The SoVerve Lounge: A Marketing Podcast

Today, on The SoVerve Lounge Podcast, I'm sharing a personal update on why taking breaks from content creation is necessary when we experience the loss of a loved one. Additionally, I will provide some important agency updates, including the current status of this podcast and my initial thoughts on social media for small businesses in 2024. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ 📌 Important Links: -- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list. -- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners. -- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠. -- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page. 💻 Let’s Get Social: ⁠⁠Website⁠⁠ // ⁠⁠Instagram⁠⁠ // ⁠⁠Facebook⁠⁠ // ⁠LinkedIn⁠⁠ ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.

In this episode, I'm discussing microservices and how they can be used to drive lead generation. I will also cover the benefits of microservices for lead generation, the technical aspects of creating microservices, and how they can be integrated into your existing marketing strategies. Whether a seasoned small business owner offering B2B services or a marketing professional, this episode will provide valuable insights on leveraging microservices to improve your lead generation efforts and keep those led gen pipelines healthy! 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ 📌 Important Links: -- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list. -- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners. -- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠. -- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page. 💻 Let’s Get Social: ⁠⁠Website⁠⁠ // ⁠⁠Instagram⁠⁠ // ⁠⁠Facebook⁠⁠ // ⁠LinkedIn⁠⁠ ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.

The SoVerve Lounge (& SoVerve Marketing Group, for that matter) have both turned SEVEN! Yes, this is officially the podcast's seventh season (where has the time gone?), and the agency is now seven years old. Ahh! I still cannot believe it, but thankfully, seven is my favorite number, so that I will take that as a sign of amazing things. In this episode, I chat with you about what this unintentional hiatus has looked like behind the scenes, the critical decisions I made last Fall, and why I am so excited about marketing again! Thank you for tuning in. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ 📌 Important Links: -- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list. -- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners. -- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠. -- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page. 💻 Let’s Get Social: ⁠⁠Website⁠⁠ // ⁠⁠Instagram⁠⁠ // ⁠⁠Facebook⁠⁠ // ⁠LinkedIn⁠⁠ ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.

"When trust is low, in a company or a relationship, it places a hidden "tax" on every transaction: every communication, every interaction, every strategy, and every decision is taxed, bringing speed down and sending costs up. I experience that significant distrust doubles the cost of doing business and triples the time it takes to get things done." - Stephen Covey. Companies that already provide a basic level of customer service can survive a recession. Still, those companies that go above and beyond will excel during these often hard economic times. Everything from your customer service to your sales funnel to your service offerings must be audited to ensure you provide the best service. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ 📌 Important Links: -- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list. -- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners. -- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠. -- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page. 💻 Let’s Get Social: ⁠⁠Website⁠⁠ // ⁠⁠Instagram⁠⁠ // ⁠⁠Facebook⁠⁠ // ⁠LinkedIn⁠⁠ ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.

Running a small business during the often slow summertime can be difficult. Still, instead of getting discouraged, I encourage you to consider what you can do to prepare for the holiday season. Summer is an excellent time to tie up loose ends you may have, like those projects you haven't finished, those blogs you haven't updated (or written), or that collaboration you have been putting off. Use this time wisely. Make the long days of Summer count in your favor. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ 📌 Important Links: -- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list. -- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners. -- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠. -- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page. 💻 Let’s Get Social: ⁠⁠Website⁠⁠ // ⁠⁠Instagram⁠⁠ // ⁠⁠Facebook⁠⁠ // ⁠LinkedIn⁠⁠ ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.

The recent changes to Instagram have the small business community in an uproar. Many have had conversations about leaving the platform for good, while others have done what I believe is the best solution: Making peace with the platform. You see, I think that Instagram is experiencing an identity crisis. The platform has gone from a Creator First Channel to a Distribution First Channel and back again. Instagram is trying to find its way back to being creator-oriented without leaving everyone behind. I advise you to give the platform time to finish making some adjustments but always maintain your marketing diversified.🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ 📌 Important Links: -- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list. -- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners. -- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠. -- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page. 💻 Let’s Get Social: ⁠⁠Website⁠⁠ // ⁠⁠Instagram⁠⁠ // ⁠⁠Facebook⁠⁠ // ⁠LinkedIn⁠⁠ ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.

Today, we are welcoming Germeen Guillaume to The SoVerve Lounge. Germeen is the CEO of Visionary Accounting Group, a New York-based Virtual Accounting Firm. Visionary Accounting Group offers cloud-based accounting solutions to nonprofit organizations. Their specialty is workflow automation and streamlining financial operations to facilitate a seamless and stress-free audit. VAG goes beyond basic bookkeeping to deliver the financial intelligence needed to run a thriving organization. In this interview, you'll learn more about her and her journey. ✨ Find Germeen Online At: Website // Instagram // Facebook // LinkedIn 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ 📌 Important Links: -- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list. -- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners. -- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠. -- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page. 💻 Let’s Get Social: ⁠⁠Website⁠⁠ // ⁠⁠Instagram⁠⁠ // ⁠⁠Facebook⁠⁠ // ⁠LinkedIn⁠⁠ ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.

There's much to be said for looking back to move forward. As much as we do not want to spend much time in the past (perhaps in our personal lives) regarding small business and entrepreneurship, it means everything! That is why today we are covering the first focus area of our Spring Marketing Refresh, which includes reassessing your goals, budget, and talent (team). We hope you enjoy this episode! 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ 📌 Important Links: -- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list. -- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners. -- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠. -- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page. 💻 Let’s Get Social: ⁠⁠Website⁠⁠ // ⁠⁠Instagram⁠⁠ // ⁠⁠Facebook⁠⁠ // ⁠LinkedIn⁠⁠ ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.

Presh Rodgers joins us at The SoVerve Lounge as a Pinterest Marketing Expert & Ads Specialist (or Pinterest Badass for short). Presh assists established and badass online coaches, service providers, content creators, & podcasters to jumpstart or enhance their Pinterest marketing strategies to skyrocket their visibility with & without Pinterest ads. Her business strategy involves helping online business owners understand how to use Pinterest on and off the platform. It starts with helping to see what they need to do before they begin marketing on Pinterest and then what they must do to make the most of the traffic from Pinterest to get conversions. It centers around three things: identity, strategy, and implementation. In this interview, you'll learn more about her and her journey. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ 📌 Important Links: -- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list. -- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners. -- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠. -- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page. 💻 Let’s Get Social: ⁠⁠Website⁠⁠ // ⁠⁠Instagram⁠⁠ // ⁠⁠Facebook⁠⁠ // ⁠LinkedIn⁠⁠ ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.

In celebration of our five-year bizversary, we finalized our rebrand with a newly minted website built on the powerful Thrive Themes WordPress website building and line of plugins. This has been the most important website rebrand I have ever done, and it has brought me the most joy and pleasure. That is all thanks to Thrive Themes. In this episode, I share more information about our website relaunch and how Thrive Themes can help you achieve a mobile-optimized, fast-loading, and user-friendly website. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ 📌 Important Links: -- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list. -- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners. -- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠. -- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page. 💻 Let’s Get Social: ⁠⁠Website⁠⁠ // ⁠⁠Instagram⁠⁠ // ⁠⁠Facebook⁠⁠ // ⁠LinkedIn⁠⁠ ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.

As small business owners, we spend so much time discussing the importance of business automation, processes, and systems. It's one of the things we talk about most, and we often spend time warning novice small business owners (and entrepreneurs) as they embark on their journey. However, automation isn't that simple for a podcast host, even less so when we are sick. That is why it's important to understand that some things can't be automated, and in business, we must accept these things, even with the consequences they can bring to our content marketing efforts. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ 📌 Important Links: -- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list. -- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners. -- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠. -- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page. 💻 Let’s Get Social: ⁠⁠Website⁠⁠ // ⁠⁠Instagram⁠⁠ // ⁠⁠Facebook⁠⁠ // ⁠LinkedIn⁠⁠ ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.

Ashley Mason is a marketing consultant and the founder of the Massachusetts-based marketing firm Dash of Social, specializing in social media, marketing strategy, SEO, and content marketing. Working closely with their clients, Ashley and her team help small business owners and entrepreneurs craft and execute value-driven marketing strategies to establish thought leadership, grow online communities, and build connections and leads. Ashley graduated from Stonehill College, receiving her Bachelor's Degree in Business Administration with a concentration in Marketing. In addition to running Dash of Social, Ashley is the founder of Student to CEO, a free platform that inspires young individuals to pursue entrepreneurial interests rather than follow the 9-5 route. In this interview, you'll learn more about her and her journey. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ 📌 Important Links: -- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list. -- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners. -- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠. -- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page. 💻 Let’s Get Social: ⁠⁠Website⁠⁠ // ⁠⁠Instagram⁠⁠ // ⁠⁠Facebook⁠⁠ // ⁠LinkedIn⁠⁠ ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.

Today, we welcome Ashani Mfuko to the show. Ashani is a digital content creator, anti-racism educator, lifestyle influencer, professional dancer, and lover of all things luxurious, innovative, and timeless! She is the CEO of Ashani Mfuko Consulting Worldwide LLC, a global DEI branding, marketing, and communications consultancy providing anti-racism education and diverse digital media services based in New York. Get to know her and why she is on a mission to spark JOY this year! "My mission is to help eradicate the insidious hate, fear, and ignorance that plagues so many people, which causes them to engage in racist, anti-Black, homophobic, transphobic, xenophobic, anti-semitic, and ableist behaviors and attitudes. I am also committed to dismantling the systems that uphold and perpetuate these dangerous beliefs while intentionally harming people in marginalized groups." 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ 📌 Important Links: -- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list. -- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners. -- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠. -- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page. 💻 Let’s Get Social: ⁠⁠Website⁠⁠ // ⁠⁠Instagram⁠⁠ // ⁠⁠Facebook⁠⁠ // ⁠LinkedIn⁠⁠ ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.

With Facebook Group gaining more personalization options, like subgroups, monetization opportunities, and chats, has the social media giant made a case for creators to stick around, or is it time to move on to an off-platform option? Let's chat about it! 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ 📌 Important Links: -- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list. -- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners. -- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠. -- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page. 💻 Let’s Get Social: ⁠⁠Website⁠⁠ // ⁠⁠Instagram⁠⁠ // ⁠⁠Facebook⁠⁠ // ⁠LinkedIn⁠⁠ ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.

Community is often one of the most under-utilized aspects of any marketing strategy. In today's episode, we discuss the importance of choosing your community and placing it front and center in your marketing initiatives and intentions. Setting these early in the year will help you connect your mission, vision, and strategy seamlessly. Make community your centerpiece, and watch all of your marketing efforts align. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ 📌 Important Links: -- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list. -- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners. -- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠. -- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page. 💻 Let’s Get Social: ⁠⁠Website⁠⁠ // ⁠⁠Instagram⁠⁠ // ⁠⁠Facebook⁠⁠ // ⁠LinkedIn⁠⁠ ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.

This year has been one of the most fulfilling years for our boutique agency. Today, I'd like to reflect on important lessons learned throughout this year and dive deeper into why it's necessary to recharge before welcoming a new year. I'm looking forward to hearing from you, so please let me know how you are recharging for 2022. Click the links below and let's chat! 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ 📌 Important Links: -- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list. -- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners. -- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠. -- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page. 💻 Let’s Get Social: ⁠⁠Website⁠⁠ // ⁠⁠Instagram⁠⁠ // ⁠⁠Facebook⁠⁠ // ⁠LinkedIn⁠⁠ ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.

With content marketing returning billions of dollars against their investments, it goes without saying that having a solid strategy for 2022 will be important. I'm sharing our 2022 content marketing trends in this week's episode! Grab a pen and paper, and let's get you ready for a new year with three trends we believe are making a comeback. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ 📌 Important Links: -- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list. -- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners. -- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠. -- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page. 💻 Let’s Get Social: ⁠⁠Website⁠⁠ // ⁠⁠Instagram⁠⁠ // ⁠⁠Facebook⁠⁠ // ⁠LinkedIn⁠⁠ ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.

Renée Janes-Reid(she/her) is a Virtual Integrator + COO (Chief Operating Officer) for growing, service-based entrepreneurs who aspire to create positive change and a lasting, ethical legacy through their business and community. An operations, strategy, and team-building specialist, consider Renée your new right (or left) hand. She's the other half of your business brain, which enables your visionary CEO-self to shine while the rest of your business runs smoothly (and smartly) behind the scenes. Operations + systems, finances, HR + team development, project management, and strategy are all Renée's happy places. Complimenting her joyously nerdy business-running expertise is Renée's strong advocacy for entrepreneurial mental health and background in personal wellness. Her dedication to holistic work-life alignment means she takes a decidedly burnout-free approach to support all of her clients. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ 📌 Important Links: -- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list. -- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners. -- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠. -- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page. 💻 Let’s Get Social: ⁠⁠Website⁠⁠ // ⁠⁠Instagram⁠⁠ // ⁠⁠Facebook⁠⁠ // ⁠LinkedIn⁠⁠ ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.

During a Senate hearing on Wednesday, December 8, 2021, Adam Mosseri mentioned that Instagram would bring back the chronological feed in two different versions. One version of the chronological feed would let you "pick your favorites, and they show up at the top in chronological order, while the other would let you see the posts from everyone you’re following in chronological order." Let's dive into what this means for you and your Instagram marketing strategy for 2022. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ 📌 Important Links: -- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list. -- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners. -- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠. -- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page. 💻 Let’s Get Social: ⁠⁠Website⁠⁠ // ⁠⁠Instagram⁠⁠ // ⁠⁠Facebook⁠⁠ // ⁠LinkedIn⁠⁠ ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.

"Pivoting is not a product of a worldwide pandemic. Entrepreneurs and visionaries often find itching to try new things and cultivate a multi-passionate spirit. Jasmine's growth is evidence of that." ― Stephanie Rubio In this episode, special guest Jasmine Smith, Founder-CEO of Pure Comm, shares her journey to becoming a luxury influencer through a thriving YouTube community and a network of other women in business and female entrepreneurs. At Pure Comm. & Co., Jasmine works with small business entrepreneurs on digital marketing, social media management, and content development and management. Now, with over five years of experience working in the nonprofit sector, Jasmine helps people create and implement strategic digital marketing tactics that will help them reach their target audience, maintain an online presence, and build their business and brand. While managing her full-time career and running Pure Comm. & Co., she is also the content creator of her personal brand, Jasmine Katrina, with the launch of her YouTube channel in 2020. Her YouTube channel focuses on faith, lifestyle, and beauty, allowing her to partner with small business owners and bigger brands like Altar’d State and more. 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠. 🔗 Mentions & Affiliates: ⁠Affiliate Disclaimer⁠ 📌 Important Links: -- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list. -- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners. -- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠. -- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page. 💻 Let’s Get Social: ⁠⁠Website⁠⁠ // ⁠⁠Instagram⁠⁠ // ⁠⁠Facebook⁠⁠ // ⁠LinkedIn⁠⁠ ⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.