Driving Retail Growth Through Category Management and Private Label Synergy
Description
In this episode of the RetailWire Podcast, produced in partnership with Leaders of Trade, retail expert Jaap Van Vreden shares how connecting category management, private label, and procurement can turn operational silos into engines of growth.
Key topics discussed:
The biggest growth challenges facing retailers today
Why integrating category management, private label, and procurement matters
The hidden costs of staying siloed
How private label innovation builds loyalty and differentiation
Rethinking procurement as a growth driver, not a cost center
Staying agile amid supply chain disruption
What strong retailer–supplier partnerships look like today
The role of technology and data in future-ready retail strategy
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United States
