5. My Strategy for Balancing the Personal with the Business on Social Media
Description
Have you ever been scrolling through a business page on Instagram and you’re not sure whether a human being is even running the account? You see no personality whatsoever behind the grid. That’s what I want you to avoid. In this episode, we’re laying a foundation for your social media. To separate the business from the personal or not to separate the business and the personal? That is the question. People are in my DMs wondering what the right answer is all the time. And honestly, there is no hard and fast rule that says you have to do it one way or another. But I know what works for myself and my clients. So i’m sharing my strategy to help you strike a balance that will get your ideal client in the chair!
In this Episode, I Cover:
- The function of a personal account vs. business account
- How audience expectations shifted in 2020 - strictly business no longer entices clients
- My strategy for combining the two types of accounts effectively
- The magic of calling in clients that like you personally
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