The Unconventional RD Podcast

Woohoo! It’s that time of year again when I review last year’s digital marketing predictions to see how well I predicted the future and then make my new marketing predictions for 2025.  These prediction posts are some of my most popular content all year, so I can’t wait to share this year’s iteration with you today. This year, I'm trying something different.  Rather than releasing a mega-long 2+ hour episode with all my thoughts, I'm releasing one episode for each trend. Today's episode reviews my first 2024 trend prediction: Optimizing for SGE and AI platforms Last year I predicted that people would optimize their content for Google’s AI overviews and other AI-search interfaces, like ChatGPT and Perplexity. Was I correct? Let's find out! Did you find this helpful? SUBSCRIBE to my podcast for more blogging and online business tips. ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 Search Savvy Membership: https://www.theunconventionalrdbb.com/search-savvy/ ⭐️ Free Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ The Candid Creator Newsletter: https://www.theunconventionalrd.com/the-candid-creator-newsletter/

My personal list of 10 essential tasks to promote your content to get the maximum reach after publishing. ****** 🌟 Learn exactly how to grow your audience with long-form, search-based content 👉 https://www.theunconventionalrdbb.com/search-savvy/ 📋 Download the FREE blogging checklist here: https://the-unconventional-rd.ck.page/3efe921e88 Read the full blog post here: https://www.theunconventionalrd.com/promote-your-blog/  ◽️◽️◽️◽️◽️◽️ Did you find this helpful? SUBSCRIBE to my podcast for more content creation and online business tips. ◽️◽️◽️◽️◽️◽️ ✅ TOP TOOLS I USE & RECOMMEND: *Please note these are affiliate links. I may earn a commission if you purchase through these links.* 👍 My FAVE internal linking tool (Link Whisper): https://linkwhisper.com/ref/1831/  ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 Search Savvy Membership: https://www.theunconventionalrdbb.com/search-savvy/  ◽️◽️◽️◽️◽️◽️ Connect with Erica! ⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ Instagram: https://www.instagram.com/theunconventionalrd/  

It’s true. I’m ditching the high-ticket course model. After 3 years of successfully selling my high-ticket (to me, that’s ~$1k+) signature course …  … I’m over it. (No shame to anyone who still operates within this business model, I just feel like I’m outgrowing it.) 💎 Here’s why: 00:00 - 00:20: Intro 00:21 - 00:47: It's Stale 00:48 - 01:15: Too Many People Are Doing It 01:16 - 01:54: I've Grown 01:55 - 04:35: I Want to Expand 04:36 - 05:17: I Want to Be Inclusive 05:18 - 05:57: I Want to Diversify 05:58 - 08:59: I Want to Create Sustainability 09:00 - 09:55: I Want to Help People and Enjoy Life 09:56 - 12:47: Final Sale Info Want to enroll in SEO Made Simple before I close the "lifetime access" option for good? 👉 Here's the link to sign up now: https://www.theunconventionalrdbb.com/last-chance-lifetime/ ◽️◽️◽️◽️◽️◽️ Connect with Erica!  ⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ Instagram: https://www.instagram.com/theunconventionalrd/

Today, I'm coming with a personal episode.  I actually sent out an email about this to my list a few weeks ago, opening up about some of the struggles I'm currently experiencing as a mompreneur.  But I know that not everyone reads my emails, so, at the suggestion of one of my students, I decided to hop on here and record a podcast episode about this as well. I hope this resonates with you as much as my email did. I have never received so many email replies as I did to this one. And if you're NOT yet on my email list and want to get updates like these, sign up here! Want to enroll in SEO Made Simple before I close the "lifetime access" option for good? Here's the link to sign up now.  (I'll be closing enrollment by end of day, Tuesday, April 23rd, 2024.) ◽️◽️◽️◽️◽️◽️ Connect with Erica! ⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ Instagram: https://www.instagram.com/theunconventionalrd/  

Free vs paid content... how do you decide?? When you're first starting out online, it's easy to worry that giving away "too much" will torpedo your sales. But that couldn't be further from the truth! Let me show you the value of free content and how it integrates with and supports your paid offers. The good news - you're probably overthinking it! Read the full blog post here:  https://www.theunconventionalrd.com/free-vs-paid-content/ ◽️◽️◽️◽️◽️◽️ TIMESTAMPS: 00:00 - 01:50 - Intro 01:51 - 05:41 - Tip 1: Don't Worry 05:42 - 10:41 - Tip 2: Strategy 10:42 - 13:21 - Tip 3: Email 13:22 - 15:56 - Tip 4: Quality 15:57 - 18:24 - Tip 5: Progression 18:25 - 25:11 - Tip 6: Monetize 25:12 - 26:51 - Wrap Up Did you find this helpful?  SUBSCRIBE to my channel for more blogging and online business tips. ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU:  🌟 EXPAND Membership: https://www.theunconventionalrdbb.com/expand-membership/ 🌟 SEO Made Simple Course (free training to learn more): https://www.theunconventionalrdbb.com/free-seo-masterclass-today/ ◽️◽️◽️◽️◽️◽️ ✅ TOP EMAIL TOOLS I USE & RECOMMEND: *Please note these are affiliate links. I may earn a commission if you purchase through these links.* 👍 My FAVE email marketing platform (ConvertKit): https://partners.convertkit.com/snzl3ssnn9nq 👍 INCREDIBLE tool for segmentation: https://rightmessage.com?fp_ref=erica51 👍 The BEST deadline tool (Deadline Funnel): https://deadlinefunnel.com/taf/14120 ◽️◽️◽️◽️◽️◽️ Connect with Erica! ⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ Instagram: https://www.instagram.com/theunconventionalrd/  

As you probably know, SEO is my jam for getting eyeballs on your content initially. But then what? You've got to give people a reason to stay, come back, and, most importantly, seek you out intentionally. That's where building a community comes in. And one of my favorite (and free) ways to build a community is with Facebook groups. I've been running my group, The Unconventional RD Community (SEO + Scalable Selling Systems) since 2017. And I'm not exaggerating when I say it is the cornerstone of my business today. In this video, I'm sharing 10 fresh ways Facebook groups can benefit your online business (especially in the age of AI). Want more help creating a BRAND? Join the EXPAND membership here: https://www.theunconventionalrdbb.com/expand-membership-trial/ Read the full blog post here: https://www.theunconventionalrd.com/facebook-groups-for-business/ ◽️◽️◽️◽️◽️◽️ TIMESTAMPS: 00:00 - 04:39 - Intro  04:40 - 08:57 - Facebook Groups vs Pages vs Profiles  08:58 - 14:09 - Public vs Private Groups  14:10 - 17:12 - Community 17:13 - 22:10 - Branding 22:11 - 24:23 - Email 24:24 - 26:01 - Traffic 26:02 - 27:12 - Privacy 27:13 - 28:25 - Authority 28:26 - 30:17 - Referrals 30:18 - 30:50 - Network 30:51 - 33:41 - Money 33:42 - 34:58 - Advertising 34:59 - 35:55 - Wrap Up Did you find this helpful? SUBSCRIBE to my channel for more blogging and online business tips. ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 EXPAND Membership: https://www.theunconventionalrdbb.com/expand-membership/ 🌟 SEO Made Simple Course (free training to learn more): https://www.theunconventionalrdbb.com/free-seo-masterclass-today/ ◽️◽️◽️◽️◽️◽️ Connect with Erica!  ⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ Instagram: https://www.instagram.com/theunconventionalrd/

I'll be honest... creating a community of raving fans doesn't happen overnight.  BUT there are 5 specific things you can do to transform your passive followers into superfans who will become your brand's biggest cheerleaders and look forward to everything you put out. I've been building businesses online since 2010, so these are genuine tips, based on my first-hand experiences with success and failure. Take note and start implementing these principles today! 💪 Want more help creating a BRAND? Join the EXPAND membership here: https://www.theunconventionalrdbb.com/expand-membership-trial/ Read the full blog post here: https://www.theunconventionalrd.com/how-to-create-raving-fans/ ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 EXPAND Membership: https://www.theunconventionalrdbb.com/expand-membership/ 🌟 SEO Made Simple Course (free training to learn more): https://www.theunconventionalrdbb.com/free-seo-masterclass-today/  ◽️◽️◽️◽️◽️◽️ Connect with Erica! ⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ Instagram: https://www.instagram.com/theunconventionalrd/

If you've been on the fence about whether or not to start an email list, this video is your official sign to get started! No matter what marketing channels you use to grow your audience, building an email list will create a *direct* connection with your people and future-proof you against future algorithm or industry changes. It's truly never been more important. In this video, I’ll cover what email lists are, how they work, and why they’re such an effective marketing channel. You’ll walk away from this chat with total clarity on why building an email list is super important and how it can make a huge impact on your online business. 🔥 Want more step-by-step guidance? Check out my EXPAND membership to learn how to use ConvertKit directly from yours truly: https://www.theunconventionalrdbb.com/expand-membership Read the full blog post here: https://www.theunconventionalrd.com/why-you-need-an-email-list/ TIMESTAMPS: 00:00 - 01:16 - Intro  01:17 - 01:37 - What Is It? 01:38 - 07:24 - Worth Your Time? 07:25 - 08:36 - How It Works 08:37 - 11:33 - Stage 1 11:34 - 14:45 - Stage 2 14:46 - 17:01 - Stage 3 17:02 - 21:25 - Stage 4 21:26 - 30:39 - Email Wins Did you find this helpful? SUBSCRIBE to my channel for more blogging and online business tips. ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 EXPAND Membership: https://www.theunconventionalrdbb.com/expand-membership/ 🌟 SEO Made Simple Course (free training to learn more): https://www.theunconventionalrdbb.com/free-seo-masterclass-today/ ◽️◽️◽️◽️◽️◽️ ✅ TOP EMAIL TOOLS I USE & RECOMMEND:  *Please note these are affiliate links. I may earn a commission if you purchase through these links.* 👍 My FAVE email marketing platform (ConvertKit): https://convertkit.com?lmref=qe36CA 👍 INCREDIBLE tool for segmentation: https://rightmessage.com?fp_ref=erica51 👍 The BEST deadline tool (Deadline Funnel): https://deadlinefunnel.com/taf/14120 ◽️◽️◽️◽️◽️◽️ Connect with Erica! ⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ Instagram: https://www.instagram.com/theunconventionalrd/  

If you’re a dietitian who’s thinking about starting a business, you’ve probably heard all about the importance of niching down. How many times have you heard, “The riches are in the niches”, or “When you speak to everyone, you speak to no one”? (Probably one million.) But… what if you don’t know your niche? What are you supposed to do? First, take a deep breath. You’re in the right spot. In this episode, I’ll walk you through four clear steps to finding your niche as a dietitian so that you can confidently build a business that you feel totally aligned with and that genuinely serves a useful purpose in the world. - - - - - - Did you find this helpful? *SUBSCRIBE* to my channel for more blogging and online business tips. Read the full blog post right here: https://www.theunconventionalrd.com/how-to-find-your-niche-as-a-dietitian/ ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 EXPAND Membership: https://www.theunconventionalrdbb.com/expand-membership/ 🌟 SEO Made Simple Course (free training to learn more): https://www.theunconventionalrdbb.com/free-seo-masterclass-today/ ◽️◽️◽️◽️◽️◽️ ✅ TOP BLOGGING & SEO TOOLS I USE & RECOMMEND: *Please note these are affiliate links. I may earn a commission if you purchase through these links.* 👍 My FAVE hosting company (BigScoots): https://www.bigscoots.com/portal/?affid=1111 👍 The BEST tech help (iMark Interactive): https://www.imarkinteractive.com/ref/ejulson/ 👍 Favorite SEO tool (Semrush): https://semrush.sjv.io/c/2620828/995972/13053 👍 Best Keyword Research Tool for Beginners (Keysearch): https://jvz7.com/c/1058147/194909 👍 Best YouTube Research Tool (TubeBuddy): https://www.tubebuddy.com/pricing?a=TURD ◽️◽️◽️◽️◽️◽️ Connect with Erica! ⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD  ⭐️ Instagram: https://www.instagram.com/theunconventionalrd/  

If you've been publishing content on your site, but you're not making any money (yet) - chances are it's due to one of these 7 reasons. 🔥 Watch my FREE training to learn my 4-step framework for getting more people to your website (without spending all day on social media or spending any money on ads): https://www.theunconventionalrdbb.com/free-seo-masterclass-today/ TIMESTAMPS:  00:00 - 01:00 - Intro 01:01 - 12:06 - Unclear $$$ 12:07 - 15:02 - No Niche 15:03 - 18:33 - Me-First Content 18:34 - 21:53 - Content Chaos 21:54 - 24:34 - Perfectionism 24:35 - 28:43 - All Alone 28:44 - 31:08 - Quitting Early 31:09 - 31:57 - Recap Did you find this helpful? SUBSCRIBE to my podcast for more blogging and online business tips. Read the full blog post right here: https://www.theunconventionalrd.com/blog-not-making-money/  ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 EXPAND Membership: https://www.theunconventionalrdbb.com/expand-membership/ 🌟 SEO Made Simple Course (free training to learn more): https://www.theunconventionalrdbb.com/free-seo-masterclass-today/ ◽️◽️◽️◽️◽️◽️ ✅ TOP BLOGGING & SEO TOOLS I USE & RECOMMEND:  Please note these are affiliate links. I may earn a commission if you purchase through these links. 👍 My FAVE hosting company (BigScoots): https://www.bigscoots.com/portal/?affid=1111  👍 The BEST tech help (iMark Interactive): https://www.imarkinteractive.com/ref/ejulson/ 👍 Favorite SEO tool (Semrush): https://semrush.sjv.io/c/2620828/995972/13053 👍 Best Keyword Research Tool for Beginners (Keysearch): https://jvz7.com/c/1058147/194909 👍 Best YouTube Research Tool (TubeBuddy): https://www.tubebuddy.com/pricing?a=TURD ◽️◽️◽️◽️◽️◽️ Connect with Erica! ⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ Instagram: https://www.instagram.com/theunconventionalrd/

In this episode, I’m sharing 6 digital marketing trends to watch in 2024.  After listening, you’ll be WAY ahead of the curve and won’t get caught off guard by the changing online landscape. Plus, I'm reviewing last year's predictions to show that I'm actually pretty dang good at predicting this stuff! These annual episodes are always my MOST viewed all year. {So it's worth your time to pay attention, promise. 😉} Did you find this helpful? Subscribe to my podcast for more blogging and online business tips.  Read the full post right here: https://www.theunconventionalrd.com/d... ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU:  🌟 EXPAND Membership: https://www.theunconventionalrdbb.com... 🌟 SEO Made Simple Course (free training to learn more): https://www.theunconventionalrdbb.com... ◽️◽️◽️◽️◽️◽️ ✅ MENTIONED RESOURCES: 🌟 The Unconventional RD Podcast: https://www.theunconventionalrd.com/p... 🌟 2021 Predictions Episode: https://www.theunconventionalrd.com/e... ◽️◽️◽️◽️◽️◽️ Connect with Erica! ⭐️ Facebook Community: https://www.facebook.com/groups/TheUn... ⭐️ Instagram: https://www.instagram.com/theunconven... ⭐️ Email: support@theunconventionalrd.com

A new era of search is coming - is your website/brand ready? In this episode, we'll discuss the most common blogging mistake I've seen from bloggers who were hit by the Helpful Content Update in September 2023, plus my best tips on how to recover.  I'll also review a few sites that were positively and negatively hit by the HCU so we can look for trends that might be relevant to our own websites. If you found this helpful, SUBSCRIBE to my podcast for more blogging and online business tips.

In this episode, I'm discussing Google's September 2023 Helpful Content Update and its impact on food and nutrition bloggers. We chat about what Google says "helpful content" is, how you can make sure you're in alignment with best practices, and discuss some ways to future-proof ourselves for the coming of AI in search. *This is an excerpt from my October 2023 live office hour call for students of my signature course, SEO Made Simple.* To learn more about SEO Made Simple and join these live calls every month, check out my free training for a link to join the course today - https://www.theunconventionalrdbb.com/free-seo-masterclass-today/

After analyzing hundreds of websites, I’ve noticed that there are a few common SEO mistakes that come up again and again, but are (thankfully) relatively quick fixes.  If you’re an experienced blogger, hopefully, you already have most of these things in place, but sometimes it’s easy to get tunnel vision on your site and forget about some of the basics.  So let’s go through the 6 quick SEO tips and hopefully at least one, if not all of them, will apply to you and give you a nice little website improvement this week! Watch the YouTube video: https://youtu.be/1cwbffUneZ0?si=jJVRWCPHLLqrfZW9 Read the full blog post: https://www.theunconventionalrd.com/quick-seo-wins Learn more about my course, SEO Made Simple: https://seofreebie.com *MENTIONED RESOURCES* SEO Plugins for editing title tags: Yoast - https://yoast.com/wordpress/plugins/seo/ Rank Math - https://rankmath.com/ Google's Quality Rater Guidelines: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf Setting up email aliases in Google Workspace: https://support.google.com/a/answer/33327?hl=en Google Voice for a Business Phone #: https://voice.google.com/about PostScan Mail for a Virtual Business Address: https://www.postscanmail.com/ Molongui Authorship Plugin: https://wordpress.org/plugins/molongui-authorship/ LuckyWP Table of Contents Plugin: https://theluckywp.com/product/table-of-contents/ ◽️◽️◽️◽️◽️◽️ ✨ More Resources for You ✨ 🫶 375+ Types of Dietitians People Search for on Google {Master List}:  https://the-unconventional-rd.ck.page/nichelist ** FREE TRAINING: 10x Your Traffic {Without Social Media or Paid Ads} https://www.theunconventionalrdbb.com/free-seo-masterclass-today/ ◽️◽️◽️◽️◽️◽️ ✅ TOP BLOGGING & SEO TOOLS I USE & RECOMMEND:  Please note these are affiliate links. I may earn a commission if you purchase through these links. 👍 My favorite hosting company (BigScoots): https://www.bigscoots.com/portal/?affid=1111 👍 The BEST tech help (iMark Interactive): https://www.imarkinteractive.com/ref/ejulson/ 👍 Favorite SEO tool (Semrush): https://semrush.sjv.io/c/2620828/995972/13053 👍 Best Keyword Research Tool for Beginners (Keysearch): https://jvz7.com/c/1058147/194909 ◽️◽️◽️◽️◽️◽️  Connect with Erica! ⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ Instagram: https://www.instagram.com/theunconventionalrd/ ⭐️ Email: support@theunconventionalrd.com

Totally stumped on what to blog about next? Get out of your creative rut and let me show you how to come up with 30+ blog post ideas in 30 minutes or less. Use these strategies to dump all your ideas in one place, then refine them and pop them right into your content calendar. Then all you have to do is show up and create the content each week! Read the full blog post here. Subscribe to my YouTube Channel for even more blogging and online biz tips.