Rick (Rubin) and Rory (Sutherland)

Rick (Rubin) and Rory (Sutherland)

Update: 2024-08-02
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In this episode of The Soul of Enterprise, hosts Ron Baker and Ed Kless dive into the world of creativity and innovation with a focus on the work of two remarkable individuals: Rory Sutherland and Rick Rubin. Sutherland, a leading advertising executive known for his unconventional thinking, and Rubin, a legendary music producer celebrated for his minimalist approach, offer unique perspectives on the creative process.

Join us as we explore how these two visionaries approach problem-solving, the importance of intuition in their respective fields, and the impact of their work on advertising and music. We'll discuss key insights from Sutherland's thought-provoking theories on behavioral economics and Rubin's philosophy of creating space for artists to express their true selves.
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Rick (Rubin) and Rory (Sutherland)

Rick (Rubin) and Rory (Sutherland)

Ron Baker and Ed Kless