The Soul of Enterprise: Business in the Knowledge Economy

The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit. Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live every Friday at 12 Noon Pacific Time on the VoiceAmerica Influencers Channel and 1 PM Pacific Time, on the VoiceAmerica Business Channel.

Interview with Alan Whitman, Former CEO of Baker Tilly US

In this episode of The Soul of Enterprise, Ron and Ed sit down with Alan Whitman, a prominent leader in the accounting field with a deep commitment to fostering dynamic, people-focused growth strategies.

11-15
01:00:00

Election Exasperation and More

In this special post-election episode, Ron and Ed dive into the highs, lows, and surprises from the 2024 U.S. election.

11-08
56:29

Implemenation Innovation: Interview with Kurt and Reid Bangert

In this episode of The Soul of Enterprise, hosts Ron and Ed sit down with Kurt and Reid Bangert of Bangert, Inc., innovators in construction technology solutions.

11-01
01:00:00

Interview with SEC Commissioner Hester M. Peirce

In this insightful episode of The Soul of Enterprise, Ron and Ed are joined by SEC Commissioner Hester M. Peirce, famously dubbed “CryptoMom” for her forward-thinking views on cryptocurrency and blockchain regulation.

10-25
01:00:00

Outstanding Olio

It has been a few months since Ron and Ed emptied their stacks of stuff that have accumulated regarding all things pricing, subscription, and business in general. To correct that, this week's episode will do just that.

10-18
01:00:00

Top Ten (or so) Pricing Principles

In this episode of The Soul of Enterprise, Ron and Ed dive into the transformative world of pricing strategies. Pricing is more than just setting a number—it’s about understanding and conveying the true value of outcomes.

10-11
01:00:00

AI Policy and Innovation: Second interview with Adam Thierer

Ron and Ed welcome Back Adam Thierer, now with the R Street Institute, to talk about government regulation and AI.

10-04
01:00:00

Episode 509: The Gap In GAAP: Accounting’s Deteriorating Paradigm

Since Luca Pacioli’s 1494 invention of double-entry bookkeeping, accounting has seen little innovation. GAAP, designed for an industrial economy, is outdated in a world where intellectual capital drive business success. Dr.

09-27
56:13

Taming Technology Policy: Interview with Jennifer Huddleston

Ron and Ed welcome another CATO Institute scholar, Jennifer Huddleston, to the show to discuss the effects of technology policy on innovation and economic growth.

09-20
55:16

Interview with Brand Scientist, Reilly Newman of Motif Brands

In this episode of The Soul of Enterprise, Ron and Ed sit down with Reilly Newman to explore his manifesto: the powerful intersection of science and strategy in business.

09-13
55:28

Bantering with Bastiat: Timeless Truths from a Free-Marketer

In this unique episode of The Soul of Enterprise, Ron and Ed embark on a journey through time as they "interview" the legendary 19th-century French economist, Frédéric Bastiat.

09-06
54:57

Pushing Past Practical: Pursuing Purpose with Peter Block

In this episode, Ed and Ron will delve into the profound insights from Peter Block's book The Answer to How is Yes, especially his How? vs. What Matters questions.

08-30
56:42

Debunking Degrowth

In this episode of The Soul of Enterprise, Ron and Ed explore the themes presented in "Doughnuts and Degrowth" by Andrew Stuttaford.

08-23
55:50

Moral Injury: Interview with Wendy Dean, MD

Co-hosts Ron Baker and Ed Kless talk with Dr. Wendy Dean, author of If I Betray These Words. Dr. Dean, a psychiatrist and co-founder of the nonprofit Moral Injury of Healthcare, explores the profound ethical dilemmas faced by professionals today.

08-16
56:15

Geraldine's Guide to Greatness for CPAs

Join Ed and Ron for an enlightening interview with Geraldine Carter, a consultant to CPA firms and author of the transformative book "Down to 40 Hours: A Roadmap for CPAs to End Overworking Without Giving Up Revenue.

08-09
55:43

Rick (Rubin) and Rory (Sutherland)

In this episode of The Soul of Enterprise, hosts Ron Baker and Ed Kless dive into the world of creativity and innovation with a focus on the work of two remarkable individuals: Rory Sutherland and Rick Rubin.

08-02
56:12

One Thing! Part Four

Ron and Ed once again share entries from their "One Thing" journals, so this episode is a bit random, but contains nugget after nugget on curated wisdom for the reading and listening habits of the hosts.

07-26
54:38

Pricing Puzzles and Pitfalls

Join Ed and Ron as they delve into the complexities of modern pricing strategies and their impacts on consumers and brands. We’ll explore the supposed frustration consumers face with the rise of add-on fees and personalized pricing.

07-19
01:00:00

Expanding Your Pricing Paradigm

Ron and Ed return to their roots and will be talking all things pricing this week including trends in subscription pricing as well as rethinking some previously discussed topics.

07-12
01:00:00

On Asimov's "I, Robot" - a conversation with Robert Wood

With the explosion of ChatGPT and other AI tools recently, Ron and Ed thought it made sense to investigate some of the forebears of AI technology.

07-05
56:08

Trent Blakely

Great episode. Very interesting topics!

05-16 Reply

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