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The SoVerve Lounge

Author: SoVerve Marketing Group

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Grab a cup of tea or café and join CEO & Marketing Director - Stephanie Rubio - as she discusses the latest in digital marketing ecosystems and hosts monthly interviews with brand-rich guest entrepreneurs to help you level up in business.
131 Episodes
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There is nothing new about this topic. We have danced around it often on social media, but it wasn't until recently that we have noticed an influx of small business owners asking more and more about buying likes/followers on the Instagram platform. In this episode, we cover the reasons why you should build organic and holistic social proof and stir clear of buying your way into the hearts of your potential buyers, customers, and clients. Follow us on Instagram @_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks
Is low engagement on Instagram getting you down? No worries. With these five tested and proven ways to increase your engagement on Instagram, you will be nothing but smiles! Take it from us, we know a thing or two about social media and community building. Follow us on Instagram @_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks
With Facebook Group gaining more personalization options, like subgroups, monetization opportunities, and chats has the social media giant made a case for creators to stick around or is it time to move on to an off-platform option? Let's chat about it! FIND SOVERVE ONLINE AT: Website - soverve.com Instagram - instagram.com/_soverve Facebook - facebook.com/soverve Twitter - twitter.com/_soverve LinkedIn - linkedin.com/company/soverve FEEDBACK + PROMOTION: Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve
Community is often one of the most under-utilized aspects of any marketing strategy. In today's episode, we're discussing the importance of choosing your community and placing them front and center in your marketing initiatives and your intentions. Setting these early in the year will help you create a seamless connection between your mission, vision, and strategy. Make community your centerpiece, and watch all of your marketing efforts align. FIND SOVERVE ONLINE AT: Website - soverve.com Instagram - instagram.com/_soverve Facebook - facebook.com/soverve Twitter - twitter.com/_soverve LinkedIn - linkedin.com/company/soverve FEEDBACK + PROMOTION: Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve
This year has been one of the most fulfilling years for our boutique agency. Today, I'd like to reflect on important lessons learned throughout this year and I dive deeper into why it's necessary to recharge before welcoming a new year. I'm looking forward to hearing from you, so please make sure to let me know how you are recharging for 2022. Click the links below and let's chat! FIND SOVERVE ONLINE AT: Website - soverve.com Instagram - instagram.com/_soverve Facebook - facebook.com/soverve Twitter - twitter.com/_soverve LinkedIn - linkedin.com/company/soverve FEEDBACK + PROMOTION: Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve
With content marketing returning billions of dollars against their investments, it goes without saying that having a solid strategy for 2022 will be important. In this week's episode, I'm sharing with you our 2022 content marketing trends! Grab a pen and paper and let's get you ready for a new year with three trends, we believe, are making a comeback. FIND SOVERVE ONLINE AT: Website - soverve.com Instagram - instagram.com/_soverve Facebook - facebook.com/soverve Twitter - twitter.com/_soverve LinkedIn - linkedin.com/company/soverve FEEDBACK + PROMOTION: Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve
Renée Janes-Reid(she/her) is a Virtual Integrator + COO (Chief Operating Officer) for growing, service-based entrepreneurs who aspire to create positive change and a lasting, ethical legacy through their business and community. An operations, strategy, and team-building specialist consider Renée your new right (or left) hand. She's the other half of your business brain who enables your visionary CEO-self to shine while the rest of your business runs smoothly (and smartly) behind the scenes. Operations + systems, finances, HR + team development, project management, and strategy are all Renée's happy places. Complimenting her joyously nerdy business-running expertise is Renée's strong advocacy for entrepreneurial mental health and background in personal wellness. Her dedication to holistic work-life alignment means she takes a decidedly burnout-free approach to support all of her clients. FIND RENEE ONLINE AT: Website - reneerising.com Instagram - instagram.com/reneerising Facebook - facebook.com/ReneeRising LinkedIn - linkedin.com/in/rjanesreidcoach FIND SOVERVE ONLINE AT: Website - soverve.com Instagram - instagram.com/_soverve Facebook - facebook.com/soverve Twitter - twitter.com/_soverve LinkedIn - linkedin.com/company/soverve FEEDBACK + PROMOTION: Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve
During a Senate hearing on Wednesday, December 8, 2021, Adam Mosseri mentioned that Instagram would be bringing back the chronological feed in the form of two different versions. One version of the chronological feed would let you "pick your favorites and they show up at the top in chronological order, while the other would let you see the posts from everyone you’re following in chronological order." Let's dive into what this means for you and your Instagram marketing strategy for 2022. FIND SOVERVE ONLINE AT: Website - soverve.com Instagram - instagram.com/_soverve Facebook - facebook.com/soverve Twitter - twitter.com/_soverve LinkedIn - linkedin.com/company/soverve FEEDBACK + PROMOTION: Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve
"Pivoting is not a product of a worldwide pandemic. Entrepreneurs and visionaries often find themselves itching to try new things and cultivating a multi-passionate spirit. Jasmine's growth is evidence of that." ― Stephanie Rubio In this episode, special guest Jasmine Smith, Founder-CEO of Pure Comm shares with us her journey to becoming a luxury influencer through the use of a thriving YouTube community and a network of other women in business and female entrepreneurs. At Pure Comm. & Co., Jasmine works with small businesses, entrepreneurs on digital marketing, social media management, and content development and management. Now, with over five years of experience working in the nonprofit sector, Jasmine helps people create and implement strategic digital marketing tactics that will help reach their target audience, maintain an online presence and build their business and brand. While she’s managing her full-time career and running Pure Comm. & Co., she is also the content creator of her personal brand, Jasmine Katrina with the launch of her YouTube channel in 2020. Her youtube channel focuses on faith, lifestyle, and beauty and has opened doors for her to partner with small business owners and bigger brands like Altar’d State and more. FIND JASMINE ONLINE AT: Web - purecommco.com Instagram - instagram.com/jkatrinasmith Youtube - youtube.com/c/JasmineKatrina FIND SOVERVE ONLINE AT: Website - soverve.com Instagram - instagram.com/_soverve Facebook - facebook.com/soverve Twitter - twitter.com/_soverve LinkedIn - linkedin.com/company/soverve FEEDBACK + PROMOTION: Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve
"If you celebrate Christmas, you may not want to put those decorations up until after Thanksgiving. The same can't be said for business, because when it comes winning during Cyber Weekend, the sooner you start warming your audience the better." ― Stephanie Rubio Have you downloaded your copy of the SoVerve Holiday Marketing Resources Guide? If you haven't yet, visit bit.ly/asoverveholiday to download your PDF copy of the guide along with two bonus pieces of content that will be delivered to you consequently. This guide will provide you with all of the information you need to plan your content for the holiday season. Also included is a 90-Minute Masterclass video, as well as a Google Sheet Content Calendar outlining a preliminary launch strategy for Cyber Weekend. FIND SOVERVE ONLINE AT: Website - soverve.com Instagram - instagram.com/_soverve Facebook - facebook.com/soverve Twitter - twitter.com/_soverve LinkedIn - linkedin.com/company/soverve FEEDBACK + PROMOTION: Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve
"Freebies are not meant to land sales, which is almost always why they lack substance. Focus on creating sustainable marketing goals and marketing objectives for your business, instead." ― Stephanie Rubio Brace yourself, because if you hadn't noticed, just about every single Ad on Instagram and Facebook is going to beg you to "click here to download," yet another plug-and-play PDF that promises to help you create content for social media in 1-hour or less. In this episode, I'm covering the differences between marketing goals and marketing objectives, and why downloading yet another freebie PDF is not such a good idea. Understanding why you need to set clear marketing goals and clear marketing objectives will help to keep you from utilizing copy and paste tactics that are so abundant in the internet space during this time of year. FIND SOVERVE ONLINE AT: Website - soverve.com Instagram - instagram.com/_soverve Facebook - facebook.com/soverve Twitter - twitter.com/_soverve LinkedIn - linkedin.com/company/soverve FEEDBACK + PROMOTION: Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve
"When you are putting together your holiday campaigns, there isn't anything as important to your success as copywriting. Other than creative (design) and maybe, now video " ― Stephanie Rubio In this episode, special guest Rita Olds, Founder-CEO of Rita Olds & Co. shares with us how to stand out from a crowded market and seamlessly add the marshmallow topping on your holiday copywriting to help you add the FA LA LA LA your marketing desperately needs! Rita Olds is a copywriter who helps women develop their signature voice so they can sell more authentically and generate more revenue. Her main mission is to empower black women to find, develop and use their voices to change the world. She helps clients write persuasive science-based web copy with personality guaranteed to convert and have stress-free launches with words that sell.  As one of our trusted Agency Partners, Rita continues to crush each and every project we present to her because she simply gets it. I believe that copywriting and understanding its place in marketing is second nature to Rita. Taking heed to her advice on copywriting for the holiday season is not only a must, but it's smart. FIND RITA ONLINE AT: Web - ritaolds.com Instagram - instagram.com/ritaolds Facebook - facebook.com/RitaOldsWrites LinkedIn - linkedin.com/in/rita-olds FIND SOVERVE ONLINE AT: Website - soverve.com Instagram - instagram.com/_soverve Facebook - facebook.com/soverve Twitter - twitter.com/_soverve LinkedIn - linkedin.com/company/soverve FEEDBACK + PROMOTION: Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve
"Change is inevitable, and if you don't change with the changing environment, your business might die out before it even has a chance to flourish." ― Stephanie Rubio Like all other industries, there were bound to be some changes in the B2C email marketing space for small businesses as well. You just need to alter your approach to be more effective. People have more control of their data which means that you need to extract the information you need directly from potential customers. Hence, you need to pay more attention to optimizing your opt-in forms as well as providing audience-centered value through your content. So, make sure to modify your email marketing strategy in 2021 to cater to the demands of the changing market. FIND SOVERVE ONLINE AT: Website - soverve.com Instagram - instagram.com/_soverve Facebook - facebook.com/soverve Twitter - twitter.com/_soverve LinkedIn - linkedin.com/company/soverve FEEDBACK + PROMOTION: Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve
"Stop forcing yourself to make platforms that are not producing for you, work for you. Instead, focus on more well-rounded marketing ecosystems. Google My Business can help!" ― Stephanie Rubio Google My Business is the holy grail that small businesses have been looking to grow and expand their services. In this episode, I am sharing with you the numerous benefits of using this service and how it is vital for small business owners. Also, our Google My Business optimization checklist can help you fully optimize your listings to reap maximum benefit because optimization is possibly the most crucial part of your strategy. So, use our Google My Business secrets and see your small business reach new heights in no time! Grab a pen (... but not if you're driving) and let's get started. FIND SOVERVE ONLINE AT: Website - soverve.com Instagram - instagram.com/_soverve Facebook - facebook.com/soverve Twitter - twitter.com/_soverve LinkedIn - linkedin.com/company/soverve FEEDBACK + PROMOTION: Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve
"Without money, you cannot have the impact that you so desperately crave to carve into the industry you serve." ― Stephanie Rubio You've heard experts time and time again say that done is better than perfect. That is true for making your bed in the mornings, but not necessarily so when you are spending 30-minutes to an hour creating Reels (or TikToks). It makes no sense to spend time creating this type of content if you have no strategy in place or "the next step" for your audience to take. In this episode, I'm going to cover an easy and effective way to create an Instagram Marketing Sales Funnel Strategy that you can implement now. The key here is to have a strategy in place. It doesn't need to be intricate or overwhelming. However, to have one is better than not having one at all. FIND SOVERVE ONLINE AT: Website - soverve.com Instagram - instagram.com/_soverve Facebook - facebook.com/soverve Twitter - twitter.com/_soverve LinkedIn - linkedin.com/company/soverve FEEDBACK + PROMOTION: Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve
"The marriage between your authenticity and how you feed the algorithm is going to be what creates the success and the BOOM that you are looking for on the platform." ― Stephanie Rubio If Kim Kardashian broke the internet a few years ago with her Paper cover, then Adam Mosseri definitely followed suit with his Instagram announcement on Twitter. Here's are the facts: Instagram isn't JUST a photo-sharing platform anymore. It is many things and as the platform focuses on these four key areas - Creators, Video, Shopping, and Messaging - we will be seeing continuous shifts in how small businesses use the platform in order to reach, nurture, maintain and persuade their communities to take action. In this episode, I cover what this may look like for you moving forward. FIND SOVERVE ONLINE AT: Website - soverve.com Instagram - instagram.com/_soverve Facebook - facebook.com/soverve Twitter - twitter.com/_soverve LinkedIn - linkedin.com/company/soverve FEEDBACK + PROMOTION: Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve
"At the end of the day, the best marketing is customer-focused, data-driven, and puts the products in front of the right audience at the right time." ― Stephanie Rubio Holiday marketing this year is going to look a lot different than it did in years past. To help you determine what you need to be working on and why I've outlined five things that you must consider. We hope this episode serves you well and that you are able to implement these action items into your schedule. The sooner you begin to put pen to paper to holiday marketing preparations, the better your business will be for it. DON'T FORGET TO DOWNLOAD: 2020 Holiday Marketing Resources Guide at soverve.com/holidays FIND SOVERVE ONLINE AT: Web - soverve.com Instagram - @_soverve Facebook - @soverve LinkedIn - @stephanievrubio HELP SPREAD THE WORD: It would be absolutely amazing if you could please share this episode with your Twitter community. Click here to tweet some love! FEEDBACK + PROMOTION: Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/direct message on Instagram!
"Doing these three things before the holiday rush will give your customer experience that SoVerve touch. ;) " ― Stephanie Rubio In this week's episode, I share with you three action items that you should take now to create the best Customer Service Experience possible. It's important because right now, the customer journey is the single most important factor in giving your marketing the boost that it needs this holiday season. FIND SOVERVE ONLINE AT: Web - soverve.com Instagram - @_soverve Facebook - @soverve LinkedIn - @stephanievrubio HELP SPREAD THE WORD: It would be absolutely amazing if you could please share this episode with your Twitter community. Click here to tweet some love! FEEDBACK + PROMOTION: Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/direct message on Instagram!
"Our customer-centric culture is what we teach our clients to do in their own business, listen to the customer." ― Stephanie Rubio In this week's episode, I share with you the single most important step in preparing and planning for a successful Holiday Marketing Season. Yes, things have changed - forever perhaps - but the basics stay the same and that is as true in 2020, as it was in 2015; the customer is still king. If you don't take the time to listen to your customer, trust that your competitors are. FIND SOVERVE ONLINE AT: Web - soverve.com Instagram - @_soverve Facebook - @soverve LinkedIn - @stephanievrubio HELP SPREAD THE WORD: It would be absolutely amazing if you could please share this episode with your Twitter community. Click here to tweet some love! FEEDBACK + PROMOTION: Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/direct message on Instagram!
"Chargeback fraud is essentially online shoplifting." ― David Wilkes In this week's episode, I share with you my experience with Square and why their decision to put our agency in a Reserve Account status was unjustifiable. I also share with my thoughts on why I agree that some businesses are more liable for this type of action, others (like our agency) do a very good job of protecting ourselves against customer disputes and customer chargebacks. Still, the decision by Square, to put reserves on our account for what they considered a "rainy day," is unmerited. As the owner of SoVerve Marketing Group, it is my job and duty to ensure we have reserves to cover our "rainy days." It shouldn't be up to our payment processing system to determine this - who by the way, is already receiving a hefty percentage per transaction. Still, if you are someone who experiences a lot of chargebacks or customer disputes, I encourage you to chat with an attorney to determine the best course of action to protect your business against what I consider "online shoplifting." For more information on my interview with Bloomberg Quint, please visit this link: https://www.bloombergquint.com/business/mom-and-pop-shops-left-holding-the-bag-in-consumer-card-disputes FIND SOVERVE ONLINE AT: Web - soverve.com Instagram - @_soverve Facebook - @soverve LinkedIn - @stephanievrubio HELP SPREAD THE WORD: It would be absolutely amazing if you could please share this episode with your Twitter community. Click here to tweet some love! FEEDBACK + PROMOTION: Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/direct message on Instagram!
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