The Speaker Lab Podcast

“Once you have your go-to framework, your go-to model, and then as you innovate, few come up with new ideas, and instead of just doing away with the old one, it becomes a tool in your pocket. And you can keep building that toolbox as you go.”This week, host Grant Baldwin reconnects with his good friend, renowned speaker, author, and content strategist Melanie Deziel. If you've ever struggled to organize your ideas, wanted to stand out in the crowded speaking market, or wondered how successful speakers build frameworks that turn concepts into intellectual property, you're in the right place.Grant and Melanie explore the crucial role frameworks play in building a memorable and scalable speaking business. Melanie breaks down why frameworks matter, what separates a strong framework from a pile of raw ideas, and how you can start developing your own signature process or model. Using relatable analogies, the discussion centers around how having a clear structure not only makes your message more memorable but also acts as a powerful tool for marketing, referral, and content creation.Listeners will gain practical strategies with Melanie’s “IRON” method—Information, Relationship, Operation, and Name—for building frameworks step-by-step. She discusses the risks of trying to cram too much into one model, why a unique name or catchy acronym isn’t the first thing you should focus on, and how to make sure your framework truly represents your expertise.Whether you’re a new speaker refining your message or a seasoned professional reimagining your brand, you’ll find plenty of guidance on how to take your ideas from abstract to impactful!You’ll learn:How frameworks offer structure, scalability, and memorabilityBuilding intellectual property (IP)Overcoming the fear of narrowing your expertiseThe IRON Method: Information, Relationship, Operation, NameWhen to innovate an existing framework vs. introducing a new oneLeveraging AI for brainstorming, organization, and namingAnd much, much more!“The real challenge is having so many ideas, but they are not in a usable structure to be able to share those ideas effectively.”Episode ResourcesMelanie’s WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“I started pursuing meaning instead of money. And I made way more money focusing on meaning and not thinking about money as much as I did when I was laser focused on making more money but living a life that was absent of meaning.”Welcome back to The Speaker Lab podcast! In today’s episode, host Grant Baldwin sits down with Harris III, an award-winning illusionist, speaker, author, and entrepreneur known for his unique blend of magic and impactful storytelling. Harris shares his journey from humble beginnings to building a career that’s not just about entertainment but inspiring meaningful change.Together, Grant and Harris dig deep into the art of connecting with audiences, the challenge of moving beyond labels like “Christian magician” or “entertainer,” and how Harris transitions his skills from performing magic to cultivating transformational experiences for organizations across the globe. They talk candidly about entrepreneurship, building a personal brand, and the difference between energizing a crowd and genuinely impacting lives.If you’ve ever wondered how to stand out as a speaker, the role of storytelling in corporate culture, or how to balance personal fulfillment with business growth, this episode is packed with insights, honest reflections, and practical advice. Plus, Harris opens up about the powerful moments that shaped his career, the challenges of identity in the public eye, and his commitment to helping others unlock their own potential.Tune in for a conversation that goes behind the scenes of the speaking business and offers inspiration for anyone seeking to make a lasting difference both on and off the stage!You’ll learn:How to transform from a performer to a communicatorSeeing entrepreneurship as a vehicle for impactThe limitations of live eventsHow price point affects perceptions of speakersIndustry trends and frustrations with “infotainment”The challenges of religious categorizationBalancing personal satisfaction vs. financial stabilityAnd much, much more!“You can have anything you want in life if you just help enough other people get what they want.”Episode ResourcesHarris’ WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"All those little intangibles that are so nuanced, the great storytellers can put themselves physically and emotionally back in the story and bring you with them, and then somehow bring it back to you.” If you’ve ever felt like your life isn’t interesting enough for the stage, Katie Quesada is here to change your mind. On this episode of The Speaker Lab, Katie and Grant Baldwin unpack what really makes stories memorable. Instead of rehashing a list of personal events, Katie encourages speakers to choose moments that spark connection. For example, she doesn’t just share about living in an RV; she asks audiences, “Have you ever craved simplicity?” Suddenly, everyone relates.Her simple storytelling framework uses the Three Cs:Context: Set the scene, but skip the extra details. Give just enough info so listeners can picture what’s happening.Conflict: Don’t shy away from what was hard or scary. This is where real connection happens.Conclusion: Don’t just wrap up with your own win. End on shared values, so the audience sees themselves in the story.Katie’s practical advice is to test stories at dinner parties, coffee shops, or wherever you chat with friends. Notice what gets a reaction, and refine as you go. She recommends keeping a running note of story ideas and even using AI tools like ChatGPT to help organize and edit your thoughts. And when it comes to humor, focus on levity. You don’t need punchlines; just offer moments for your audience to breathe and relate. You don’t need a dramatic life event. Look for everyday moments that mean something, keep your stories concise, and always connect back to your listener!You’ll learn:Creating shared meaning with the audienceDifferences between personal stories, borrowed anecdotes, and historical narrativesCutting unnecessary details from your speakingBalancing struggles with authenticityMoving from moments to meaningEmotional resonance as the driver of behavioral changePracticing energy, expressiveness, and nuanced deliveryAnd much, much more!“Authenticity is going to be what cuts the noise of becoming a stereotype, especially in the speaking space.”Episode ResourcesKatie’s WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“When downselling, it’s really good to say, ‘Who is above me, and who is below me?’ And then also find out, looking laterally, who do you compete against? Who is within a similar fee range?...Who can I refer that might fit along that axis.”In this episode, Grant Baldwin teams up with industry insider Brian Lord of Premier Speakers Bureau for a conversation about what it takes to succeed as a speaker. Brian’s insight is simple: know your place in the market, nurture real relationships, and don’t underestimate the power of referrals.Brian shares his “speakers matrix” concept, challenging every speaker to map out who’s above, below, and alongside them in terms of fees and content. Why? Because networking up and down this axis isn’t just smart, it’s essential. Those connections bring in gigs you’d otherwise miss and make sure you’re not flying solo in the business.Brian’s biggest reminder is to not get lost in the latest trends. AI may be hot, but your authentic message and consistently fresh content are what keep you booked and relevant. And always, always deliver value offstage because event planners love a speaker who’s great to work with, not just to watch.Moreover, if you’re an independent speaker, these strategies matter even more. The takeaway from this episode is to focus on building your network, referring others, and adapting as the industry evolves. Impact and bookings come from meaningful relationships, not complicated tactics, because it’s human connection that grows your career, one conversation and one referral at a time!You’ll learn:The role of a speaker as a message bearerUnderstanding down-sells and up-sellsEffective networking and referral strategiesCreating variations of your core serviceEmotional separation from your “product”The “Free market” effect: your booking successes as feedbackHow off-stage behavior matters as much as on-stage behaviorHow to fold hot topics like AI into core expertiseAnd much, much more!“If you get the thought into your head that you are somebody who goes around helping people get better for having met you than if they hadn’t, then that’s your goal as a speaker.”Episode ResourcesBrian’s Website2 Day Booked and Paid BootcampGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“You have to make sure you don’t lose the vision of what you started, because the team could begin and can take on a personality of its own. And if you don’t manage it, you can get off the vision of what brought you here.”What does it really take to build a thriving speaking business? In this week’s thought-provoking episode, Grant Baldwin sits down with Erick Rheam to explore the practical strategies and mindset shifts needed for true longevity in this industry.Erick, an established speaker with years of experience under his belt, opens up about his own journey: the early hustle, the inevitable challenges, and, most importantly, how he’s learned to balance ambition with sustainability. He and Grant get real about the myth of constant grind, explaining that putting in the hard work is necessary at the start, but staying stuck in overdrive isn’t the secret to lasting impact or happiness.Instead, this conversation dives deep into the habits and boundaries that separate career burnout from long-term success. Erick shares how intentional routines, clear priorities, and strategic rest have shaped his evolution, not just as a speaker, but as a leader, husband, and friend.If you’re dreaming about building a speaking business with staying power, this episode is packed with practical takeaways. Tune in for a refreshing look at what it takes to sustain your passion and make an impact for years to come. Whether you’re just getting started or already established, Erick and Grant’s discussion is a must-listen for any speaker ready to play the long game. Don’t miss it!You’ll learn:The defining characteristics, obstacles, and recommended advancements for the five levels of a professional speaking careerLevel 1: The Aspiring SpeakerLevel 2: The Amateur SpeakerLevel 3: The Professional SpeakerLevel 4: The Career SpeakerLevel 5: The Legacy SpeakerNot taking the speaking journey for grantedThe importance of being coached at every levelAnd much, much more!“It’s fun when you do something that you’re really passionate about and aligned with, it’s amazing how every other part of your life starts to align once you figure out what that looks like.”Episode ResourcesErick’s Website2 Day Booked and Paid BootcampGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“My job is to make [event planners] look like a rock star when I get off stage…I stand beside them so I can also have them hear the lovely things people are saying in line when people want to hug you and take their photo with you. And so what they need to see is [that I] was a good investment.”In this episode, Grant Baldwin connects with Neen James for an honest, energetic conversation on what it truly means to make an impact as a public speaker. Neen’s journey shines a spotlight on the power of intentional focus, where knowing exactly who you serve, and why, can transform not only your business but your ability to connect from the stage.As Neen shares, growing your speaking business is less about flashy tactics and more about consistent, meaningful action. She and Grant unravel the myth that you need a massive following or viral content to succeed. Instead, it’s about doubling down on the basics: nurturing authentic relationships within your network, following up with event planners, and always delivering value tailored to your audience’s needs.The episode also digs into the art of strategic outreach. It’s not ideal to sit back and hope your inbox fills up. Take ownership of your calendar by making outreach a daily habit, revisiting those half-finished conversations, and gently reminding people how you can help. Overall, landing more speaking gigs comes down to intentional action, relationship-building, and refusing to overcomplicate the process. You’ll learn:How to stand out in a crowded fieldTurning clients and audiences into advocatesImportance of preparation before stepping on stageThe BDA Framework: Before, During, AfterDiscovering and leveraging your intellectual propertyBuilding early relationships with event staffCustomizing content for specific audiencesAcknowledging and celebrating the audience’s cultureOutsourcing non-core tasks to increase focusAnd much, much more!“Every speaker needs to think about how they can be exceptional? Because there’s plenty of average out there, but it’s exceptional that gets attention.”Episode ResourcesNeen’s Website2 Day Booked and Paid BootcampGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“[I’m trying] to use stories so the audience can find themselves in the story as it relates to their life, but then extract the lessons learned, the principles to help, to overcome, to move through the process that’s executed, to use adversity as fuel for purpose.”This week, Grant Baldwin sits down with Lance Cibik, peeling back the curtain on what it really takes to build momentum and establish yourself in the world of public speaking. Lance’s background is a blend of experiences, not just as a speaker but as someone constantly evolving and adapting. Grant drives home the importance of clarity, knowing who you serve and how you help them, then communicating that message with confidence.Moreover, focus in your messaging is non-negotiable, but it’s not just about what you say; it’s about who you say it to. Both Grant and Lance highlight the necessity of consistent outreach. You can have all the passion in the world, but if your calendar isn’t full, it’s time to revisit your prospecting strategy. Move beyond waiting for gigs to land in your inbox. Instead, get proactive by following up with past clients, checking in on leads, and never underestimate the value of your existing network.Don’t make the process of getting booked more complicated than it needs to be. Simple shifts like asking for referrals, sending thoughtful follow-ups, and refreshing your pitch can open doors you didn’t even know existed. Ultimately, landing speaking gigs isn’t about luck; it’s about showing up, nurturing relationships, and remembering that every “no” gets you closer to the next “yes.”You’ll learn:Speaking roles in corporate settings Using adversity as motivation and keynote themesTranslating personal experiences into audience-relevant lessonsA four-step process for overcoming adversityTreating speaking as a businessTaking messy action, gaining reps, and audience validationRedefining success and mentoring othersAnd much, much more!“If you find yourself in a situation where you’re looking around and saying how did I get here, I’m stuck, I don’t see the light at the end of the tunnel. How are you going to respond to that? Number one, be the change. It’s a mindset shift.”Episode ResourcesLance’s Website2 Day Booked and Paid BootcampGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“The whole purpose of the Speaker Lab is we’re here to help speakers, to give them confidence, to get them out there and to translate their experiences, their stories into something that they can take out and get booked and paid to speak.”Building a thriving speaking business comes down to strategy, momentum, and the discipline to keep moving forward. In this episode of The Speaker Lab, Erick Rheam coaches Marcy Grossman and Michael Foreman through the real-life challenges all speakers face, whether it’s juggling multiple roles or breaking out of a booking rut.For Marcy, who blends speaking, consulting, mentoring, and more, the key is clarity. Erick assures her that it’s fine to wear many hats, as long as she stays focused on filling her pipeline and marketing her core message. No matter how diverse your brand, consistency in outreach is critical. Meanwhile, Michael is reminded that the secret to more gigs is leveraging past relationships.The bottom line in this episode is simple but powerful: keep prospecting, nurture your network, and never miss the chance to turn one gig into two. Even subtle tweaks in your approach can mean big results for your speaking business!You’ll learn:The philosophy of booking multiple gigsThe purpose of Speaker Lab’s coaching sessionsBalancing and marketing a multidimensional brand as a speakerStructuring a website for speakers with multiple servicesStrategies for reigniting a stalled speaking pipelineAnd much, much more!“Once you have clarity over this is where I want my business to go and this is the role speaking is going to play, then what you need to do is think about how many times you want to be on stage…you want to get the reps on the stage because the stage is what gives you the momentum. That fuels other things.”Episode ResourcesErick’s Website2 Day Booked and Paid BootcampMichael’s WebsiteMarcy’s WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“I have a friend who used to call it putting the cookies on a lower shelf. And you want to say to the audience things that they can absolutely understand and they can take action on and that are not confusing.”What really sets the best speakers apart? This week on The Speaker Lab, host Grant Baldwin chats with Donald Miller, author, entrepreneur, and creator of the StoryBrand framework, about how to become the kind of speaker event planners and audiences remember.Donald’s golden rule? If you confuse, you lose. Rather than trying to sound smart or fancy, focus on making your message unmistakably clear. Simple, repeatable soundbites are the key to winning hearts and growing your impact. And instead of trying to be everything to everyone, Donald urges speakers to solve a specific problem. Dialing in on your area of expertise makes you the go-to choice and helps book more gigs, not fewer.In regard to feelings of imposter syndrome, speakers don’t need to know everything, just more than their audience. Donald reminds speakers that they’re not the hero, they’re the guide, and if they can help their audience win, they’ll stand out for all the right reasons. Packed with wisdom you can put into action today, this episode is essential listening for anyone who wants to master both the art and business of getting booked—and remembered—as a speaker. Don’t miss it!You’ll learn:Following proven communication principles over improvisationHow the StoryBrand framework clarifies and structures messagingDefining your niche as a speakerEstablishing authority by knowing your subjectPositioning your audience as the heroPrioritizing clarity over cleverness in communicationUsing both speaking and writing to refine your contentAnd much, much more!“The more niched down you get, the more likely you are to be on stages.”Episode ResourcesDonald’s Website2 Day Booked and Paid BootcampGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“When speakers communicate directly with the clients and leave me out of the communication, it can get fuzzy. And there have been times when that’s happened and logistical details have not occurred and it has cost somebody money.”Behind every outstanding speaking event is a world of logistics, relationships, and attention to detail that most audiences never see. On this week’s episode of The Speaker Lab, host Grant Baldwin chats with Lori Kennedy from Premier Speakers Bureau, an Advance Agent, who has mastered the art of making events run smoothly.Lori unpacks the critical steps that set the best speakers apart, from executing contracts and managing travel to handling last-minute changes with calm professionalism. Her candid stories from the field highlight the importance of flexibility, communication, and always having a Plan B.For speakers aiming to build strong, long-term relationships with event planners and bureaus, Lori emphasizes the power of simple habits like responding quickly to emails, keeping commitments, and always looping your team in on changes. She shares why being easy to work with is just as crucial as what you do on stage, and how thoughtful touches like thank-you notes or a quick text that you’ve arrived can make all the difference.Packed with actionable advice, this episode is a must-listen whether you’re just starting or looking to elevate your reputation. From pre-event preparation to making a lasting impression after the applause, Lori’s wisdom will help you become the kind of speaker event planners can’t wait to work with again!You’ll learn:The meaning and responsibilities of an advanced agentRisks associated with speakers handling logistics independentlyBest practices for booking travelRoles of agents in contract creation and executionTips for making event logistics smoother for everyone involvedThe importance of personalized connection before, during, and after eventsAnd much, much more!“I am doing logistics, or what we call advancing the event, and therefore the word advanced agent…and before you go to the venue, you have to have everything set up…and so advancing was always the part that happened before you arrived to make sure that they were ready when you arrived.”Episode ResourcesLori’s Website2 Day Booked and Paid BootcampGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“Content is still important, but content is much more of a commodity. So the premise has to be that we’ve got to create something…It has to include conversation, it has to include community, it has to include the idea that there’s going to be something that’s analog that happens.”In this week’s episode of The Speaker Lab, Grant Baldwin chats with Brad Lomenick about what truly makes speakers memorable. Brad’s big takeaway is that being great to work with matters even more than being the most dynamic person on stage.Brad shares that self-awareness is key: know your strengths, get feedback, and focus on the type of events where you shine. He also highlights the importance of personal touches like connecting with organizers, knowing your audience, and showing genuine kindness.Ultimately, it’s the offstage moments and relationships you build that lead to lasting success. Want to get booked again and again? Prioritize being a good human, not just a good speaker!You’ll learn:The value of feedback in improving as a communicatorPursuing growth without losing sight of strengthsHow to elicit helpful criticismThe difference between different types of feedbackNavigating the challenge of competing with digital contentBuilding community and trust as a speakerTips for making big rooms feel “smaller”The long-term effect of how speakers treat people off-stageAnd much, much more!“Sometimes our own personal emotions are not the best indicator because we look at [our talk] and go, oh, I crushed it, and the audience looks at it and goes, good intentions.” Episode ResourcesBrad’s Website2 Day Booked and Paid BootcampGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“...hustle and hard work might get you past a certain project or deadline, but then habits will help you last over the long haul, right? So build a business that doesn’t ultimately break you over time.”What does it take to build a speaking business and a life that lasts? In this week’s episode of The Speaker Lab, host Grant Baldwin sits down with his longtime friend Chris Ducker, who just released his new book, The Long-Haul Leader. Together, they dig into the real strategies behind sustainable success, steering clear of the non-stop hustle that risks burnout.Chris shares candid insights from his entrepreneurial journey and research, emphasizing that while hustle is required in the early days, you can’t stay in high gear forever. Instead, he champions the power of habits, boundaries, and honest self-care, arguing that protecting your energy is more important than squeezing every last minute from your calendar.The episode is packed with valuable advice: how to recognize burnout before it hits, why recovery is a competitive edge, and how to make sure your business supports your life, not the other way around. If you’ve ever wondered how to chase big goals without losing yourself along the way, don’t miss this conversation, and check out Chris’s new book for even more practical wisdom on becoming a true long-haul leader!You’ll learn:Building lasting habits over perpetual hustleRedefining success to include health, relationships, and joyNavigating the nature of starting a businessAligning business priorities to support personal well-beingBig-picture thinking without neglecting current obligationsAbout Chris’ new book The Long-Haul LeaderReframing self-care as strategic, not selfishDistinguishing between busy seasons and burnoutThe importance of adaptabilityAnd much, much more!“What you have to understand is that success, even initially, should not cost you your health, it shouldn’t cost you your family, it shouldn’t cost you your relationships or your joy of the work that you’re doing.”Episode ResourcesChris’ WebsiteThe Long-Haul Leader Book2 Day Booked and Paid BootcampGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“A photo in general is not going to win you business, but bad photos are going to lose you your business all the time because it absolutely crushes.”Ever dread getting new headshots or wonder if your photos help your speaking business? On this episode of The Speaker Lab, Grant Baldwin chats with photographer John DeMato about what matters when it comes to imagery and visual storytelling for speakers.John’s best advice is that your branding photos aren’t for you; they’re for your audience. Every image should invite people into your world and show how you help them, building trust and credibility. This means going beyond stiff portraits and staged shots. John stresses having a strategy: your photos should tell the story of who you serve, how you solve problems, and what working with you looks like. Think candid behind-the-scenes moments, action shots, and authentic glimpses of your process, not just you on stage with a mic.Additionally, John advises focusing on natural, in-the-moment photos rather than stiff posing. And while iPhone snaps work for everyday social posts, invest in professionally captured images for your website or speaker kit. Bring outfits you’d wear on stage, choose simple backgrounds, and use natural light to keep things genuine. Most importantly, if your brand changes, refresh your photo library!You’ll learn:The purpose and power of speaker photosDefinition of visual storytelling for speakersStrategic approaches to speaker brandingCommon mistakes speakers make with photographyBuilding authenticity and comfort in photosDealing with skepticismCapturing genuine “magic moments”And much, much more!“[Branding] photos aren’t for you, they’re for them. They’re for the people that you serve.”Episode ResourcesJohn’s Website2 Day Booked and Paid BootcampGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“If your heart is genuinely how do I care about people by doing what I love to do, if that’s the driver of it, I don’t see how you can not end up in a place that is rewarding, fulfilling, and doing something that makes the world a better place.”Ever wonder if your story is worth sharing or how to even start turning your experience into a book, speech, or brand? In this episode of The Speaker Lab, Grant Baldwin chats with Bill Blankschaen, founder of Story Builders, for an honest look at what makes a story truly impactful.Bill’s approach is all about clarity and service. He urges aspiring speakers and authors to ask what the one thing they want their audiences to remember. If they’re unsure about that, their message probably needs fine-tuning. Importantly, Bill reminds us that while your story is about you, it’s meant for others. The value lies in helping your audience solve real problems or see themselves in your journey.Grant and Bill also unpack practical tips and frameworks for how to test if your story is more than a personal anecdote, why defining your audience is crucial, and how to avoid overwhelm from too many tempting opportunities. If you’ve struggled with self-doubt or aren’t sure where to start, this episode is a pep talk and a toolkit rolled into one. Listen in for real-world advice on making your story stick and building an authentic platform around it!You’ll learn:Storytelling and its role in thought leadershipEvaluating the value and viability of your storyThe SPEAK frameworkSustaining passion behind your messageConnecting through reliability, not noveltyAdding value rather than outdoing competitionDeveloping intellectual property from foundational ideasChoosing the right medium for your messageThe role of mindset in successAnd much, much more!“Your story may be about you, but your story ultimately isn’t for you, it needs to serve a greater purpose to help more people.”Episode ResourcesBill’s Website2 Day Booked and Paid BootcampGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“The mistake I’m seeing a lot of companies make is they’re racing to shove it into a product where they’re trying to drive costs down before the leaders making the call have become AI-driven leaders.”Feeling overwhelmed by AI and unsure how it fits into your speaking business? In this value-packed episode of The Speaker Lab, Grant Baldwin chats with Geoff Woods, author of The AI-Driven Leader, for a refreshingly practical look at embracing technology without losing your human edge.Geoff shares how speakers should treat AI as a tool, focusing on using it to drive real results and streamline the work that matters most. He introduces straightforward frameworks, like his CRIT method (Context, Role, Interview, Task), to help you get more out of AI, whether you’re prepping your next keynote or brainstorming business strategy.What shines through is the focus on human strengths and meaningful connections. Rather than fearing that AI will make us obsolete, Geoff sees it as a chance for speakers to elevate their unique value and creativity, freeing up more time for what only humans do best.The best strategy for implementing AI is to start small, use it to enhance, not replace, your skills, and keep your conversations, follow-ups, and business development rooted in authenticity. Give the episode a listen and learn how to turn today’s technology into tomorrow’s new opportunities!You’ll learn:The role of AI for speakers and entrepreneursThree core business areas impacted by AIUtilizing AI for high-impact, strategic decisionsUsing AI as a “thought partner, not a thought leaderLeveraging AI for analyzingHow technology changes the skill sets for jobsImportance of adaptability and learning over fear of changeAnd much, much more!“I have a very simple framework for communicating with AI called CRIT: Context, Role, Interview, and Task.”Episode ResourcesGeoff’s Website2 Day Booked and Paid BootcampGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“The act of you and I exchanging contact information raises the standard that there is going to be a follow up…You want to make that connection and set the expectation right then and there.”Ever left a conference buzzing, only to watch that excitement fizzle when it comes to follow-up? This live coaching session from The Speaker Lab pulls back the curtain on how pros turn event momentum into real speaking business.Facilitator Erick Rheam teams up with speakers Bridget Quigg and Shannon GaNun for a candid conversation about what works and what doesn’t in post-event follow-up. Bridget shares her frustration when promising leads go silent, and Erick offers simple, practical advice: always exchange contact info in person, set clear expectations for next steps, and don’t rely on LinkedIn or mass attendee lists. Real business starts with real, personal connections.Shannon’s question on breaking into corporate gigs leads to another golden nugget: you don’t need a hard pitch. Just mention that you’re available for future engagements. Those off-the-cuff invitations can turn warm applause into future bookings.Above all, this episode is a reminder that success as a speaker lies in small tweaks, human conversations, and showing up consistently. Don’t overcomplicate it, be approachable, follow up promptly, and seize opportunities. Listen in and learn how to make every gig and every follow-up count.You’ll learn:Using a consistent methodology various length talksAuthentic, conversational human interactions on stageOvercoming fear of forgetting points during live presentationsLeaning into your professional background and network for focus areasEffective follow-up strategies after eventsTurning custom items into repeatable assetsOn-stage call-to-action practicesThe SPARK framework (Statistic, Picture, Anecdote, Real-life story)The importance of practicingAnd much, much more!"I believe everybody was created for a unique purpose. And until we learn how to communicate clearly, concisely and confidently, we’ll never be able to fulfill that purpose.”Episode ResourcesErick’s WebsiteBridget’s WebsiteShannon’s Website2 Day Booked and Paid BootcampGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"I know there's a lot of benefits to automation, but when it came to [outreach], I felt it was very important for me to send personalized emails to each person in my network to tell them what I was doing and ask if I could help."If you’ve ever considered leaving a stable corporate career to pursue something more meaningful, Tania Will Jeppesen’s story is essential listening. On this week’s episode of The Speaker Lab podcast, host Grant Baldwin sits down with Tania—a former operations and HR leader who took the leap from a secure job and steady paycheck to launch her own consulting business, “The Prepared Leader.” It’s an episode full of practical advice and heartfelt honesty for anyone wrestling with the tension between comfort and calling.After nearly two decades in the trenches of supply chain and operations, Tania recognized a gap: frontline managers were often overlooked in leadership development. Driven by a blend of professional experience, a supportive family, and her own faith, she finally acted on a decade-old dream. Tania brings listeners behind the scenes of that decision—sharing candidly about the fears of risk, being the main earner, and modeling courage for her daughters.What makes Tania’s journey so relatable is her willingness to focus on what she can control: hard work, authenticity, and showing up for others. Rather than trying to appeal to everyone, she leans into her unique strengths, guided by a clear framework and her deep understanding of her niche. Through every challenge, she keeps her priorities in check—aiming for both business impact and quality time at home.Whether you’re dreaming of your own entrepreneurial leap or just searching for courage to act, Tania’s story is a timely reminder that the most meaningful success is building a life (and business) that’s truly yours.You’ll learn:Weighing risk aversion against entrepreneurship dreamsDecision-making and positive-outcome mindsetsHelping organizations level up frontline leadersConsulting as a viable career-pathInitial networking stepsIncorporating family into the entrepreneurial journeyMarket validation through direct-network outreachLeveraging industry knowledgeAnd much, much more!"I really wanted to go into [consulting] with a mindset of not what's the worst that could happen, but what's the best that could happen if I do this?"Episode ResourcesTania’s Website2 Day Booked and Paid BootcampGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“I was trying to figure out what’s my lane that I need to be saying yes to? And what are the things I would have to say no to so that I can say yes to the better things?”Kent Chevalier’s speaking journey is anything but conventional. In this week’s episode of The Speaker Lab podcast, Grant Baldwin sits down with Kent, a longtime pastor turned Pittsburgh Steelers chaplain—who’s built his career at the intersection of faith, leadership, and personal courage.Kent opens up about transitioning from preaching in churches to mentoring professional athletes, and how the toughest challenge wasn’t the change of audience, it was learning to truly value his craft. Like many who come from service-driven backgrounds, Kent faced the uncomfortable work of charging for his expertise, despite years spent speaking for free. He shares honestly about wrestling with guilt, setting boundaries, and deciding that his time spent away from his wife and daughters needed to be respected and compensated.Underneath it all is a message familiar to anyone striving to turn passion into a profession: fulfillment comes from betting on yourself, even when the path feels risky. Whether he’s backstage at an NFL game or leading a business seminar, Kent’s mantra of “do it afraid” holds true. If you need a push to embrace your own next leap, Kent’s story will remind you that your purpose is bigger than any one season, and your gifts are worth every bit of what you ask!You’ll learn:Kent’s role as a Pittsburgh Steelers chaplainPreaching new content as opposed to reusing talksNavigating which opportunities to accept and declineChallenges of charging for speakingTarget audiences and adjusting approach based on event contextImportance of expert positioning and business fundamentalsAnd much, much more!“I love encouraging people to embrace fear and to jump because comfort is really a robber. It’s a thief.”Episode ResourcesKent’s Website2 Day Booked and Paid BootcampGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“I feel guilty to charge [money] for what I love to do…one woman said, ‘They should pay you because it’s your gift, you shouldn’t feel guilty about it.’”Few stories capture the grit and transformation behind a speaking business like Stephanie Dauphin’s journey. This week, Grant Baldwin chats with Stephanie on The Speaker Lab podcast about investing over a decade in her craft—often speaking for free, wrangling self-doubt, and struggling with the idea that meaningful, joyful work can (and should) be well-paid.Her turning point wasn’t just learning how to market herself or build a keynote. It was doing the mindset work: identifying and letting go of limiting beliefs around money, motherhood, and self-worth, many rooted in her upbringing. Stephanie is honest about the messy process, the fear of charging what you’re worth, and the inner resistance that can sabotage your best opportunities.What shines through is her hard-earned wisdom: fulfillment comes from embracing your gifts, serving others, and having the courage to genuinely value yourself. Stephanie’s story is proof that your passion deserves to be your profession—and that the most important shift is believing you’re worth every bit of it. If you’re doubting what’s possible, let Stephanie’s journey remind you that building your dream starts with betting on yourself, even when the path forward is unclear.You’ll learn:How authority can be a speaker’s assetThe challenges of remote work and its effect on workplace relationshipsIssues around charging for speaking engagementsStrategies for overcoming mindset obstaclesStephanie’s experience with The Speaker LabAbout building a mailing list and using content to generate referralsThe importance of designing a speaking career around family needsStep for self-developmentAnd much, much more!“More and more people are working remotely, and it has a big effect on team cohesion.”Episode ResourcesStephanie’s Website2 Day Booked and Paid BootcampGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“When you are speaking and you’re in front of people and you give them the momentum to look at life from a different perspective or do something they don’t have the courage to do, you could help change people’s lives.”Podcasts are full of powerhouse moments, but few stories capture the grit, honesty, and resolve it takes to truly make an impact the way Stacey Chillemi’s does. On this episode of The Speaker Lab, Stacey sits down with Grant Baldwin and peels back the curtain on her journey—from overcoming epilepsy and setbacks in the corporate world to building a thriving career as a speaker, bestselling author, and podcast host.Stacey talks openly about the uphill climb, the self-doubt, the setbacks, and the reality that success is never an overnight story. For Stacey, building a speaking business meant reaching out to anyone who would listen, stubbornly persevering through rejection, and finding conviction in her own lived experience—even when the path forward felt unclear.This episode is a masterclass in resilient action. Stacey lays it out straight that your story is enough, but confidence comes from doing the work consistently. She reminds us that fulfillment isn’t about chasing perfection but about putting yourself out there, showing up with empathy, and taking the first step, even when you’re not sure what comes next. If you’re someone waiting for the “right time” to chase your dream or if you need a nudge to believe your story matters, let Stacey’s hard-won wisdom and relentless optimism show you what’s possible when you bet on yourself!You’ll learn:The unrealistic expectation of overnight successHow Stacey helps others by sharing her storyHow difficulties impacted Stacey’s career pathThe power speaking has on creating emotional impactAdvice for when your story doesn’t feel “big enough”Challenges of narrowing broad experiences into a focused messageThe value of cold outreachAnd much, much more!“I had self doubt and I had to work on building confidence in myself, and anytime I saw that I made some mistakes, I had to tweak it, and fix it, and just keep moving forward.”Episode ResourcesStacey’s Website2 Day Booked and Paid BootcampGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.