Send Jackie A Message! In this episode, we’re kicking off the Pack Your Classes Challenge with one powerful truth: strategy alone won’t fill your classes—leadership will. You’ll learn: Why leadership, not just strategy, is the multiplier for growth The most common leadership gaps holding studios back What it looks like to shift into the Studio CEO identity How focusing on profit (not just revenue) changes everything Whether you’re teaching 20+ classes a week, hopping between strategies, ...
Send Jackie A Message! What does it really take to scale a thriving yoga or Pilates studio? In this episode of The Studio CEO Podcast, Jackie Murphy recaps her recent visit to Greensboro Power Studios and breaks down three powerful lessons every studio owner needs to hear. You’ll learn why communication, systems, and relationships are the foundation of growth—and how your unintentional thoughts may be holding your business back. Using Brooke Castillo’s Model, Jackie shows you how to shift fro...
Send Jackie A Message! Episode Summary: If your emails are only telling people when your next class is… they’re probably not working. Most yoga and Pilates studio owners think they’re nurturing their audience when they send a weekly newsletter. But logistics like schedules and price updates don’t build belief—and belief is what actually turns warm leads into paying clients. In this episode of The Studio CEO, Jackie Murphy shares the three content types that bridge the gap between “interested”...
Send Jackie A Message! Episode 40: The Truth About Running Ads: What Works, What Doesn't, and What You Need to Know Thinking about running paid ads for your studio or wellness business? Before you hand over your credit card to Meta or Google, there are three things I want you to hear first. In this episode, I’m breaking down the biggest mistakes I see studio owners make when jumping into paid advertising—and how to avoid them. Whether you’re running ads now or just thinking about it, this epi...
Send Jackie A Message! Fall is right around the corner—but before you dive into scheduling, back-to-school promotions, or new offers, let’s hit pause and do it differently. In this episode, I’ll walk you through the 3 CEO-level moves that make all the difference when planning your next season. You’ll learn: Why skipping a summer celebration leaves you in scarcityThe mistake of chasing attendance instead of real revenueHow to reverse-engineer your fall launch and align your team Whether your ...
Send Jackie A Message! You can’t scale your studio if every decision requires your sign-off. In this episode Jackie explains the simple, powerful habit she calls The Leadership Pause: a Micro-Habit that changes how your team shows up, makes decisions, and owns results. If you’re tired of being the default problem-solver, this episode gives three practical shifts (ask first, replace approval with ownership, default to execute) and real scripts you can use the moment a teacher, VA,...
Send Jackie A Message! In this episode, we’re naming a hard truth: wellness has an efficacy problem. The data is clear—spending is up, but outcomes are down. So why aren’t people getting healthier? You’ll hear: What the stats really say about wellness in 2025The sneaky ways the industry prioritizes aesthetics over outcomesWhy your drop-in class isn’t enough anymoreWhat the next generation of wellness brands are doing differentlyHow to build containers that actually create change This episod...
Send Jackie A Message! In this episode of Studio CEO, Jackie Murphy dives deep into how to transform your Instagram Stories from passive content into a powerful sales tool for your dance or creative studio. So many studio owners are stuck reposting reels, resharing student tags, or sharing their class schedule — thinking that’s enough to fill their programs. But that’s just visibility, not conversion. Jackie breaks down: Why Stories are your warmest, most trust-filled audienceThe bigges...
Send Jackie A Message! In this episode of The Studio CEO Podcast, Jackie Murphy breaks down one of the biggest shifts creative entrepreneurs and studio owners need to make: treating marketing as a skill—not a task or a mystery. If you’ve ever found yourself “doing marketing” (posting, emailing, launching) and getting little in return, this episode will help you understand why. Jackie dives into: Why most marketing isn’t working (and how you’ve been taught to think about it wrong)The problem w...
Send Jackie A Message! If you’ve ever hesitated to invest in your business—even when you know it’s the right next step—this episode of Studio CEO will shift your entire approach. Today we'll do a deep dive into the mindset trap that keeps entrepreneurs stuck: treating their business finances like personal finances. In this episode, you'll learn: Why personal finance habits (like “only spend what you have”) don’t work in a scalable businessHow to shift from cost-based decision-making t...
Send Jackie A Message! If $10k months feel like a dream you can’t quite reach, this episode will help you see exactly why. Spoiler: it’s not that you need to hustle harder, launch a new program, or change everything in your business. It’s that the thoughts running your studio right now are keeping you stuck. In this honest, no-fluff episode, I’m walking you through the exact beliefs that keep yoga and pilates studio owners under $10k months—and what you need to think, feel, and focus on ins...
Send Jackie A Message! Welcome to Episode 31 of the Studio CEO Podcast: Business Coaching for Yoga & Pilates Teachers & Studio Owners. In this episode, I talk with guest Angelica Govaert, founder of Nevada’s largest yoga studio and a savvy entrepreneur with nearly 40 years in the industry. Angelica shares her inspiring journey from childhood hardship to building a thriving yoga empire, and reveals the key business principles and marketing strategies that transformed her passion for y...
Send Jackie A Message! Is your messaging actually connecting—or are you unintentionally getting scrolled past? In this episode of The Studio CEO, Jackie Murphy breaks down the biggest shift in marketing from 2020 to 2025—and why relying on generic phrases like “reduce stress” or “get strong” no longer works. You’ll learn: The difference between descriptive and belief-based messagingHow consumer behavior has changed (with real 2025 data to back it up)What buyers want now when they look at yo...
Send Jackie A Message! In this special Q2 listener Q&A episode, I’m diving into four smart, real-world questions submitted by you—from weekly calendar design to building rich referral networks. You’ll hear how I plan my weeks for maximum momentum, what I coach my clients through when they’re stuck choosing between 12 “important” projects, how to know if it’s time to stick or pivot your marketing strategy, and how to connect with pelvic health professionals in a way that builds trust...
Send Jackie A Message! You’ve hired the help. You’ve delegated the tasks. So why does it still feel like you’re the only one actually carrying the vision? In this episode, we’re breaking down why your team might be checking boxes—but not moving the business forward—and how to fix it with one simple shift: getting everyone aligned around one clear, specific goal. You’ll learn how to lead your team with clarity, what the real cost of vague direction is, and how to create team-wide momentum usi...
Send Jackie A Message! Do students start saying they'll "come back after summer"? Are freeze requests piling up already? If so, it might be time to rethink your marketing. Seasonal shifts don’t have to derail your business—they can actually guide your strategy. In this episode, we talk about how to work with seasonality instead of against it, using real client data, mindset-aware messaging, and smart summer promotions. Here’s what you’ll learn: Why summer slowdowns aren’t always a sign your s...
Send Jackie A Message! Ever wonder what actually goes on behind closed doors in a fitness franchise deal? In this episode, I’m sharing the real story of when I almost opened a boutique franchise—and what I learned about the systems, expectations, and financial commitments that come with it. From a $25K pre-opening marketing budget to 8% franchise fees and no territory protection, I break down what shocked me (and what didn’t), why I ultimately said no, and how that experience completely resha...
Send Jackie A Message! Ever caught yourself saying "It only takes a few minutes, I'll just do it myself"? This seemingly innocent phrase might be the very thing holding your studio back from sustainable growth. Those "quick" five-minute tasks—responding to DMs, handling sub requests, ordering supplies—aren't so quick when you add them up. They could be stealing hours of your week that could be spent on actual leadership. When you're stuck in this reactive cycle, your business becomes complet...
Send Jackie A Message! You’re getting clicks, views, and even a few DMs… but no sales? You're not broken. Your offer isn't either. You're likely in the part of the buyer journey no one talks about — the silent gap between curiosity and commitment. In this episode of the Studio CEO Podcast, Jackie breaks down: What it really means when people click but don’t buyWhy 98% of visitors won’t convert on their first visit (and why that’s okay)How to stay consistent when your strategy is starting to w...
Send Jackie A Message! Leadership isn’t about having all the answers—it’s about how you show up for your people. For many studio owners, the shift from teacher to leader is where things get real. In this episode, I share the moment that cracked me open—and how it reshaped the way I lead my business and my team. If you’re stuck in operator mode, constantly putting out fires and feeling frustrated by your staff, this conversation is your invitation to step into a new kind of leadership—one that...