Today I am delighted to welcome Dr Sachiko Scheuing, author of How to Use Customer Data – Navigating GDPR, DPDI and a Future with Marketing AI Dr Scheuing is probably uniquely placed to write this kind of book, as she is European Privacy Officer of Acxiom, a global leader in marketing services. Sachiko is currently serving her fourth term as Co-Chair of the Federation of European Data and Marketing (FEDMA), and is global co-chair of Axciom’s gender equity programme, WomenLEAD – and in 2024 Sachiko was recognised by Women in Data as one of the tweny most-influential women in data and tech. Hosted on Acast. See acast.com/privacy for more information.
Robin Sieger, author of Natural Born Winners – create purpose, prosperity and true success in your life – one of the best-selling business and personal development books – now in 25th anniversary edition. On the back it has "Success is not a matter of luck but of design" But the big question is, is it a self-help book that joins a zillion others that never actually make a difference? Hosted on Acast. See acast.com/privacy for more information.
Holly Worton, co-author with Brad Borkan of Dynamic Alignment – The Power Of Finding Your Purpose, Achieving Your Goals, And Living A Passion-Driven Life. Holly is author of 30 non-fiction books about business mindset and nature. Brad is author of award-winning books on decision making, leadership and teamwork. Hosted on Acast. See acast.com/privacy for more information.
In a competitive marketplace, how on earth does a marketer balance the sustainability issues with sheer desire to outshine by throwing more carbon at the wall? Paul is a co-founder of the Sustainable Marketing Compass and CEO of the fabulously named Pickle Consulting, which focuses on sustainability; Alexis is also a co-founder of the Sustainable Marketing Compass, and co-founder of Sustainists – plus Alexis runs GreenEyre, a sustainable marketing consultancy on a mission to drive positive impact. Hosted on Acast. See acast.com/privacy for more information.
Edosa Odaro, speaks about his book Value-Driven Data – Identifying, communicating and delivering effective business solutions with data. Edosa is an investor and independent adviser on data and AI, and has a background as chief data officer in corporations including AIG, Barclays and the European Commission among others. Hosted on Acast. See acast.com/privacy for more information.
Dr Maureen Dunne guides us through her book The Neurodiversity Edge – The Essential Guide to Embracing Autism, ADHD, Dyslexia, and other Neurological Differences, for Any Organization. Dr Dunne is a cognitive scientist who completed her PhD at the university of Oxford – and her book made the USA Today national bestseller list!Available from Wiley and Amazon, https://www.amazon.co.uk/Neurodiversity-Inclusion-Maureen-Dunne/dp/1394199287/ Hosted on Acast. See acast.com/privacy for more information.
Hello and welcome today to Dr Leah Tomkins, author of Franz Kafka and the Truths of Leadership, published by the curiously named Edward Elgar Publishing. Leah is an independent scholar and Visiting Professor at the University of the West of England, and former Visiting Fellow at the University of Oxford. Leah has also worked in large corporations including Accenture and KPMG, and latterly working with the UK Cabinet Office. Hosted on Acast. See acast.com/privacy for more information.
Sebastian Munden, co-author with Matt Bourn of Sustainable Advertising, explains how the real key to action behind good words is to focus on change behaviour. Sebastian is a strategy and communications adviser, having formerly worked at Unilever for 32 years, his last role as UK and Ireland CEO and previously in a variety of senior marketing roles, chair of Ad Net Zero, and chair of WRAP, the Waste and Resources Action Programme, a global action NGO tackling the causes of climate change and promoting circular living. Hosted on Acast. See acast.com/privacy for more information.
Author Simon Hall shares his motivations for writing B2B Digital Marketing Strategy, the key insights and messages, and looks at the future prospects for marketers - practically an MBA in marketing in a book! Hosted on Acast. See acast.com/privacy for more information.
Amy Edmonson, Professor of Leadership at Harvard Business School, guides us through her book Right Kind of Wrong and the valuable lessons we can learn from making intelligent mistakes - it's all about human fallibility and turning failure into a pathway for success Hosted on Acast. See acast.com/privacy for more information.
Author Brad Borkan reveals the The Superpower of Small Teams, co-authored with David Hirzel, featuring the Apollo 13 mission, Gilbert & Sullivan, Bernstein & Woodward and many more Hosted on Acast. See acast.com/privacy for more information.
Professor Sir David Spiegelhalter looks at life through the statistical lens, at how we can present data more cogently, and at how numbers literally do not speak for themselves. Crunch the numbers for ten minutes with the UK's leading statistician. Hosted on Acast. See acast.com/privacy for more information.
Purna Virji, author of High-Impact Content Marketing - Strategies to make your content intentional, engaging and effective gives a high-engergy whistle-for-stop tour of content marketing and how to maximise its effect Hosted on Acast. See acast.com/privacy for more information.
John Dore, author of GLUE – Transforming Leadership in a Hybrid World – is a Programme Director at London Business School, where he leads the Senior Executive Programme. John shines new light on leadership, very much aligned with the customer inside-out approach that drives so many SaaS businesses. Hosted on Acast. See acast.com/privacy for more information.
Why is it that being customer-led is such an obvious strategy yet companies find it so hard to pursue? Author Charlie Dawson delves deep into developing the customer mind-set. Enjoy ten minutes of vigorous thinking from Charlie! https://www.amazon.co.uk/Customer-Copernicus-How-Customer-Led/dp/0367564637/ Hosted on Acast. See acast.com/privacy for more information.
Michelle Carvill and Gemma Butler share insights and enthusiasms for marketers ready to take on responsibility for true sustainability Hosted on Acast. See acast.com/privacy for more information.
John Sills talks about his book "The Human Experience - How to make life better for your customers and create a more successful organization" -- the myths and misconceptions of loyalty, and how to build a better future. Hosted on Acast. See acast.com/privacy for more information.
The cogent, clear, compelling David Meerman Scott speaks about his worldwide bestseller "The New Rules of Marketing & PR," now in its 8th edition - and why I should have the courage to sack some clients!https://www.amazon.co.uk/New-Rules-Marketing-Podcasting-Newsjacking/dp/1119854288/ Hosted on Acast. See acast.com/privacy for more information.
If you're in marketing and plagued by pipeline, this is the show for you! Author Georgiana Laudi reveals the faults and fallacies of the funnel, speaking about her book 'Forget the Funnel,' co-written with Claire Suellentrop. https://www.amazon.co.uk/Forget-Funnel-Customer-Led-Predictable-Recurring/dp/1544542232/ Hosted on Acast. See acast.com/privacy for more information.
The enthusiastic and entertaining Dr Mark Powell's radical book explains how a new view of AI could transform the opportunities in marketing, business and elsewhere. Hosted on Acast. See acast.com/privacy for more information.