Stop chasing gigs. Start attracting them. In this week’s episode, I’m talking about positioning - how to become known for one clear thing and stand out from every other DJ posting flyers and mix links. You’ll learn: Why positioning is the secret behind every booked-out DJHow to define your sound and audienceHow to create a simple tagline or phrase that builds recognitionWhat promoters really look for when choosing DJs🎧 Action step: Create your tagline this week. Something that defines y...
Still posting random gig photos and mixes, but not seeing results? This episode will change how you think about social media. In Episode 15 of the Rockin Social Media Podcast, Part 2 of Amplify Your Brand for DJs series, Paul Hutchinson breaks down exactly how to stop posting like an amateur and start building a brand that actually gets attention. You’ll learn: 🎧 Why most DJs post the wrong way (and how to fix it) 🎧 The 5 Content Pillars that make your brand stand out 🎧 How ...
If you’ve ever felt stuck on social media — posting but not growing — this episode is for you. In this first episode of the Amplify Your Brand for DJs series, Paul Hutchinson breaks down exactly why most DJs struggle to build a strong online presence… and how to fix it. You’ll learn: 🎧 What a “brand” really means for DJs (and why it’s more than just a logo) 🎧 The 3 things that make up your DJ brand — sound, story, and style 🎧 How to find your “why” and use it to attract the ...
Most people are using ChatGPT all wrong. They open it, type a quick question, and then wonder why the results sound generic or robotic. In this week’s episode, Paul breaks down exactly how to use ChatGPT like a co-worker, not a search engine. You’ll learn how to brief it properly, what to say to get better answers, and how to use it to save hours every week. Here’s what we cover: •5 smart ways to use ChatGPT in your business or creative work •How to get content ideas that actually fit your br...
If you don’t grab attention in the first three seconds, your video’s dead. In this episode, Paul Hutchinson breaks down exactly how to create videos that make people stop, watch, and remember you. You’ll learn: 🎯 Why your first three seconds decide everything ⚡ The hooks that actually make people stop scrolling 📱 The tools Paul uses, Edits, InShot, and CapCut 💡 The simple rhythm: Hook → Value → Proof → Call to Action No fluff. No fancy cameras. Just real, practical advice that works, straight...
🎙️ Episode 11 — What’s New on Instagram & Social Media (October 2025) Instagram’s been busy this month — new feed tests, DM upgrades, editing tools, and features that change how creators grow. In this episode, Paul breaks down what’s actually worth your attention (and what’s just noise). You’ll learn: ✅ Why Reels are taking over the feed — and how to use them for discovery ✅ How pinned comments can boost engagement and sales ✅ What the new DM filters mean for leads and conversations ✅ Why...
🔥 Is Instagram Broken in 2025? Here’s the Truth No One’s Telling You Why is your Instagram reach dropping like crazy? Are hashtags dead? And what the heck is up with the new Friend Map? In this episode of Rockin Social Media, Paul breaks down exactly what’s really happening on Instagram in 2025 — and what you need to do if you want to grow. You’ll learn: The real reason Reels aren’t hitting like they used to (and how to fix it)Why original content is more important than everThe best formats t...
In this episode, I’m cutting through the noise and giving you the Instagram updates from July–August 2025 that actually matter for your growth as a DJ, creative, or entrepreneur. We’ll cover: • The brand-new Repost feature and how to use it for fast, high-quality content • How Instagram’s new Maps function can help you get discovered locally and promote events • Why the Friends Tab on Reels changes how your content gets found • The “Sends per reach” metric — your new shareability superpower •...
ChatGPT is powerful, but only if you train it to sound like YOU. In this episode, I show you step-by-step how to make ChatGPT your creative sidekick, write in your tone, and help you plan, write, and scale your content without sounding robotic. 🎯 Whether you’re a coach, DJ, course creator, or content strategist, you’ll learn: How to set up custom instructionsHow to create your own GPTsHow to use AI to save time, write faster, and stay consistentWhy this actually makes you more human, not less...
Too busy to post? Struggling to figure out what to say on social media when your to-do list is stacked? This episode is your game plan for building content pillars that make posting easier—even when life is hectic. 🎧 In Episode 7 of the Rockin Social Media Podcast, we cover: What content pillars really are (and how to define yours)The “Too Busy” Content Hack to plan smarter, not harderA plug-and-play list of post ideas for when your mind’s blank👀 Whether you're a DJ, creative entrepreneur, or...
Instagram. TikTok. Facebook. LinkedIn. Covered. 👊 This is not just another tips episode — it’s a full-blown checklist for building a brand that actually connects, grows, and converts. I’m walking you through: ✨ Brand clarity that stops the scroll 🎥 Video strategies that build trust 📱 Platform-specific moves that work in 2025 🧠 The mindset + habits that make it sustainable If you’ve ever asked, “What should I be doing on social media?” — this episode has your answers. L...
Where Should DJs Be Online in 2025? In episode 5 of The Rockin Social Media Podcast, I walk you through the 3 essential platforms every DJ should focus onthis year: Instagram, TikTok, and Facebook. This isn’t about being everywhere, it’s about being strategic. I’ll show you how to turn Instagram into your digital press kit, how to use TikTok for discovery and relatability, and why Facebook is still a powerful tool for bookings, bios, and building your name in the scene. ✅ Learn how to optimis...
Instagram can grow your brand—or burn you out. In this episode of The Rockin Social Media Podcast, I share the real strategy behind using Instagram with clarity, confidence, and purpose—without spending your whole day on the app. I’m Paul Hutchinson—DJ, entrepreneur, branding coach, and author of Amplify Your Brand. Whether you’re a content creator, coach, or small business owner, you’ll learn how to build a magnetic Instagram presence that connects with the right people and supports your men...
I didn’t wake up one day as a brand strategist or DJ coach. This journey started during lockdown, with a few powerful decisions, countless late nights, and five books that transformed everything. In this episode of The Rockin Social Media Podcast, I’m sharing the 5 life-changing books that gave me the confidence to launch my business, build my brand, and move to Spain to live a purpose-led life. These aren’t just inspiring reads, they’re packed with practical branding tools, mindset shifts, a...
Is your content all highlight reel, no heart? In this episode of The Rockin Social Media Podcast, Paul Hutchinson breaks down how to use authentic storytelling to build real trust, connection, and engagement across platforms like Instagram, TikTok, and YouTube. Whether you’re a DJ, creator, coach, or entrepreneur, you’ll learn why storytelling is the key to growing a magnetic personal brand—without feeling fake or overwhelmed. 🎯 In This Episode: Why storytelling is the most powerful branding ...
Is your Instagram bio helping you grow—or losing you clients? In this first episode of The Rockin Social Media Podcast, Paul Hutchinson breaks down how to write a magnetic Instagram bio that builds trust, attracts your ideal audience, and turns casual followers into clients. 🚀 What You’ll Learn: The 5 essential parts of a high-converting Instagram bioHow to align your bio across Instagram, TikTok, and LinkedInThe most common bio mistakes that cost you followersInstant “bio upgrades” you can i...