Claim OwnershipThe Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners
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Welcome to The Studio CEO, the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their roles as CEOs. If you're ready to take your business seriously, show up with passion, and scale your studio to new heights without burning out, you're in the right place.
I’m your host, Jackie Murphy, an award-winning, certified business coach with 12+ years in the yoga industry I’ve seen firsthand what it takes to turn your passion into a powerful, scalable business.
Join me as we dive into strategies, insights, and real-world advice to help you grow your revenue, build a thriving team, and create a business that serves you as much as you serve your clients. It's time to embrace your CEO mindset and make more money without working more.
235 Episodes
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Send Jackie A Message!Tabby Johnston's inspiring journey highlights her transformation from a struggling yoga teacher earning minimal income to a confident yoga business owner successfully launching a teacher training program. Through embracing self-care and focusing on meaningful connections with students, she has created a thriving enterprise that empowers both herself and those she teaches. • Transitioning from corporate to yoga teaching • Embracing online learning to enhance teaching • Bu...
Send Jackie A Message!Mia's inspiring journey from yoga enthusiast to successful studio owner is the heart of our latest Studio CEO Podcast episode. Mia initially found yoga in 2016 as a way to find peace and clarity as a new mother. Her dedication to the practice transformed her life, leading her from a passionate student to an ambassador, then to a teacher, and finally to owning her own studio by 2022. We dive into her world as she shares the personal and professional shifts that guided her...
Send Jackie A Message!Unlock the secrets of crafting a business routine that not only fuels growth but also offers peace of mind. Ever wondered how the prefrontal cortex can be the game-changer in your daily planning? Join me, Jackie Murphy, on the Studio CEO Podcast as we explore the art of mindful scheduling and the power of strategic action to keep procrastination at bay. Learn how to harness your brain’s potential to align every action with your goals, ensuring consistent progress and pro...
Send Jackie A Message!What if you could transform your yoga business into a thriving powerhouse by 2025? Join me, Jackie Murphy, as we explore the untapped potential within the yoga and Pilates industry, projected to skyrocket to $215 billion by the end of 2025. This episode is all about stepping up and transitioning from hope to a mindset of inevitable success. By embracing your role as a studio CEO, you can create a vibrant community that not only serves clients but also fulfills your perso...
Send Jackie A Message!Picture this: you're a yoga or Pilates studio owner looking to not just survive but thrive in a competitive industry. Is it possible to leverage premium value offers to transform your business? Yes, it absolutely is—and this episode is all about showing you how. Join me, Jackie Murphy, as I share insights from a recent free masterclass on pricing and recount my experiences from a transformative business mastermind in New York City. These events highlighted the power of c...
Send Jackie A Message!Discover the transformative journey of Francesca Cervero, a seasoned yoga teacher who turned her passion into a thriving private practice without the crutch of social media. From her roots as a college dancer to finding profound insights through Bikram and Jivamukti yoga, Francesca shares how these experiences shaped her understanding of mindfulness and self-awareness. Her story is an inspiring testament to the power of cultivating genuine connections with students, whic...
Send Jackie A Message!Can a yoga or Pilates business become more than just a place for exercise? Discover how the concept of a "third place," as defined by sociologist Ray Oldenburg, can transform your studio into a community hub where students aren't just attendees—they're family. Join me, Jackie Murphy, as I recount my personal journey from leaving a studio in 2019 to building a thriving coaching career in New York City. We’ll uncover the secrets to fostering high retention rates and genera...
Send Jackie A Message!How can you transform hesitant leads into loyal, paying clients? Join me, Jackie Murphy, on this episode of the Studio CEO Podcast, as we unpack the magic question that turns indecision into commitment. You’ll learn why indecisiveness not only harms your business but also leaves potential clients stressed and dissatisfied. By embracing a mindset that anticipates success and expects positive responses, you’ll see a noticeable boost in your conversion rates and profitabili...
Send Jackie A Message!Get a behind-the-scenes look at what it takes to blend passions into a successful business with Dr. Kennedi Pierce, the mastermind behind Journey Mindfully, an innovative infrared yoga studio. In this episode Dr. Pierce shares her entrepreneurial journey from developing a love of chiropractic care through her aunt, to discovering yoga in high school, and ultimately opening her own practice and studio.You'll hear how she was able to overcome challenges as she recounts a p...
Send Jackie A Message!Ever thought about transforming your passion into a thriving studio business? In this episode we talk to Heather, the founder and CEO of We Be Yoga and We Be Yoga School, who did just that. Heather shares her journey with yoga, the process of launching her studio during the height of the pandemic, and learning the different elements of effective leadership as she transitioned from owner to CEO.We discuss the everyday processes of business and marketing, and how mastering...
Send Jackie A Message!Have you ever wondered how to start and grow a yoga studio while growing a family? In this episode of The Studio CEO podcast, we talk to Katelyn, the owner of Port City Power Yoga in Wilmington, North Carolina. Katelyn shares her story of opening her studio in 2020 with the support of her husband, and how she manages life as a mom of two energetic boys while running her business.Katelyn explains how she went from being part of the Yoga Boss group to implementing adv...
Send Jackie A Message!Welcome to The Studio CEO Podcast episode number 1, "Unlocking Seven Figure Success: From Owner to Studio CEO." In this episode, you'll learn: -What Jackie created in the podcast hiatus-The difference between a business owner and a Studio CEO-What to focus on to ensure long-term success and sustainability -How to enroll in The Pack Your Classes Challenge Are you ready to uncover the strategies for expanding your yoga or Pilates business and evolve from a regular business...
Send Jackie A Message!This is an episode where I'm giving you more vulnerability and behind-the-scenes than I typically do. I'm actually recording from the hotel room I have to myself in Palm Beach, Florida, where I came to take a break after the hardest, most intense year of my life. I'm at one of those points where I need to really prioritize my and my family's well-being.And while I'm more grateful now than ever for the business I've built and the kind, supportive clients I work with — som...
Send Jackie A Message!Marketing is a skill you can learn and master over time. And one you need to! Because most of us don't leave Teacher Training with the skill of Marketing in our back pockets.Here's a great analogy to distinguish marketing from the different media types we'll break down in today's episode:Marketing is your message. You build and work on crafting it over time. It's like the water you serve people. Media are the tools you use to deliver that message. Like the many...
Send Jackie A Message!So many of the Yoga Boss Podcast episodes give you massive information in the form of actions to take and strategies to employ.In fact, in one of my most popular masterclasses (How to Grow Your Yoga Business on Instagram), I give you step-by-step guide for exactly what to do in your IG Stories, what to post, etc. Grab your Free Ticket for the next masterclass on April 15!Today, I want to convey the MOST important thing when it comes to creating results in your business. ...
Send Jackie A Message!In Episode 213, I teach you exactly what you should be doing in your after class announcements.This will apply to you, whether you're teaching group Asana classes, a Meditation Teacher or a Studio Owner.Here's why I'm so passionate about this: In my first year teaching yoga full-time, I drove 40,000 miles in one city, teaching class after class — and that year, I only made $15k. Why? Because I didn't have the business skills I needed to make sure the time I spent teachin...
Send Jackie A Message!If you don't follow me on Instagram yet, make sure you do now! @thebusinessofyogaFrom time to time, I'll ask you to let me know what questions you have, and create an entire podcast episode around the answers - which is exactly what we're doing today.These episodes give me chance to share more behind-the-scenes info about who I am and how I run my business. And you get answers to the specific questions on your mind!Question 1: "P+L / Good finance standards to foll...
Send Jackie A Message!If you want to grow your Yoga Business but don't want to use social media, I'm here to tell you it's possible.In this episode, I'm giving you five different ways to grow your business that will work online and offline! PS, if you do want to use the tool of social media to grow your business - I say, let's do it. I want you to know you don't have to hate or dread posting, or forever struggle to figure out what to say. (As a member of The Business of Yoga Membership, you g...
Send Jackie A Message!Today we're exploring a common objection we all encounter in sales: "I'll just do this on my own."This often sounds like, "I'll do this on YouTube; I'll do it on my own for free; I don't need to pay for yoga."And as a service provider, you want to know how to handle it! To clarify, handling this objection does not mean "push someone into buying" or "force them to be a Yes." What it does mean is holding space for people to see they're having a thought that's in their...
Send Jackie A Message!Ready to work less in your business AND make more money?Keep listening. Because I know you didn't start your business to be burnt out and overwhelmed.You started it because it's something you're truly passionate about. And you want that passion to help you build a life you love - not take away from it! What's going to make the difference for you is getting into BIG action. And not staying stuck in inaction.This means not waiting for the "perfect circumstances" until you ...
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