Claim OwnershipThe Social Stylist Podcast
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The Social Stylist Podcast is THE place to be for beauty entrepreneurs looking to grow and scale their brands on social media! Lindsey grew her beauty business to multiple six figures during her 12 years behind the chair. During those 12 years, she learned how to navigate the beauty business as an introvert and master that in-person connection. But after becoming a mom, she knew she needed to pivot to focus on her other great love - marketing. She was surrounded by some of the most talented hair stylists in the business. But all of their marketing looked the same. So she dug in and mastered her marketing by finding a fresh approach that felt authentic. Now, she is a social media manager and strategist for beauty entrepreneurs and she's providing a peak behind the curtain in this one-of-a-kind podcast. With each episode, she'll be sharing actionable steps you need to take to claim your confidence in the online space. Exclusive guest interviews with some of the people Lindsey respects the most will transform the way you think about entrepreneurship. You can also expect to hear about all the messy, uncomfortable lessons she has learned along the way!
19 Episodes
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I got a DM the other day that had me scratching my head, and I thought, "Let's unpack this together." So, imagine this: leaving behind a booming salon, a bustling team, and all the hair things to start a social media business . And someone says, "Why leave the comfort zone for an industry that's supposedly on life support?" Hold up, what? Social media is dead? Cue my jaw-drop moment. So, let's play detective. If you tell me social media is dead, i'm hearing "it's not working for ME" and I wa...
As a new stylist, someone may have told you it was possible to make 100,000 behind the chair. But did you actually know what that would take? For today's guest, Krista Storm, she had to find out for herself. Krista became a hair stylist in 2007 and that was exactly what she was told. But she wasn't given any of the actual information about the amount of effort or time that would take. After eight years spent barely breaking 30,000, she finally found her own techniques and systems that made ...
Do you ever feel like no matter how much money you have coming through working behind the chair, you simply can’t hold on to it? It’s immediately going to bills, debt, groceries, and suddenly you’re at a loss. Well, I’ve got a treat for you today! I had the pleasure of sitting down with my friend Misty Jayne, a life and money coach for hairstylists. As a stylist, she saw the need for financial literacy in her own life and her peers. She discusses her personal struggles with debt and bu...
Welcome back to the second season of The Social Stylist Podcast! If you’ve ever asked the question “what’s an ‘appropriate’ way for me to show up?” this episode is for you. Today’s guest is going to break you out of that box you’ve put yourself in and say “fuck your fear.” Can you guess who i’m talking about? We’re back with a bang with a very special guest: Sirai, AKA “The Platinum Giraffe.” Sirai has been making waves in the hair industry by leading with unapologetic authenticity and no f*...
I want you to picture your favorite clients in your head. What makes them your favorite? What do you have in common? This is the beginning of understanding your ideal client profile. In today's episode, we're getting acquainted with the essential step that I walk all of my clients through - understanding their ideal clients. The term "ideal client" is thrown around left and right so we're really getting to the basics here. What is an ideal client and why the heck do you need to know who...
Constantly following the quick tips to go viral and gain a thousand followers over night is actually detracting from your sales. I want to save you from the countless hours that go in to a robust social media growth strategy with todays episode. As business owners, we are here to connect to our ideal client and make sales. Not to be influencers. No shade to influencers, but that’s just not the goal for us! It's not enough to have a large following or high engagement if you'r...
The ultimate key to standing out in a crowd of talented stylists? Being authentically you. I’m sure by now, you’ve all heard the term “that girl.” She makes magnetic content through consistent branding that feels aligned for her. Today, i’m taking you through exactly how you can unleash your branding potential and make a lasting impression on your audience. With practical tips on crafting engaging captions and producing stunning visuals, you'll discover how to create content that not only sho...
If you have a team - it’s time to start leading by example when it comes to social media. Today, my guest and good friend Lacey Gebo joins us to give the low-down on exactly how her team went from stuck to soaring on socials. Lacey is the owner of Salon Lace and LG Education. When it comes to assistants in the beauty industry, Lacey is your girl! She’s instilling incredible habits with the assistants at LG Education by having them commit to taking the lead on socials from the get-go. It...
Are you tired of hearing those crazy detailed engagement strategies on Instagram? I definitely am. That’s why today, i’m giving you my simple and effective engagement routine that DOESN’T resort to icky tactics like cold DMing. It’s an immediate no when people do this. After all, creating a community on social media is more important than followers. Cold DMs make it clear that the person on the selling end only sees followers as a money making opportunity, not an actual person on the ot...
Recording this episode was ROUGH but so incredibly healing at the same time. Many people in my life don’t know what went down behind the scenes for me in the last few years. We often only see the beautiful portraits of motherhood. But giving birth three years ago launched me into one of the darkest moments of my life. Have you ever reached a point in your life where it looks like you’re living the dream to the outside world, but on the inside, you’re drowning? I hope this episode makes you fe...
Experiencing health issues as a stylist can cause huge issues financially and emotionally. After facing blood poisoning caused by mainstream hair coloring, my guest and longtime friend Aprilovely went on a mission to become a holistic hair stylist. Today, we have the pleasure of learning from the many days, weeks, and years April has devoted to reclaiming her health. From changes to her daily routine to full shifts in her business practices, she’s taking us through it all. April'...
Have you ever been scrolling through a business page on Instagram and you’re not sure whether a human being is even running the account? You see no personality whatsoever behind the grid. That’s what I want you to avoid. In this episode, we’re laying a foundation for your social media. To separate the business from the personal or not to separate the business and the personal? That is the question. People are in my DMs wondering what the right answer is all the time. And honestly, there is no...
On Instagram, the little blue check mark has always been seen as a symbol of status. Until now. A new program called Meta Verified was recently rolled out and it’s causing big shifts in the online community. Now, for $14.99 per month, anyone can have the blue check mark next to their name. What does that mean for stylists? Should you invest in Meta Verified? I’m going through all of the pros and cons along with misconceptions surrounding this roll out in this weeks episode. First, we’re cove...
Tara Kirby is a serial entrepreneur. She went from owning a clothing boutique to a photography studio and she even worked behind the chair as a hairstylist/esthetician for 11 years. Tara knows the power of a pivot and that is why she was the first coach I ever hired when I began to walk a different path. In the episode, she walks us through the hard questions we need to ask ourselves to make sure we’re moving with integrity and getting unstuck. She teaches the four elements to alignment...
The funny thing about consistency on social media is that consistency looks different in every season of my life. If you follow me on social media, you know I love a conversation about consistency. Contrary to popular belief, you do not have to post and do EVERYTHING every single day to be successful on social media. You just have to make an effort to just show up every single day. This episode is dedicated to all of the mothers out there that have a different way of showing up with each new ...
Do you feel like you’re finding your way through entrepreneurship alone? Today, i’m sharing part 1 of my story. From high school to my time behind the chair to the beginnings of my marketing journey. I’ve always had a subconscious knowing that I was supposed to be in marketing in some capacity. But my journey there was unconventional and I found different passions along the way. As a shy highschooler, I found my way into a cosmetology program! And a teacher changed my life when she looked at ...
The Social Stylist Podcast is THE place to be for beauty entrepreneurs looking to grow and scale their brands on social media! Lindsey grew her beauty business to multiple six figures during her 12 years behind the chair. During those 12 years, she learned how to navigate the beauty business as an introvert and master that in-person connection. But after becoming a mom, she knew she needed to pivot to focus on her other great love - marketing. She was surrounded by some of the most talented h...
What happened to the infamous 90-day challenge, courtesy of the incredible Lacey Gebo? I quit early and i'm giving you the total rundown on why in today's episode. My definition of consistency doesn't look the same as a lot of social media managers out there. We're constantly hearing about how important it is to post with a high frequency. But what happens when the quality of those posts goes down dramatically? Our audience notices. My engagement was actually going down during the challenge...
Buckle up because Kelly, @scissorsmakecents on Instagram, just dropped some serious wisdom on the Social Stylist Podcast. We're talking about everything from her journey as a salon mogul to her adventures in the online coaching realm. Picture this: Kelly, the queen of a seven-figure hair salon in Richmond, spills the tea on how she's been rocking the hair game for 14 years. But hold up, three years ago, she took a detour into the online universe and started coaching other salon owners. ...
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