The Short Marketing Show

Welcome to the Short Marketing Show, where Justin Short and Blaine Trowell get insights from business owners and everyday marketers that have experienced success in building credibility, driving sales, and creating awareness so that you can do the same. Join the Facebook group, Gainesville Business Marketing, to join the conversation and to ask our guests questions! This show is brought to you by the team at Short Media Group, a video production company that helps companies stand out through the power of video marketing. You can learn more and get in contact with the team at shortmediagroup.com

Tik Tok or Bust with EJ Nieves

In this episode, Justin and Blaine sit down with EJ Nieves, owner of Official NEHS. Ej is an artist and growing content creator. With 2 million likes and close to 100 thousand followers on Tik Tok, EJ has found a direct tie between content creation and revenue. Recently, EJ completed 2 murals for the Gator Football team that you just might be seeing on ESPN this year.If you want to learn how to find time to create content, how to drive revenue through content creation, and how to grow your social accounts, stay tuned! You can find out more about EJ at https://officialnehs.com/Follow EJ on Tik Tok @officialNEHS Special thanks to the Short Media Group team for producing the show. You can learn more about their video and podcast production at https://www.shortmediagroup.com/Do you have a question for Blaine and Justin? Send them an email at info@shortmediagroup.com

10-18
22:10

Making Your First Marketing Hire with Brad Gamble

In this episode, Justin and Blaine sit down with Brad Gamble, CEO at The Selling Factory. As a former VP of Sales and Marketing with Infinite Energy, Brad experienced a lot of growth. During his time there, the sales team expanded from 10 to 100 people and increased annual revenue from $50m to $500m, a 990% growth.Brad has combined forces with his partners to launch The Selling Factory where they have provided outsourced sales services to over 75 companies in the past 4 years.As one of the largest employers of University of Florida students, The Selling Factory has trained and developed over 300 students.Stay tuned to learn about making your first marketing hire, when the right time is to hire a marketing agency, and the relationship between sales and marketing.You can reach Brad here: https://www.linkedin.com/in/bradleygamble/Follow The Selling Factory on Instagram and Linkedin @TheSellingFactory For outsourced sales services, check out TSF's website here: https://thesellingfactory.com/A special thanks to the Short Media Group team for producing the show. You can learn more about their video and podcast production at https://www.shortmediagroup.com/Do you have a question for Blaine and Justin? Send them an email at info@shortmediagroup.com

10-11
25:15

Get Digital with Jen Pagh

In this episode, Justin and Blaine  sit down with Jen Pagh from Liquid Creative Studios. Jen and the team at Liquid Creative help propel brands forward with strategic digital services including branding, website design, digital marketing and more.In this episode Jen discusses the importance of having a strong digital presence in 2021 and why outsourcing to an agency might be worth the price. You can find out more about Liquid Creative at https://liquidcreativestudio.com/Jen can be reached on LinkedIn at https://www.linkedin.com/in/jen-pagh/ Special thanks to the Short Media Group team for producing the show. You can learn more about their video and podcast production at https://www.shortmediagroup.com/Do you have a question for Blaine and Justin? Send them an email at info@shortmediagroup.com

10-04
21:42

Launch a Podcast with Kara Winslow

In this episode, Justin and Blaine sit down with Kara Winslow a makeup artist and host of the Kara's Lipstick Diary Podcast. Kara, within the last year, has launched and grown her podcast to thousands of downloads. If you're interested in launching and growing a podcast, this is the episode for you. Check out the Kara's Lipstick Diariy here:https://www.youtube.com/channel/UCE2PJP9HbooCgKSDJ0tXV-  Follow Kara on Instagram: @karaslipstickdiary@karawinslow@karawinslowmuaSpecial thanks to the Short Media Group team for producing the show. You can learn more about their video and podcast production at https://www.shortmediagroup.com/Do you have a question for Blaine and Justin? Send them an email at info@shortmediagroup.com

09-27
25:51

Marketing is a Science with Abhay Khurana

In this episode, Justin and Blaine sit down with Abhay Khurana, Chief Marketing Officer of Feathr, a digital advertising tool that helps organizations grow audiences, digitize referral marketing, and create new revenue streams. Feathr is a Gainesville native startup that has done everything from raise 11 million dollars in funding, acquire a digital marketing agency to expand its offering, and pivot during unprecedented times. Abhay leads a marketing team of 5 that effectively runs inbound and outbound marketing activities. If you're looking to learn from an executive at a high-growth, high-octane company - stay tuned!You can keep in touch with Abhay at https://www.linkedin.com/in/abhaykhurana/If you want to learn more about Feathr, check out their website: https://www.feathr.co/Special thanks to the Short Media Group team for producing the show. You can learn more about their video and podcast production at https://www.shortmediagroup.com/Do you have a question for Blaine and Justin? Send them an email at info@shortmediagroup.com

09-20
24:10

The Secret to Success with Joe Cirulli

In this episode, Justin and Blaine sit down with Joe Ciruli, Owner of Gainesville Health and Fitness. Joe has lead Gainesville Health and Fitness for over 40 years, always keeping customers at the forefront of his operations. Nationally recognized for his leadership and talented team, businesses small and large have a lot to learn from Joe's experiences.If you're looking to build a business with immense impact, this is the episode for you!If you want to learn more about Gainesville Health and Fitness, check out their website: http://www.ghfc.com/Follow them on Instagram: @gainesvillehealthSpecial thanks to the Short Media Group team for producing the show. You can learn more about their video and podcast production at https://www.shortmediagroup.com/Do you have a question for Blaine and Justin? Send them an email at info@shortmediagroup.com

09-13
21:40

Season 1 Review + Best Moments

Justin and Blaine sit down to discuss their first 10 episodes of The Short Marketing Show. They reflect on all the marketing tips and tricks learned from some of Gainesville's best marketers. Listen in to hear what our team has planned for Season 2 Launching in late August.Looking to launch a podcast of your own? Send our team an email info@shortmediagroup.comNeed video production services for your business or personal brand? Send Blaine an email, let him know you heard about us from the podcast, and he'd love to chat! blaine@shortmediagroup.comTo learn more about the Short Media Group team, check out our website www.shortmediagroup.com

07-19
07:46

Three FREE Marketing Tricks - Soly from Comfort Temp

On Episode 9 of The Short Marketing Show, Soly from Comfort Temp Heating and Air breaks down how they stand out from their competition. She gives three tips: 1. Never Stop Learning2. Study Your Competition3. Digital! Digital! Digital!You can learn more about Soly and Comfort Temp Heating and Air at https://comforttemp.comThe Short Media Group team produces this and other podcasts. You can learn more about their video, show, and podcast production over at https://www.shortmediagroup.com/Do you want to be featured on the show or would like to nominate someone? Send Blaine and Justin an email! info@shortmediagroup.com

07-07
22:10

Make Time to Market Your Business - Kristen Rabell

On this episode, Justin and Blaine sit down with Kristen Rabell from Rabell Realty Group to discuss how to stand out from your competition! Kristen talks a lot about being consistent, experimenting with new tactics, and studying the data. If you think you're too busy to market your business, this episode is for you!You can learn more about Kristen and Rabell Realty Group at https://www.buysellrabell.com/If you're interested in buying or selling a home, or are interested in joining the "Rabellion," submit a form here: https://www.buysellrabell.com/contactus/Special thanks to the Short Media Group team for producing the show. You can learn more about their video, show, and podcast production over at https://www.shortmediagroup.com/Do you want to be featured on the show or would like to nominate someone? Send Blaine and Justin an email! info@shortmediagroup.com

06-22
23:09

Making Your Customers Your Sales Force - Rose Gleichowski

On this episode, Justin and Blaine sit down with Rose Gleichowski from Impact Weight Management to discuss how her team empowers customers to be an extension of their sales and marketing efforts. Word of Mouth marketing is vital to growing both local and national companies.Take a listen to find out for yourself how to implement this cost effective strategy that can bring huge returns!You can learn more about Rose and Impact Weight Management athttps://iwmgainesville.com/If you're interested in achieving a healthier lifestyle, send Rose an Email: Rose@IWMgainesville.comSpecial thanks to the Short Media Group team for producing the show. You can learn more about their video production and podcast production services over at https://www.shortmediagroup.com/Do you have a question for Blaine and Justin that you'd like answered on the show? Send them an email at info@shortmediagroup.com

06-10
20:26

Branded Merchandise with Isaac Hetzroni

On this episode, Blaine and Jayson sit down with Isaac Hetzroni of Imprint Genius to talk about branded merchandise and online swag management. Businesses small and large have a need for branded merchandise as it brings brand awareness, affinity, and connection. Have you ever received a piece of merchandise that immediately went into the trash? Maybe it was a pen or a highlighter. Isaac talks about how his company saw that customers wanted a more sustainable and customized approach to receiving and giving company swag. This is where Imprint Genius was born.You can find out more about Imprint Genius at https://www.imprintgenius.com/Isaac can be reached by LinkedIn : https://www.linkedin.com/in/isaac-hetzroni-32174084/Instagram: https://www.instagram.com/isaachetz/Special thanks to the Short Media Group team for producing the show. You can learn more about their video, show, and podcast production over at https://www.shortmediagroup.com/Do you have a question for Blaine and Justin that you'd like answered on the show? Send them an email at info@shortmediagroup.com

05-24
20:28

Marketing Through Doing Good with Christina Ramos

On this episode, Jayson and Blaine sit down with Christina Ramos, former Vice President of Marketing of the Orange Bowl and current Sports Marketing professor at the University of Florida, to learn about how she uses her marketing expertise to do good and promote Touching Hearts at Home. Touching Hearts specializes in compassionate in-home senior care, Alzheimer's and dementia care, hospital care, recovery rehab, and more!Christina gives tactical advice on how to do good in the community by creating partnerships to make philanthropy possible. Wanting to do good, but don't have the budget? Christina answers how Touching Hearts at home has done countless community service projects with close to zero allocated budget. Stand out from your competition by leading the charge in doing good.Learn more about Christina and Touching Heart at Home Gainesville at https://www.touchinghearts.com/gainesville/Follow them on Instagram and Facebook @TouchingHeartsGainesvilleSpecial thanks to the Short Media Group team for producing the show. You can learn more about their video, show, and podcast production over at https://www.shortmediagroup.com/Do you have a question for Blaine and Justin that you'd like answered on the show? Send them an email at info@shortmediagroup.com

04-27
21:56

Is Print Advertising Still Alive? Charlie Delatorre

On this episode, Justin and Blaine sit down with Charlie Delatorre from Tower Publications to discuss the state of print advertising. Some same print is dead, but Charlie would disagree. Take a listen to find out for yourself if print advertising is the right marketing investment for your company in 2021!You can learn more about Charlie and his publication at http://www.towerpublications.com/If you're interested in print advertising for your business, send him an email at info@towerpublications.comSpecial thanks to the Short Media Group team for producing the show. You can learn more about their video, show, and podcast production over at https://www.shortmediagroup.com/Do you have a question for Blaine and Justin that you'd like answered on the show? Send them an email at info@shortmediagroup.com

04-15
19:39

Big Brother or Effective Marketing?

Charles Rickie from Entercom Communications sits down with Justin and Blaine to talk about Geofencing, OTT, and the works. Marketing is about understanding your customers and reaching them with a message that resonates. Don't leave your business in the dinosaur age with untrackable marketing efforts, learn from Charles about how you can apply a blended-media approach, do more of what works, and see real results. Charles can be reached at charles.rickie@entercom.comLearn more about Entercom (Now known as Audacy) at https://www.audacy.com/Interested in being on the show? Send us an email! info@shortmediagroup.comWhen they're not recording the podcast, Justin and Blaine are busy helping clients stand out through the power of video. You can learn more about what they do at https://www.shortmediagroup.com/  If you're in need of video production, let them know you heard about them through the show! 

03-31
18:12

How to Increase Sales Through Social Media

On this episode, our hosts Justin Short and Blaine Trowell sit down with Drew and Leah from Halo Potato Donuts to hear how they have mastered driving sales through social media.Continue the conversation with us by joining our Facebook community, Gainesville Business Marketing.  We created this group to help business owners and everyday marketers overcome their marketing struggles, find tactics that bring real results, and seek advice from local experts.https://www.facebook.com/groups/367666901336237

03-16
16:53

How to Leverage Video to Grow Your Business

On this episode, Jayson and Blaine sit down with The Digital Mortgage Guy, Joe Hancock. They talk all about how Joe has multiplied his efforts through video. He attributes 90% of new business to his video marketing efforts and has no plans for slowing down!Looking to get started with implementing video into your business but don't know where to start? Joe drops some valuable tips on how to start and see results, no matter your skill level. Joe is all about breaking out of the traditional box and standing out in a crowded industry. If you think you're in an industry that's "too boring" to have an effective marketing plan, think again! Joe gives advice on what content to produce, how to produce it, and his rules for seeing success.You can find Joe at https://www.digitalmortgageguy.com/Instagram: @Joe_hacock_mortgageLinkedIn: https://www.linkedin.com/in/josephhancock/Special thanks to the Short Media Group team for producing the show. You can learn more about their video, show, and podcast production over at https://www.shortmediagroup.com/Do you have a question for Blaine and Justin that you'd like answered on the show? Send them an email at info@shortmediagroup.com

05-10
24:23

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