Claim OwnershipThe Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners
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Welcome to The Studio CEO, the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their roles as CEOs. If you're ready to take your business seriously, show up with passion, and scale your studio to new heights without burning out, you're in the right place.
I’m your host, Jackie Murphy, an award-winning, certified business coach with 12+ years in the yoga industry I’ve seen firsthand what it takes to turn your passion into a powerful, scalable business.
Join me as we dive into strategies, insights, and real-world advice to help you grow your revenue, build a thriving team, and create a business that serves you as much as you serve your clients. It's time to embrace your CEO mindset and make more money without working more.
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Send Jackie A Message! What does it actually take to build a seven-figure coaching business? In this episode, Jackie Murphy pulls back the curtain on the 10 core business philosophies that guided every major decision in scaling her coaching business to $1.5 million in revenue—without burning out. This isn't about tactics or quick wins. It's about the foundational beliefs that shape how you build, how you scale, and how you create a business that serves your life instead of consuming it. You'l...
Send Jackie A Message! Have you noticed your website traffic dropping even though you're still doing SEO? You're not alone, and it's not your fault. In this episode, Jackie Murphy breaks down the massive shift that happened in 2024-2025: the rise of AI search tools and why traditional SEO alone isn't enough anymore. You'll learn: Why more than 50% of Google searches now end without a single clickHow AI Overviews are hiding your website even if you rank on page oneWhat AEO (AI Engine Optimizat...
Send Jackie A Message! If you’ve ever said, “I just need to find the right intro offer,” this episode is for you. Today, we'll break down one of the most common myths in the yoga and Pilates industry: that there’s a perfect intro offer or price point that will magically fill your classes. Spoiler: there isn’t. Instead, I'll show you what actually determines your success: whether your intro offer matches your main offer, how you’re converting through connection, and if you’ve tested with enoug...
Send Jackie A Message! Ever feel like someone’s about to “find you out”? In this episode of The Studio CEO Podcast, we're talking about the sneaky voice of imposter syndrome that shows up even after you’ve built the business, filled your classes, or hit six figures. And I share the exact moment I realized how success can still trigger that quiet fear of being “a fraud.” You’ll learn why our brains are wired to doubt ourselves, how to spot the subtle ways imposter syndrome hides in your thou...
Send Jackie A Message! In this episode of the Studio CEO podcast, host Jackie Murphy sits down with Alona Orofino, founder of Orofino Wellness, a thriving Pilates and nutrition studio in Fredericksburg, Virginia. Discover how Alana went from managing a restaurant to building a sold-out Pilates studio across two locations while integrating nutritional coaching and intuitive eating principles. Discover how Alona built a loyal community in a town of 30,000 and scaled to two studio locations with...
Send Jackie A Message! Opening a studio doesn’t have to mean years of trial and error. When you start with the right systems, strategy, and support, you can thrive from day one. In this episode of The Studio CEO Podcast, Jackie Murphy talks with client Mandy, owner of The Teal Yogi, about how she used the Grow Mastermind to launch a trauma-informed studio that’s already thriving in its first year. You’ll hear how Mandy: Opened with confidence by setting up systems and processes before day one...
Send Jackie A Message! In this episode, we’re kicking off the Pack Your Classes Challenge with one powerful truth: strategy alone won’t fill your classes—leadership will. You’ll learn: Why leadership, not just strategy, is the multiplier for growth The most common leadership gaps holding studios back What it looks like to shift into the Studio CEO identity How focusing on profit (not just revenue) changes everything Whether you’re teaching 20+ classes a week, hopping between strategies, ...
Send Jackie A Message! What does it really take to scale a thriving yoga or Pilates studio? In this episode of The Studio CEO Podcast, Jackie Murphy recaps her recent visit to Greensboro Power Studios and breaks down three powerful lessons every studio owner needs to hear. You’ll learn why communication, systems, and relationships are the foundation of growth—and how your unintentional thoughts may be holding your business back. Using Brooke Castillo’s Model, Jackie shows you how to shift fro...
Send Jackie A Message! Episode Summary: If your emails are only telling people when your next class is… they’re probably not working. Most yoga and Pilates studio owners think they’re nurturing their audience when they send a weekly newsletter. But logistics like schedules and price updates don’t build belief—and belief is what actually turns warm leads into paying clients. In this episode of The Studio CEO, Jackie Murphy shares the three content types that bridge the gap between “interested”...
Send Jackie A Message! Episode 40: The Truth About Running Ads: What Works, What Doesn't, and What You Need to Know Thinking about running paid ads for your studio or wellness business? Before you hand over your credit card to Meta or Google, there are three things I want you to hear first. In this episode, I’m breaking down the biggest mistakes I see studio owners make when jumping into paid advertising—and how to avoid them. Whether you’re running ads now or just thinking about it, this epi...
Send Jackie A Message! Fall is right around the corner—but before you dive into scheduling, back-to-school promotions, or new offers, let’s hit pause and do it differently. In this episode, I’ll walk you through the 3 CEO-level moves that make all the difference when planning your next season. You’ll learn: Why skipping a summer celebration leaves you in scarcityThe mistake of chasing attendance instead of real revenueHow to reverse-engineer your fall launch and align your team Whether your ...
Send Jackie A Message! You can’t scale your studio if every decision requires your sign-off. In this episode Jackie explains the simple, powerful habit she calls The Leadership Pause: a Micro-Habit that changes how your team shows up, makes decisions, and owns results. If you’re tired of being the default problem-solver, this episode gives three practical shifts (ask first, replace approval with ownership, default to execute) and real scripts you can use the moment a teacher, VA,...
Send Jackie A Message! In this episode, we’re naming a hard truth: wellness has an efficacy problem. The data is clear—spending is up, but outcomes are down. So why aren’t people getting healthier? You’ll hear: What the stats really say about wellness in 2025The sneaky ways the industry prioritizes aesthetics over outcomesWhy your drop-in class isn’t enough anymoreWhat the next generation of wellness brands are doing differentlyHow to build containers that actually create change This episod...
Send Jackie A Message! In this episode of Studio CEO, Jackie Murphy dives deep into how to transform your Instagram Stories from passive content into a powerful sales tool for your dance or creative studio. So many studio owners are stuck reposting reels, resharing student tags, or sharing their class schedule — thinking that’s enough to fill their programs. But that’s just visibility, not conversion. Jackie breaks down: Why Stories are your warmest, most trust-filled audienceThe bigges...
Send Jackie A Message! In this episode of The Studio CEO Podcast, Jackie Murphy breaks down one of the biggest shifts creative entrepreneurs and studio owners need to make: treating marketing as a skill—not a task or a mystery. If you’ve ever found yourself “doing marketing” (posting, emailing, launching) and getting little in return, this episode will help you understand why. Jackie dives into: Why most marketing isn’t working (and how you’ve been taught to think about it wrong)The problem w...
Send Jackie A Message! If you’ve ever hesitated to invest in your business—even when you know it’s the right next step—this episode of Studio CEO will shift your entire approach. Today we'll do a deep dive into the mindset trap that keeps entrepreneurs stuck: treating their business finances like personal finances. In this episode, you'll learn: Why personal finance habits (like “only spend what you have”) don’t work in a scalable businessHow to shift from cost-based decision-making t...
Send Jackie A Message! If $10k months feel like a dream you can’t quite reach, this episode will help you see exactly why. Spoiler: it’s not that you need to hustle harder, launch a new program, or change everything in your business. It’s that the thoughts running your studio right now are keeping you stuck. In this honest, no-fluff episode, I’m walking you through the exact beliefs that keep yoga and pilates studio owners under $10k months—and what you need to think, feel, and focus on ins...
Send Jackie A Message! Welcome to Episode 31 of the Studio CEO Podcast: Business Coaching for Yoga & Pilates Teachers & Studio Owners. In this episode, I talk with guest Angelica Govaert, founder of Nevada’s largest yoga studio and a savvy entrepreneur with nearly 40 years in the industry. Angelica shares her inspiring journey from childhood hardship to building a thriving yoga empire, and reveals the key business principles and marketing strategies that transformed her passion for y...
Send Jackie A Message! Is your messaging actually connecting—or are you unintentionally getting scrolled past? In this episode of The Studio CEO, Jackie Murphy breaks down the biggest shift in marketing from 2020 to 2025—and why relying on generic phrases like “reduce stress” or “get strong” no longer works. You’ll learn: The difference between descriptive and belief-based messagingHow consumer behavior has changed (with real 2025 data to back it up)What buyers want now when they look at yo...
Send Jackie A Message! In this special Q2 listener Q&A episode, I’m diving into four smart, real-world questions submitted by you—from weekly calendar design to building rich referral networks. You’ll hear how I plan my weeks for maximum momentum, what I coach my clients through when they’re stuck choosing between 12 “important” projects, how to know if it’s time to stick or pivot your marketing strategy, and how to connect with pelvic health professionals in a way that builds trust...
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