The Splash Effect

Are you a creative entrepreneur who has poured your heart and soul into perfecting your craft, yet struggles to attract the right customers and achieve the sales that truly reflect your products value? Have you grown weary of the ubiquitous advice to slash prices and compromise the value of your unique products? Do you aspire to take your business to the next level without sacrificing its handmade, artisan essence? Join 10k Customers as we share our extensive knowledge and proven strategies to help you break free from the feast-and-famine cycle that plagues many creative brands. We're here to guide you on a transformative journey, double your online orders, gain global recognition, and solidify your status as an internationally renowned designer. It's time to unleash the power of your creative genius and make a splash in the marketplace.

Welcome to The Splash Effect, hosted by 10k Customers, a podcast that dives into the world of creative brands, helping them attract customers who are eager to invest in their high-quality products without the need for discounts. In this episode, titled "Discounts Don't Sell Designer," we address the common struggle faced by creative individuals who have honed their craft over years but struggle to reflect their expertise in sales. While discounting may be the prevalent advice found online, we understand that it's not aligned with your vision for your products. We offer an alternative approach. Join us as we share valuable insights and strategies for selling luxury, designer, handmade, and artisan products online. Say goodbye to the feast-and-famine cycle and discover how to double your online orders while maintaining the integrity of your craft. Our aim is to guide you towards becoming an internationally recognized brand. If you're ready to make a splash in the industry and take your creative brand to new heights, this episode is a must-listen. Subscribe to The Splash Effect now and gain the knowledge and inspiration you need to succeed. Learn more: https://www.tenthousandcustomers.com/ Follow us on Instagram: https://instagram.com/tenthousandcustomers

When I started my first online eCommerce business, I had no marketing or sales experience and within 18 months had taken it from zero to half a million dollars in sales (about 10,000 customers). It was a wild journey that no one could have prepared me for - the wild, wild west of influencer marketing, learning how to run successful marketing campaigns, building a cult-like following on social media and some business mishaps that came along due to fast growth. If you're trying to grow your creative brand and attract #1 customers, then this is the podcast episode for you. PS. There's a bonus at the end that explains our EXACT strategy for how we grow wildly successful creative brands. Make sure to subscribe to The Splash Effect for the latest insights about what's working to create internationally recognised brands, right now. Head to the 10k Customers website: tenthousandcustomers.com Check us out on instagram: https://instagram.com/tenthousandcustomers Follow Lucy on TikTok: https://www.tiktok.com/@lucy_bloomfield

PSA: Becoming a successful creative brand takes resilience, creativity and courage. Johanna Preston, Co-Founder and Designer at Preston Zly, is a Melbourne-based shoe designer and creative brand owner, designing the world's most comfortable high heels and decadently handmade shoes. The way Johanna has risen above 30+ years of being in fashion to finally come out on top by building an internationally recognised brand is proof that she has the traits of a business woman who was meant to be successful. Not to mention - her business is growing rapidly still, selling luxury, designer shoes without discounts and shipping them all over the world. Would you like to know how Johanna Preston made $100k in her second launch? In this podcast, we cover: 👉🏻 The trials and tribulations of the fashion industry 👉🏻 How to sell designer shoes online 👉🏻 Scary moments when she wasn't sure if eCommerce and online marketing would EVER work for her (and what she did to overcome it) 👉🏻 How Johanna is thinking about what's coming up for Preston Zly 👉🏻 And MUCH more! More about our Guest, Johanna Preston: Find Johanna on Instagram here: https://www.instagram.com/prestonzly/ Check out Johanna's websites at: https://prestonzly.com/ Full show notes for this episode can be found at: ---------- When You're Ready, Here's How We Can Help You: 1. Head to our website: https://tenthousandcustomers.com and check out our FREE training, 7 brand guidelines and free template for turning bargain hunters into #1 customers. Hint: there might be a special surprise for everyone that signs up to this. 2. Reach out to us on Instagram: https://instagram.com/tenthousandcustomers and let us know where you are in the journey and how you think we can help. 3. Follow Lucy on TikTok for more creative strategy: https://www.tiktok.com/@lucy_bloomfield

Wondering what on EARTH is going on inside your customers minds and how you can find more people who think like them (aka value designer, handcrafted, artisan creations)? That's EXACTLY what we're here for - after spending the last four years intensely studying and selling people who value designer, we knew that these four big distinctions on the designer mindset would be super valuable to reveal AND give you tools in your toolkit for validating whether someone is the real deal OR not an ideal customer. In this podcast episode, we explore the four different specific mindset traits that your ideal customer has when buying designer goods (especially online). Whether you're a maker, artisan or designer, this episode on your customers mindset will help you reframe the way you think about your customers so you can go out there and find more of them to attract to your creative brand.  If you're a creative brand wondering how you can attract more of customers who want to invest in your pieces, this is the episode for you. Here's How We Can Help You: 1. . Head to our website www.tenthousandcustomers.com and download our FREE Creative Brand Bible, which has the 7 branding principles used by the world's most successful brands PLUS our template that we use to convert bargain hunters into #1 customers. 2. Wondering how you can break the famine and head into your next feast time? You need our Famine to Feast: Cash Accelerator - go to tenthousandcustomers.com and click the big button that says "Famine to Feast?". This has generated tens of thousands of dollars in sales for various clients and is such a steal at $47 AUD.

Let’s talk about growing a $1m brand online, because seriously? Your brand isn't a special snowflake that can't be built to this level.... if you understand the process for doing it. The reality is - growing your sales from 0 to $250,000 in revenue is one type of game but once you get to $250k, the game changes to go from 0 to $500k. Then going from $500k to $1m, the game changes again. In today's episode, we're diving deep into those different levels of game playing (aka business building). No matter what price your products or what industry your brand is in, the process of going from zero to $1m is the same every. single. time. Here's What You'll Learn Listening To This Episode About Building Your First Million Dollar Brand 1. The key patterns that occur when taking a business from 0 to $250k, 0 to $500k and 0 to $1m in sales 2. What you need to be focusing on specifically if you're going from 0 to $250k 3. What you need to refining as you go from $250k to $500k 4. The game that needs to be played going from $500k to $1m. How Can 10k Customers Can Help You Ready to go from Famine to Feast? You need our $47 Cash Accelerator - if you don't make your money back with the first template, we'll give you a full refund.Want to attract and inspire more #1 customers than you know what to do with? Check out our Brand Blueprint, which takes you through 7 branding steps that you need to address to become a cult-brand (plus includes our FREE template for converting bargain hunters into discount requests).Follow Lucy Bloomfield, CEO of 10k Customers on TikTok: https://www.tiktok.com/@lucy_bloomfield

Ever wanted to know if there is a way to grow your creative brand to international acclaim and recognition for FREE? Having built product businesses online for decades, from every possible industry you can imagine - skin care, fashion, footwear, underwear.... we've done it all!! - we've tried almost every single avenue to grow these brands. And you would think... we'd have a secret or two up our sleeves, right? Is there a secret strategy that you can use to grow your creative brand for FREE? Let's peel back the curtains on this question and talk about what's going on behind it, what's driving that line of questioning and also? Why the "for FREE" part of your hunt for information is causing some issues from a mindset and energy perspective. Here's How 10k Customers Can Help You 1. Ready to go from Famine to Feast? You need our $47 Cash Accelerator - if you don't make your money back with the first template, we'll give you a full refund. 2. Want to attract and inspire more #1 customers than you know what to do with? Check out our Brand Blueprint, which takes you through 7 branding steps that you need to address to become a cult-brand (plus includes our FREE template for converting bargain hunters into discount requests). 3. Follow Lucy Bloomfield, CEO of 10k Customers on TikTok: https://www.tiktok.com/@lucy_bloomfield

TRUTHBOMB: Your mastery in product creation and development might actually be the thing that's stopping you from getting the kind of growth and international recognition you want your creative brand to have. In this episode, we dig deep into the biggest challenge that makers, designers and artisans have when it comes to bringing to fruition the creative brand they see in their vision - making sales. Yes, the big dreaded S word - but this episode should shed some light on how to approach it and why it's more important than you've ever realised - and includes some nifty stats from Ehringer-Bass Institute of Marketing Science and Harvard Business Review (we came locked and loaded with statistics, people). Here's How 10k Customers Can Help You 1. Ready to go from Famine to Feast? You need our $47 Cash Accelerator - if you don't make your money back with the first template, we'll give you a full refund. 2. Want to attract and inspire more #1 customers than you know what to do with? Check out our Brand Blueprint, which takes you through 7 branding steps that you need to address to become a cult-brand (plus includes our FREE template for converting bargain hunters into discount requests). 3. Follow Lucy Bloomfield, CEO of 10k Customers on TikTok: https://www.tiktok.com/@lucy_bloomfield