The Strategy Inside Everything

It's Adam. I'm planning a light weight version of the show that I can support in 2024 along with my work on In the Demo (with the one and only Farrah Bostic). I can't do that without thoughts, ideas, questions from you, the listeners. There's three ways to share your thinking with me: Voice message through Spotify. It's easy. Click here: https://podcasters.spotify.com/pod/show/adam-pierno and find the button that says "Send voice message." Fill out a form on the podcast website, thatsnotaninsight.com. It's right there on the homepage, go for it. The Q&A on this episode's show notes (Spotify listeners only, which is about 10% of you). Or just email me or message me directly on LinkedIn. I'm no longer active on any other social media (even Twitter, can you believe it?), so please, just email or LinkedIn. What topics are you interested in? What people would you love to hear from? What stories have you been turning over in your mind that you'd like to expand? Also, please no PR pitches. I won't be taking pitched guests in this iteration of the show. --- Send in a voice message: https://podcasters.spotify.com/pod/show/adam-pierno/message Support this podcast: https://podcasters.spotify.com/pod/show/adam-pierno/support

Shall we play a game? Sorry, couldn't resist and I know that only people over 40 will get the joke. Jamin Warren of Twofivesix has been working in gaming for long enough to see the influence of games come full circle. Before, games tried to capitalize on pop culture, like films (anyone played the ET game?) but for the past decade, games have become a source of influence of pop culture (see: The Last of Us). Jamin takes us through what gaming means to people and how that influence plays out. Find Jamin Warren at https://twofivesix.co/ and https://www.linkedin.com/in/jamin-warren-5149aa20/ The Strategy Inside Everything is produced by me, Adam Pierno. If you like what you've heard, leave a review wherever you listen to podcasts.  Actually, I have no idea if that helps, or if it's ever done anybody any  good. If you really want to help the show, and you like what you've  heard, share it with someone else you think will dig it. That's the best  way to help the show and keep the conversation growing. If you have an idea, a question or want to push back, go to thatsnotaninsight.com where you can send me a message or leave me a voicemail that will be added to future shows. New music for The Strategy Inside Everything is by Luke Holizna, for more information on his music go to holizna.com. You can also support him by going to his Patreon at patreon.com/Holizna. For more information on me, you can go to AdamPierno.com To learn about my books, my speaking and my consulting practice. Thanks for listening. --- Send in a voice message: https://podcasters.spotify.com/pod/show/adam-pierno/message Support this podcast: https://podcasters.spotify.com/pod/show/adam-pierno/support

You are no doubt familiar with some of the elements of dating apps that have become UX and pop culture staples. For some of you, you're all too familiar with the ways gamified UX features affect approach to dating. Dr. Katy Coduto can explain why. She's been researching dating apps and behaviors for years. A  researcher and Assistant Professor at Boston University (go Terriers!), she's been looking at the ways each swipe and tap has impacted the dating scene and the people living it on a day-to-day basis. She has insights into how the UX we use can become the prism through which we see the activity. You can find Katy Coduto here: https://kdcoduto.com/ I first hear her on this episode of WBUR's The Endless Thread podcast: https://podcasts.apple.com/us/podcast/good-bot-bad-bot-part-v-dating-bots/id1321060753?i=1000589578515&l=fr The Strategy Inside Everything is produced by me, Adam Pierno. If  you like what you've heard, leave a review wherever you listen to   podcasts.  Actually, I have no idea if that helps, or if it's ever done   anybody any  good. If you really want to help the show, and you like   what you've  heard, share it with someone else you think will dig it.   That's the best  way to help the show and keep the conversation  growing.  If you have an  idea, a question or want to push back, go to thatsnotaninsight.com where you can send me a message or leave me a voicemail that will be    added to future shows. New music for The Strategy Inside Everything is    by Luke Holizna, for more information on his music go to holizna.com. You can also support him by going to his Patreon at patreon.com/Holizna. For more information on me, you can go to AdamPierno.com To learn about my books, my speaking and my consulting practice. Thanks for listening. --- Send in a voice message: https://podcasters.spotify.com/pod/show/adam-pierno/message Support this podcast: https://podcasters.spotify.com/pod/show/adam-pierno/support

You've probably read or heard a lot about the plight of news in America, and specifically how local news has shrunk over the years. LION is an organization started to help more local groups successfully report their local news. Lisa Heyamoto, Programming Director, Membership Education at LION helps develop tools and training to help these local groups thrive. We talk about how they approach tools and training, and where she sees needs among these startups and entrepreneurs.  Find Lisa Heyamoto at LIONpublishers.com The Strategy Inside Everything is produced by me, Adam Pierno. If you like what you've heard, leave a review wherever you listen to  podcasts.  Actually, I have no idea if that helps, or if it's ever done  anybody any  good. If you really want to help the show, and you like  what you've  heard, share it with someone else you think will dig it.  That's the best  way to help the show and keep the conversation growing.  If you have an  idea, a question or want to push back, go to thatsnotaninsight.com where you can send me a message or leave me a voicemail that will be   added to future shows. New music for The Strategy Inside Everything is   by Luke Holizna, for more information on his music go to holizna.com. You can also support him by going to his Patreon at patreon.com/Holizna. For more information on me, you can go to AdamPierno.com To learn about my books, my speaking and my consulting practice. Thanks for listening. --- Send in a voice message: https://podcasters.spotify.com/pod/show/adam-pierno/message Support this podcast: https://podcasters.spotify.com/pod/show/adam-pierno/support

If you're interested in memes, this show is for you. Managing director at Literally Media and Editor in chief of Know Your Meme, Don Caldwell joins Adam to talk about how memes have evolved from the early days of the commercial internet and how they look like they'll change going forward. Don's been at Know Your Meme for some of the memes that pop in your head when you describe what memes mean, the context he provides is rich.  Find Don at knowyourmeme.com and on LinkedIn: https://www.linkedin.com/in/don-caldwell-67b39016/ A great companion to this episode would be Amanda Brennan's recent conversation with Adam: https://spotifyanchor-web.app.link/e/lsRveNcGpxb The Strategy Inside Everything is produced by me, Adam Pierno. If you  like what you've heard, leave a review wherever you listen to podcasts.  Actually, I have no idea if that helps, or if it's ever done anybody any  good. If you really want to help the show, and you like what you've  heard, share it with someone else you think will dig it. That's the best  way to help the show and keep the conversation growing. If you have an  idea, a question or want to push back, go to thatsnotaninsight.com where you can send me a message or leave me a voicemail that will be  added to future shows. New music for The Strategy Inside Everything is  by Luke Holizna, for more information on his music go to holizna.com. You can also support him by going to his Patreon at patreon.com/Holizna. For more information on me, you can go to AdamPierno.com To learn about my books, my speaking and my consulting practice. Thanks for listening. --- Send in a voice message: https://podcasters.spotify.com/pod/show/adam-pierno/message Support this podcast: https://podcasters.spotify.com/pod/show/adam-pierno/support

Have you ever felt like you hit the wall? How did you get through it when you know stopping isn's a long term solution. Nishita Tamuly joins the show and talks about what's she has discovered about intention as a powerful force for overcoming burnout. She's joined by the one. The only. Kaitlin Maud-Moon (horn sound effect here).  Find Kaitlin at: https://kaitlinmaud.com/ Kaitlin - sincere thanks for hosting this conversation. But wait? Where the hell is Adam? He's been working on a new show, In  the Demo, all about the origins of the Millennial Myth. You can listen  here: https://podcasts.apple.com/us/podcast/in-the-demo/id1655565898. He'll be back for the next episode and you'll be hearing more from Kaitlin and maybe some other voices. The Strategy Inside Everything is produced by me, Adam Pierno. If you like what you've heard, leave a review wherever you listen to podcasts. Actually, I have no idea if that helps, or if it's ever done anybody any good. If you really want to help the show, and you like what you've heard, share it with someone else you think will dig it. That's the best way to help the show and keep the conversation growing. If you have an idea, a question or want to push back, go to thatsnotaninsight.com where you can send me a message or leave me a voicemail that will be added to future shows. New music for The Strategy Inside Everything is by Luke Holizna, for more information on his music go to holizna.com. You can also support him by going to his Patreon at patreon.com/Holizna. For more information on me, you can go to AdamPierno.com To learn about my books, my speaking and my consulting practice. Thanks for listening. Show notes:   0:02 Nishita’s career to date 6:36 The desire map and how it relates to goals 11:14 Dealing with emotional burnout 18:09 The power of writing in the artists way 24:57 The power of gentle actions 33:10 How burnout teaches us that we have finite energy 37:39 How to get support from others 42:24 The parallels between burnout and burnout from work --- Send in a voice message: https://podcasters.spotify.com/pod/show/adam-pierno/message Support this podcast: https://podcasters.spotify.com/pod/show/adam-pierno/support

How much time do you spend thinking about how you might perform better - at your job or in other areas of your life. Just in time for your new year's resolution, Dr. Carla Fowler is thinking about it for you. After leaving a pursuit of medicine, she realized she wanted to help people, but in a different way. She's gone on to build THAXA Executive Coaching. In this revealing conversation, she and Adam discuss where knowledge workers often go wrong when they approach performance improvement, and how they might think about it more productively.  Find Carla Fowler at THAXA and on LinkedIn: https://www.linkedin.com/in/carla-fowler/ Find your host, Adam Pierno at www.adampierno.com The Strategy Inside Everything is the podcast for people who think for a living. If you have an idea, a question or you want to push back  on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail. The most interesting messages will be added to future episodes. Music  for The Strategy Inside Everything is by Sawsquarenoise. Host Adam Pierno is an author, speaker and strategy consultant. Learn more at adampierno.com. Show notes: 0:02 How Carla got to where she is today at THAXA 2:40 The decision to leave medicine and start a business 7:47 The importance of having a multi-pronged strategy 13:07 What are signs of confusion? 15:32 What do people want out of your career arc? 19:24 The importance of asking questions to help people understand their industry 25:03 What is an extreme outcome goal? 27:43 Process vs. outcome goals. 33:34 How do you promote yourself when there isn’t a scoreboard? 39:44 How does time play a role in a person’s success? --- Send in a voice message: https://podcasters.spotify.com/pod/show/adam-pierno/message Support this podcast: https://podcasters.spotify.com/pod/show/adam-pierno/support

How do the skills you learn in one industry set you up for future career success in another? Both Ezra Englebardt and Matt Rainone started inside ad agencies working on planning and strategy. Now, they're both in house at CVS Health moving forward complex and occasionally sensitive comms efforts, using some of those same skills. In this conversation, you'll hear how they think about their time in agencies and how they value the lessons they learned there in their day to day. This conversation is graciously hosted by former guest, friend of the show, talented strategy consultant and good person™ - Kaitlin Maud-Moon!!! You can find Matt Rainone on Twitter: https://twitter.com/Matt_Rainone Find Ezra Englebardt there as well: https://twitter.com/ezra802 Find Kaitlin at: https://kaitlinmaud.com/ Kaitlin - sincere thanks for hosting this conversation.  Thanks to the three voices heard in this episode for getting together a second time after Adam dropped the meat in the dirt with the recording.  But wait? Where the hell is Adam? He's been working on a new show, In the Demo, all about the origins of the Millennial Myth. You can listen here: https://podcasts.apple.com/us/podcast/in-the-demo/id1655565898. He'll be back for the next episode and you'll be hearing more from Kaitlin and maybe some other voices. --- Send in a voice message: https://podcasters.spotify.com/pod/show/adam-pierno/message Support this podcast: https://podcasters.spotify.com/pod/show/adam-pierno/support

How many times have you come up with an idea, and then you have no idea how to measure it to see if it's successful? Nick Bond writes (and thinks and dreams) about professional wrestling. While acknowledging that WWE promotes a scripted sport, which he describes as subjective, Nick identified a clever way to measure how wrestlers are performing over time. In this fast-moving conversation, Nick talks about what he was trying to solve for, how he found a model to build on and how he continues to refine his POP Plus metric, now used by The Ringer to help rank and contextualize pro wrestlers.  Read Nick Bond on The Ringer and on Twitter: https://twitter.com/THEN1CKSTER Find your host, Adam Pierno at www.adampierno.com The Strategy Inside Everything is the podcast for people who  think for a living. If you have an idea, a question or you want to push back on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The most interesting messages will be added to future episodes. Music for The Strategy Inside Everything is by Sawsquarenoise. Host Adam  Pierno is an author, speaker and strategy consultant. Learn more  at adampierno.com. --- Send in a voice message: https://podcasters.spotify.com/pod/show/adam-pierno/message Support this podcast: https://podcasters.spotify.com/pod/show/adam-pierno/support

A new podcast from the makers of The Strategy Inside Everything.  How did the generation defined by hope become the enemy? Where do stories this big come from? And why does it matter? Introducing, in the demo. A new podcast about how stories of groups are created, subverted and destroyed. On the first season, experienced strategists and researchers Farrah Bostic and Adam Pierno pursue the origins of the Millennial Myth. Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions. Adam Pierno, author and brand consultant and managing director of brand strategy at Arizona State University. Available wherever you get your podcasts now. Follow or subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/in-the-demo/id1655565898, Spotify: https://open.spotify.com/show/0MUnoviXx1KidEpWds9Pma?si=38aOLGsgT9aTWanagPMYFQ or iHeart Radio: https://www.iheart.com/podcast/269-in-the-demo-104887340/? --- Send in a voice message: https://podcasters.spotify.com/pod/show/adam-pierno/message Support this podcast: https://podcasters.spotify.com/pod/show/adam-pierno/support

Author Brooke Sellas (she's still getting used to that descriptor) has been leading and measuring conversations for years. As CEO of B Squared Media, she's developed a model for metrics that have meaning and help organizations understand what is happening and why. Instead of generic measures linked to 'engagement' she reports on a return on conversation that has elasticity to better capture the needs of the particular organization, and those it is conversation with. Her book, Conversations That Connect, maps her creation of the model and how to best use it.  Find Conversations That Connect here: https://www.amazon.com/gp/product/B0B4WLP1BQ/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0 Find Brooke B. Sellas here: bsquared.media  Find your host, Adam Pierno at www.adampierno.com The Strategy Inside Everything is the podcast for people who  think for a  living. If you have an idea, a question or you want to push  back on something you hear in this episode, go to https://thatsnotaninsight.com  and leave a message or a voicemail for me. The most interesting messages will be added to future episodes. Music for The Strategy Inside Everything is by Sawsquarenoise. Host Adam Pierno is an author, speaker and strategy consultant. Learn more at adampierno.com. --- Send in a voice message: https://podcasters.spotify.com/pod/show/adam-pierno/message Support this podcast: https://podcasters.spotify.com/pod/show/adam-pierno/support

Ever wonder why a meme resonates with you so hard? Ever catch yourself realizing the dumb looping video you just giggled at and retweeted is actually a clever commentary on a common social convention? Ever apply library science skills to one of the largest meme data sets in the world? Okay, two out of three ain't bad. Amanda Brennan joins Adam to talk about her path into the world of internet culture and memes, and how she makes sense of it all. Her passion for memes is rivaled by her understanding of the form.  Find Amanda on Tumblr: memelibrarian.com On Twitter: https://twitter.com/continuants And on Instagram: https://www.instagram.com/continuants/ But definitely not on TikTok (as of this recording) Find your host, Adam Pierno at www.adampierno.com The Strategy Inside Everything is the podcast for people who  think for a  living. If you have an idea, a question or you want to push  back on  something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The best and most interesting messages will be added to future episodes, and I can't wait to hear from you. Music for The Strategy Inside Everything is by Sawsquarenoise. Host Adam Pierno is an author, speaker and strategy consultant. Learn more at adampierno.com. --- Send in a voice message: https://podcasters.spotify.com/pod/show/adam-pierno/message Support this podcast: https://podcasters.spotify.com/pod/show/adam-pierno/support

If you are a regular listener to this show, you probably make plans for a living. Ever feel like the job stalls out in Google Slides? Like, you work on the thinking but seeing it take flight is never quite right? Aric Wood of XPLANE gets strategies airborne for a living. He wrote a book, called The Strategy Activation Playbook, which Adam dug so much while preparing for this conversation, that he read it a second time. This conversation covers the how and why of this book, which will seem pretty clear, but the level of detail in the book, and Aric's insightful description is intriguing. Like Adam's first book, Under Think It, its meant to be a desk reference, flipped open whenever a strategist gets stuck.  Find The Strategy Activation Playbook here: https://www.amazon.com/Strategy-Activation-Playbook-Practical-Strategies/dp/1637741820 Find Aric Wood here: https://www.linkedin.com/in/aric-wood-588272/ and XPLANE here: https://xplane.com/ Find your host, Adam Pierno at www.adampierno.com The Strategy Inside Everything is the podcast for people who  think for a living. If you have an idea, a question or you want to push  back on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The best and most  interesting messages will be added to future episodes, and I can't  wait to hear from you. Music for The Strategy Inside Everything is by Sawsquarenoise. Host Adam Pierno is an author, speaker and strategy  consultant. Learn more at adampierno.com. --- Send in a voice message: https://podcasters.spotify.com/pod/show/adam-pierno/message Support this podcast: https://podcasters.spotify.com/pod/show/adam-pierno/support

Ever meet someone and feel like you've known them your whole life? This episode captures that feeling in real time. The amazing Kaitlin Maud Moon was kind enough to join the show to talk to Adam about her non-linear career path and the inspiration for her pursuit of a degree beyond that work. She's thoughtful about how each body of work informs and enhances the other, and how she tapped into a plan that may have been there all along that. You can find Kaitlin at her site: http://www.kaitlinmaud.com/ and on Twitter (that's where I found her): https://twitter.com/kaitlinmaud Find your host, Adam Pierno at www.adampierno.com  The Strategy Inside Everything is the podcast for people who think for a living. If you have an idea, a question or you want to push  back on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail. Music for The Strategy Inside Everything is by Sawsquarenoise. Host Adam Pierno is an author, speaker and strategy consultant. Learn more at adampierno.com. --- Send in a voice message: https://podcasters.spotify.com/pod/show/adam-pierno/message Support this podcast: https://podcasters.spotify.com/pod/show/adam-pierno/support

Co-Founder and Chief Strategy Officer at co:collective, Neil Parker joins Adam to talk about his experience in corporate strategy and how it's informed his thinking about brands. As context changes, brands change. As the meta context changes, the needs for brands to exist change. His perspective as a consultant provides an outlook unique in the world of brand strategy, as he considers how brand managers can shift from the pure focus on ROI metrics to more meaningful outcomes. You can find Neil at co:collective or on Instagram. You may also like our episode with co:collective's Kit Krugman, one of Adam's favorites.  Find your host, Adam Pierno at www.adampierno.com The Strategy Inside Everything is the podcast for people who  think for a living. If you have an idea, a question or you want to push  back on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The best and most  interesting messages will be added to future episodes, and I can't  wait to hear from you. Music for The Strategy Inside Everything is by Sawsquarenoise. Host Adam Pierno is an author, speaker and strategy  consultant. Learn more at adampierno.com. --- Send in a voice message: https://podcasters.spotify.com/pod/show/adam-pierno/message Support this podcast: https://podcasters.spotify.com/pod/show/adam-pierno/support

Katie Dreke has a lot of experience helping people get above the bar. Better thinking, better work, better outcomes. In agencies and global brands, she has tested ways to get people to feel and do their best work. In this conversation, Katie and I explore the conditions that help people perform and some of the specifics Katie has tried in her career at Nike, Adidas and others.  If you haven't already, you should go back right now and listen to my earlier conversation with Katie. You can find Katie here on Twitter: https://twitter.com/katiedreke Or on her website: https://drke.co/ Find your host, Adam Pierno at www.adampierno.com The Strategy Inside Everything is the podcast for people who  think for a living. If you have an idea, a question or you want to push  back on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The best and most  interesting messages will be added to future episodes, and I can't  wait to hear from you. Music for The Strategy Inside Everything is by  Sawsquarenoise. Host Adam Pierno is an author, speaker and strategy  consultant. Learn more at adampierno.com. --- Send in a voice message: https://podcasters.spotify.com/pod/show/adam-pierno/message Support this podcast: https://podcasters.spotify.com/pod/show/adam-pierno/support

Before all this talk of "quiet quitting," Joey Camire noticed people just tapping out of their work and other responsibilities. He realized there was something big going on, something beyond apathy and approaching nihilism. With waves of bad news, how can we reach people to reengage them, and apply meaning where they may have lost it? This conversation touches on ways we put humanity first, and manage what is in our control to inspire others. Joey is principal and managing director at Sylvain.  You can find Joey here: https://www.linkedin.com/in/therealjoeycamire/, he talks more about nihilism on Critical Nonsense here. And Sylvain here: https://sylvain.co/ Find your host, Adam Pierno at www.adampierno.com The Strategy Inside Everything is the podcast for people who  think for a living. If you have an idea, a question or you want to push  back on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The best and most  interesting messages will be added to future episodes, and I can't  wait to hear from you. Music for The Strategy Inside Everything is by  Sawsquarenoise. Host Adam Pierno is an author, speaker and strategy  consultant. Learn more at adampierno.com. --- Send in a voice message: https://podcasters.spotify.com/pod/show/adam-pierno/message Support this podcast: https://podcasters.spotify.com/pod/show/adam-pierno/support

When Adrian Ho founded Zeus Jones, he had a vision to be a partner that would help solve deeper business problems than the ad agencies in which he got his start. Over time, the firm did just that. Seeing there was more to do to drive change in the world, through business, he and Zeus Jones launched the Demos investment fund to support startups innovating towards a better world. After knowing Adrian by reputation and mutual friends for a long time, we finally connected to talk about his start, training and outlook on improving things around us.   Find Adrian Ho here: https://www.linkedin.com/in/adrianho/ Read about Zeus Jones and Demos here: https://tcbmag.com/zeus-jones-invests-in-the-future-of-business/ Find your host, Adam Pierno at www.adampierno.com The Strategy Inside Everything is the podcast for people who think for a living. If you have an idea, a question or you want to push back on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The best and most interesting messages will be added to future episodes, and I can't wait to hear from you. Music for The Strategy Inside Everything is by Sawsquarenoise. Host Adam Pierno is an author, speaker and strategy consultant. Learn more at adampierno.com. --- Send in a voice message: https://podcasters.spotify.com/pod/show/adam-pierno/message Support this podcast: https://podcasters.spotify.com/pod/show/adam-pierno/support

I was wondering about role models, especially in the type of work where people are being assigned to do things that they have never done. I didn't have to look far to find the excellent book Mirror Thinking, and its author, Fiona Murden. She is an Organizational Psychologist and the founder of Aroka Ltd. She joined me to talk about how we learn by taking cues from people who set an aspirational example, and where to find those when its not immediately clear. Find Fiona at www.fionamurden.com and her podcast Dot to Dot. Find your host, Adam Pierno at www.adampierno.com  The Strategy Inside Everything is the podcast for people who think for a living. If you have an idea, a question or you want to push back on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The best and most interesting messages will be added to future episodes, and I can't wait to hear from you. Music for The Strategy Inside Everything is by Sawsquarenoise. Host Adam Pierno is an author, speaker and strategy consultant. Learn more at adampierno.com. --- Send in a voice message: https://podcasters.spotify.com/pod/show/adam-pierno/message Support this podcast: https://podcasters.spotify.com/pod/show/adam-pierno/support

Aggregator platforms are always talking about finding new content relevant for you; Netflix, Google, Amazon, Spotify. David C. Lowery has spent a lifetime figuring out first-hand how to find and curate audiences for his own bands, Camper Van Beethoven and Cracker, and now teaching all he’s learned as a Senior Lecturer at University of Georgia’s Terry College of Business. He breaks down how audiences were discovered and nurtured, pre-algorithm.  The Strategy Inside Everything is the podcast for people who think  for a living. If you have an idea, a question or you want to push back on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The best and most interesting messages will be added to future episodes, and I can't wait   to hear from you. Music for The Strategy Inside Everything is by Sawsquarenoise. Host Adam Pierno is an author, speaker and strategy consultant. Learn more at adampierno.com. --- Send in a voice message: https://podcasters.spotify.com/pod/show/adam-pierno/message Support this podcast: https://podcasters.spotify.com/pod/show/adam-pierno/support