Digital Marketing Measurement: What Data Actually Matters?
Update: 2022-04-13
Description
Christoper Antonopoulos, Founder and CEO of Measured Results Marketing, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Christopher shares five methods of better understanding data, how to avoid data pitfalls, and dealing with the dark funnel in measuring digital marketing impact.
Christopher wrote an ebook on which metrics CEOs should ask their marketing teams about. So whether you're a CEO or a marketer who would like to anticipate what a CEO will ask you about, you can find the book here.
For the article, check out https://www.calibermind.com/rmr/measure-what-matters-marketing.
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