DiscoverThe ReWork with Allison Tyler Jones163 - Work Like a Mother with Anjana Olson
163 - Work Like a Mother with Anjana Olson

163 - Work Like a Mother with Anjana Olson

Update: 2025-10-02
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Running a portrait studio is hard. 

Doing it while raising kids, juggling marriage, building a business from scratch, and managing your own growth? 

That’s working like a mother

In this vulnerable, wisdom-packed conversation, Allison sits down with Iowa-based portrait artist and boy-mom powerhouse Anjana Olson, who has built a thriving fine art studio while staying fiercely true to her values, her family, and her creative voice.

They dive into what it means to work like a mother from 

  • Setting boundaries and pricing for profit
  • Evolving your business alongside your life
  • Creating a studio experience that brings you joy 

And delivers real value to your clients. This isn’t about hustle. It’s about alignment, artistry, and making your business work for your life, not the other way around.

If you're a parent, a creative, or just someone looking to build a business rooted in purpose and profitability, this episode will inspire you to own your worth and redefine success on your terms.


Episode Highlights:

  • Make Your Business Work For You. Design your business around your life, not the other way around, stop sacrificing your family or sanity to "keep up."
  • Price Based on What You Value. Anjana shares how having children helped her reassess her time and raise her prices with confidence.
  • Say No, So You Can Say Yes. Niche down and show only what you want to sell, this attracts the right clients and cuts painful “no’s” way down.
  • Own the Silence in the Sale. When a client says, “That’s expensive,” Anjana shares why silence (not discounting!) is your strongest move.
  • You're Not Just a Photographer. You’re an expert in wall space, styling, design, and service, own that value and sell with confidence.


Key Takeaways:

  • Price for your life. Base your pricing on the time, energy, and lifestyle you want—not just industry norms.
  • Fewer sessions, higher profits. You don’t need to shoot more—just charge appropriately for what you do.
  • Confidence comes from clarity. Know what you value and build your pricing and offerings around it.
  • Your work is worth it. When clients say, “That’s expensive,” let them sit with it—no discounts, no apologies.
  • Joy is the goal. Build a business that supports your life, not one that steals from it.


About Anjana Olson: a fine art portrait artist and founder of Anj Portrait Studio in Iowa, and mom of three boys. She is known for her soulful, narrative-driven images and full-service boutique experience. With a background in charcoal illustration and a deep love for storytelling, she creates heirloom artwork that celebrates the beauty of family and the art of being seen. A mother of three and a master at balancing business and life, Anjana brings heart, intentionality, and artistry to every session. Her work is about more than just portraits, it’s about honoring legacy, valuing time, and creating art that truly matters.

What if the secret to a thriving portrait business isn’t doing more—but doing it your way? Tune in to hear how Anjana Olson built a life-giving, profitable studio by working like a mother and pricing like a pro.


Click here to listen!


WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts

“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about). 

Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!

You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework 

We’d love to hear your thoughts, suggestions and ideas! 


Links & Resources:

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Oversubscribed by Daniel Priestley

Sell or Be Sold by Grant Cardone

The War of Art by Steven Pressfield

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Do The ReWork

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Allison Tyler Jones

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Anjana Olson

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163 - Work Like a Mother with Anjana Olson

163 - Work Like a Mother with Anjana Olson

Allison Tyler Jones