The RetailWire Podcast

In this episode of the RetailWire Podcast, host Lavina Suthenthiran, Head of Marketing at RetailWire, sits down with Cornelia Reitinger, a leading expert in Retail Media Networks, to explore how data-driven advertising is transforming the way retailers and brands engage with shoppers.Join us as we break down the dynamic world of Retail Media Networks, retailer-owned advertising platforms powered by first-party data that enable highly targeted shopper engagement both online and offline. Cornelia shares insights on:How Retail Media Networks have reshaped shopper-brand interactions across multiple channels in recent yearsEffective strategies retailers use to leverage data-driven ad solutions that drive customer value and business growthThe biggest hurdles retailers face when building and scaling Retail Media Networks—and practical tips to overcome themEmerging innovations and trends shaping the future of Retail Media Networks and what retailers should watch for Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special episode of the RetailWire podcast, Lavina Suthenthiran sits down with Yvonne Magnusson, a veteran retail and FMCG leader with over 30 years of experience driving digital transformation, operational turnarounds, and sustainable growth. Yvonne who is currently board director of Waynes Coffee Sweden and MAIAUNIVERSE shares her deep expertise in navigating retail’s rapid evolution through AI and digitalisation, the challenges retailers face updating IT systems, and how organizational structures and talent need to evolve to support these technologies. She discusses the critical shift from short-term cost savings to long-term operational excellence, and offers real-world examples of how aligning customer value with market positioning fuels profitable growth. Looking ahead, Yvonne highlights emerging trends needed to maintain a competitive edge and shares insights from her upcoming panel on trust, growth, and responsibility in the age of AI at the Leaders of Trade summit. This conversation is essential listening for retail leaders tackling transformative change in today’s fast-moving market. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the RetailWire Podcast, we sit down with Nikki Frisz, Senior Director of Marketing at Dollar Shave Club, to explore how the brand is bringing customers directly into the creative process.To launch its improved razor, Dollar Shave Club invited 23 real members to form Order of the Blades — a tongue-in-cheek “ad agency” that helped write billboards, slogans, and jingles for the campaign. The result blends professional execution with genuine member voices, creating a campaign rooted in authenticity and humor.Nikki shares insights on:How Dollar Shave Club is returning to its disruptive rootsWhy blending agency expertise with member participation made this campaign stand outThe balance between humor, authenticity, and driving salesExpanding from DTC into retail, Amazon, and omni-channel presenceCreative experiments like college sports handles and custom razorsThe brand’s focus on retention and Gen Z engagement Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this episode of the RetailWire Podcast, Lavina Suthenthiran speaks with Jörg Bauer, a seasoned retail and real estate executive known for driving strategic change and leading digital and sustainable transformation at scale. Former CREO and CEO of Kaufland CR and GLOBUS CR, Jörg offers a deep dive into what ESG means for modern retail across Europe.As part of our special speaker spotlight series in partnership with the Leaders of Trade Summit, Jörg shares insights on the evolving ESG landscape: including how it poses both risks and opportunities for retailers, the regional differences across Europe, and the critical role of energy management in sustainability efforts. He also explores how the rise of electric vehicles is reshaping retail operations, whether shoppers really care about sustainability, and the challenges and opportunities posed by new EU sustainability reporting rules.If you’re a retailer, industry professional, or simply interested in how sustainability is shaping the future of commerce, this episode is packed with expert insights and actionable takeaways. Don’t miss Jörg’s thoughts ahead of the ESG in Action panel at Leaders of Trade.Subscribe now and stay tuned for this insightful conversation, brought to you in partnership with Leaders of Trade. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Host:Chase Binnie – Entrepreneur, media executive, and host of the RetailWire Podcast.Guest:Scot Wingo – Founder of ReFiBuy, ChannelAdvisor, serial entrepreneur, and e-commerce thought leader.Topics Covered:Why Agentic Commerce is moving faster than anyone expectedHow GenAI search is siphoning organic traffic away from GoogleThe shift from search engines → answer engines → shopping enginesChatGPT’s leaked checkout feature and its marketplace implicationsWhat retailers will lose (retail media dollars, loyalty capture, upsells)The operational headaches of inventory, pricing, and fulfillment in AI-driven marketplacesWhich categories will be first movers (fashion, beauty, electronics) vs laggards (B2B, auto parts)Why owning an audience matters more than owning informationThe rise of AI browsers like Perplexity’s Comet and soon ChatGPT’s own browserWhat to expect from ChatGPT-5 and the coming “shock and awe” wavePractical strategies: treating AI commerce as just another acquisition channelKey Quotes:“E-commerce hasn’t had true innovation since one-click checkout. Agentic shopping could be that shake-up.”“Search engines are becoming answer engines, and now they’re becoming shopping engines.”“Retailers need to stop fighting it—this is another channel, like Amazon or Facebook were.”Resources & Mentions:Bernstein report on e-commerce growthBarron’s and Wall Street Journal coverage of traffic declinesPerplexity’s Comet browser Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What's next in ecommerce? We interviewed the CEO of Bluehost, Sachin Puri, about his new role leading a top web hosting platform. Listen to his conversation with RetailWire CEO, Chase Binnie, as they discuss the creator economy, website hosting, and AI's impact on ecommerce. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Get $500 off your membership by using the code retailwire500 at entreprenista.comIn this episode, we sit down with Stephanie Cartin, co-founder of Entreprenista, to explore how community is becoming the most powerful engine for growth in modern business. Stephanie shares her journey from launching a social media agency to building one of the most trusted platforms for women entrepreneurs.If you’re building a brand, launching a product, or trying to scale without burning out — this is your blueprint for creating momentum through connection.🔑 Topics Covered:Why solo entrepreneurship is a mythHow Entreprenista grew from a podcast to a full-blown membership communityReal stories of women founders who scaled through community supportWhy storytelling and founder visibility are essential to brand loyaltyThe underestimated value of DMs, referrals, and human touchpointsHow retail and product brands can build lasting customer relationships🎯 Perfect for:Female founders, DTC brand leaders, community marketers, and anyone rethinking how to scale a business without a massive ad budget.👥 Learn more about the @entreprenistas at their website: https://www.entreprenista.comUse code retailwire500 to get $500 off your lifetime membership!📍 Timestamps:[00:03] Building the community we needed[02:13] From agency life to Entreprenista[06:04] Collaboration across service & product brands[07:57] Execution over ideas[11:56] Founder-led storytelling wins[13:49] Marketing help inside the community[17:31] Growth without ad spend starts in the DMs[19:14] Engaging directly with your audience[22:54] Why community matters for retail brands🔔 Subscribe for more episodes on brand growth, retail trends, and modern entrepreneurship. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Get ready to revolutionize your retail strategy with insights from Karen Halpern, Director of Retail and Hospitality Product Marketing at Priority Software. Discover how the integration of advanced technologies like AI and mobile are reshaping both online and in-store shopping experiences. Karen shares her personal anecdotes to illustrate the persistent challenges retailers face in connecting these channels and how even midsize retailers can harness these innovations to stay competitive.   Unpack the complexities of creating a seamless omnichannel operation in today’s fast-paced retail environment. Karen discusses the hurdles of disjointed systems, manual processes, and the significant investments required for IT modernization. Learn why some retailers hesitate to transition to cloud-based solutions and how Priority Software's all-in-one platform can ease these concerns, offering a roadmap to transform retail operations for the better.   Real-world success stories from brands like Ace Hardware, Columbia Wear, and Cowtown demonstrate the tangible benefits of adopting Priority’s solutions. From enhanced order management and inventory control to integrated loyalty programs, these examples underscore the measurable outcomes such as reduced IT costs and increased operational efficiency. The episode wraps up with strategic advice on recognizing the need for system upgrades and the advantages of partnering with Priority Software to meet today’s retail challenges head-on.https://www.priority-software.com/lp/retailwire-podcast-2024/?utm_source=retailwire&utm_medium=podcast&utm_campaign=NRETA5RetailWire is the retail industry's premier source for news, analysis, and discussion. With a focus on the latest trends, technology, and consumer behavior, RetailWire provides a platform for industry experts and thought leaders to share their insights and perspectives. Whether you're a retailer, supplier, or service provider, RetailWire is your go-to destination for staying informed and ahead of the curve.Be sure to leave us a comment and let us know what you think. You might even hear your comment read on the next episode!To learn more, or to join our Daily Discussions, visit RetailWire.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join Matt Roche, CEO of EXTOLE, as he shares the frustrations with digital marketing that inspired the creation of a platform freeing brands from reliance on Google and Amazon. Learn how EXTOLE integrates with Shopify and Salesforce, turning loyal customers into powerful brand advocates through seamless referral and ambassador programs. In conversation with Melissa Minkow, Matt explores the power of authentic customer referrals, ethical tracking via QR codes, and the role of rewards in customer retention. Packed with insights, this episode reveals how to drive growth and loyalty through customer-led marketing strategies.RetailWire is the retail industry's premier source for news, analysis, and discussion. With a focus on the latest trends, technology, and consumer behavior, RetailWire provides a platform for industry experts and thought leaders to share their insights and perspectives. Whether you're a retailer, supplier, or service provider, RetailWire is your go-to destination for staying informed and ahead of the curve.Be sure to leave us a comment and let us know what you think. You might even hear your comment read on the next episode!To learn more, or to join our Daily Discussions, visit RetailWire.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Unlock the mysteries of email marketing with Brian Cardona of AtData and RetailWire BrainTrust host Mark Price, as we dissect the role of email addresses in the digital marketing landscape. Our discussion peels back the layers of how these digital identifiers are reshaping customer engagement strategies, especially with the shift in traditional metric visibility due to Apple's Mail Privacy Protection. If you've ever wondered about the resilience of your email list in the face of changing privacy laws and the decline of third-party cookies, this conversation will illuminate the path toward a privacy-compliant marketing future.Prepare to navigate the intricacies of inbox placement and sender reputation with intelligence from the forefront of email validation services. The introduction of engagement scores, pioneered by Safe2Send, is transforming how retailers refine their communication channels. This episode is a guiding light for marketers aiming to maintain relevance and authenticity in their customer outreach, as we discuss the art of balancing the evolving digital ecosystem with innovative targeting and communication strategies.Brian Cardona offers his expert insights on the impact of GDPR and CPRA, and how first-party data reigns supreme in the age of transparency. So if you're ready to elevate your understanding of customers and lead the way in privacy-conscious marketing, make sure to tune in and join our community of retail enthusiasts.RetailWire is the retail industry's premier source for news, analysis, and discussion. With a focus on the latest trends, technology, and consumer behavior, RetailWire provides a platform for industry experts and thought leaders to share their insights and perspectives. Whether you're a retailer, supplier, or service provider, RetailWire is your go-to destination for staying informed and ahead of the curve.Be sure to leave us a comment and let us know what you think. You might even hear your comment read on the next episode!To learn more, or to join our Daily Discussions, visit RetailWire.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today's episode features an enlightening conversation between our host RetailWire BrainTrust Panelist Brian Cluster, industry marketing director at Stibo Systems, and Folkwin Haye, Key Account Sales Director for Hanshow America - a trailblazer in innovative in-store tech solutions.In this discussion, Folkwin and Brian delve into the transformative world of electronic shelf labels (ESLs) and their game-changing impact on the retail industry, particularly in the DIY retail sector.Listen as Folkwin reveals how ESLs are revolutionizing retail operations, from vastly simplifying pricing strategies to creating superior customer experiences. Learn how these digital tools play an integral role in the retail industry's journey towards comprehensive digital transformation.In this episode, Folkwin shares insights on Hanshow’s innovative solutions, such as ESLs equipped with LED lights and geolocation capabilities. These features are transforming retail experiences and operations by enabling efficient product location and real-time access to accurate product information.Folkwin also gives a sneak peek into Hanshow America's participation in the upcoming National Hardware Show in Las Vegas. Attendees can expect an opportunity to experience firsthand the durability and unique features of their ESLs, tailored to meet the specific needs of DIY retail.Whether you're a retailer seeking to gain a competitive edge through advanced technology or you're simply intrigued by the intersection of retail and tech, this episode promises fresh insights and forward-thinking discussions.Don't forget to hit the subscribe button for more insights from retail industry leaders. Join our daily newsletter at RetailWire for the freshest news and a community of retail enthusiasts.RetailWire is the retail industry's premier source for news, analysis, and discussion. With a focus on the latest trends, technology, and consumer behavior, RetailWire provides a platform for industry experts and thought leaders to share their insights and perspectives. Whether you're a retailer, supplier, or service provider, RetailWire is your go-to destination for staying informed and ahead of the curve.Be sure to leave us a comment and let us know what you think. You might even hear your comment read on the next episode!To learn more, or to join our Daily Discussions, visit RetailWire.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Discover how small and medium-sized businesses (SMBs) navigated the rocky economic landscape of 2023, as we sit down with  Khurjekar , Chief Revenue Officer, Business Markets and SaaS for Verizon Business. She offers a wealth of knowledge on overcoming challenges like inflation and capital access, while also providing insight on leveraging technology for operational efficiency. Aparna sheds light on the strategic tech investments that are enabling SMBs to not only endure current economic pressures but also to improve customer experiences and make smarter business choices.Alongside Aparna, we explore the critical 'four Cs' that act as the backbone for businesses striving in a digital-first economy. The discussion also raises awareness about the importance of SMBs protecting themselves against the rising tide of cybersecurity threats, adding a layer of urgency for companies to adopt robust digital defenses.As we cast our gaze forward, we examine the exciting prospects that cutting-edge technologies like augmented and virtual reality, telematics, and the Internet of Things hold for transforming industries. We share how Verizon's Connect telematics system is already making a significant impact on vehicle fleet management, and we discuss the promising economic outlook for 2024, reflecting a spirit of optimism among SMBs. Our conversation is a testament to the resilience and innovation of small businesses, a celebration of their contribution to the economy, and a commitment to keeping you informed on the latest in retail innovation.RetailWire is the retail industry's premier source for news, analysis, and discussion. With a focus on the latest trends, technology, and consumer behavior, RetailWire provides a platform for industry experts and thought leaders to share their insights and perspectives. Whether you're a retailer, supplier, or service provider, RetailWire is your go-to destination for staying informed and ahead of the curve.Be sure to leave us a comment and let us know what you think. You might even hear your comment read on the next episode!To learn more, or to join our Daily Discussions, visit RetailWire.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Unlock the secrets of AI's sweeping revolution in the retail world with Ricardo Belmar from Microsoft and Jamie Tenser of VSN Strategies. As we wrap up NRF 2024's electrifying discussions, we share ground-breaking insights about how AI is no longer just futuristic buzz but a practical powerhouse reshaping retail. Imagine store associates liberated from mundane tasks, thanks to AI's magic, and the game-changing evolution of machine learning to sophisticated generative models, all dissected in this episode.Jamie Tenser & Ricardo Belmar, delve into whether smaller networks can stand strong against the titans of trade. We analyze the seismic shift from traditional advertising to the dynamic world of retail media and its redefining influence on the industry's future. Get ready for a strategic exploration of how retailers balance their merchandising finesse with the burgeoning demand for promotional prowess in the age of retail media networks.RetailWire is the retail industry's premier source for news, analysis, and discussion. With a focus on the latest trends, technology, and consumer behavior, RetailWire provides a platform for industry experts and thought leaders to share their insights and perspectives. Whether you're a retailer, supplier, or service provider, RetailWire is your go-to destination for staying informed and ahead of the curve.Be sure to leave us a comment and let us know what you think. You might even hear your comment read on the next episode!To learn more, or to join our Daily Discussions, visit RetailWire.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ready to unravel the ever-changing world of retail payments? We've got a fascinating conversation lined up with our guest, Tom Burgess from SnippMedia. Together, we'll explore the concept of a Payments Media Network, a potentially game-changing platform that combines purchase data from retailers and banks to create targeted offers for consumers. If that piques your curiosity, join us as we delve deep into the future of retail payments, dissecting how banks are unlocking the value latent in their data.RetailWire is the retail industry's premier source for news, analysis, and discussion. With a focus on the latest trends, technology, and consumer behavior, RetailWire provides a platform for industry experts and thought leaders to share their insights and perspectives. Whether you're a retailer, supplier, or service provider, RetailWire is your go-to destination for staying informed and ahead of the curve.Be sure to leave us a comment and let us know what you think. You might even hear your comment read on the next episode!To learn more, or to join our Daily Discussions, visit RetailWire.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ever wonder how a pet supply company stands out in an overcrowded market? That's exactly what we're unraveling in today’s conversation with Erin DeAngelis and Betsy Weakland from Pet Supplies Plus. As a beacon in the pet industry, Pet Supplies Plus distinguishes itself through an uncommon approach that revolves around infusing local flavor and personal experiences. From shaping the company's ethos around community involvement to valuing customer feedback, Erin and Betsy pull back the curtain on their roles in the company, the strategies they implement, and how they drive the company's private brand products.RetailWire is the retail industry's premier source for news, analysis, and discussion. With a focus on the latest trends, technology, and consumer behavior, RetailWire provides a platform for industry experts and thought leaders to share their insights and perspectives. Whether you're a retailer, supplier, or service provider, RetailWire is your go-to destination for staying informed and ahead of the curve.Be sure to leave us a comment and let us know what you think. You might even hear your comment read on the next episode!To learn more, or to join our Daily Discussions, visit RetailWire.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ready to decode the retail revolution? Join us for a panel discussion with our industry experts Lisa Taylor, Scott Benedict, Ted McCaffrey & Brandon Rael as we navigate the dynamic world of Omnichannel. We promise a deep dive into the challenges and opportunities that this versatile approach presents, with a sharp focus on the significance of coordinated efforts across all touchpoints. With customers at the helm, we'll understand the critical role of digital and social selling, especially against the backdrop of the recent pandemic.Ever wondered how retailers are adjusting to the changing consumer behavior? We pull back the curtain on this fascinating transition and the critical role of Omnichannel in it all. From seamless returns and reordering processes to personalization enhancing customer experience, we've got it all covered. Hear from our panelists as they discuss the potential of implementing RFID technology, peak season challenges, and the rising consumer expectations for a tailored shopping experience.RetailWire is the retail industry's premier source for news, analysis, and discussion. With a focus on the latest trends, technology, and consumer behavior, RetailWire provides a platform for industry experts and thought leaders to share their insights and perspectives. Whether you're a retailer, supplier, or service provider, RetailWire is your go-to destination for staying informed and ahead of the curve.Be sure to leave us a comment and let us know what you think. You might even hear your comment read on the next episode!To learn more, or to join our Daily Discussions, visit RetailWire.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you facing the dilemma of balancing sustainability with profitability in your retail business? We've got you covered. This episode is a powerful dialogue with seasoned retail experts - Lisa Taylor, Brandon Rael, Mark Self, Jay Fiske, and Scott Benedict, as we navigate through the complex interplay of sustainability and profitability in retail amidst challenging economic pressures. We delve into the potential of the resale market in providing cost-conscious consumers with affordable sustainability. Stay tuned to unearth practical strategies retailers can implement to harmonize cost savings with sustainable practices.Our discourse on sustainable retail doesn't end there. We have the pleasure of featuring tech guru and business veteran Jay Walker, who enlightens us on how automation and AI can champion the reduction of carbon intensity and boost cost efficiencies. Here's your chance to learn about digital twins, AR, and AI as groundbreaking technologies in minimizing waste in product design and manufacturing. This is a call for retailers to seize the opportunity of consumers' growing consciousness of sustainability and shed light on the value of efficient processes.As we round up this captivating discussion, we bring you actionable takeaways for embracing sustainable business practices. With Scott Benedict's wealth of retail experience, we delve into sustainability from the customer and operational perspectives. We'll guide you through the trending refurbished products and the 'right to repair' movement, and explore how companies can ingeniously maximize sustainability without denting profitability. Hold on to your seats as we cast an optimistic eye on sustainable innovation in the retail industry. Be part of the journey to discover how the retail industry is bracing up for the balancing act of sustainability and profitability.RetailWire is the retail industry's premier source for news, analysis, and discussion. With a focus on the latest trends, technology, and consumer behavior, RetailWire provides a platform for industry experts and thought leaders to share their insights and perspectives. Whether you're a retailer, supplier, or service provider, RetailWire is your go-to destination for staying informed and ahead of the curve.Be sure to leave us a comment and let us know what you think. You might even hear your comment read on the next episode!To learn more, or to join our Daily Discussions, visit RetailWire.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How far would you go to secure your retail store and protect your associates? If you're one of the countless retailers grappling with the growing problem of theft and violence, this episode is a must-listen. We're joined by industry experts Mark Self, Gus Downing, Ted McCaffrey and Pedro Ramos to examine the alarming trend of organized retail crime and its devastating impact on businesses and communities. We not only shine a light on the harsh realities of retail shrinkage but also the influence of technology and social media on employee retention and customer experience. You'll discover a variety of strategies retailers are using to secure their stores and the tough reality of needing to add extra time to customers' shopping experiences for the sake of security. Moreover, we tackle the implications of using more militarized language to address theft and discuss the broken window theory, underlining the urgency for proactive measures. We delve into the importance of understanding inventory loss as a means to measure results and touch upon the advantages of RFID technology. As our conversation progresses, we explore how different retailers approach inventory counts and stress the need for creating standards to understand what's leaving the stores, helping to differentiate between counterfeit and legit items. Tune in for an insightful and compelling conversation that you won't want to miss.RetailWire is the retail industry's premier source for news, analysis, and discussion. With a focus on the latest trends, technology, and consumer behavior, RetailWire provides a platform for industry experts and thought leaders to share their insights and perspectives. Whether you're a retailer, supplier, or service provider, RetailWire is your go-to destination for staying informed and ahead of the curve.Be sure to leave us a comment and let us know what you think. You might even hear your comment read on the next episode!To learn more, or to join our Daily Discussions, visit RetailWire.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Get ready for a riveting discussion about the evolving world of livestream shopping in retail. Our esteemed guests for this episode include Mark Price, Ricardo Belmar, and Sharon Gai, who's got her fingers on the pulse of livestream shopping through her extensive experience at Alibaba. As we unpack the rise of livestream shopping from being a marketplace sellers' tactic to a multi-billion dollar industry in China, we shed light on the elements that make a live stream successful. Buckle up as we navigate the nuances of the presenter, the brand, the content, and the art of selling the product.Can retailers truly harness livestreaming to drive sales? This is the question we grapple with as we explore the practicality of repurposing video content and using AI chatbot technology for interactive video replays. We encourage you to join us in dissecting the delicate balance between the actual profit of a product and the excitement it generates, while deliberating on the categories that thrive in the livestreaming space. The conversation wouldn't be complete without discussing the crucial role of influencers and presenter expertise in live streaming. Brace yourselves for an intriguing comparison of the dynamics between the West and China regarding influencers and MCNs. Walking the fine line between profitability, cannibalization, and incrementality, we ponder the challenges smaller retailers face and how to gauge the success of your livestreaming strategy. So, if you're seeking the answer to higher return rates, don't miss out on this compelling dialogue. Get in on the retail revolution now!RetailWire is the retail industry's premier source for news, analysis, and discussion. With a focus on the latest trends, technology, and consumer behavior, RetailWire provides a platform for industry experts and thought leaders to share their insights and perspectives. Whether you're a retailer, supplier, or service provider, RetailWire is your go-to destination for staying informed and ahead of the curve.Be sure to leave us a comment and let us know what you think. You might even hear your comment read on the next episode!To learn more, or to join our Daily Discussions, visit RetailWire.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if I told you that the path to innovative retail success involves a Volkswagen bus and a lifelong passion for music? That's the fascinating journey of Sweetwater, the leading e-commerce retailer of musical instruments and audio gear in the U.S. Joined with us today is Mike Clem, the new CEO of Sweetwater, Mike shares his unique transition from musician to retailer, and provides insightful anecdotes about the creation of Sweetwater by founder and professional musician, Chuck Surack, who started his venture from the back of a Volkswagen bus!Are you ready to tap into the secret sauce behind Sweetwater’s success? Get ready to be enthralled as Mike sheds light on the company's unique relationship-based selling model, their fulfilling workplace culture, and their focus on heart and understanding. He also highlights Sweetwater's innovative strategies used for guitar sales, providing a seamless experience between local and online buying. Moreover, he offers an engaging peek into the future of Sweetwater, including how AI might just be the key to making music creation more accessible. Tune in, get inspired, and learn how Sweetwater strikes a chord not just in music, but in the business of retail too!RetailWire is the retail industry's premier source for news, analysis, and discussion. With a focus on the latest trends, technology, and consumer behavior, RetailWire provides a platform for industry experts and thought leaders to share their insights and perspectives. Whether you're a retailer, supplier, or service provider, RetailWire is your go-to destination for staying informed and ahead of the curve.Be sure to leave us a comment and let us know what you think. You might even hear your comment read on the next episode!To learn more, or to join our Daily Discussions, visit RetailWire.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.