan future sessions, and cultivate authentic client relationships that extend beyond mere client satisfaction, fostering genuine brand loyalty over a lifetime.This is your sign that it’s time for you to trade constant hustle for intentional, joyful relationships with clients who come back again and again—because they wouldn’t dream of celebrating their family milestones without YOU!Here's a snapshot of what's covered:Beyond talent: What truly brings clients back year after yearHow to confidently plant seeds for future sessions without feeling salesySimple systems (even if you're not techy!) for tracking and encouraging repeat bookingsThe art of setting boundaries and confidently "firing" bad-fit clients (without drama!)How to naturally encourage powerful referralsWhether you're just starting or celebrating your 30th year in business like Mary, this episode is packed with tips for client retention that you can start implementing today.Episode Highlights:Client Retention Is More Than Satisfaction. It's about building lasting relationships, not just delivering a good experience.Start With the Expectation They’ll Return. Retention starts with the assumption that this isn’t a one-time deal.Your Clients Want a Guide, Not Just a Photographer. Anticipate what’s next and lead your clients through it.Every Session Should Plant Seeds for the Next. Whether it's a newborn, a five-year-old about to lose their teeth, or a senior portrait, always be talking about what’s next. This isn’t overselling, this is, literally, DOING OUR JOB. We are in charge of documenting the milestones and memories for our clients.A Simple Google Calendar Can Be a Goldmine. You don’t need fancy systems, just a plan. Track milestones, stay in touch, and reach out before they think to call you.Refinement Over Mining. The best clients are the ones who already love you. Stop chasing the new and start spoiling and deepening your relationship with the loyal ones.Key Takeaways:Why client retention is pure gold and the key to a sustainable photography businessSetting the stage for lifelong clients—even if you’re brand newProven strategies to win back clients who haven’t booked in yearsHow to keep families returning during the "awkward ages"Why investing in current clients beats chasing new ones every timeMary Fisk-Taylor: is a powerhouse portrait photographer, educator, and co-owner of Hayes & Fisk Photography in Richmond, Virginia. With over 30 years in business, she’s built a multi-million-dollar studio known for deeply loyal clients, generational relationships, and consistent sales of high-end artwork. As a past president of both PPA and WPPI, Mary is a nationally recognized leader in the industry and a sought-after speaker on client experience, profitability, and legacy branding. She also co-hosts the podcast, Get Your Shoot Together with Kira Derryberry.If you’re tired of constantly chasing new clients, Mary’s proven strategies for client retention will show you how to build a portrait business that lasts and grows.Click here to listen!WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework We’d love to hear your thoughts, suggestions and ideas! Links & Resources:Download a TranscriptExactly What To Say by Phil M. JonesAtomic Habits by James Clear3XM Folio BoxesMonday.comGet Your Shoot Together Podcast with Mary Fisk-Taylor and Kira DerryberryFREE -Ultimate Client Consultation FormFREE -Frequently Asked Difficult Questions (FADQ’s)FREE -Sales Sabotage Evaluation ToolAllison Tyler Jones Education CoursesDo The ReWorkWebsite | Instagram | FacebookAllison Tyler JonesWebsite | Instagram | LinkedInMary Fisk-Taylor - Hayes & Fisk PhotographyWebsite1 | Website2 | Website3 | Instagram 

What happens when your passion for your work fades—but you still need to pay the bills?In this episode of The ReWork, I’m joined by educator and photographer Cris Duncan of CJ Duncan Photography for a candid conversation about what it takes to stay in love with your photography business for the long haul.Cris has been in business for over 20 years and has recently taken over as director of the famed Texas School. This annual photography education event attracts photographers from all over the world at every stage of their business.Cris and I discuss how the definition of success shifts over time—in his case, moving from volume and hustle to values and vision. Cris opens up about hitting burnout after years of saying “yes” to everything, and how he learned to reconnect with what he loves to shoot. We talk about hard choices that come with being in business for a long time: how to pivot without losing momentum, how to stay creative without burning out, and how to build a business that supports the life you want (instead of the other way around).If you've been in business for a while—or even just long enough to feel like you need a creative shift—this episode is your permission slip to reset, reimagine, and reignite your passion for your work.Episode Highlights:From Fetal Position to Fired Up. Cris shares the rollercoaster of studio life—one day soaring, the next in tears.Do the Work, Even When It’s Hard.  Longevity comes from showing up, staying connected, and doing the grind.Execution Beats Ideas Every Time. Success isn’t about ideas, it’s about who takes action and iterates.The Goldman Sachs Reset. A 12-week program reignited Cris’s passion and gave him fresh tools.Prints Outlast Phones. Hard drives fail, printed portraits live on as family treasures.Key Takeaways:Reframing success: From high volume to high valueRecognizing burnout before it takes overLearning to say “no” without guiltMaking peace with doing different—not necessarily moreStaying curious as the key to creative longevityBuilding a business that evolves with youAbout Cris Duncan: a high-end portrait photographer from Lubbock, Texas, where he and his wife Dee run a successful studio specializing in families and high school seniors. With over 21 years in business, he has become a respected leader in the industry, recently taking on the role of Director of the Texas School of Professional Photography after serving as a student, volunteer, and instructor. Beyond his photography career, Cris is a Goldman Sachs 10,000 Small Businesses Program graduate, bringing fresh business insight and a passion for helping photographers grow through education and communityTune in to hear Cris Duncan share the real secrets to staying relevant, profitable, and passionate in photography after two decades and why his lessons matter for your business right now.Click here to listen!WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework We’d love to hear your thoughts, suggestions and ideas! Links & Resources:Download a TranscriptAnything You Want by Derek SiversTexas School of Professional PhotographyFREE -Ultimate Client Consultation FormFREE -Frequently Asked Difficult Questions (FADQ’s)FREE -Sales Sabotage Evaluation ToolAllison Tyler Jones Education CoursesDo The ReWorkWebsite | Instagram | FacebookAllison Tyler JonesWebsite | Instagram | LinkedInCris Duncan - CjDuncan Photography& Texas School of Professional PhotographyWebsite 1 | Website 2 | Instagram 1 | Instagram 2 

What would you do if you had to start your photography business completely from scratch in a brand new city—where no one knew your name?That’s exactly what longtime photographer and educator Jen Hillenga did. After decades in the portrait industry and years spent building an iconic portrait studio, Jen moved to Brooklyn, worked in the corporate world for a few years, then, during a pandemic, decided to launch an entirely new venture as a pet photographer. As. One. Does. Even if you never move to another town, if you want to build a thriving business, you must reinvent yourself on the regular, and no one has done it better than Jen. In this episode of The ReWork, Jen joins ATJ to talk about:What it’s like to go from being at the top of your game… to ground zero.How starting over can sharpen your skills and remind you why you love photography.The practical steps she took to build her brand in a new town.Why reinvention isn’t failure—it's freedom.This conversation is filled with wisdom, encouragement, and practical strategies for photographers at every level.Episode Highlights:Reinvent Your Business at Any Stage – Discover how Jen went from a thriving portrait studio to a completely new niche as a NYC dog photographer—and why it’s never too late to pivot.Avoid the Scaling Trap – Learn why “bigger” doesn’t always mean “better” (or more profitable) and how scaling can actually steal your joy.Start With Your Mission, Not the Money – Hear how defining a clear “why” created a brand and business that naturally attracted the right clients.Measure Success Beyond the Sale – Find out why sessions that build your portfolio, connections, or visibility can be just as valuable as the ones that bring in cash.Shift From Scarcity to Abundance – Get inspired to rethink your money mindset so you can serve clients with less stress and more gratitude.Build Community, Build Clients – See how tapping into the rescue dog community gave Jen a loyal, engaged client base (and how you can do the same in your niche).Forget the Rules, Follow Alignment – Walk away with the freedom to design your business on your own terms, and the confidence that your people will find you.Key Takeaways:Why scaling might actually cost you more than it gives you.Discover how a clear mission can make branding and marketing effortless.See why every session matters, even if it’s not a big sale.Understand how shifting to an abundance mindset transforms your business.Walk away knowing you don’t have to follow the industry “rules” to succeed.About Jen Hillenga: Longtime photographer and creative entrepreneur based in Brooklyn, New York. After running a successful portrait studio in Minneapolis and serving as Creative Director for Adorama, she reinvented her career to focus exclusively on pet photography through her brand The Ways of the Dog. Her work blends fine art, empathy, and storytelling, earning her recognition not just for beautiful imagery but for building a thriving, mission-driven business from the ground up.It’s never too late to reinvent your business—and that true success comes from aligning your work with your passion and purpose.Click here to listen!WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework We’d love to hear your thoughts, suggestions and ideas! Links & Resources:Download a TranscriptAdditional links mentioned in episodeFREE -Ultimate Client Consultation FormFREE -Frequently Asked Difficult Questions (FADQ’s)FREE -Sales Sabotage Evaluation ToolAllison Tyler Jones Education CoursesDo The ReWorkWebsite | Instagram | FacebookAllison Tyler JonesWebsite | Instagram | LinkedInJen Hillenga - The Ways of the Dog Fine Art PortraitsWebsite | Instagram 

If offering albums feels overwhelming, too many sizes, too many cover options, too many edits, this episode is for you. In this conversation, ATJ sits down with Priscilla Klingler, owner of Vision Art albums to uncover a simpler, more profitable way to sell albums.Hint: it starts by reducing choices.You’ll learn how to design and present albums in a way that eliminates client decision fatigue, reduces your design time, and increases your average sale, all while elevating your brand. If you've ever thought, "Albums sound great, but I don't know where to start," this is the episode you've been waiting for.Episode Highlights:Why fewer choices = more sales: How simplifying your album offerings leads to more confident clients and faster decisionsStart with one: The exact formula for choosing one album size, one cover style, and one layout format to get startedDesign first, edit later: Why you should create and show a finished album before asking clients to make photo selectionsSet boundaries on edits: How to implement a quick approval process that protects your time and prevents project creepVendor matters: What to look for in an album company, from print quality and turnaround time to white-glove serviceEditorial-style storytelling: Tips for creating simple, timeless designs that let the images do the talkingPresentation is everything: The psychology behind how and when to show the album, and why it makes or breaks the saleKey Takeaways:Photographers must show albums if they want to sell them, clients can’t value what they never see.Price isn’t the real barrier; clients invest when they understand the emotional and legacy value of albums.Simplifying options (limiting sizes, covers, and designs) makes the sales process easier and helps photographers avoid overwhelm.Photographers should design and present albums themselves rather than waiting for clients to choose images, which prevents decision fatigue and speeds up salesAbout Priscilla Klingler: The Director of Vision Art Albums, where she helps photographers turn their work into timeless, heirloom-quality books. Known for her deep industry knowledge and hands-on guidance, she teaches photographers how to simplify their options, sell with confidence, and showcase albums as essential legacy pieces. Under her leadership, Vision Art has become a go-to partner for pros who want their clients to value printed art as much as digital files.Have you simplified your album offerings or are you still stuck in option overload? We want to hear about it. Tag us on Instagram @do.the.rework and tell us what your next step is after listening.Click here to listen!WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework We’d love to hear your thoughts, suggestions and ideas! Links & Resources:Download a TranscriptVisionartSmartAlbumsFundy DesignerFREE -Ultimate Client Consultation FormFREE -Frequently Asked Difficult Questions (FADQ’s)FREE -Sales Sabotage Evaluation ToolAllison Tyler Jones Education CoursesDo The ReWorkWebsite | Instagram | FacebookAllison Tyler JonesWebsite | Instagram | LinkedInPriscilla Klingler - Vision ArtWebsite | Instagram 

How do you build technical mastery and keep your creativity alive?Photographer and educator John Gress joins us for a jam-packed conversation about the art of learning, the science of lighting, and the power of creative play.John started in photojournalism but shifted into commercial and fashion work when the industry changed. Along the way, he developed a structured, repeatable system for building creative test shoots that became the backbone of his education platform—and leveled up his client work.In this episode, we dive into how John reverse-engineers lighting setups from reference images, plans multi-look shoots with maximum efficiency, and uses creative constraints to avoid test shoot chaos. You'll also hear how he lit a 21-light, 40-player football shoot in a single day—and how you can bring that level of precision to your process.If you’re feeling bored creatively and want to push yourself more, John’s blend of technical know-how and approachable insight will get you fired up to shoot again.Episode Highlights:Structured Creative Practice Fuels Growth - John Gress emphasized using mood boards with 9–12 related images to focus creative test shoots. This keeps sessions intentional, avoids scattered experimentation, and allows for skill-building that directly benefits client work.Experiment During Play, Not Paid Work - He stressed separating creative “play dates” from client sessions—experimenting when not under pressure, then bringing proven setups into commercial shoots for reliability and efficiency.Workflow & Pre-Production Are Critical - Whether shooting a single model or 40 football players with 21 lights, planning the order of setups, gear changes, and lighting adjustments maximizes efficiency, minimizes downtime, and ensures consistent results.Growth is Cyclical—Plateaus Are Normal - Skills often spike early, then plateau. The key to continued growth is seeking new challenges, practicing regularly, and not waiting for the “perfect” idea or subject—just start and refine as you go.Key Takeaways:How mood boards, model tests, and limited variables drive creative growthWhy recreating reference images isn’t cheating—it’s learningHow to avoid the trap of overcomplicating your test shootsWhy no one can actually copy your style—even if they tryAbout John Gress: Chicago-based commercial and portrait photographer, educator, and former photojournalist whose career spans from covering breaking news to creating striking, high-concept lighting setups for models, athletes, and executives. Known for his masterful, intentional use of complex lighting and his ability to teach it in a clear, approachable way, John has built a thriving education platform, spoken at national conferences, and produced work for high-profile clients.Discover how intentional play, smart planning, and expert lighting can take your photography from good to unforgettable!Click here to listen!WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework We’d love to hear your thoughts, suggestions and ideas! Links & Resources:Download a TranscriptMilanote Moodboard Software www.milanote.comUltimate Client Consultation FormFrequently Asked Difficult Questions (FADQ’s)Sales Sabotage Evaluation ToolAllison Tyler Jones Education CoursesDo The ReWorkWebsite | Instagram | FacebookAllison Tyler JonesWebsite | Instagram | LinkedInJohn GressWebsite | Instagram 

Do you find yourself stuck in repetitive tasks (aka death by 1000 cuts), buried under endless emails, or struggling to plan creative client sessions? In this illuminating episode, ATJ sits down with visionary photographer and AI expert Kira Derryberry to explore precisely how ChatGPT can transform your photography business. Discover how to clone your brain, automate daily tasks, visualize creative concepts effortlessly, and gain powerful insights into your business—all by harnessing the practical, innovative capabilities of AI.Don’t be left behind, AI is here and we all need to get on board. Kira will give us a place to begin.Episode Highlights:From Fear to Efficiency - Understand why integrating AI into your business is crucial, much like the transition from film to digital photography.ChatGPT as a Creative Partner - Discover practical ways Kira uses AI for client styling, mood boards, and concept visualizations, enhancing creative sessions.Business Insights at Your Fingertips - Learn how Kira leverages AI to analyze business performance, strategically plan growth, and even recover from setbacks.Your Personal Digital Assistant - Kira shares how ChatGPT helps handle challenging client communications, invoice follow-ups, and day-to-day business management tasks.Effective AI Prompting Techniques - Master the art of precise ChatGPT prompts to maximize its potential, streamline workflows, and save valuable time.Navigating AI Responsibly - Essential cautions and ethical considerations when using AI, including data security and maintaining your personal judgment.Key Takeaways:Learn to use AI effectively as your assistant, not your replacement.Discover how to ask better questions to unlock ChatGPT’s full potential.Gain practical examples of incorporating AI into both creative and administrative business aspects.About Kira Derryberry: Kira Derryberry, former president of Professional Photographers of America, combines her tech-savvy background with photography expertise, pioneering creative applications of AI in business. Her dynamic approach helps photographers tackle overwhelm, elevate productivity, and unlock creativity through practical AI strategies.Tune in to revolutionize your workflow and creativity with AI!Click here to listen!WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework We’d love to hear your thoughts, suggestions and ideas! Links and Resources: Download a TranscriptBoss Level AI: Join Kira’s practical workshopsImaging USA Pre-Con with Kira DerryberryGet Your Shoot Together Podcast hosted by Kira Derryberry and Mary Fisk-TaylorUltimate Client Consultation FormFrequently Asked Difficult Questions (FADQ’s)Sales Sabotage Evaluation ToolAllison Tyler Jones Education CoursesDo The ReWorkWebsite | Instagram | FacebookAllison Tyler JonesWebsite | Instagram | LinkedInKira DerryberryWebsite | Instagram | PPA

You might think that being an amazing photographer is enough to get hired by high-end clients.It’s not.In this episode, I’m chatting with my nephew, Ross DeCesare—who’s just completed the arduous and eye-opening task of hiring an interior photographer for DeCesare Design Group (my sister’s interior design firm). The photographers that Ross considered for the job were all creative, talented photographers with stellar portfolios of work. But that is where the similarities ended.Ross breaks down exactly what made certain photographers stand out—and how others eliminated themselves from consideration and NONE of it had to do with the QUALITY OF THEIR WORK. Although this discussion centers around interior photography, the applications apply to ALL photographers. If you make your living with a camera, this episode is an inside look at how potential clients may view your business, your communication, and your professionalism.And let’s just say… it’s not always pretty.What clients actually need from a photographer, and why it’s more than just “pretty pictures.” Think editorial features, social media content, scouting shots, and a polished portfolio.The “Nice But High-Maintenance” Photographer: Why low prices aren’t always appealing and how being too flexible—or oversharing—can backfire.The “Talk to My Agent” Experience: When high-end becomes high-barrier. A look at how poor transparency (even with good intentions) can kill trust and lose the job.The Photographer Who Got the Job: Clear, fast, prepared, and aligned. Why transparency, confidence, and clarity beat charisma and cost every time.Why a solid process inspires client confidence and attracts great clients and why red flags in communication can repel the very clients you’re trying to book.This conversation is like sitting behind the scenes in a client’s brain—and it’s equal parts cringey and enlightening. If you’ve ever wondered why a potential client ghosted you, why a “perfect” consultation didn’t convert into a real job, or why price wasn’t the actual problem… this one’s for you.Learn what to do (and definitely what NOT to do) to stand out as a professional and make it easy for a potential client to say YES.In this episode, you’ll learn:What top-tier clients actually look for when hiring a photographer (hint: it’s not just talent).The red flags that turn dream prospects into cancellations—and how to avoid them.Why having a clear, client-centered process is more valuable than being the cheapest.How transparency, professionalism, and confidence in your pricing and what that price covers can build long-term trust (and bookings).Timestamps:[2:55] Meet Ross DeCesare—Allison’s nephew and newest member of the DeCesare Design Group—returning after two years in Santiago, Chile.[4:28] Why designers photograph their work: documenting legacy projects, creating social media content, and preparing for potential magazine submissions.[6:14] How the landscape has shifted: from magazines flying in their own photographers to design firms shouldering the cost (and the content creation).[8:32] The value of clear image usage rights and why today’s firms need more than just ten good shots.[10:05] The “Nice But High-Maintenance” Photographer: Low pricing doesn’t make up for hard-to-schedule behavior and poor boundaries.[12:40] TMI alert: Why overexplaining your pricing or travel costs can make clients uncomfortable (and why proactive communication wins).[15:50] Misalignment in process: Saying “I’ll work however you want” but then reverting to your own preferences creates confusion and frustration.[19:20] Be clear: Clients like Ross want photographers who align with their process—not someone who improvises on shoot day.[22:05] Red flags: Wanting to be “besties” with the principal designer rather than collaborating professionally with the full team.[24:48] Why being upfront about your workflow and limits is better than being overly flexible (and then dropping the ball).[26:32] The “Talk to My Agent” Experience: Impressive on the surface, but high-touch turned into high-friction.[28:18] A-list rep, impressive bid packet, and polished communication—but still lacked transparency about back-end magazine deals.[30:24] How misaligned expectations (especially around guaranteed publication) can sink trust—even with a premium brand.[33:06] Lesson: Fancy packaging can’t cover unclear usage rights or hidden policies.[34:44] The photographer who got the job: Fast responses, clear process, and full alignment with how DeCesare Design Group works.[36:10] Proactive professionalism: Offering lighting solutions, respecting the timeline, and anticipating questions before they’re asked.[37:30] Clarity ≠ rigidity: This photographer presented how he typically works and left room to adjust for client needs.[38:56] Why saying “My clients have found this helpful…” positions your process as client-centered rather than self-serving.[41:02] The hidden client fear: If you’re too cheap, they wonder what’s wrong with you.[42:38] Value your work: How confidence, preparation, and pricing all signal quality to clients.[44:50] Ross’s biggest takeaway: Clients want photographers who know their worth and show up like pros—confident, not needy.[47:20] You can’t attract top-tier clients with bargain-bin behavior. Alignment, process, and professionalism are the keys.Click here to listen!WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework We’d love to hear your thoughts, suggestions and ideas! Links and Resources: Download a TranscriptUltimate Client Consultation FormFrequently Asked Difficult Questions (FADQ’s)Sales Sabotage Evaluation ToolAllison Tyler Jones Education CoursesDo The ReWorkWebsite | Instagram | FacebookAllison Tyler JonesWebsite | Instagram | LinkedInRoss Tyler DeCesareWebsite | Instagram 

Be honest—do you ever feel like you are collecting money from your clients, just to hand it over to your vendors, or the tax man?You are NOT alone. It’s actually one of the most common struggles I hear from photographers.That’s why I’ve invited Venus Michael to the show. Venus is a bookkeeper who specializes in helping photographers stop the financial bleeding and finally take control of their money.In this episode, Venus and I dive into the real reasons you might feel broke, even when you’re fully booked—like wasting money on random props or pulling prices out of thin air based on what “everybody else” is charging.But here’s the good news—Venus makes understanding your money easy (and not boring, I promise). She breaks down:How to actually know what’s profit and what’s notWhy lumping all your money in one account is killing your cash flowAnd how opening just one extra account can change everything.We also dig into her favorite system—Profit First—a simple method that helps you divide every dollar into separate accounts for expenses, your pay, profit, and taxes.No more tax season panic. No more wondering where all the money went.Venus even shares how changing the way you see your money—like adjusting your camera lens—can help you make smarter decisions that support both your creativity and your bank account.If you’re ready to stop the cycle of making money and watching it disappear, you do not want to miss this episode.In this episode, you’ll learn:Why photographers tend to overspend on unnecessary stuff and undercharge for their workHow the Profit First method helps you manage your money without complicated spreadsheetsWhy tracking expense percentages and working with a creative-friendly accountant is a mustHow to get started today by opening one simple account to start keeping more of what you earnTimestamps:[3:00] Hear how Venus discovered her niche in bookkeeping for photographers in 2017 and wrote a book.[6:48] Portrait photographers often waste money on props and copy others' pricing without considering income goals.[9:07] Venus helps photographers with distinguishing necessary expenses from wants.[11:59] Using separate bank accounts for expenses simplifies financial management and prevents overspending.[14:42] ATJ reflects on how adopting the Profit First method prevented unexpected tax bills after profitable holiday seasons.[15:59] Financial preparedness changes tax bills from stressors to routine occurrences[18:07] Venus points out how, although skeptical at first, many CPAs use multiple accounts after seeing clients succeed financially.[20:58] Venus discusses viewing business finances as three roles—business, worker, and owner.[24:15] Hear how a client used Profit First to fund a passion project while still sustaining her photography business.[26:12] Shifting perspectives, like changing camera lenses, helps make better business decisions.[28:38] Hear how reducing expense percentages over time improves financial health.[31:53] Having a financial cushion for taxes reduces stress and allows surplus to become profit.[32:55] To accurately assess finances, Venus advises blocking time, calculating expenses, and avoiding working blindly.[34:34] Knowing the costs of goods helps guide decisions around pricing.[37:16] Many photographers also overlook labor costs, causing loss of profit.[38:06] Venus advises that calculating hourly worth requires factoring in experience, efficiency, and time spent per project.[41:29] ATJ points out how translating complex financial concepts into creative-friendly language helps photographers better understand profit.[44:16] Profit First Professionals offer bookkeeping support.[46:40] Venus argues that the first thing that you should do is outsource bookkeeping.[48:58] It's important to choose a bookkeeper with accounting expertise who offers value-based pricing, not hourly rates.[51:30] Prioritize bookkeeping services that handle payroll, sales tax, and reporting.[52:40] It's totally normal to feel vulnerable when hiring a bookkeeper, so find someone you trust and connect with.[55:12] ATJ recommends starting small with Profit First by setting aside 1% of your income to build financial stability.Click here to listen!WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework We’d love to hear your thoughts, suggestions and ideas! Links and Resources: Download a TranscriptUltimate Client Consultation FormFrequently Asked Difficult Questions (FADQ’s)Sales Sabotage Evaluation ToolAllison Tyler Jones Education CoursesVenus Michael - Profit First for PhotographersMike Michalowicz - Profit FirstJim Loehr - The Power of Full EngagementDo The ReWorkWebsite | Instagram | FacebookAllison Tyler JonesWebsite | Instagram | LinkedInVenus MichaelWebsite | Website 2 | Book | Instagram 1 | Instagram 2 | Facebook

Are there too many photographers in your town? How are you supposed to stand out when the field is full?Today’s guest on the ReWork suggests playing a different game. Rick Trummer from Mid-South Color Lab spends every day helping photographers to distinguish themselves from their competition by developing products that defy comparison. MidSouth lab specializes in custom digitally and oil painted portraits and stripped canvas artwork. He’ll also tell us about a new image substrate with a metallic look that is actually made from paper. Mid-South Color Lab is the only photo lab in the United States with exclusive rights to print on Hanemühle paper, which is the gold standard for professional photographers.Instead of cranking out cookie-cutter prints, MidSouth focuses on creating personalized artwork as heirlooms for their portrait photographer’s clients. Rick shares tips for portrait artists who want to break free from the herd by keeping your product simple yet distinctive. He also shares insight on how to market a high-end product like this to your best clients.You will learn:Why to focus on a few high-quality, unique products rather than offering everythingThe importance of consistency in style and product qualityWhy to simplify offerings to make decisions easier for clientsThe fact that creating high-end products requires proper pricing and quality assuranceHow success comes from personal customer service, product consistency, and strong client relationshipsTimestamps:[2:50] Rick’s lab customizes high-end digital paintings with real artists for quality beyond filters.[5:54] ATJ reflects on her mother's appreciation for portraits and praises Rick’s ability to personalize each client’s style.[8:26] Learn how Rick helps studios come up with unique styles with consistent painters to stand out from competitors.[11:06] Focusing on just a few signature products helps Rick’s lab deliver excellence and reliability.[14:08] ATJ appreciates vendors who guarantee quality, making client trust key to success.[15:37] It's important for photographers to maintain consistent results across styles.[16:51] Rick asserts that studios need to demand color consistency from labs and hold them accountable.[19:43] Rick explains that orders take longer because of necessary final inspections.[21:30] Mid-South offers personalized help to ensure long-term success.[24:56] If you want to sell new products, show consistent samples, and use videos.[27:55] Hear how limited-time offers and gift cards can drive buzz and lead to referrals.[31:18] Product success grows through consistent branding, storytelling, and clients who share authentic enthusiasm.[33:38] Studios should adapt new ideas to fit their own comfort, goals, and brand identity.[36:00] Rick encourages photographers to stick to a timeline.[38:55] ATJ feels that Rick’s insights offer universal value for improving business.Click here to listen!WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework We’d love to hear your thoughts, suggestions and ideas! Links and Resources: Download a TranscriptUltimate Client Consultation FormFrequently Asked Difficult Questions (FADQ’s)Sales Sabotage Evaluation ToolAllison Tyler Jones Education CoursesDo The ReWorkWebsite | Instagram | FacebookAllison Tyler JonesWebsite | Instagram | LinkedInRick Trummer / Mid-South Color LabsWebsite | Instagram | Facebook | LinkedIn

Have you ever had a customer service experience so good you wanted to bottle it and recreate it in your own business?That’s what it’s like talking to Matthew Hodgman, Senior Client Success Manager at White House Custom Colour. While his title might sound corporate, Matt leads with heart—and serious empathy chops. If empathy were a competitive sport, he’d be on the podium with gold.We’re not talking about empathy as a feel-good bonus. We’re discussing empathy as a vital business essential. Empathy isn’t just about being a friendly human—it’s your secret weapon for building loyalty, diffusing tension, and turning client “oops” moments into opportunities.In this episode, Matt and I delve into what it really looks like to lead with empathy in business:Listen like you mean it—instead of just waiting to talk nextReach out before there’s a problem—not afterBuild genuine, lasting relationships with clients and vendors alikeHow to turn mistakes into your best marketing momentsAnd how to let empathy shape your pricing, policies, and processMatt even shares a story about WHCC stepping in to fix a problem that wasn’t even their fault—total masterclass in grace under pressure.If you want to create a business that feels good—for your clients, your partners, and yourself—this is the episode to tune into.What We Cover:Why empathy is a business skill, not just a personality traitActive listening that builds trustUnexpected outreach and why it mattersWhen things go wrong: How you handle it defines youWhat empathy has to do with pricing and flexibilityTimestamps:[2:43] Empathy isn't just nice to have; it’s vital in cutting through the negative noise to truly connect with others.[5:27] ATJ believes that human connection, not efficiency, makes the work meaningful, putting love into every image.[8:00] Matt asserts that value lies in the shared experience, not just the product.[10:02] Long-term vendor relationships can become authentic partnerships built around trust and support.[12:06] Matt explains how empathy at every level creates a ripple effect of positive collaboration.[15:51] Owning mistakes with grace and kindness can transform tension into loyalty.[17:24] Learn how some of the best marketing that you ever do in business is actually after something has gone very wrong.[19:18] Matt admires ATJ’s brand identity and empathetic approach to her business.[22:03] ATJ reflects on having built trust by empathizing with a reluctant teen and connecting with them over Sephora.[25:49] Matt stresses the need to match communication styles so that clients feel seen, heard, and respected.[28:12] ATJ prioritizes upfront transparency to avoid manipulative and/or uncomfortable situations later.[31:23] Every experience with a client is an opportunity to exceed expectations.Click here to listen!WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework We’d love to hear your thoughts, suggestions and ideas! Links and Resources: Download a TranscriptUltimate Client Consultation FormFrequently Asked Difficult Questions (FADQ’s)Sales Sabotage Evaluation ToolAllison Tyler Jones Education CoursesDo The ReWorkWebsite | Instagram | FacebookAllison Tyler JonesWebsite | Instagram | LinkedInWhite House Custom ColourWebsite | Instagram | Facebook | YouTube

Does the thought of selling your work still make you cringe, even a little?Do you wish you could focus solely on creating beautiful pictures and let someone else handle the sales?Can you imagine what it would be like to sell your portraits before the session even happens?If any of this feels familiar, listen up.Joining me for this episode is my brother from another mother, Drake Busath of Busath Photography, and his incredible portrait designer and sales associate, Linda Smoot, to talk all things client experience, sales magic, and what it really means to protect your creative energy as a photographer.(Hint: it might just mean not doing it all yourself.)Drake, a self-proclaimed “not-a-sales-guy,” shares how bringing Linda into the process allowed him to stay focused on creating extraordinary portraits while still growing a profitable business. Linda doesn’t just close the sale—she leads clients through the entire experience, setting clear expectations, crafting meaning, and helping them visualize the finished artwork before a single photo is taken.Linda may not be a photographer, but she’s a natural storyteller—think executive producer of the portrait experience. Her ability to guide clients through the emotional and aesthetic journey of custom artwork changes the game for photographers who feel burned out from doing it all themselves.We dig into how honest, pre-session conversations about who the portrait is for, where it will live in the home, and what it means to the client not only deepen the connection but also lead to more intentional (and more profitable) sessions.If you’re doing everything yourself, feeling drained by sales, or struggling to get clients to truly value your work, this episode is your permission slip to step aside and let someone else sell it like a boss.In this episode, we cover:Why separating creative and sales roles leads to better resultsHow pre-session consultations build trust and clarityWhat it looks like to sell with empathy and advocacy, not pressureThe power of being a “true believer” in the value of the workHow storytelling and emotional intelligence drive sales successTimestamps:[2:58] Drake prefers creating images over selling, relying on Linda to take on client sales.[4:23] Linda advocates for clients and clearly conveys goals to Drake.[6:57] ATJ enthuses over realizing the value of separating the creative and sales roles, even though she still does both herself.​​[8:11] Using Linda’s consultation form ensures clarity and efficiency in high-volume environments.[10:07] Hear about how Linda secured pre-session investments by showing clients the value of generational portraits.[12:22] ATJ points out how setting clear expectations early reduces burnout and guides clients toward more intentional choices.[15:15] Drake touches upon the value of asking clients to come in before the session.[18:15] Hear how Drake values pre-planning sessions to avoid complications and admires Linda’s non-pushy approach to sales.[20:39] Linda’s client experience and relatability make her ideal for working with women decision-makers.[22:33] Linda identifies her biggest strength as being a storyteller who helps clients share their family’s story.[24:26] Linda acts as the producer of each family’s story, guiding the experience with client focus.[26:26] Drake credits Linda for her authenticity which stems from her belief in the true value of portraits.[29:51] ATJ argues that true sales success comes from genuinely believing clients need portraits displayed in their homes.[32:05] Linda explains that her lifelong passion for portraits helps her deeply connect with clients seeking to preserve family memories.[34:01] Drake and Linda discuss perceived value and presentation being key to justifying high prices in a photography studio.[36:58] Linda reflects on having designed a warm, personal space where clients feel relaxed, welcomed, and genuinely cared for.[38:40] With swivel chairs and a closer monitor, Drake’s room redesign enhances comfort for clients.[40:29] Linda adds that proximity to the front leads to meaningful eye contact, connection, and involvement in clients’ stories.[43:00] Trust and expertise ease client worries, turning the experience into a joyful collaboration.[46:57] Linda explains how, starting with honesty and warmth, she builds trust that helps ease any client hesitation.[49:44] Drake finds fulfillment in connecting with clients and ensuring continuity from photoshoot to final selection.[53:20] Great photography combined with a warm environment helps enhance client satisfaction and ease the sales process.[56:50] Even without a fancy studio, a thoughtful and prepared approach can create a calm and meaningful session.[58:25] Genuine warmth and compliments on location help clients feel valued, even without a studio setting.[1:01:06] Drake customizes workshops to individual needs, making travel photography personal and culturally immersive.[1:04:52] Meaningful local experiences inspire photographers, spark creativity, and improve both personal and client-focused work.[1:07:03] ATJ points out that the key to a successful client experience is anticipating their needs and personalizing every detail.[1:09:59] Drake feels that having a supportive team like Linda helps prevent burnout and brings fresh energy.[1:11:26] Linda points out how photographers, often unaware of how deeply their art impacts families over time, preserve cherished memories.[1:12:29] Drake argues that building a supportive team can ease stress, combat loneliness, and improve work-life balance.Click here to listen!WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework We’d love to hear your thoughts, suggestions and ideas! Links and Resources: Download a TranscriptUltimate Client Consultation FormFrequently Asked Difficult Questions (FADQ’s)Sales Sabotage Evaluation ToolAllison Tyler Jones Education CoursesItaly Workshops - WebsiteDo The ReWorkWebsite | Instagram | FacebookAllison Tyler JonesWebsite | Instagram | LinkedInBusath PhotographyWebsite | Instagram | Drake's LinkedIn

What if I were to tell you that confidence in your business doesn’t come from booking more clients or getting that one huge sale, that it actually comes from having a solid process in place?​​Joining me for this episode to help me tackle this topic is my good friend and popular repeat guest Jeff Dachowski. We get real about this because it doesn't get talked about enough.Again, it is not about landing big sales or hoping for good luck; it’s about having processes that keep things running smoothly. Trust me, once I figured that out, everything clicked.We talk about how confidence in your business isn’t some magical thing you’re born with. No, it comes from having solid systems in place. No more panicking about no-shows or wondering how you’ll pull everything together.Jeff and I both realized that clear processes for everything from client calls to delivering the final product make things way more predictable and way less stressful. Trusting the process feels so much better than winging it every time.Here’s the thing, though - it’s so easy to fall into that whole imposter syndrome headspace, like, “Who am I to charge that much?”We’ve both had those moments, and we’re sharing how structure helped us kick imposter syndrome to the curb and actually build businesses that support our lives (and not the other way around). Listen in while Jeff and I chat through how to build a business that runs smoother and feels better. You might just start loving your systems.We talk about how:confidence comes from repeatable processes, not praise or talentclear systems and policies help overcome fear, guilt, and inconsistencyphotographers need to educate clients on the value of printed productsfocusing on legacy builds sustainable business and not just one-time digital salesstrong client relationships and one-on-one conversations often lead to long-term successTimestamps:[3:13] Jeff points out how many photographers feel torn between creative validation and profit.[6:34] Jeff’s confidence increased once he adopted repeatable systems that ensured quality.[9:26] Achieving success ultimately requires a defined strategy.[12:08] Jeff’s evolving business plan is grounded in consistent service and learning from failure and leads to lasting success.[15:57] ATJ states that educating clients and setting firm boundaries helps ensure that you're valued and fairly compensated.[18:26] By clearly differentiating his services early, Jeff leads his clients toward appreciating nontraditional offerings.[19:22] Jeff stresses offering custom wall portraits during sessions, turning casual prints into lasting displays.[22:38] In-person conversations reveal client needs and build trust, even before a portrait sale is secured.[25:06] ATJ asserts that confidence comes from highlighting unique value instead of justifying prices or mimicking other photographers.[29:18] Exceptional service leads to powerful word-of-mouth, as one portrait client brought $750,000 in referrals.[31:58] Jeff reframes print sales as emotional preservation, contrasting them with easily forgotten digital files.[34:31] We learn that Jeff prioritizes legacy over digital files, aiming to make portraits part of daily home life.[36:18] After the session, Jeff collaborates with clients to choose the perfect wall portrait.[39:59] Clients tend to feel more fulfilled when they receive tangible artwork and not just files.[40:42] Avoiding digital gallery overwhelm, ATJ now helps plan meaningful portraits with less stress.[43:36] Thoughtful decision-making, not instant agreement, is essential for lasting client relationships.[45:43] By offering a distinct luxury product, you attract fewer but more appreciative clients.[48:13] Fewer clients can still yield higher income when you offer exceptional service.[51:28] Jeff stresses discussing pricing changes to support both business needs and personal livelihood.[53:56] ATJ warns that skipping education or money talks can damage client trust and limit future opportunities.[55:25] Referrals and print sales, even small ones, are powerful tools for long-term growth.[58:50] Jeff urges photographers to always ask about prints, turning minor jobs into major profit.[1:01:33] Clients tend to appreciate options they didn’t know they had.[1:04:33] Rather than offering free sessions, Jeff stresses capturing family portraits before milestones shift everything.[1:07:26] Learn why Jeff prefers phone calls to in-person consultations.[1:10:39] ATJ, on the other hand, values in-person consults to build connection and clarify vision.Click here to listen!WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework We’d love to hear your thoughts, suggestions and ideas! Links and Resources: Download a TranscriptUltimate Client Consultation FormFrequently Asked Difficult Questions (FADQ’s)Sales Sabotage Evaluation ToolAllison Tyler Jones Education CoursesBooks:Go for No! Yes is the Destination, No is How You Get There by Richard Fenton & Andrea WaltzDo The ReWorkWebsite | Instagram | FacebookAllison Tyler JonesWebsite | Instagram | LinkedInJeff DachowskiWebsite | Instagram | Facebook | LinkedIn | PPA

Feeling the slow season slump? This episode is your wake-up call.When business is slow all we can think about is getting MORE—clients that is. And Connecticut-based photographer Seshu Badrinath is here to show you how to get them NOW and keep them coming year-round.With 25+ years of hustle under his belt, Seshu shares real-deal strategies beyond simply posting pretty pics on Instagram. From leveraging local parent forums to sending thoughtful, personalized texts, he breaks down exactly how he stays top of mind (and fully booked) with a high-touch, low-volume approach.We get into:How to tap into local communities and forums that are full of potential clientsSeshu’s system for staying in touch without sounding like a botWhy tools like monday.com + client segmentation = marketing goldThe beauty of blunders—and how to turn mistakes into your best marketing momentsWhy consistency beats perfection, every single timePlus, Seshu gets real about pushing past his comfort zone and embracing video (we’re cheering him on).If you want to stay busy when everyone else is slowing down, this is the episode you need. Tune in, take notes, and get moving.Timestamps:[2:37] Seshu credits local online groups for questions about his work.[4:03] A photographer in Avon, Connecticut for 25 years, Seshu focuses on diverse clients.[7:51] To prepare for busy months, ATJ suggests reaching out to clients early and tracking follow-ups.[10:55] In a high-touch business, client connection is crucial.[12:15] ATJ stresses that consistent follow-ups with existing contacts are key to staying booked.[14:25] ATJ uses monday.com for client tracking, highlighting high-touch, personal communication.[17:46] Seshu finds value in the course materials, which help him stay focused and reconnect with clients.[20:10] Hear how Seshu now focuses on understanding his target clients' needs and specializes in albums and wall art.[23:45] To showcase the craft and value of environmental portraits, ATJ recommends sharing behind-the-scenes work.[26:14] ATJ recommends showing the difference between professional environmental portraits and casual photography.[29:04] ATJ encourages embracing a unique name and posting raw content to keep social media engaging.[30:33] Seshu accepts ATJ's challenge of posting a raw, unpolished video, even though he isn't comfortable with video.[33:56] Seshu values learning from experienced photographers, focusing on small steps and personal growth on a daily basis.[36:15] Hear how Seshu now strives to avoid mistakes, measuring wall art carefully to ensure client satisfaction.[38:49] Handling mistakes and turning them into learning opportunities is valuable marketing.[40:22] Now regarding business as a creative challenge, Seshu focuses on adapting in an ever changing market.[43:58] Seshu believes that every day is a good day to work on the business and reach out to clients.[47:33] Seshu wonders if clients understand the collaborative nature of custom portrait sessions vs. generic events.[50:23] To succeed, you need to invest in both craft and business and build connections.[53:53] Seshu is committed to supporting the community and showing clients that he values more than just profits.[56:00] Don't let perfection hold you back, and be sure to save money during busy times so you can afford time off and recharge during slower months.Click here to listen!WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework We’d love to hear your thoughts, suggestions and ideas! Links and Resources: Download a TranscriptUltimate Client Consultation FormFrequently Asked Difficult Questions (FADQ’s)Sales Sabotage Evaluation ToolAllison Tyler Jones Education CoursesMonday.comDo The ReWorkWebsite | Instagram | FacebookAllison Tyler JonesWebsite | Instagram | LinkedInSeshu BadrinathWebsite 1 | Website 2 | LinkedIn | Instagram | Facebook