The Splash Effect

Are you a creative entrepreneur who has poured your heart and soul into perfecting your craft, yet struggles to attract the right customers and achieve the sales that truly reflect your products value? Have you grown weary of the ubiquitous advice to slash prices and compromise the value of your unique products? Do you aspire to take your business to the next level without sacrificing its handmade, artisan essence? Join 10k Customers as we share our extensive knowledge and proven strategies to help you break free from the feast-and-famine cycle that plagues many creative brands. We're here to guide you on a transformative journey, double your online orders, gain global recognition, and solidify your status as an internationally renowned designer. It's time to unleash the power of your creative genius and make a splash in the marketplace.

Welcome to The Splash Effect, hosted by 10k Customers, a podcast that dives into the world of creative brands, helping them attract customers who are eager to invest in their high-quality products without the need for discounts. In this episode, titled "Discounts Don't Sell Designer," we address the common struggle faced by creative individuals who have honed their craft over years but struggle to reflect their expertise in sales. While discounting may be the prevalent advice found online, we understand that it's not aligned with your vision for your products. We offer an alternative approach. Join us as we share valuable insights and strategies for selling luxury, designer, handmade, and artisan products online. Say goodbye to the feast-and-famine cycle and discover how to double your online orders while maintaining the integrity of your craft. Our aim is to guide you towards becoming an internationally recognized brand. If you're ready to make a splash in the industry and take your creative brand to new heights, this episode is a must-listen. Subscribe to The Splash Effect now and gain the knowledge and inspiration you need to succeed. Learn more: https://www.tenthousandcustomers.com/ Follow us on Instagram: https://instagram.com/tenthousandcustomers

When I started my first online eCommerce business, I had no marketing or sales experience and within 18 months had taken it from zero to half a million dollars in sales (about 10,000 customers). It was a wild journey that no one could have prepared me for - the wild, wild west of influencer marketing, learning how to run successful marketing campaigns, building a cult-like following on social media and some business mishaps that came along due to fast growth. If you're trying to grow your creative brand and attract #1 customers, then this is the podcast episode for you. PS. There's a bonus at the end that explains our EXACT strategy for how we grow wildly successful creative brands. Make sure to subscribe to The Splash Effect for the latest insights about what's working to create internationally recognised brands, right now. Head to the 10k Customers website: tenthousandcustomers.com Check us out on instagram: https://instagram.com/tenthousandcustomers Follow Lucy on TikTok: https://www.tiktok.com/@lucy_bloomfield

PSA: Becoming a successful creative brand takes resilience, creativity and courage. Johanna Preston, Co-Founder and Designer at Preston Zly, is a Melbourne-based shoe designer and creative brand owner, designing the world's most comfortable high heels and decadently handmade shoes. The way Johanna has risen above 30+ years of being in fashion to finally come out on top by building an internationally recognised brand is proof that she has the traits of a business woman who was meant to be successful. Not to mention - her business is growing rapidly still, selling luxury, designer shoes without discounts and shipping them all over the world. Would you like to know how Johanna Preston made $100k in her second launch? In this podcast, we cover: 👉🏻 The trials and tribulations of the fashion industry 👉🏻 How to sell designer shoes online 👉🏻 Scary moments when she wasn't sure if eCommerce and online marketing would EVER work for her (and what she did to overcome it) 👉🏻 How Johanna is thinking about what's coming up for Preston Zly 👉🏻 And MUCH more! More about our Guest, Johanna Preston: Find Johanna on Instagram here: https://www.instagram.com/prestonzly/ Check out Johanna's websites at: https://prestonzly.com/ Full show notes for this episode can be found at: ---------- When You're Ready, Here's How We Can Help You: 1. Head to our website: https://tenthousandcustomers.com and check out our FREE training, 7 brand guidelines and free template for turning bargain hunters into #1 customers. Hint: there might be a special surprise for everyone that signs up to this. 2. Reach out to us on Instagram: https://instagram.com/tenthousandcustomers and let us know where you are in the journey and how you think we can help. 3. Follow Lucy on TikTok for more creative strategy: https://www.tiktok.com/@lucy_bloomfield

Wondering what on EARTH is going on inside your customers minds and how you can find more people who think like them (aka value designer, handcrafted, artisan creations)? That's EXACTLY what we're here for - after spending the last four years intensely studying and selling people who value designer, we knew that these four big distinctions on the designer mindset would be super valuable to reveal AND give you tools in your toolkit for validating whether someone is the real deal OR not an ideal customer. In this podcast episode, we explore the four different specific mindset traits that your ideal customer has when buying designer goods (especially online). Whether you're a maker, artisan or designer, this episode on your customers mindset will help you reframe the way you think about your customers so you can go out there and find more of them to attract to your creative brand.  If you're a creative brand wondering how you can attract more of customers who want to invest in your pieces, this is the episode for you. Here's How We Can Help You: 1. . Head to our website www.tenthousandcustomers.com and download our FREE Creative Brand Bible, which has the 7 branding principles used by the world's most successful brands PLUS our template that we use to convert bargain hunters into #1 customers. 2. Wondering how you can break the famine and head into your next feast time? You need our Famine to Feast: Cash Accelerator - go to tenthousandcustomers.com and click the big button that says "Famine to Feast?". This has generated tens of thousands of dollars in sales for various clients and is such a steal at $47 AUD.

Let’s talk about growing a $1m brand online, because seriously? Your brand isn't a special snowflake that can't be built to this level.... if you understand the process for doing it. The reality is - growing your sales from 0 to $250,000 in revenue is one type of game but once you get to $250k, the game changes to go from 0 to $500k. Then going from $500k to $1m, the game changes again. In today's episode, we're diving deep into those different levels of game playing (aka business building). No matter what price your products or what industry your brand is in, the process of going from zero to $1m is the same every. single. time. Here's What You'll Learn Listening To This Episode About Building Your First Million Dollar Brand 1. The key patterns that occur when taking a business from 0 to $250k, 0 to $500k and 0 to $1m in sales 2. What you need to be focusing on specifically if you're going from 0 to $250k 3. What you need to refining as you go from $250k to $500k 4. The game that needs to be played going from $500k to $1m. How Can 10k Customers Can Help You Ready to go from Famine to Feast? You need our $47 Cash Accelerator - if you don't make your money back with the first template, we'll give you a full refund.Want to attract and inspire more #1 customers than you know what to do with? Check out our Brand Blueprint, which takes you through 7 branding steps that you need to address to become a cult-brand (plus includes our FREE template for converting bargain hunters into discount requests).Follow Lucy Bloomfield, CEO of 10k Customers on TikTok: https://www.tiktok.com/@lucy_bloomfield

Ever wanted to know if there is a way to grow your creative brand to international acclaim and recognition for FREE? Having built product businesses online for decades, from every possible industry you can imagine - skin care, fashion, footwear, underwear.... we've done it all!! - we've tried almost every single avenue to grow these brands. And you would think... we'd have a secret or two up our sleeves, right? Is there a secret strategy that you can use to grow your creative brand for FREE? Let's peel back the curtains on this question and talk about what's going on behind it, what's driving that line of questioning and also? Why the "for FREE" part of your hunt for information is causing some issues from a mindset and energy perspective. Here's How 10k Customers Can Help You 1. Ready to go from Famine to Feast? You need our $47 Cash Accelerator - if you don't make your money back with the first template, we'll give you a full refund. 2. Want to attract and inspire more #1 customers than you know what to do with? Check out our Brand Blueprint, which takes you through 7 branding steps that you need to address to become a cult-brand (plus includes our FREE template for converting bargain hunters into discount requests). 3. Follow Lucy Bloomfield, CEO of 10k Customers on TikTok: https://www.tiktok.com/@lucy_bloomfield

TRUTHBOMB: Your mastery in product creation and development might actually be the thing that's stopping you from getting the kind of growth and international recognition you want your creative brand to have. In this episode, we dig deep into the biggest challenge that makers, designers and artisans have when it comes to bringing to fruition the creative brand they see in their vision - making sales. Yes, the big dreaded S word - but this episode should shed some light on how to approach it and why it's more important than you've ever realised - and includes some nifty stats from Ehringer-Bass Institute of Marketing Science and Harvard Business Review (we came locked and loaded with statistics, people). Here's How 10k Customers Can Help You 1. Ready to go from Famine to Feast? You need our $47 Cash Accelerator - if you don't make your money back with the first template, we'll give you a full refund. 2. Want to attract and inspire more #1 customers than you know what to do with? Check out our Brand Blueprint, which takes you through 7 branding steps that you need to address to become a cult-brand (plus includes our FREE template for converting bargain hunters into discount requests). 3. Follow Lucy Bloomfield, CEO of 10k Customers on TikTok: https://www.tiktok.com/@lucy_bloomfield

If you’ve been in eCommerce, retail and brand building for any amount of time, you’ll know the ongoing advice is that the BEST way to grow your online orders is to scale your Facebook ads. Or is it? Common knowledge doesn’t mean best advice, and in my experience over the last 10 years of building brands, scaling your Facebook ads for your brand means two things: A big top line revenue growth jumpMinimal to zero (and mostly below zero) profit You probably already know this and have lived through this if you’re reading this. So what do you do? Well, this trailer and The Splash Effect podcast hosted by me, Lucy Bloomfield, holds the key to profitable online growth for eCommerce channels. I can’t wait to explore it with you over the coming season. Make sure to follow and subscribe to this podcast before heading on with your day. Did this really resonate? Send me a DM on Instagram: https://link.lucybloomfield.com.au/ig Want to get started with profitable online growth? Opt in for my 32-page strategy guide: https://link.lucybloomfield.com.au/profitable-online-growth Recommended softwares: Click Up - https://link.lucybloomfield.com.au/clickup Klaviyo - https://link.lucybloomfield.com.au/klaviyo

Everyone says that the best approach to grow an eCommerce brand online is to run Meta ads. And it’s a great approach if you want to get to $500k to $2m in a straight-forward manner. But what about if top line revenue growth isn’t your only goal? What if you want profit, CASH, in your bank accounts? What then? Well… that’s what this episode covers. Make sure to follow and subscribe to this podcast before heading on with your day. Did this really resonate? Send me a DM on Instagram: https://link.lucybloomfield.com.au/ig Want to get started with profitable online growth? Opt in for my 32-page strategy guide: https://link.lucybloomfield.com.au/profitable-online-growth Recommended softwares: Click Up - https://link.lucybloomfield.com.au/clickup Klaviyo - https://link.lucybloomfield.com.au/klaviyo

If you’re running and scaling your Facebook Ads account and you’re exhausted, this is the episode for you. In this episode, I share the difference between men and women’s hormones and how that impacts the way we grow eCommerce channels and brands online. The truth is? If you’re a woman in eCommerce or a woman in retail, you’re probably actioning an online growth strategy that isn’t designed for your body and your wellbeing. And no, those two don’t have to be exclusive to each other. This and more, in this episode. Did this really resonate? Send me a DM on Instagram: https://link.lucybloomfield.com.au/ig Want to get started with profitable online growth? Opt in for my 32-page strategy guide: https://link.lucybloomfield.com.au/profitable-online-growth Recommended softwares: Click Up - https://link.lucybloomfield.com.au/clickup Klaviyo - https://link.lucybloomfield.com.au/klaviyo

If you want consistent daily sales in your eCommerce business, and you are a woman or you sell to women, this is the episode for you. In this episode, we go into cycle-synced businesses - what does it mean, how do you cycle-sync your business, how do you change your marketing and sales to be cycle-synced, and how long it takes to get results. If you’ve been feeling exhausted and burnt out from the constant scaling your Facebook Ads and cash coming out of your accounts every day, here’s what I want you to do: Take 15 minutes away from your business - go to a cafe, go for a walk, shut the door in your houseReally listen to this episode and see if it’s speaking to you Did this really resonate? Send me a DM on Instagram: https://link.lucybloomfield.com.au/ig Want to get started with profitable online growth? Opt in for my 32-page strategy guide: https://link.lucybloomfield.com.au/profitable-online-growth Recommended softwares: Click Up - https://link.lucybloomfield.com.au/clickup Klaviyo - https://link.lucybloomfield.com.au/klaviyo

“Why spend your own money when you can spend someone else’s money to grow your business?” Ummm, maybe because once you get to a certain level of business, more growth doesn’t really mean anything and it starts to be about more cash for other activities. I grew my first skin care brand from 0 to 10,000 customers in 18 months with almost $0 in ad spend… We had no debt. So if you’re growing your eCommerce business and your haemorrhaging cash OR you’re going backwards and going into debt? Something is happening your bank accounts that can be addressed and cause that problem to stop. Seriously. That’s what we cover in this episode. Did this really resonate? Send me a DM on Instagram: https://link.lucybloomfield.com.au/ig Want to get started with profitable online growth? Opt in for my 32-page strategy guide: https://link.lucybloomfield.com.au/profitable-online-growth Recommended softwares: Click Up - https://link.lucybloomfield.com.au/clickup Klaviyo - https://link.lucybloomfield.com.au/klaviyo

The genius girls behind Willow & Blake and Frank Body know what it takes to drive brand growth using creative and copywriting, there’s no denying that. But did you know that there is a secret element to what they do (and the performance they drive in the brand) that most people don’t even realise is happening. That’s what we cover in today’s episode. Did this really resonate? Send me a DM on Instagram: https://link.lucybloomfield.com.au/ig Want to get started with profitable online growth? Opt in for my 32-page strategy guide: https://link.lucybloomfield.com.au/profitable-online-growth Recommended softwares: Click Up - https://link.lucybloomfield.com.au/clickup Klaviyo - https://link.lucybloomfield.com.au/klaviyo

Everyone wants the million dollar product brand, but not everyone knows what is involved. The truth is? Depending on how you decide to get there, depends on how stressful it’ll be for you. And most people don’t realise that the way that EVERYONE is talking about growing and scaling a 7-figure ecommerce brand, is that it’ll essentially leave you with $0 in the bank. Unfortunately, they don’t put that in their marketing. But, there is another approach - and that’s what this episode covers. Did this really resonate? Send me a DM on Instagram: https://link.lucybloomfield.com.au/ig Want to get started with profitable online growth? Opt in for my 32-page strategy guide: https://link.lucybloomfield.com.au/profitable-online-growth Want to come to my masterclass that covers my rinse-and-repeat approach to growing a successful product business? Go here: https://link.lucybloomfield.com.au/masterclass Recommended softwares: Click Up - https://link.lucybloomfield.com.au/clickup Klaviyo - https://link.lucybloomfield.com.au/klaviyo

Want to grow a six figure ecommerce brand? Want to scale a seven figure ecommerce brand? You’ve come to the right place. Over the last 10 years, I have built six million dollar brands in the Australian market and if there’s one thing I know for sure? It’s that the common advice about doing this will leave you broke. I wish I was kidding. Most of the brands I work with are clawing their way out of the red and Back Into The Black, and how I help them do that is with my female-centred ecommerce growth approach. That’s what we cover in today’s episode. Did this really resonate? Send me a DM on Instagram: https://link.lucybloomfield.com.au/ig Want to get started with profitable online growth? Opt in for my 32-page strategy guide: https://link.lucybloomfield.com.au/profitable-online-growth Want to come to my masterclass that covers my rinse-and-repeat approach to growing a successful product business? Go here: https://link.lucybloomfield.com.au/masterclass Recommended softwares: Click Up - https://link.lucybloomfield.com.au/clickup Klaviyo - https://link.lucybloomfield.com.au/klaviyo

When I work with ecommerce brands, I am usually fixing a big mess - one that has them in debt, not profitable and haemorrhaging cash. That’s why my signature program Back In The Black is named the way it is - it’s all about cost-effective growth for savvy women in ecommerce who are profit focused. Is that you? If so - this episode should help you pivot what you’re doing into the next level of prosperity. Strap yourself in. Did this really resonate? Send me a DM on Instagram: https://link.lucybloomfield.com.au/ig Want to get started with profitable online growth? Opt in for my 32-page strategy guide: https://link.lucybloomfield.com.au/profitable-online-growth Want to come to my masterclass that covers my rinse-and-repeat approach to growing a successful product business? Go here: https://link.lucybloomfield.com.au/masterclass Recommended softwares: Click Up - https://link.lucybloomfield.com.au/clickup Klaviyo - https://link.lucybloomfield.com.au/klaviyo

In this episode, we dive into the heart of the entrepreneurial journey. If you've spent at least a decade in business, you'll know that the road is paved with many, many bricks and that there are many forks in the road and options to choose from (much like that Black Mirror episode!). Sometimes, the culmination of all the things you've ever done come together beautifully. It's these moments in business that keep us going and truthfully, I have felt and seen the shifting tide of consumer spending in the last four month - not only my client's pain inside of Just Double It (www.justdoubleit.com), my service agency, but my student's inside of Double Orders, Decrease Spend (www.doubleordersdecreasespend.com) too. From my early days in cyber-security at Security Innovation, to creating a successful skincare brand, to growing a coaching business that helped build million-dollar brands. I’ve made a lot of money selling my expertise to eCommerce businesses, but I’ve realized my process and success go beyond just one business model. Maybe, if you're an entrepreneur with Autism and ADHD (AuDHD for the win!) this episode will shed some light on the challenging line we walk. This episode isn’t just about eCommerce or launches; it’s about the journey, the ups and downs, and the valuable lessons learned along the way. If you’re looking to understand the real game of business and gain insights that can impact your own journey from a businesswoman who is walking alongside you, this is the episode for you.

Are you an entrepreneur navigating the complexities of multiple business models? Have you ever felt like traditional business advice just doesn’t fit with how you think and operate? Join me on The Splash Effect as I reveal the strategic and structural changes that have transformed my companies over the past 12 months. In this episode, you’ll learn: The unique business structure I developed while house sitting in Sydney in 2023, and how it brought clarity to my decade-long entrepreneurial journey.How to align multiple business models—courses, coaching, agency, consultancy, and software—around a central piece of intellectual property.Why traditional advice to "focus on one thing" doesn't always work, especially for those with Autism and ADHD.How a pokies machine analogy perfectly captures the efficiency and cash-generating potential of a well-structured business system.Real-life examples of how strategic structural decisions can double your revenue without additional marketing spend. If you’re tired of the one-size-fits-all approach and want to discover how to build a business that aligns with your unique strengths and intellectual property, this episode is for you. I’ll share my personal experiences, challenges, and breakthroughs to help you rethink your business structure and achieve sustainable growth. Why Listen to This Episode? Gain insights into a business structure that supports multiple models and long-term goals.Learn from my real-world experiences and costly mistakes to streamline your own journey.Discover how to visualize and implement a structure that resonates with your entrepreneurial spirit.Get a tactical takeaway that can help you make sense of your business vision and drive higher performance. Tune in to The Splash Effect and let’s explore a new way of thinking about business growth together. Share your own business structure drawings with me—I’d love to see how our brains align or differ! Contact Me: cash@lucybloomfield.com.au Work with me: www.justdoubleit.com Learn from me: www.doubleordersdecreasespend.com

Are you an entrepreneur struggling with traditional business advice that doesn’t align with your unique mindset? Do you crave a balance between creativity and structure in your business? Join me, Lucy Bloomfield, on The Splash Effect as I dive into my journey of building a successful group of companies, all centred around one piece of intellectual property. In this episode, you'll discover: The Birth of a Marketing Machine: How to combine your career experience into the creation of an MVP of marketing software, and how it can change your approach to business, blending technology and creativity.The Realities of ADHD in Business: Understand why the 0 to $250k growth phase is exhilarating, but the $250k to $500k phase can feel stifling for those with ADHD.Patience and Long-Term Vision: Explore how shifting from short-term to long-term planning has impacted my business growth and personal mindset.Human Touch in Marketing: Find out why my initial MVP software fell short and the irreplaceable value of human creativity in marketing.Coping with Impatience: Hear about the challenges and strategies of managing impatience and frustration, especially in the context of ADHD and dopamine deficiency. Why Listen to This Episode? Relatable Insights: If you’ve ever felt that traditional business models don’t fit your way of thinking, this episode will resonate with you.Practical Takeaways: Get actionable advice on how to align your business structure with your personal strengths and intellectual property.Real-Life Experiences: Gain valuable insights from my own journey, including successes, setbacks, and lessons learned along the way.Inspiration and Motivation: Discover how to maintain motivation and excitement in your business, even when traditional methods fall short. Subscribe and follow The Splash Effect for more in-depth conversations on building a sustainable and fulfilling business. Contact Me: cash@lucybloomfield.com.au Work with me: www.justdoubleit.com Learn from me: www.doubleordersdecreasespend.com