The Revenue Marketing Report is back! During our hiatus, we re-evaluated many things. As a result, we’re coming back with a new format (shorter, bite-sized episodes) and a more focused mission. Stay tuned: our first episode drops the first week of January 2024. Our new mission? To help B2B marketers develop the skills they need to succeed in leadership. For more great content like this, check out CaliberMind.com.
Rebecca Hollis, Chief Growth Officer at Score App, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Rebecca shares her insights on how she found herself in her present role, the process she went through to discover her values, why sustainability doesn’t equate to a lack of stress and pressure, and how her values align with her current position. Rebecca's LinkedIn URL: https://www.linkedin.com/in/rebeccahollis/ The ScoreApp Company Page: https://www.scoreapp.com/ Life Quakes (book): https://www.amazon.com/Life-Transitions-Mastering-Change-Any/dp/B085VBMBFN/ref=sr_1_1 For more great content like this, check out calibermind.com.
Jess Bahr, Head of Performance Marketing at Metadata, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jess shares her insights on why CEOs don’t understand what all marketing entails, and doubles down on why marketing leaders REALLY need to get more data literate. For more great content like this, check out calibermind.com.
Anand Thaker, Strategic Advisor & Martech Industry Insider, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Anand shares four methods to understanding startup investing, the importance of operational infrastructure, and the importance of trusting data. For the full article, go to: https://www.calibermind.com/rmr/importance-of-ops For more great content like this, check out calibermind.com.
Tim Fitzpatrick, Marketing Coach and Consultant at Rialto Marketing, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Tim shares five ways to include the right people in marketing operations conversations, justify asking questions, keep your marketing simple and trackable, and know when to speak up. For more great content like this, check out calibermind.com.
Colt Briner, Founder and Marketing Consultant at Scrappy AF Solutions, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Colt shares how to understand the psychology of marketing and sales using Nonviolent Communication (NVC). For the full article, go to https://www.calibermind.com/rmr/nonviolent-marketing Additional Resources: https://www.cnvc.org/sites/default/files/2018-10/CNVC-needs-inventory.pdf https://www.cnvc.org/sites/default/files/2018-10/CNVC-feelings-inventory.pdf
Christoper Antonopoulos, Founder and CEO of Measured Results Marketing, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Christopher shares five methods of better understanding data, how to avoid data pitfalls, and dealing with the dark funnel in measuring digital marketing impact. Christopher wrote an ebook on which metrics CEOs should ask their marketing teams about. So whether you're a CEO or a marketer who would like to anticipate what a CEO will ask you about, you can find the book here. For the article, check out https://www.calibermind.com/rmr/measure-what-matters-marketing.
Amanda Giacobassi, Director of Solutions Architecture at Perkuto, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Amanda shares why working in a reactive Marketing Operations team is demoralizing, how to avoid the chaos with processes, and why we need good marketing management practices. The transcript: https://www.calibermind.com/rmr/marketing-operations-pitfalls
Alejandra Slatapolsky, Strategic Partner at Scalto Creative Consultancy, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Alejandra shares what business leaders should consider before deciding on a b2b go-to-market strategy, the different mindsets between marketers in B2B and B2C, and why moving between strategies can be good for a marketer’s career. For more great content like this, check out calibermind.com.
Paul Ruppert, CEO at Global Point View Ltd, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Paul shares how his multifaceted career impacts his work, some of the psychology behind negotiating, and the importance of context. For more great content like this, check out calibermind.com.
Lori Christiansen, Vice President of Marketing at Motus, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Lori shares how COVID has impacted the way we work and lead, how to balance mental health and work, and the need for a more empathetic workplace and human connection. For the full writeup of this episode, go to https://www.calibermind.com/rmr/empathy-workplace For more great content like this, check out calibermind.com.
Mike Maynard, Owner of Napier International, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Mike shares his insights on the right digital marketing strategies, the viability of direct mail, and what we should be doing now about GDPR. For more content like this, check out calibermind.com.
Lauren Kennedy, Founder of Coastal Consulting, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Lauren shares how remote work life changed her quality of life, how to boost productivity without causing burnout, and the need to reverse condition people coming out of the traditional corporate culture. For the full article, go here: https://www.calibermind.com/rmr/remote-work-life-new-normal For more great content like this, check out calibermind.com.
Brett McGrath, Vice President of Marketing at The Juice, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Brett shares why passion projects can inspire B2B marketers, the mentality of marketers in a startup, and the lessons he’s learned from podcasting. The full article is here: https://www.calibermind.com/rmr/side-hustle-inspiration For more great content, visit: https://www.calibermind.com/
Denisse Soker, Digital Strategy Manager at NetApp, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Denisse shares her journey balancing parenthood and her career, why transparency is important, and why there’s hope that transparency will become the norm. For a detailed rundown on the episode and links to Denisse's LinkedIn profile, check out the article.
Bruce Bugbee, VP of Data Science at CaliberMind, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Bruce shares his insights on why soft skills matter, why requirements are a two-way street, and tips for presenting to leadership effectively. For a full write up of the episode plus a free template to use for building business cases, go here. For more great content like this, check out calibermind.com.
Tyler Pigott, CEO of Lone Fir Creative, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Tyler shares the key traits to look for in an employee, tips for attracting top talent, and why hiring managers love to dig into a candidate’s history. To register for the Back-to-Basics Bootcamp, go here. For more create content, check out calibermind.com.
Darrell Evans, Co-Founder of Local Yokel Internet Marketing, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Darrell shares what businesses don’t accept about demo requests, if and when there is a right time for demo requests, and how to handle a sales team’s demands for more demo requests. Check out Darrell's The MindShift podcast. Check out calibermind.com for more content like this.
Crissy Saunders, CEO and Co-Founder of CS2, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Crissy offers insights on why she created the P.R.O.D.U.C.T. MOPs framework, breaks down what the acronym stands for, and shares tips to get teams engaged in adopting it in their day-to-day work.
Jason Voiovich, Fractional CMO at Vojvdec & Sigma, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jason shares his insights on competitive intelligence, effective competitive intelligence solutions, and a history lesson on competitive intel ethics. Jason's website is MarketerInChief.com and you can buy his book on Amazon here. Be sure to check out his website for more purchasing options (including audiobook form!). For more great content like this, check out CaliberMind.com.