Sales Strategies for the Digital Age: Adapting to New Consumer Habits

In the latest episode of The Thoughtful Entrepreneur, host Josh Elledge welcomes Geoffrey Reid, CEO of marcusevans Group, consultant, professor, bestselling author, and speaker. Geoffrey's book, "The Revenue Catalyst: Mastering the Art of Sales," serves as the foundation for their discussion, which explores the complexities of sales education, evolving sales practices, and the importance of structured sales processes. This episode offers actionable advice and thorough explanations to help listeners master the art of sales.

Josh begins by highlighting the significance of relationship-building in sales, sharing his experience with over 2,000 leaders to identify the best business sources. He promotes a free video resource on his website that outlines steps to achieve 100% inbound sales without spam, ads, or aggressive tactics. The conversation with Geoffrey sets the stage for a deep dive into sales strategies, emphasizing the need for strong methodologies and structured processes to optimize revenue.

Geoffrey shares his journey from a sales executive with no prior experience to a successful CEO and author. He discusses the gap in sales education within traditional business curricula, which often focus on finance, accounting, human resources, and marketing. The episode delves into the current sales landscape, addressing misconceptions and emphasizing the importance of consultative, relationship-focused approaches. Geoffrey's insights, combined with Josh's perspective, provide listeners with valuable strategies to enhance their sales performance and build sustainable client relationships.

About Geoffrey Reid:

Geoffrey Reid began his career over thirty years ago as a public policy analyst in the Canadian Public Service after completing an undergraduate degree from Bishop’s University. In recent years, he has been serving as a CEO for a private multinational company with fifty locations around the world and is a global leader in business events and sales.

In between, Geoffrey added a master’s degree, pursued doctoral studies, and worked as a self-employed mediator, trainer, and consultant for both public and private sector clients. In the five years that preceded his career shift to sales, Geoffrey also worked as an adjunct professor with the School of Graduate Studies at Concordia University in Montreal, Canada, teaching negotiation, mediation, and conflict resolution at the master’s level.

Geoffrey began his sales career in Montreal in the year 2000 in a junior sales position, with the primary objective of learning sales—something he knew nothing about at the time. At the end of his first full year in sales, Geoffrey had generated more new personal sales revenue than any other employee in North America. Shortly thereafter, he entered management, and rose through the ranks to take local then national responsibility for all offices in Canada.

In 2014, he was given international responsibilities and moved to global headquarters in London UK to accept a chief executive officer position, taking approximately one hundred flights per year to support offices in Asia, Europe and North America.

His most satisfying contribution is having hired and/or developed, directly or indirectly, the majority of the current top sales performers, managers, and directors. Much of this satisfaction comes from Geoffrey having had the opportunity to share skill sets that have allowed his employees to generate top-end incomes for their own benefit and that of their families.

Since the pandemic, Geoffrey has returned home to Montreal to play similar roles. He is now traveling less and using Zoom more. This has allowed him more time to share more broadly what he has learned in his quarter-century sales career to help make up for the lack of sales education that exists in most business schools and elsewhere.

About marcusevans Group:

Founded in 1983 marcusevans is one of the world's leading business intelligence companies employing more than 3000 staff across a global network of 49 offices. Focused on providing our clients with the information and connections they need to accelerate performance in their business, we can count the majority of the world’s top 1000 companies as customers. 

Working across all industry sectors our Summits, Conferences and Online Events brands deliver innovative high-level content, networking and one-to-one meeting platforms that bring together key decision-makers on a truly global scale. Furthermore, we support our clients in developing their most important asset; their people. Our Professional Training division offers a diverse and extensive range of training solutions covering both highly technical and soft-skills training, whilst our Linguarama brand specialises in the delivery of business language and cultural training on a globally scale.

marcusevans holds broader interests in client engagement, bringing the incredibly emotive power of sports into our clients businesses. Our Curation brand provides the world’s most discerning clients with exclusive bespoke experiences based around some of the world’s most sought after sporting events.

The marcusevans group also holds significant and growing interests in the media and entertainment sector. The Artists Partnership works with some of the world’s leading film and theatrical talent as well as representing writers and directors. Through The Development Partnership and The Partnership Group, we drive collaboration with key industry stakeholders to develop and produce award-winning film and television programming for global distribution and syndication.

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Links Mentioned in this Episode:

Want to learn more? Check out marcusevans website at

https://www.marcusevans.com/home

Check out marcusevans on LinkedIn at

https://www.linkedin.com/company/marcusevansgroup/

Check out Geoffrey Reid on LinkedIn at

https://www.linkedin.com/in/geoffrey-reid-b073111/

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