The Thoughtful Entrepreneur

Transform Your Business: The Essential Guide to Innovation and Growth StrategiesIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a compelling conversation with West Stringfellow, the CEO and founder of HowDo. This platform is dedicated to providing open-source resources aimed at fostering innovation and business growth. West shares his extensive background in leading innovation at major corporations and the mission behind HowDo. This blog post will break down the key insights and actionable advice from the episode, offering a comprehensive guide for entrepreneurs and business leaders looking to innovate and grow.West Stringfellow introduces HowDo as an open-source resource platform designed to help individuals and businesses innovate. He acknowledges that the term "innovation" has become somewhat diluted over time but clarifies that, in a business context, it fundamentally means evolving and changing. West believes that the greatest opportunity in business today lies in innovation, whether that involves developing new processes, launching products, or reassessing existing business practices. Notably, HowDo has engaged over 400,000 users globally, with a diverse audience that includes students, educators, entrepreneurs, and small business owners. He emphasizes that half of the users come from outside the United States, showcasing the platform's international appeal.While the resources on HowDo are free, West offers consulting and coaching services on the side. He finds that many people enjoy learning about innovation but may struggle with the implementation. His consulting work focuses on helping teams develop the skills necessary to apply the innovative processes outlined on HowDo. Josh wraps up the episode by encouraging listeners to explore the resources available on HowDo, emphasizing the platform's wealth of information, including book summaries and masterclasses. He invites entrepreneurs and business leaders to adopt a growth mindset and leverage the tools and insights provided by West and his team.About West Stringfellow:West is a product and technology visionary who has launched zero to one innovations at Amazon and PayPal, led transformations at Fortune 500s like Visa and Target, and accelerated startups with Techstars.He's not just an innovation and product management executive, he's also a successful founder and entrepreneur whose startup was acquired by a Fortune 50.With over 20 years of experience, West has consistently driven innovation, resulting in market disruptions and massive revenue growth.Today, West empowers entrepreneurs and businesses of all sizes through coaching and consulting, sharing his expertise in product innovation and digital transformation.With 5 patents to his name and a wealth of international experience, West is here to share insights that can help you revolutionize your approach to product and technology.About HowDo:HowDo, founded in 2017, is dedicated to helping business leaders unlock their business’ growth potential through innovation and technical transformation.We partner with businesses of all sizes, from Fortune 50s to startups and government agencies.Our vision for sustainable innovation combines solid business fundamentals with industry best practices and cutting-edge technologies like AI, blockchain, cloud computing, and open-source solutionsOur team of experienced consultants, led by former industry executives, works closely with organizations to tailor solutions to their unique challenges and opportunities.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out HowDo website ata...

Unleashing Your Inner Power: A New Era for Women in BusinessIn a recent episode of our podcast, we had the pleasure of hosting Amanda Riffee, a certified executive coach dedicated to empowering female business leaders. Amanda's mission is to help women navigate their careers and businesses in a way that aligns with their values and well-being, steering clear of burnout and traditional success metrics that often lead to dissatisfaction. This blog post delves into the key themes and actionable advice shared by Amanda during the episode, providing a comprehensive guide for female leaders striving for success without sacrificing their personal lives.Amanda Riffee is an executive and career coach who specializes in working with career-driven women, including founders, business owners, and C-level executives. Her approach is centered on helping women achieve success on their own terms, ensuring that their professional achievements do not come at the expense of their personal lives. Amanda's coaching philosophy is rooted in the belief that women can design businesses and careers that work for their lifestyles, rather than the other way around. The landscape of female leadership is evolving, with more women stepping into leadership roles and challenging traditional success metrics. Amanda and the host discuss how corporate structures have historically been built around a male-centric model, where men were expected to sacrifice their personal lives for work, while women were often relegated to domestic roles.Burnout is a significant issue that Amanda is particularly passionate about, given her personal experiences. She explains that many women who transition from corporate jobs to entrepreneurship often carry over the same work habits that led to their burnout in the first place. Addressing burnout requires inner work, including shifting beliefs and mindsets. Amanda emphasizes the importance of setting boundaries and understanding one's values to create a fulfilling work environment. By identifying what truly matters to them, women can establish boundaries that protect their time and energy, ultimately leading to greater success and satisfaction.About Amanda Riffee:Amanda Riffee is an Internationally Certified Executive Coach for Women. She is a thought leader and event speaker with a business degree and 17 years of corporate experience. She is also the host of the Unleashing You with Amanda Riffee podcast, a happy wife, and a mom of two.  Her mission is to help women unlock their mindset, see their worth, and create a career (and life) they love—no burnout required!Amanda resides in Colorado with her family and loves traveling to new places while spending time with other powerhouse women who are passionate about personal growth and enjoying this beautiful life!Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Amanda Riffee's website athttps://acrprofessionalcoaching.com/Check out Amanda Riffee on LinkedIn athttps://www.linkedin.com/in/amanda-riffee/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant?...

Unlocking the Potential of Opportunity Zones: A Comprehensive GuideIn a recent episode of "The Thoughtful Entrepreneur," host Josh delves into the intricacies of opportunity zones with Ashley Tison, the founder and president of OZPros. This episode is a treasure trove of insights for investors looking to capitalize on tax mitigation strategies while contributing to the revitalization of underserved communities. Let's break down the key takeaways from this enlightening conversation and explore how you can leverage opportunity zones to maximize your investment returns.Opportunity zones were introduced as part of the Tax Cuts and Jobs Act of 2017, aiming to stimulate economic growth in economically distressed areas by incentivizing investors to direct their capital gains into these regions. The mechanics are straightforward: investors can defer their tax liabilities by reinvesting capital gains into a qualified opportunity fund (QOF), which is typically an LLC taxed as a partnership. If the investment is held for at least ten years, any appreciation in value can be withdrawn tax-free. Since the inception of opportunity zones, approximately $150 billion has flowed into these regions, resulting in increased property values, new businesses, and job creation.Ashley outlines the types of individuals who would benefit most from opportunity zone investments, including those with capital gains, entrepreneurs looking to start or relocate a business, and families investing in properties near campuses. OZPros offers various services to assist clients, such as setting up QOFs, ensuring compliance, and offering strategic consultations with a flat fee structure. As the conversation wraps up, Ashley encourages listeners to explore the opportunity zones in their areas by visiting the OZPros website, emphasizing the dual benefit of building wealth while revitalizing communities.About Ashley Tison:Ashley Tison, Esq. is the founder of OZPros, the leading Opportunity Zone consultancy. A leading consultant and attorney on Opportunity Zones, tax advantaged structures and investing strategies, Ashley has advised over 500 commercial property investors, family offices, investment advisors and high net worth individuals on how to how to best maximize their tax savings in real estate investments, how to maximize the positive community impact of their projects, selecting an optimal investment strategy, and properly navigating the applicable regulations. Ashley is an engaging and enthusiastic speaker and / or guest covering topics such as opportunity zones, tax advantaged alternative investments, real estate, and tax planning for leading national conferences and educational seminars.About OZPros:At OZPros, the team assists high net worth investors, real estate professionals, business owners, and community stakeholders in navigating the complexities of legislation and regulations, enabling them to successfully execute their Opportunity Zone strategies.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out OZPros website athttps://ozpros.com/Check out OZPros on LinkedIn athttps://www.linkedin.com/company/ozproscomCheck out Ashley Tison on LinkedIn athttps://www.linkedin.com/in/ashley-tisonDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur.a

The Importance of Publicity and Kindness in Business   In a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a thought-provoking conversation with Jill Lublin, the founder and CEO of Jill Lublin Publicity. Jill, a seasoned expert in publicity and the author of influential books such as "Guerrilla Publicity" and "The Profit of Kindness," shares her invaluable insights on the critical role of publicity and the transformative power of kindness in the business landscape. This blog post delves into the key themes discussed in the episode, offering actionable advice and expert recommendations to help you leverage publicity and kindness for business success. Jill begins by addressing the disconnect that has arisen in modern business due to an over-reliance on technology. While technology can facilitate connections, it often lacks the personal touch that is vital for building meaningful relationships. Jill emphasizes the joy of simple acts of kindness, such as sending a handwritten card or expressing gratitude, which can significantly enhance personal and professional interactions. She explains that her monthly "Kindness Circles" are designed to create a supportive environment where participants can connect and help one another, fostering collaboration and ultimately leading to business opportunities. Transitioning to the topic of publicity, Jill shares her insights on what is currently effective in the realm of public relations and media visibility. She notes that podcasts have become a powerful tool for gaining exposure and connecting with audiences. Jill encourages listeners to leverage the opportunities presented by podcasts to share their messages and expertise. She also advocates for exploring alternative communication methods, including phone calls, to establish more personal connections with media professionals. By integrating the principles of kindness and effective publicity strategies discussed in this episode, you can create a more connected, supportive, and successful business environment.   About Jill Lublin: Jill Lublin is a master publicity strategist, bestselling author, and dynamic speaker with over 200 engagements each year. Renowned for her entertaining and interactive keynotes, Jill covers topics like publicity, networking, kindness, and influence marketing. She has shared her expertise on stages alongside Tony Robbins, Jack Canfield, and Lisa Nichols, and her popular Publicity Crash Course has drawn thousands. With 25 years of experience working with major media outlets like ABC, NBC, and CBS, Jill is a recognized authority in her field, featured in publications such as The New York Times and Forbes. She is the author of four bestselling books, including "Guerrilla Publicity," often called the "PR Bible," and her latest release, "The Profit of Kindness," which topped multiple bestseller lists. As the Producer and Host of "Messages of Hope," Jill inspires audiences to take positive action. She also consults with Fortune 500 companies and small businesses alike, delivering innovative strategies that drive success through effective influence marketing and publicity.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode: Want to learn more? Check out Jill Lublin Publicity website at https://jilllublin.com/ Check out Jill Lublin on LinkedIn at https://www.linkedin.com/in/jilllublin/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!     More from UpMyInfluence: We are actively booking guests for...

Mastering Business Growth: Essential Strategies for Effective Marketing and Audience Engagement In a recent episode of our podcast, we had the pleasure of speaking with Jason Shafton, the founder and CEO of Winston Francois, a growth consultancy that partners with companies to develop and execute effective growth strategies. Jason shared his wealth of knowledge on business growth, marketing practices, and the importance of understanding target audiences. This blog post delves into the key takeaways from our conversation, offering actionable advice and expert insights to help businesses thrive. Jason Shafton introduced Winston Francois as a growth consultancy that differentiates itself by taking a hands-on approach. Unlike traditional management consultants or agencies, Winston Francois works closely with clients to implement strategies and improve their operations. The company adheres to the "campground rule" of leaving clients in a better position than they were before. Winston Francois has an impressive portfolio, having worked with notable brands such as Adobe, Uber, Kajabi, Google, and Disney. This showcases their ability to assist both well-known companies and lesser-known startups in achieving growth. Jason's passion for solving complex problems and unlocking new growth channels for businesses is evident in the success stories he shared. To help businesses refine their growth and marketing strategies, Jason encourages entrepreneurs to consider three fundamental questions: What are we selling? Who is it for? Why should they care? These questions are essential for effectively communicating the value of a product or service and understanding the target audience. Jason stresses that a great product is the foundation of successful marketing and growth efforts. He also outlined several best practices that are currently effective in driving growth, such as understanding customer behavior, optimizing conversion rates, and adopting a holistic marketing approach. By following the actionable advice and expert insights shared by Jason Shafton, businesses can refine their growth strategies, optimize their marketing efforts, and achieve sustainable success. For more in-depth discussions on business growth and marketing, be sure to check out Jason's podcast, "Frank Growth." About Jason Shafton: Jason Shafton is a 20+ year veteran in growth, where he built billion-dollar businesses at Google, Paramount, and DaVita and scaled startups like Headspace, Soothe, and Heal (acquired by Humana). At Google, he scaled the Google Ads platform and launched Google Music and Google Play. He also spent time leading marketing at Comedy Central, where he launched new seasons of South Park and The Daily Show as well as new franchises Broad City, Drunk History and Inside Amy Schumer. After co-founding Heal where he helped thousands of families get access to better health, he ran growth marketing both at Soothe and Headspace, scaling those businesses to millions of global users. Finding himself on speed dial with some of the top tech founders, investors, and CEOs asking for growth marketing support, he now acts as founder of growth consulting firm, Winston Francois (named after his dogs Winston and Frank). Winston Francois works with brands to provide strategic guidance across product, growth, marketing, management, and organizational design to support sustainable value creation. About Winston Francois: Our scope is helping you scale. We take a custom approach to your growth goals by assembling and leading the best-in-class marketing team to support your next stage. If you’re looking for your typical agency - you won’t find it here. We’re a team of experts across a variety of disciplines that will get in the trenches with you. Our role is to guide you, pair you with extensive resources so that eventually, you’ll fly on your own. We want to help you outgrow us, and when it’s time we’ll build a team to carry the...

The Power of Peer Networking for Business Leaders In the latest episode of our podcast, we had the pleasure of hosting Dona Amelia, the co-founder of EGN Malaysia, Indonesia, and Singapore. The conversation delved into the significance of peer networking for business leaders, focusing on the EGN Peer Network. This blog post will break down the key insights from the episode, providing actionable advice and detailed explanations to help business leaders understand the value of peer networking and how to leverage it for personal and professional growth. The host kicked off the episode by emphasizing the critical role of networking in the success of business leaders. Building connections with partners, investors, influencers, and clients is essential for growth and sustainability. To support listeners in this endeavor, the host promoted a free video resource that outlines steps to achieve 100% inbound marketing without relying on spam, ads, or sales tactics. This resource is based on his extensive experience, which has generated significant revenue for his companies over the years. Dona Amelia was introduced as a dynamic guest, and she expressed her enthusiasm for being on the show. The conversation quickly shifted to the EGN Peer Network, which stands for Executive Global Network. Dona explained that IGN is the second-largest peer network globally, dedicated to knowledge sharing among senior executives. The network provides a safe environment for leaders to come together without competition, allowing them to discuss their challenges and share insights.   About Dona Amelia: Dona Amelia was born in a small village in Indonesia, growing up in challenging circumstances that have profoundly shaped her life. Today, she is an accomplished actress, singer, TV presenter, DJ, and co-founder of EGN (Executives' Global Network) in Singapore, Indonesia, and Malaysia. Recently recognized as a LinkedIn Top Voice and awarded The Asia Empowerment Connector Award 2024, Dona continues to inspire and uplift others. As the member service director of EGN Singapore, she passionately connects senior executives through confidential peer groups, helping them navigate personal and professional challenges. Her commitment is to create a welcoming environment where members feel at home while addressing vital topics like leadership, digital transformation, and sustainability. Dona's career began in the arts, with her debut album released shortly after graduating in 2007. Over the next decade, she gained recognition as a TV presenter and actress, starring in award-winning programs like SILET on RCT and major events such as the Barclays Premier League and FIFA World Cup on MNC TV. Dedicated to making people happy and providing exceptional support, Dona views her work at EGN as a true calling, striving to empower each member to thrive both at work and at home.   About EGN: EGN creates personal, professional, and business value through a trusted network of peers. Since 1992, the organization has provided carefully matched professional peer groups for business executives and specialists. Focused on fostering professional relationships and exchanging experiences in a confidential environment, EGN aims to enhance the personal and business value for its members. What began as one man’s vision has grown into a global network of over 15,000 members across 14 countries, representing more than 8,000 businesses and 70 professional areas. At EGN, every member shares the ambition of making each other better—every day.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode: Want to learn more? Check out EGN website at https://egn.com/

Unlocking Opportunities: The Power of Business Certifications for Diverse Entrepreneurs   In the latest episode of our podcast, we delve into the transformative potential of business certifications for diverse entrepreneurs. Featuring insights from three speakers, including our host, Heather Cox, the president and co-founder of Certify My Company, and an unnamed participant, this episode sheds light on how certifications can open doors to new business opportunities, particularly for women-owned, minority-owned, veteran-owned, and other underrepresented businesses. Our host kicks off the episode by emphasizing the importance of networking and connections for business owners. Drawing from their extensive experience with over 2,000 leaders, they highlight how certifications can serve as a powerful tool for accessing new contracting opportunities without relying on traditional sales tactics. The host offers a free video resource to help business owners achieve 100% inbound business and invites listeners to explore the podcast for valuable insights.   Heather Cox, the president and co-founder of Certify My Company, shares her passion for supporting underestimated entrepreneurs. Founded 14 years ago, her organization acts as a "cheerleader" for these business owners, helping them navigate the complex landscape of certifications and educational programming. The goal is to prepare these entrepreneurs for larger contracts with both government entities and private sector companies. Heather explains that not all certifications are created equal. The right certification can significantly impact a business's ability to secure contracts. Understanding the specific goals and target markets of entrepreneurs is crucial in guiding them toward the most beneficial certification. Heather outlines the five main demographics eligible for certifications: Women-Owned Businesses, Ethnic Minorities, LGBTQ+ Owned Businesses, Veteran-Owned Businesses, and Disability-Owned Businesses. The conversation shifts to the broader implications of certifications in the contracting world. Heather explains that studies have shown companies with diverse supply chains tend to have better returns on investment (ROI). This is particularly relevant for Fortune 1000 companies, which are increasingly recognizing the value of working with diverse suppliers. The COVID-19 pandemic highlighted the importance of local and diverse businesses, as they often stepped in to fill gaps when larger companies could not meet demand. Certifications serve as proof of a business's legitimacy and ownership by individuals from diverse demographics. This vetting process is crucial for companies looking to diversify their supply chains and meet shareholder expectations. The episode concludes with a strong message about the power of certifications for diverse entrepreneurs, emphasizing that certifications represent a commitment to diversity and inclusion in the business landscape. About Heather Cox: Heather Cox is a passionate advocate for diversity and a dynamic business executive. As co-founder and president of Certify My Company, she launched the venture to address the challenges small, diverse businesses face in the WBE certification process. Heather connects diverse businesses with corporations eager to partner with them, while also educating companies on best practices in supplier diversity. With over a decade of experience in sales and operations, primarily with small to medium-sized businesses, Heather is a natural teacher and engaging public speaker. She actively participates in organizations like the Women’s Business Enterprise Council – West and has previously held roles with the Women Presidents’ Educational Organization and the National Association of Women Business Owners. Outside of her professional commitments, Heather enjoys family time with her husband and five children. A former acro-gymnast and tightrope walker,...

Navigating E-commerce Logistics: How to Transforms Fulfillment for Brands In the ever-evolving world of e-commerce, logistics and fulfillment play a crucial role in ensuring customer satisfaction and operational efficiency. In a recent podcast episode, Ash Jamshidpour, the founder and CEO of ShipTop, shared his expertise on the current state of e-commerce logistics, the benefits of partnering with a third-party logistics provider, and the innovative solutions that ShipTop offers. This blog post delves into the key themes discussed in the episode, providing valuable insights and actionable advice for e-commerce brands looking to optimize their logistics operations. ShipTop is a third-party logistics (3PL) and e-commerce fulfillment provider based in Canada, specializing in helping e-commerce brands and online merchants with their logistics and order fulfillment needs. The company offers a wide range of services, including ocean freight and fulfillment across North America, catering to both business-to-consumer (B2C) and business-to-business (B2B) needs. With strategically located fulfillment centers across the U.S. and Canada, ShipTop efficiently serves U.S. consumers, ensuring timely and cost-effective delivery. The e-commerce logistics sector is dynamic and rapidly evolving, and companies like ShipTop are continuously striving to innovate and find efficiencies to stay ahead of the competition. Many clients come to ShipTop after either managing fulfillment in-house or working with other third-party logistics providers. They often seek a more customizable solution that can better meet their specific needs. ShipTop focuses on providing tailored fulfillment solutions, helping clients reduce costs and improve transit times. Partnering with ShipTop offers several advantages over building out a company's own logistics infrastructure, including economies of scale and streamlined operations. Ash expresses excitement about the potential of technology, particularly AI and machine learning, to transform logistics operations. By leveraging AI and robotics, they aim to enhance efficiency, reduce fulfillment times, and lower costs, ultimately helping their clients compete more effectively against e-commerce giants.   About Ash Jamshidpour: Ash Jamshidpour is the President and CEO of ShipTop, a leading North American e-commerce fulfillment service producer that launched in 2022. A Vancouver native, Ash graduated from the University of British Columbia, majoring in accounting and finance. He transitioned from an accounting job at Deloitte (2016-2020) to entrepreneurship, fueled by a passion for e-commerce that sparked during his college internship at a furniture dropshipping company. Ash's first venture, Bursera, an e-commerce brand focusing on sustainable aromatherapy, had immersed him in the world of retail, logistics, and e-commerce. Recognizing the challenges multi-channel e-commerce merchants face in shipping and logistics, Ash founded ShipTop in 2021 to provide scalable, efficient solutions. Now in its third year, ShipTop generates over $20 million in revenue, driven by a mission to empower e-commerce merchants through advanced technology and exceptional customer service.   About ShipTop: ShipTop is your trusted partner in omnichannel fulfillment, offering end-to-end logistics solutions from eCommerce and B2B distribution to retail fulfillment and ocean freight. We deliver a seamless experience, taking your products from origin to final mile. By combining cutting-edge technology, strategic warehouse locations, and a customer-first approach, we set new standards for reliability, agility, and client success in logistics. Our comprehensive services include direct-to-consumer fulfillment, B2B distribution, and tailored freight...

The Critical Importance of Intellectual Property Protection for Businesses and Innovators In a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a compelling discussion with Daniel Scola, the managing partner of Hoffman & Baron LLP, a law firm specializing in intellectual property (IP) protection. The conversation centers around the critical importance of safeguarding intellectual property for businesses and innovators. This blog post will break down the key insights and actionable advice shared during the episode, providing a comprehensive guide for listeners and readers alike. Josh opens the episode by inviting listeners who are seeking connections with partners, investors, influencers, and clients to explore his services. He shares his extensive experience, having had private conversations with over 2,000 leaders to understand where their best business opportunities arise. Josh offers a free video resource that outlines steps to achieve 100% inbound marketing in one’s industry over the next six to eight months, emphasizing a spam-free, ad-free, and sales-free approach. He encourages listeners to visit his website, Up My Influence, to access this valuable content. After the introduction, Josh welcomes Daniel Scola to the podcast. Daniel is introduced as the managing partner of Hoffman and Baron LLP, and listeners are directed to the firm’s website for more information. Daniel expresses his gratitude for the opportunity to join the conversation. Daniel explains that his firm focuses on protecting clients' ideas through various forms of IP, including patents, trademarks, and copyrights. He emphasizes that ideas are foundational to society and business, serving as the driving force behind innovation and economic growth. Daniel highlights that many businesses overlook the significance of IP, which can create competitive advantages and barriers to entry in the market. He shares success stories, such as a group of doctors who developed a groundbreaking medical device for treating atrial fibrillation (AFib) and secured hundreds of patents, ultimately selling their IP to a major company for over $250 million. Daniel also outlines the key steps in securing a patent and stresses the importance of confidentiality agreements when discussing ideas with potential partners or investors.     About Daniel Scola: Daniel Scola is a seasoned intellectual property professional with particular expertise in developing, procuring, and defending IP estates across patents, trademarks, and copyrights. He has extensive experience representing clients before courts and various Patent Offices worldwide. Daniel specializes in post-grant proceedings, including Inter Partes Review (IPR), Derivation, and Post Grant Review (PGR) cases. His practice encompasses a wide range of opinion work, including freedom-to-operate assessments, patentability evaluations, validity determinations, and non-infringement analyses. Daniel also conducts thorough IP due diligence investigations and negotiates technology agreements, IP licensing agreements, and entertainment contracts. With in-depth knowledge of foreign patent and trademark oppositions, he has a proven track record in EPO Oppositions and Appeals, positioning him as a valuable asset in the field of intellectual property law.     About Hoffman & Baron, LLP: A full-service law practice specializing in all areas of intellectual property, both domestically and internationally. They prioritize quality without compromise, providing a cost-effective approach to achieve the most favorable outcomes for their clients. Guided by principles of commercial success, efficiency, and discipline, they navigate the complexities of IP law. Founded in 1984 by co-founders and partners Charles R. Hoffmann and Ronald J. Baron, the firm has established offices in New York, New Jersey, and Washington D.C. It serves clients globally...

Mastering the Inner and Outer Game of Success   In a recent episode of our podcast, we had the pleasure of hosting Dr. Noah St. John, a prolific author and founder of SuccessClinic.com. Known as "Doctor Noah," he has written over 25 books, including his latest, "The Seven Figure Expert." Dr. Noah specializes in helping entrepreneurs and business leaders achieve significant financial growth while reclaiming their personal lives. This episode delves into the dual aspects of success: the "inner game" and the "outer game." Dr. Noah St. John is a renowned expert in personal and professional development. His unique approach focuses on helping clients make more money in just 12 weeks than they did in the previous year, all while maintaining a balanced life. He challenges the conventional hustle culture that promotes relentless work without breaks, advocating instead for a balanced approach where business serves the individual, not the other way around. The inner game refers to the mental and emotional aspects of success, including mindset, beliefs, and emotional states that influence actions and decisions. According to Dr. Noah, a staggering 90% of success stems from mastering the inner game. A significant part of the inner game is what Dr. Noah refers to as "head trash," which describes the negative self-talk and limiting beliefs that hinder individuals from pursuing their goals. By recognizing the impact of head trash, individuals can begin to take steps to eliminate it from their mindset. Dr. Noah also stresses the importance of emotional motivation, urging people to concentrate on the emotions associated with their goals rather than just the material aspects. Additionally, he highlights the power of gratitude, sharing a personal story from 2007 when he faced significant financial challenges and realized the importance of focusing on what he still had. For those interested in diving deeper into these concepts, Dr. Noah's new book, "The Seven Figure Expert," is available for free (with shipping costs) at sevenfigureexpertbook.com.   About Dr. Noah St. John: NOAH ST. JOHN, PhD is known as “The Father of AFFORMATIONS®” and “The Mental Health Coach to The Stars.” He’s also CEO of SuccessClinic.com, a global peak performance and business growth company. Working with Hollywood celebrities, 8-figure company CEOs, professional athletes, top executives and elite entrepreneurs, Noah’s coaching clients have added more than $2.8 Billion dollars in sales since 1997 by following his legendary methods. Noah is the only author in history to have works published by HarperCollins, Hay House, Simon & Schuster, Mindvalley, Nightingale-Conant, and the Chicken Soup for the Soul publisher. Noah’s mission is to eliminate not-enoughness from the world and he is internationally recognized for his signature coaching services; facilitating workshops at companies and institutions across the globe, and appearing on over 1,000 media outlets including ABC, NBC, CBS, Fox, The Hallmark Channel, NPR, PARADE, SUCCESS, Entrepreneurs on Fire, The Jenny McCarthy Show, Woman’s Day, Los Angeles Business Journal, Entrepreneur, Thrive Global, Selling Power and The Huffington Post. Noah is also famous for inventing AFFORMATIONS® - a new technology of the mind – and helping busy people enjoy more wealth, health, and happiness with less stress.   About "The Seven Figure Expert": In this book, you'll discover the exact strategies that legendary business coach Dr. Noah St. John used to transform his business and personal life. You'll learn his iconic 7-Figure Expert Formula and how to leverage the 5 Focus Factors to achieve more impact, influence, and financial freedom. Dr. Noah St. John has been at the forefront of the expert industry for more than 25 years and has invested over $672,168.50 to learn the secrets of the world's most successful experts. Now he’s on a mission to empower people to...

Unlocking Sales Success: The Key to Structuring Your Sales Process   In a recent episode of our podcast, we had the pleasure of hosting Kayvon Kay, a renowned business growth consultant and the founder and CEO of The Sales Connection. The discussion delved into the critical challenges that founders face when transitioning from being deeply involved in sales to effectively managing a sales team. Kayvon shared invaluable insights on optimizing sales processes, the significance of structured onboarding, and the common pitfalls that can arise when hiring sales personnel. This blog post will break down the key takeaways from the episode, providing actionable advice and thorough explanations to guide business owners and founders. Kayvon Kay began by explaining the mission of The Sales Connection. The agency specializes in helping coaches, consultants, and business owners enhance their sales teams' performance. They offer tailored solutions, whether that involves building an entire sales department from scratch or working directly with business owners to free them from the sales process, allowing them to focus on managing their companies. Kayvon emphasizes that simply hiring a salesperson is not a panacea for sales challenges. In fact, it can lead to more problems if not approached correctly. Kayvon stresses the necessity of having a well-defined sales process in place before bringing in new sales personnel. Many founders mistakenly believe that a good salesperson can thrive in an unstructured environment. However, without a solid sales process to support them, new hires are often set up for failure. He also highlights common mistakes, such as expecting salespeople to fix marketing problems, lack of structure, and hiring the wrong fit. By implementing structured onboarding programs, clear sales goals, and a thorough hiring process, founders can transition from being sales-driven to focusing on broader business goals, ultimately leading to sustainable business growth.   About Kayvon Kay: Kayvon Kay, a force of nature in the sales world, turning every challenge into a win and every opportunity into gold. Growing up in a tough town, he didn’t just overcome obstacles; he used them as stepping stones to greatness, training over 30,000 sales professionals and skyrocketing a business to $38 million swiftly. Kayvon isn’t just about hitting numbers; he’s about changing the game. His book, "Becoming Unbreakable," is more than a guide—it's a philosophy that transforms setbacks into successes and obstacles into victories. Starting from the grassroots of sales to becoming a linchpin for scaling companies, Kayvon’s path is a testament to resilience and strategic genius. He’s not just at the peak of his career; he’s a beacon for others, guiding the way to success. Prepare to be inspired by Kayvon’s journey, where sales are about meaningful connections, success is about relentless pursuit, and every day is an opportunity to be extraordinary.   About The Sales Connection: The firm specializes in remote outsourced sales and sales management, focusing on building, training, and optimizing sales departments for its clients. It scales companies through unmatched recruitment, onboarding, and CRM systems, delivering measurable and significant sales improvements for each partner. Having trained over 15,000 sales professionals across more than 100 countries, the firm empowers top-performing salespeople and teams to become unstoppable in their pursuits. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode: Want to learn more? Check out The Sales Connectionwebsite at https://thesalesconnection.com/ Check...

Navigating the Hospitality Staffing Landscape   In a recent episode of "The Thoughtful Entrepreneur," host Josh delves into the intricacies of the hospitality staffing industry with Kathleen Hurtubise, the CEO and founder of Aloha Hospitality Professionals (Aloha HP). Based in Hawaii, Aloha HP specializes in staffing for the hospitality, light industrial, and administrative sectors. Kathleen shares her unique approach to recruitment, the importance of soft skills, and innovative strategies to connect job seekers with employers. This blog post will break down the key takeaways from their conversation, offering actionable advice for business leaders in the hospitality industry and beyond. Kathleen highlights the pressing need for workers in the hospitality industry, where many companies struggle to find qualified candidates despite a large pool of potential employees. One of the standout strategies discussed is the concept of "exposure ships." This innovative approach involves organizing events where high school seniors can volunteer and gain exposure to various businesses. For example, at a recent festival in Hawaii that attracted 70,000 attendees, Aloha HP coordinated hundreds of high school seniors to volunteer. This allowed students to showcase their work ethic and skills in real-time to potential employers, creating a unique opportunity for both parties. Kathleen emphasizes the importance of soft skills, which she refers to as "beingness." Employers are increasingly looking for candidates who not only possess the necessary technical skills but also demonstrate qualities such as integrity, teamwork, and a genuine care for their work. Aloha HP has developed a set of "ten golden rules of aloha" that guide their hiring process. These rules emphasize the importance of showing up on time, being a team player, and having a strong work ethic. Kathleen asserts that organizations often get what they tolerate. If they accept mediocrity, that is what they will receive. At Aloha HP, there is a strong emphasis on punctuality and accountability. Employees are expected to arrive 15 minutes early for their shifts, reinforcing the idea that showing up on time is a fundamental aspect of professionalism. About Kathleen Hurtubise: An innovative force in the staffing and events management industries, Kathleen Lin-Hurtubise is the founder & president of Gourmet Events Hawaii (GEH), an award-winning full-service production, catering, and event management company, and Aloha Hospitality Professionals (AlohaHP), the first full-service staffing agency in Hawai'i dedicated to temporary and permanent placements in hospitality, entry-level administration, and light industrial work, as well as day labor support for caterers, stadiums, and venues.  As a businesswoman and yogini, Lin-Hurtubise is committed to providing #BestSelfThroughService, ensuring that the company’s temp team members are reliable and genuinely care about their work.  Prior to founding GEH and AlohaHP, Lin-Hurtubise served as the Field Office Director in Massachusetts, Alaska, and finally Hawaii, where she recruited and developed thousands of staff who mobilized communities around environmental and consumer issues. She also served as the Hawaii Director of the Muscular Dystrophy Association. She received her master’s degree in political science and government from the University of Hawai'i at Mānoa. 

Creating Inclusive Workplaces: Essential Strategies for Enhancing Accessibility   In the latest episode of The Thoughtful Entrepreneur, the host delves into the critical topic of accessibility in business, particularly for neurodivergent individuals. The guest, Rebecca Prejean, CEO and founder of E.B. Graphics and Consulting, shares her expertise on making workplaces and online environments more accessible. This blog post will break down the key insights and actionable advice from the episode, providing a comprehensive guide for businesses looking to improve their accessibility practices. Rebecca Prejean is introduced as the guest of the episode. With a decade of experience in the field, she is dedicated to ensuring that individuals with neurodivergent conditions can thrive in the workplace. Her consulting work focuses on making businesses more accessible, including improving website accessibility and creating inclusive internal and external assets. Rebecca explains that neurodivergence encompasses a wide range of conditions, including autism, ADHD, dyslexia, and even temporary disabilities such as color blindness or mobility issues. She emphasizes that billions of people worldwide are neurodivergent, and businesses must recognize the importance of accessibility to engage this significant demographic. Rebecca highlights that many companies overlook simple yet effective accessibility measures. For example, using alt text for images on websites allows individuals using screen readers to understand the content of images, thereby improving their overall experience. She also stresses that accessibility is not just a "nice to have" but a critical business strategy. By making their products and services accessible, businesses can tap into a broader market, leading to increased engagement and revenue. Rebecca concludes by inviting listeners to connect with her through her website, eBGC.net, where they can learn more about her consulting services and upcoming community initiatives focused on accessibility. About Rebecca Prejean: Rebecca Prejean is an experienced Accessibility Consultant committed to fostering inclusive and accessible environments for all. With a strong background in Learning & Development, she specializes in creating programs and resources tailored to support individuals with Autism, ADHD, Dyslexia, and other neurodivergent conditions. A passionate advocate for neurodiversity, [Name] strives to break down barriers and promote understanding in both professional and personal spheres, ensuring that everyone has the opportunity to thrive. About E.B. Graphics and Consulting: E.B. Graphics and Consulting is a team that transforms businesses with tailored accessibility solutions designed to enhance user experiences for everyone, particularly individuals with ADHD, Autism, Dyslexia, and other disabilities. They are dedicated to ensuring that products, services, and spaces are welcoming and functional for both employees and customers, fostering an inclusive environment that benefits all. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out E.B. Graphics and Consulting website at https://www.ebgc.net/ Check out E.B. Graphics and Consulting on LinkedIn at https://www.linkedin.com/company/ebgconsults Check out Rebecca Prejean on LinkedIn at https://www.linkedin.com/in/rbprejean/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!  ...

Transforming Healthcare with AI   In a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a thought-provoking conversation with Areo Nazari, the co-founder and CEO of CaryHealth. The episode delves into the evolving landscape of the healthcare and pharmacy industry, with a particular focus on the specialty pharmacy sector. Areo shares valuable insights into CaryHealth's innovative approach to digital pharmacy, the integration of AI technology, and the company's strategic shift from a B2C to a B2B model. This blog post will break down the key themes and actionable advice from the episode, providing a comprehensive guide for listeners and readers interested in the intersection of healthcare and technology. CaryHealth operates within a significant segment of the pharmacy industry, generating approximately $500 to $600 billion in revenue. Notably, around 70% of this revenue comes from specialty pharmacy, which deals with high-cost medications, often exceeding $1,000 per unit and reaching up to $1 million for advanced therapies like gene therapy. CaryHealth specializes in limited distribution drugs, which are typically not available at standard pharmacies like CVS or Walgreens. Instead, these medications are managed by specialty pharmacies, such as CaryHealth, that have the capability to handle these unique and often complex drug therapies. CaryHealth has established partnerships with regional health plans, such as CareFirst Blue Cross Blue Shield, and focuses on serving Medicaid and Medicare patients. Areo emphasizes the importance of quality measures in these programs, which assess how well health plans are performing in terms of patient health outcomes. This focus on quality and patient care is a cornerstone of CaryHealth's mission. One of the standout features of CaryHealth's digital pharmacy platform is its proprietary AI model named Claire. This AI-driven clinical reference tool allows healthcare providers to access a curated database of clinical studies, drug interactions, and FDA labels, ensuring that they receive evidence-based answers to their clinical questions. Areo highlights several key benefits of integrating AI into healthcare practices, including providing a reliable source of information, enhancing efficiency, and supporting clinical decision-making. By leveraging AI, CaryHealth aims to improve patient outcomes by providing healthcare providers with the most up-to-date information and recommendations. This episode provides valuable insights into the challenges and innovations within the specialty pharmacy sector, highlighting the role of technology and strategic partnerships in improving patient care and healthcare delivery. Areo Nazari's journey with CaryHealth serves as an inspiring example of adaptability and forward-thinking in the ever-evolving healthcare landscape.   About Areo Nazari: Areo Nazari is a seasoned professional with experience in the healthcare industry. From 2010 to 2013, Nazari held the role of Pharmacist in Charge at Rite Aid. From 2013 to 2017, Nazari worked as an Executive Team Leader - Pharmacy at Target. Since 2017, Nazari has been the Co-Founder & CEO of CaryHealth. Areo Nazari completed a Doctor of Pharmacy degree from the University of Maryland Baltimore in 2011. Prior to that, they obtained a BS in Biology from the University of Maryland in 2005.   About CaryHealth: CaryHealth is redefining the digital health landscape through its innovative AI-driven ecosystem, designed to optimize outcomes for the healthcare industry's key players, including pharmaceutical manufacturers, health plans, and health systems. With a suite of advanced solutions, such as OneDash, Clair, CaryConnect, and CaryRx, CaryHealth enhances the pharmacy experience, offers cutting-edge AI tools, and delivers real-time data insights. This approach underscores CaryHealth's commitment to advancing healthcare efficiency and...

Building Trust and Brand: The Key Elements of Effective Outbound Marketing   In the latest episode of our podcast, host Josh sits down with Matt Cressman, the founder of Lead Storm AI and a LinkedIn marketing expert, to delve into the intricacies of outbound lead generation. This comprehensive blog post will break down the key takeaways from their conversation, offering actionable advice and detailed insights to help you optimize your outbound marketing strategies, particularly on LinkedIn. Josh kicks off the episode by inviting listeners to explore his resources for connecting with partners, investors, influencers, and clients. He highlights his free video class available on Up My Influence, which outlines steps to achieve 100% inbound marketing in their industry over the next 6 to 8 months without relying on spam, ads, or sales tactics. Josh's methods have been successful for over 15 years, generating eight figures in revenue for his companies. Matt Cressman joins the conversation, introducing himself as a LinkedIn marketing expert and a connector specializing in outbound marketing. He shares his journey from leading an international nonprofit to founding Lead Storm AI, driven by a desire to start a podcast and connect with industry professionals. Matt founded Lead Storm AI to address the pain points he encountered while managing multiple marketing tools. Lead Storm AI combines marketing automation, CRM capabilities, and outbound marketing tools into a comprehensive platform. Key features include contact management, funnel building, and automation for LinkedIn outreach and cold emailing. Matt emphasizes the importance of building relationships and creating meaningful content. His approach to outbound marketing has evolved, particularly in response to changing buyer behaviors. He believes that having a strong brand and producing valuable content are essential for successful outbound lead generation. Matt discusses the shift in outbound lead generation strategies from 2019 to 2022, noting the decline of the golden era of outbound marketing. He highlights the need for hyper-personalization in messaging, stating that generic templates are no longer effective. Instead, marketers must leverage sophisticated tools to create personalized outreach that resonates with potential clients. Matt introduces his BCT framework, which stands for Brand, Content, and Trust. This framework is fundamental to successful outbound marketing: understand who you are as a brand, create valuable content that addresses the needs and pain points of your audience, and build trust with your audience through consistent and meaningful interactions. Josh raises the challenge of standing out in a crowded marketplace, where many professionals receive numerous unsolicited messages. Matt shares practical tactics for breaking through the noise, such as hyper-personalization, using intent data, leveraging LinkedIn events, and hosting your own events to provide value and attract potential clients.   About Matthew Cretzman: Matthew Cretzman is a seasoned entrepreneur and marketing expert, specializing in outbound marketing, LinkedIn strategies, growth hacking, and lead generation. Founder and CEO of  Stormbreaker Digital and LeadStorm AI.   About LeadStorm AI: LeadStorm AI's full suite of marketing and sales automation tools gives you everything you need to market your business, close more deals, and make more money.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode: Want to learn more? Check out LeadStorm AI website at https://www.leadstorm.ai/ Check out LeadStorm AI on LinkedIn at a...

Achieving Financial Freedom and a Fulfilling LifeIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a thought-provoking conversation with Aaron Marcum, a bestselling author and the founder of EntreThrive. The episode delves into Aaron's book, "EntreThrive," which outlines eight essential laws designed to help entrepreneurs achieve financial freedom while leading a fulfilling life. This blog post will break down each of these laws in detail, offering actionable advice and thorough explanations to guide entrepreneurs on their journey to success.Josh opens the episode by sharing his extensive experience in the business world, having spoken with over 2,000 leaders about their best business practices. He offers a free video resource on his website, Up My Influence, aimed at helping entrepreneurs generate high-ticket sales appointments without relying on spam or ads. He then introduces Aaron Marcum, highlighting his background as a bestselling author and the founder of Entrethrive. Aaron's book, which features a foreword by renowned author Brian Tracy, is subtitled "An Entrepreneur's Eight Laws to Accelerate Financial Freedom While Creating the Good Life."Aaron begins by discussing the concept of "the good life," a term rooted in Aristotle's philosophy. For Aristotle, the good life transcends mere life satisfaction; it embodies living a life worth living, or "eudaimonia." This idea emphasizes the importance of a holistic approach to life, encompassing not just financial success but overall fulfillment. Aaron's insights into the good life were shaped during his Master of Applied Positive Psychology program at the University of Pennsylvania, where he studied under Martin Seligman, a leading figure in positive psychology. He emphasizes that the journey toward the good life involves understanding one's guiding truths—core beliefs that define who we are and what we aspire to be.About Aaron Marcum:Over the past 20 years, Aaron has founded and scaled award-winning, multi-million-dollar companies that have positively impacted thousands across North America. His entrepreneurial journey began in healthcare, where his visionary leadership in his second startup transformed the home care industry. He established the Best of Home Care® award program and created an innovative benchmarking platform that has become the industry standard.Aaron holds a Master's in Applied Positive Psychology from the University of Pennsylvania, where he studied under renowned experts like Dr. Martin Seligman. This transformative experience fueled his passion for helping fellow home care entrepreneurs thrive both personally and professionally.His Breakaway Accelerator coaching program is designed specifically for home care CEOs and their leadership teams, empowering them to think bigger, retain top talent, accelerate growth, and create abundant lives.A #1 Amazon and Barnes & Noble bestselling author, Aaron's book EntreThrive guides entrepreneurs on their journey to financial freedom while embracing what Aristotle called "The Good Life." He has been a sought-after keynote speaker since 2006, engaging entrepreneurial audiences with his insights and experiences.In his free time, Aaron enjoys road cycling and traveling the world with his wife, Heather, whom he married in 1996. They are proud parents to six beautiful children.About EntreThrive:EntreThrive is a transformative platform and community designed to guide and support entrepreneurs in prioritizing their well-being for both professional success and personal fulfillment.EntreThrive operates on the fundamental belief that just as entrepreneurial success demands business acumen and persistent diligence, so does one's well-being require daily attention and intentional effort. Through our innovative approach, we emphasize the importance of entrepreneurial...

Understanding and Mastering Fear In a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a profound conversation with Rhonda Britten, a master coach, keynote speaker, and founder of the Fearless Living Institute. Rhonda, an Emmy Award-winning author, shares her extensive experience in helping individuals and organizations navigate the complexities of fear and personal development. This blog post delves into the key themes and actionable insights from their discussion, providing a comprehensive guide for listeners and readers alike. Rhonda begins by addressing a fundamental truth: fear is a universal experience that affects everyone, regardless of their position or achievements. She emphasizes that fear is deeply rooted in our neurobiology, often stemming from our formative years. Many individuals find themselves grappling with fears that are remnants of past experiences, leading to feelings of inadequacy or the need for approval from others. Rhonda points out that people often focus on the symptoms of fear, such as procrastination, anxiety, and self-doubt, rather than addressing the underlying issues. A key distinction Rhonda makes is between fighting fear and mastering it. She explains that many people mistakenly believe they can eliminate fear entirely, but this is unrealistic. Instead, she advocates for understanding and mastering fear, which involves recognizing that fear is a natural part of being human and learning to work with it rather than against it. Rhonda introduces the concept of the "Wheel of Fear," which represents the unconscious patterns and beliefs that drive our fears. By identifying their personal wheel of fear, individuals can begin to shift their focus from fear-driven behaviors to more empowering actions. About Rhonda Britten: Rhonda Britten is an Emmy-winning life coach from NBC’s Starting Over and a multiple bestselling author. After a life-altering tragedy at 14, they spent two decades struggling with alcoholism and enduring three suicide attempts. Despite trying therapy, spiritual practices, and countless self-help books, [Your Name] found that none of these approaches created lasting change, leaving them with a persistent feeling of inadequacy. Everything shifted when they discovered a transformative method that allowed them to let go of the past and embrace their most confident, authentic self. For the past 25 years, [Your Name] has dedicated their life to teaching this powerful technique, helping others achieve their own transformations. Their journey has garnered attention, leading to appearances on several prominent TV shows, including The Oprah Winfrey Show, The Today Show, and The Steve Harvey Show. Their experiences also inspired the creation of the first reality television show in the world, Help Me, Rhonda. About Fearless Living Institute: The Fearless Living Institute (FLI) is an international support network for mastering the emotional fears that keep us from being our very best. We work with thousands of people who strive to embody Fearless Living in their homes, their boardrooms, and beyond. Who We Are FLI was founded by Rhonda Britten, bestselling author and Emmy Award–winner for the daytime reality drama Starting Over. Her groundbreaking Fearless Living principles have gained international renown and have inspired countless individuals to embrace the human-potential movement. Thousands of those individuals have joined our FLI support network—they include: Fearless Book Group Leaders and Participants Our Fearless Book Groups meet regularly, in person or by phone, to support one another and study the principles of Fearless Living. Many of our Fearless Book Group Leaders go on to become certified coaches. Certified Fearless Living Coaches Our coaches undergo the most rigorous selection and training process in the industry today that qualifies them to act as personal...

Elevate Your Industry: The Essential Role of Thought Leadership in Business In the latest episode of the Thoughtful Entrepreneur podcast, host Josh engages in a compelling conversation with Ryan Klee, co-founder of Rootstock, a thought leadership consulting firm. The episode delves into the nuances of thought leadership, the power of storytelling in business, and the strategic approaches Rootstock employs to help clients articulate their narratives effectively. This blog post will break down the key insights from the episode, offering actionable advice and thorough explanations to guide listeners in their thought leadership and branding efforts. Josh opens the discussion by emphasizing the critical role of thought leadership in today’s competitive business environment. He notes that every individual has a unique message that can positively impact the world, and it’s essential for business leaders to communicate their stories effectively. Ryan agrees, highlighting that many professionals, while experts in their fields, often struggle to convey their insights in a compelling way. This is where Rootstock steps in, helping clients refine their messaging and elevate their brands. Ryan introduces Rootstock as a consulting firm dedicated to helping ambitious leaders and organizations grow their brands and scale their businesses. The firm focuses on harnessing the potential of clients' best ideas, refining their narratives, and sharing these stories with broader audiences. Ryan shares his passion for connecting people and ideas, which he believes is fundamental to effective storytelling. He describes himself as an extrovert who thrives on conversations and connections. This enthusiasm translates into his work at Rootstock, where the focus is on helping clients organize and present their stories. Ryan emphasizes that storytelling is not just for marketers; it’s a vital skill for anyone looking to make an impact in their industry. He elaborates on the concept of a "thought leadership position," which involves articulating what one stands for and believes in. This foundational work serves as a guiding framework for all content creation and public engagement, ensuring that the messaging remains consistent and impactful.   About Ryan Klee: Co-Founder at Rootstock, Ryan is a true believer in the powers of authentic connections, strategic storytelling, curiosity, and mutually beneficial collaborations. After graduating from the University of Florida with a BS in Telecommunications, Ryan honed his PR, marketing, and business strategy and development skills over nearly 15 years at some of Atlanta’s best marketing agencies and the world’s leading online boating marketplace. Turns out, this constantly curious, challenge-seeking, lifelong lover of learning, words, and stories was also an entrepreneur at heart. His extroverted nature, communications skills, natural inclination for collaboration, and desire to impact others and go good work in the world meld into the perfect combination to help entrepreneurs, founders, leaders, businesses, and organizations grow their brands and scale their businesses as a thought leadership consultant.   About Rootstock: A team of consultants rooted in the convergence of strategic storytelling and business acumen, we connect with innovative organizations on their most human level in an ever more automated world. Together, we develop and deploy thought leadership and brand growth campaigns that scale our clients’ reach and reputations beyond existing practice and networks. With learned understanding, we tap into the potential of our client’s best thinking to hone their stories, expand their target audiences, and drive new business. Apply to be a Guest on The Thoughtful Entrepreneur: a...

The Role of Fractional Leadership in Modern Organizations   In the latest episode of our podcast, we delve into the transformative role of fractional leadership in organizations, particularly focusing on operations and human resources. Our guest, Chrisa Boyce, a seasoned fractional CEO and Chief Strategy Officer (CSO), shares her extensive experience and insights on how fractional leaders can help businesses navigate challenges, enhance workplace culture, and implement effective processes. This blog post will break down the key themes and actionable advice from the episode, providing a comprehensive guide for listeners and readers alike. Chrisa Boyce is introduced as a seasoned professional with a diverse background in marketing, branding, executive coaching, and corporate consulting. She recounts her journey from working in large fashion companies to becoming a fractional leader, emphasizing the importance of supporting organizations through effective infrastructure and operations. Chrisa explains that while soft skills and culture are crucial, they must be complemented by robust operational frameworks to drive real change within organizations. By integrating operational strategies with cultural initiatives, fractional leaders can help executives and founders elevate their organizations and improve overall leadership effectiveness. Throughout the episode, Chrisa underscores the unique advantages of engaging fractional leaders. She explains that fractional leaders bring a wealth of experience from various industries, allowing them to offer fresh perspectives and innovative solutions. Their ability to remain calm in chaotic situations provides reassurance to clients, helping them navigate challenges with confidence. For listeners intrigued by the insights shared in the episode, Chrisa invites them to reach out for a conversation, emphasizing that each situation is unique and a personalized approach is essential for determining the best path forward.   About Chrisa Zindros Boyce: With 15 years of leadership experience and a decade in executive coaching and business consulting, [Your Name] is dedicated to helping Minds Beyond Measure make a meaningful impact in the education sector. Their straightforward and intuitive approach, combined with coaching training, allows them to read between the lines and connect the dots effectively. Having firsthand experience in operations, marketing, and human resources, Chrisa understands the complexities of implementing change and driving results. As a strategist at heart, they offer a bird's-eye view that is essential for anticipating and mitigating both internal and external obstacles.   About CZB Consultancy: Supports clients in leveling up their businesses and professional lives. They take a transparent and realistic approach to help organizations scale their operations and develop their talent.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode: Want to learn more? Check out CZB Consultancy website at https://chrisazboyce.com/ Check out Chrisa Zindros Boyce on LinkedIn at https://www.linkedin.com/in/chrisa-zindros-boyce-66006a91/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!     More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you.a...

Social Media Strategies for SMB Founders In the ever-evolving landscape of social media, staying ahead of the curve is crucial for small and medium-sized business (SMB) founders. In a recent episode of the Thoughtful Entrepreneur podcast, host Josh welcomes Jerry Potter, a seasoned social media speaker, coach, and podcast host, to discuss the latest trends and strategies for leveraging social media in 2024. This blog post delves into the key insights shared by Jerry, offering actionable advice and expert recommendations to help SMBs thrive in the digital age. Jerry Potter is a well-known figure in the social media marketing space, with a rich background in content marketing and radio. He has spent over 20 years as a professional radio personality before transitioning into social media. Jerry's mission is to help online business owners streamline their operations and effectively use social media for marketing, allowing them to focus on what truly matters in their lives. He hosts the "Social Media Marketing Talk Show" for Social Media Examiner and runs a podcast called "The Six Ways," where he explores diverse strategies for business success. One of the most significant changes in social media marketing is the rise of short-form video content. Platforms like TikTok, Instagram Reels, and YouTube Shorts have gained immense popularity, and businesses can now reach new audiences without relying heavily on paid advertising. Jerry refers to this phenomenon as the "TikTok-ification" of social media, where short-form videos are prioritized across various platforms. To bridge the gap between attracting new followers and nurturing them into loyal customers, Jerry introduces his "DATE" framework—Discovery, Acquaintance, Talking, and Enchanted. By focusing on one primary platform, sharing celebratory content, and leveraging YouTube and video podcasts, SMB founders can enhance their online presence and drive business growth in 2024 and beyond.   About Jerry Potter: Jerry Potter is a highly-rated social media speaker with 20+ years of experience as a broadcast professional and content media educator. Aside from his own successful podcast (The 6 Ways) & YouTube channel, he joyfully works with small business owners, groups, and organizations to amplify their social media results. His passion (aside from cheap pink frosted cookies) is introducing the world to modcasting by designing new multi-platform revenue generating podcasts. You also may recognize Jerry as the host of “The Social Media Marketing Talk Show”, the longest running weekly talk show dedicated to social media marketing. Jerry’s dad jokes and supply of superhero t-shirts have been seemingly endless since 2010. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode: Want to learn more? Check out Jerry Potter's website at https://mrjerrypotter.com/ Check out Jerry Potter on LinkedIn at https://linkedin.com/in/mrjerrypotter Check out Modcast Marketing on website at https://modcastmarketing.com/   Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!     More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you.a...