Claim OwnershipThe Strand Review of Books
Subscribed: 0Played: 0
Subscribe
© Toby Chapman-Dawe
Description
Should you buy the book? Given just ten minutes, authors explain their ideas!
Hosted on Acast. See acast.com/privacy for more information.
80 Episodes
Reverse
Welcome to Allyson Stewart-Allen, co-author with Lanie Denslow of Working with Americans – How to build profitable business relationships.Packed with insights into culture, courtesy and common language, Allyson unpacks what’s different and what stays the same when working with Americans. Published by Routledge, this book is full of insight and advice for both sides of the pond. Hosted on Acast. See acast.com/privacy for more information.
Welcome to the Strand Review of Books, and welcome to Ros Conkie, author of The Marketing Machine – How to engineer a system that drives sales and growth. Here the emphasis is on ‘engineer,’ as Ros holds a degree in mechanical engineering alongside her marketing experience.What does The Marketing Machine bring to the table that other marketing books do not? Are marketers avoiding measurement, or measuring the wrong things? Thank you so much to Ros Conkie, author of author of The Marketing Machine – How to engineer a system that drives sales and growth, coming in at a fraction over 200 pages, very readable and direct with plenty of diagrams, directions and checklists, and of course available from Amazon and all good bookshops.Thank you for listening, and good-bye! Hosted on Acast. See acast.com/privacy for more information.
Hello and welcome to the Strand Review of Books, today with Miri Rodriguez and Izabela Duiwe, co-authors of The Women of Microsoft – Empowering stories from the minds that coded the world. Miri is the founder of empressa.ai and author, while Izabela works in the Microsoft Copilot Department.It’s a great read, totally focused on Microsoft, so if that’s not your cup of tea, maybe simply enjoy the stories spanning 256 pages and 13 chapters, beautifully published by Wiley, thank you for listening, and good-bye. Hosted on Acast. See acast.com/privacy for more information.
Hello and welcome to Paul Coby, author of The Digital Leader’s Playbook – 62 Fundamental Maxims for Success for Today’s IT Executive. Paul was the first-ever Group CIO at four companies: British Airways, John Lewis Partnership, Johnson Matthey and Persimmon Homes.It’s a brave book that has 62 Fundamental Maxims on the cover, but in practice there are six core sections on management. In fact, the central theme is about being human; why is that? If there is a model CIO who takes on board all your maxims, what’s the key to the CIO’s purchasing heart?The Digital Leader’s Playbook – 62 Fundamental Maxims for Success for Today’s IT Executive, beautifully presented and published by LID Publishing, 160 packed pages of highly approachable maxims that apply to far more than the CIO role, and available of course from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.
Welcome today to Luan Wise and Tom Bowden-Green, co-authors of Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach. Psychology and behavioural science are hot marketing topics right now. Why is the psychology of language so important in marketing? What is the balance between behavioural effects on people, such as making people feel good through the ‘surprise and delight’ department, against the cold hard logic of purchasing and procurement. What’s your view of understanding customer behaviour when the customer is a corporation?Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach is published by Routledge -- eight chapters packed with bullet points and boxouts to help apply the theory in practice, coming in at 264 pages,available from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.
Hello and welcome to Sally Percy, author of The Disruptors – How 15 successful businesses defied the norm. Sally is also author of 21st Century Icons, also featured on the Strand Review of Books, and Sally has nearly 20 years’ experience as a business journalist. What were Sally's criteria for a disruptor, what lessons can be learned, and how does the disruptor mentality apply to B2B?The Disruptors – How 15 successful businesses defied the norm is an amazing romp through near-failure and amazing success, with 250 or so packed pages, neat end-of-chapter summaries, and all backed up by a ton of source references, published by Kogan Page and available, of course, from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.
Hello and welcome to Chris Willman, author of The Big Brand Blueprint – How startups and small businesses can win big. The book is all about scale, retention, conversion, acquisition, brand and strategy. Chris is also author of The Entrepreneurs Marketing Manual, and has many years of real-world experience as a director of marketing in tech companies, so he has form...The Big Brand Blueprint – How startups and small businesses can win big is a busy book full of direct, practical, honest marketing insights, and is - of course - available from Amazon and all good bookshops!https://www.amazon.co.uk/dp/B0GDMGK9T6 Hosted on Acast. See acast.com/privacy for more information.
Hello and welcome to MichaelAaron Flicker, co-author with Richard Shotton of Hacking the Human Mind, The Behavioral Science Secrets behind 17 of the World’s Best Brands.Behavioral science in advertising and marketing is pretty hot right now. The book is full of real-world examples, from Guinness to Liquid Death. When people come up with advertising and marketing ideas – or even completely new business models - do they actively consider behavioral science, and how and why?Thank you so much to MichaelAaron Flicker, co-author with Richard Shotton of Hacking the Human Mind, The Behavioral Science Secrets behind 17 of the World’s Best Brands, published by Harriman House, 214 pages with 16 story-packed chapters, available of course from the brand in chapter five, Amazon, and all good bookshops!https://www.amazon.co.uk/dp/1804091324 Hosted on Acast. See acast.com/privacy for more information.
Hello and welcome to Isobel Rimmer, author of Present with Presence – Everything you need to plan, prepare and deliver with impact in any situation.With a background in technology sales and marketing, and now a full-time presentation coach with more than 70 trainers and coaches on her team, Izzy was also a Regional Chair for Scope, the disability charity.Present with Presence – Everything you need to plan, prepare and deliver with impact in any situation, published by Rethink Press, is absolutely chock-full of practical directions and actions on presentation, plus a really neat section on questions, how to deal with nervers, and much much more … A snip at £16.99 and available of course from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.
Hello and welcome to Peter McAteer, author of Leading the Sustainable Organization, subtitled The Quest for Ethical Brands and a Culture of Sustainable Innovation. Listing all of Peter’s credentials would probably take too long, but in summary he is currently Managing Director of SustainLearning LLC, and has worked with the UN and was managing director for Harvard Business School Publishing – oh, and he has another two books.Leading the Sustainable Organization is an intense read of 300 or so packed pages exploring how values-based companies can be competitive. The book is full of stats, politics, checklists and diagrams, all beautifully published by Anthem Press, and available of course from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.
Welcome to Hari Abburi, author of Ideas Don’t Die, Companies Do – Future-proof your business by creating an ideas-obsessed enterprise. Hari is CEO of the Fast Future Executive with a long career as a leading global executive. One of the contentious claims is that ‘ideas create more value than customers.’ As we have all been slavishly trained that ‘the customer is everything,’ how can this possibly be? In the book, Hari writes about three principles of exponentiality: purpose, curiosity and design. What stops people and organisations from taking on the energy or drive to keep ideas – and companies – alive?Ideas Don’t Die, Companies Do – Future-proof your business by creating an ideas-obsessed enterprise is packed with ideas and example businesses such as IBM, Amazon, GE, Boeing as well as startups and challengers. The book is a thought-provoking, nicely balancing facts, stories and a kind of you-can-do-it enthusiasm, just over 200 pages, beautifully published by Wiley, available of course from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.
Hello and welcome to Anthony Tasgal, known universally as Tas, author of The Classical Marketing Book – Marketing Lessons from the Greeks and Romans. To give you a little background, Tas has written six other business books including The Consumer Behaviour Book and The Storytelling Book, and is a self-described ‘man of many lanyards’ as a trainer, author, TEDx speaker, brand strategist and lecturer.The Classical Marketing Book isan energising, wild, flight-of-thought spin through insights, ideas and conundrums from acronymous fish to a plea to ‘be more Caesar,’ highly enjoyable and a great read, published by LID Publishing and of course available from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.
Welcome to the Strand Review of Books, and welcome to Stacy Spikes, author of Black Founder, The Hidden Power of Being an Outsider.Among many other things, Stacy founded MoviePass, with its own tumultuous journey – and story of the rise and fall and rise again is worth every cent for the book. HBO made a documentary about the MoviePass story, and was even nominated for an Emmy, and was the second-most watched item after Dune on HBO last summer.Black Founder, The Hidden Power of Being an Outsider, is an inspiring rollercoaster story from someone who really has been there. Somehow Stacy has squeezed into just 270 or so pages -available from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.
Kian Bakhtiari is founder of The People, was Youth Insight Lead at Dentsu, an adviser to UN Climate Change, and One Young World Ambassador. The danger with a book such as Marketing for Social Change is that it falls into the category of “worthy sentiments, but right now I’m fighting commercial fires.”Kian tells us why he says that we need a new way of doing things, and brands can no longer afford to stay silent on important social and environmental issues.Marketing for Social Change – How to turn purpose into business and social impact, published by Kogan Page, is a wild romp through a thousand ideas that might just inspire you, available from Amazon (the online store, not the tropical rainforest) and of course from all good bookshops Hosted on Acast. See acast.com/privacy for more information.
Hello and welcome to Heverton Anunciação, author of the wildly titled The Data Scientist and His Demons with the slightly more direct subtitle Advice from 31 big names in data science around the world.Heverton is a specialist in all things customer-related, with experience in multiple sectors including telecoms, enterprise software – and even political presidential campaigns, with four books to his name. Some of the book is pretty technical and all of the book is very fascinating – who is The Data Scientist and His Demons aimed at? And, what about the title???Thank you so much to Heverton Anunciação, author of The Data Scientist and His Demons, a busy compendium of 31 very different angles on data science and how it impacts business. At around 180 pages and one of the best covers on a business book I have seen for a long time, The Data Scientist and His Demons is available at the click of a doohickey from Amazon and of course from all good bookshops. Hosted on Acast. See acast.com/privacy for more information.
From teenage market trader in vintage denim to co-founding Fresh Britain to redesigning global brands including Real Madrid - Bob Sheard takes you through the real-world reasons why brands have a responsbility to the human race. Surprisingly, for a skeptic like me, I was convinced. An excellent read, The Brand New Future – How brands can save the world, is published by LID Publishing at a very modest £12.99, available at the click of a doohickey from Amazon and of course from all good bookshops. Hosted on Acast. See acast.com/privacy for more information.
Welcome to Kate Mackie, author of B2B Marketing Fundamentals – Drive impact across brand, reputation, relationships and revenue. Kate is a Fellow of the Chartered Institute of Marketing, an alumnus of the Instititute for Real Growth, a member of the Marketing Society where she was nominated as Most Influential Marketer of the year 2023, and is currently a Partner at EY, where she leads global marketing. Hosted on Acast. See acast.com/privacy for more information.
Welcome to Alex Vail, author of Data Culture – How to Succeed with Digital Transformation and Artificial Intelligence.With a background spanning technology, financial services, innovation and manufacturing, Alex has 25 years’ experience in developing high-performance cultures, and in delivering marketing and evidence-based stakeholder management in a variety of businesses. Hosted on Acast. See acast.com/privacy for more information.
“Organizations, like people, need to be seen as living, evolving organisms.” We have ten minutes: what on earth does that mean?Paul is founding director of Living Work Consulting, is also a Programme Lead for the People and Organizational Change executive education masterclass at Henley Business School, and is a former Senior Partner at Korn Ferry. Hosted on Acast. See acast.com/privacy for more information.
Welcome today to John Volanthen, cave-explorer and cave rescue diver, and author of the extraordinary record of the Thuam Luang rescue of the Wild Boars, titled Thirteen Lessons that Saved Thirteen Lives.Normally I am not a fan of ‘Look at my derring-do amazing heroics and translate them into management-speak,’ but I think this book might just be different. Hosted on Acast. See acast.com/privacy for more information.
Comments
Download from Google Play
Download from App Store
United States