The Unified Brand - Branding Podcast

You’ve invested in a logo, typography, and visuals that look amazing—but your brand still isn’t converting. Why?In this episode of The Unified Brand Podcast, we break down the myth that branding starts and ends with visuals. We uncover what truly drives brand growth—positioning, messaging, and strategic clarity—and why most brands fail to connect with their audience or align internally.Learn:Why beautiful design isn’t enoughThe hidden power of brand strategyHow positioning shapes perceptionWhat causes marketing to feel like "shouting into the void"Real-world examples of brands that turned things around with strategy-first branding🎯 If your brand looks great but feels off, this episode will help you get to the root of the issue.👉 Take the 4-minute Brand Power Assessment and discover what’s holding your brand back: BrandPowerScore.co.ukCatch visual brand tips on our ⁠⁠YouTube channel⁠⁠------------------------- If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.🎧 Take the free Brand Power Score assessment: ⁠⁠⁠⁠brandpowerscore.co.uk⁠⁠⁠⁠---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠

In this powerhouse episode of The Unified Brand Podcast, host Chris Outlaw is joined by globally renowned brand strategist, speaker, and author Peter Wilken—often called the Father of Brand DNA.Peter shares the story of his journey from advertising exec at top agencies like Ogilvy and BBDO to founding his own consultancy, The Brand Company, where he pioneered the concept of Brand DNA and the Brand-Centred Managementmodel.You’ll discover:Why most brands respray the car without checking the engine (and what to do instead)The key elements of Brand DNA that form the foundation of truly differentiated brandsHow Dim Sum Strategy delivers bite-sized, actionable tools for solopreneurs and foundersWhy design must come after strategy—and how to align culture, experience, and communication around your brand promiseBehind the scenes of creating The Lighthouse Brand Strategy Academy to democratize effective brand buildingThis episode is packed with decades of experience distilled into practical, strategic insight that will change the way you think about your brand. If you’re a founder, marketer, or business leader—you don’t want to miss this one.🔗 Learn more about Peter: https://peterwilken.com📘 Get Dim Sum Strategy: 🎓 Explore the Lighthouse Brand Strategy Academy------------------------- Take our free 4-minute Brand Power Assessment → ⁠⁠BrandPowerScorecard.co.uk⁠⁠Catch visual brand tips on our ⁠⁠YouTube channel⁠⁠------------------------- If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.🎧 Take the free Brand Power Score assessment: ⁠⁠⁠⁠brandpowerscore.co.uk⁠⁠⁠⁠---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠

What separates a good brand from an iconic one? In this solo episode, we break down six proven strategies that elevate brands from forgettable to legendary. Drawing inspiration from Maslow’s theory of transformation and Maya Angelou’s timeless quote, we explore how emotional connection, purpose, and customer experience drive brand loyalty.You’ll learn:Why iconic brands offer aspirational transformationHow companies like Dove, Zappos, and Patagonia build trust and loyaltyThe power of purpose-led brandingHow small touches can make big emotional impactsTips for triggering emotional responses through brand messagingPlus, take our FREE 4-minute Brand Power Assessment to see where your brand stands and unlock your full potential.🔗 Take the assessment: Brand Power ScorecardSubscribe and join the movement to build smarter, more unified brands.Catch visual brand tips on our ⁠YouTube channel⁠------------------------- If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.🎧 Take the free Brand Power Score assessment: ⁠⁠⁠brandpowerscore.co.uk⁠⁠⁠---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠

In this episode of The Unified Brand Podcast, host Chris Outlaw sits down with Deevo Tindall — brand architect, creative visionary, and founder of The Brand Storyteller. With over two decades of experience spanning photography, videography, and brand strategy, Deevo shares how personal transformation directly fuels brand growth.Discover how emotional storytelling, brand consistency, and authentic personal branding can elevate your business and deepen client connections. Deevo breaks down the lessons he’s learned from building five businesses, the power of personal-professional brand integration, and why the “mirror effect” is the foundation of successful branding.We also dive into:Why your brand problem is likely a messaging problemThe power of left and right brain synergyEmotional connection as a branding strategyThe link between mindset and business ceilingsWhy authenticity beats trends (and how Coke got it wrong)His upcoming transformational retreat This is an insightful, no-fluff conversation for founders, creatives, and marketers serious about building human-centric, identity-driven brands.🔗 Connect with Deevo: thebrandstoryteller.com------------------------- Take our free 4-minute Brand Power Assessment → ⁠BrandPowerScorecard.co.uk⁠Catch visual brand tips on our ⁠YouTube channel⁠------------------------- If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.🎧 Take the free Brand Power Score assessment: ⁠⁠⁠brandpowerscore.co.uk⁠⁠⁠---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠

In the early 2000s, Lego was spiraling toward bankruptcy. Today? It's a cultural juggernaut across movies, video games, theme parks, and beyond.In this episode of The Unified Brand Podcast, we break down how Lego saved itself from collapse through brand clarity, community building, and strategic reinvention. Learn how they returned to their core identity, leveraged global collaborations, and created an ecosystem far beyond the brick.You’ll discover:Why Lego lost its way—and how it got back on trackThe power of staying true to your brand DNAHow embracing pop culture transformed Lego into a global forceWhat your business can learn from Lego's bold brand movesWhether you're a founder, marketer, or brand strategist, this is your blueprint for turning struggle into brand strength.Take our free 4-minute Brand Power Assessment → BrandPowerScorecard.co.ukCatch visual brand tips on our YouTube channel------------------------- If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.🎧 Take the free Brand Power Score assessment: ⁠⁠brandpowerscore.co.uk⁠⁠---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠

Robert Brunner — former Chief Designer at Beats by Dre, Partner at Pentagram, and founder of Ammunition — joins us to explore the deep emotional connection between design and identity. With over three decades of experience building culture-shaping products for Apple, Square, and more, Robert unpacks what makes design iconic, how empathy fuels innovation, and why great products don’t just work — they speak to the soul.In this episode, you'll learn:The real difference between design and artHow Beats by Dre was built to become a cultural movementWhat every founder should know about building brand-led productsThe overlooked power of prototyping and the “death by a thousand cuts” in product designWhy empathy is the most underrated design toolHow AI is changing the design landscape — and why human creativity still winsWhether you're a founder, marketer, or product leader, this conversation will change how you think about brand, product, and the power of design.🔗 Learn more about Ammunition: ammunitiongroup.comAmmunition InstagramAmmunition FacebookRobert's LinkedinRobert's Instagram------------------------- If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.🎧 Take the free Brand Power Score assessment: ⁠brandpowerscore.co.uk⁠---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠

Struggling to connect with your audience? In this solo episode of The Unified Brand Podcast, we uncover the five critical steps brands must take to go from forgettable to fan-favorite. Discover why most businesses fail to resonate—hint: it's not about your product—and learn how to build psychological and emotional connections that make your brand the obvious choice.We’ll cover:The #1 mistake brands make in their messagingHow to position your brand as the guide (not the hero)Why emotional connection trumps product featuresThe psychology behind "brand love"How to create consistency that builds trust and recallIf you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.🎧 Take the free Brand Power Score assessment: brandpowerscore.co.uk---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠

In this powerhouse episode, we sit down with David Aaker, Vice Chairman of Prophet, Professor Emeritus at UC Berkeley’s Haas School of Business, and the legendary “Father of Modern Branding.” With over 17 influential books to his name — including Building Strong Brands, Brand Leadership, and Aaker on Branding — David shares the groundbreaking insights that have transformed how businesses think about brand strategy.We dive deep into:The evolution of brand equity and why loyalty must be at its coreWhy brand relevance, not just awareness, is key to market dominanceThe secret to building energy and differentiation with “Silver Bullet” brandsWhy disruptive innovation creates real growth, not brand preferenceThe role of signature stories and purpose-driven branding in creating lasting impactHow legacy brands can remain relevant in an age of constant disruptionWhether you're a founder, marketer, or strategist, this episode offers practical, timeless advice on building brands that endure.🎧 Don’t miss this masterclass in branding strategy from one of the industry’s most influential voices.David's LinksDavid on Linkedin Prophet WebsiteDavid's Books👉 Take the free 4-minute Brand Power Assessment: ⁠⁠Brand Power Scorecard⁠⁠---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠

Red Bull doesn’t just sell energy drinks—they sell adrenaline, culture, and a way of life. In this episode, we unpack how Red Bull built one of the most iconic and dominant brand ecosystems in the world—and more importantly, how you can apply the same principles to your business.Discover how Red Bull:Became a media powerhouse by owning their contentBuilt emotional connection through storytelling and immersive experiencesChose partnerships and events that embodied their brand valuesCreated a world their audience wants to live inLearn how to shift from short-term promotion to long-term brand belonging—no billion-dollar budget required. Take the first step to building a brand ecosystem that creates belief, not just buyers.👉 Take the free 4-minute Brand Power Assessment: ⁠Brand Power Scorecard⁠---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠

In this episode of The Unified Brand Podcast, we’re joined by John Sapiente, founder of Volition America—a powerful brand that blends patriotism, purpose, and performance fashion. What started as a Memorial Day awakening evolved into a national movement empowering individuals to wear their values, support American heroes, and rally around a shared cause.John shares the origin of Volition America, how he overcame the hurdles of entering the apparel space from a manufacturing background, and how strategic partnerships with brands like Puma and influencers like Gary Woodland ignited nationwide brand love.We explore:How storytelling and cause marketing built a community-first brandWhy brand DNA and emotional connection drive customer loyaltyThe secret behind 13-fold branding and hidden messages in product designVolition’s bold new vision—including TV shows, new categories, and experiencesThis is a must-listen for founders, marketers, and purpose-driven brand builders who want to stand out and scale impact.🔗 Learn more: volitionamerica.com👉 Take the free 4-minute Brand Power Assessment: ⁠Brand Power Scorecard⁠---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠

What separates enduring startups from the rest? Branding.In this powerful solo episode, Chris Outlaw walks you through 9 essential principles of startup branding—each designed to help your brand resonate with customers, stand out from competitors, and adapt to scale. Whether you're defining your purpose, refining your brand voice, or creating community connection, this episode delivers practical, proven strategies to future-proof your startup brand.You'll learn how:Airbnb builds belonging through brand purposeSlack tailors its identity to tech-savvy professionalsMailchimp and Glossier use tone and community to drive loyaltyTesla and Spotify master category creation and innovationWhether you’re a founder, marketer, or early-stage entrepreneur—this is your roadmap to a unified, unforgettable brand.👉 Take the free 4-minute Brand Power Assessment: Brand Power Scorecard---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠

In this episode of The Unified Brand Podcast, we're joined by Laura, strategic storyteller, public speaker, founder of Meshin Movement, and Group Strategy Director at Article Group. Laura unpacks how personal transformation and vulnerability can powerfully shape business storytelling, and how brands can build authentic narratives that resonate on a human level.We explore:The neuroscience behind storytelling and empathyHow personal stories can drive professional successThe 4Cs framework to unlock brand storiesStrategic storytelling in B2B tech and why empathy still mattersUsing purpose-driven storytelling to align brand identity and impactWhether you're a founder, marketer, or creative leader, this episode will shift how you think about story, brand, and growth.🔗 Connect with Laura: meshinmovement.comLearn how to assess your own brand’s power with our free 4-minute Brand Power Scorecard⁠⁠Perfect for founders, marketers, and brand builders who want to think differently and build brands that last.🎧 Subscribe and stay unified.---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠

Does your audience seem disconnected from your brand message—even though you're confident in your purpose and expertise? You're not alone. This episode of The Unified Brand Podcast dives deep into The Curse of Knowledge — the silent gap between what you know and what your audience understands.Join us as we unpack the 5 essential strategies every founder, marketer, and business leader must master to connect more empathetically and meaningfully with their target market. You'll learn:✅ How to identify and solve the right problem for your audience✅ The power of tapping into emotional pain points (not just surface issues)✅ Why understanding your audience’s journey is key to messaging✅ How simplicity enhances memorability✅ The importance of stepping into your audience's shoes for authentic resonancePLUS — discover how our free Brand Power Scorecard can reveal what’s holding your brand back.Perfect for: Founders, Marketers, Brand Builders, and Business Professionals serious about closing the communication gap.👉 Take the Brand Power Scorecard now---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠

This week on The Unified Brand Podcast, we’re joined by branding and digital marketing strategist Jacinta Gandy, founder of Social Circle. With experience working on powerhouse brands like Disney and Nike, Jacinta shares how she helps entrepreneurs craft brand foundations that actually convert—long before diving into social media or advertising.In this deep-dive episode, we explore:Why brand strategy must come before designThe power of niching down and owning your local marketHow to use Pinterest, email, and SMS to grow beyond InstagramMarketing mistakes that waste money and timeWhat small businesses can learn from agency lifeWhether you're struggling to gain traction or looking to refine your message, this episode delivers real, tactical advice to help you grow strategically and sustainably.🎧 Tune in for actionable insights to brand smarter, not harder.Jacinta's Links InstagramWebsiteLinkedinLearn how to assess your own brand’s power with our free 4-minute Brand Power Scorecard⁠Perfect for founders, marketers, and brand builders who want to think differently and build brands that last.🎧 Subscribe and stay unified.---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠

Why do brands like Netflix, Nike, Disney, and Zappos stick in our minds, while others fade into the background?In this episode of The Unified Brand Podcast, we break down five iconic brands that didn't just enter their industries—they transformed them. From Netflix flipping the video rental model on its head, to Dollar Shave Club disrupting decades-old traditions, we explore how bold decisions, distinct identities, and emotional connections can lead to brand memorability.You'll discover:Why disruption breeds memorabilityThe strategy behind Nike’s swoosh and movement messagingHow Zappos dominated through radical customer serviceWhat Disney does to embed magical experiences across generationsHow your brand can find its own "blue ocean" and rise above the noisePlus, learn how to assess your own brand’s power with our free 4-minute Brand Power ScorecardPerfect for founders, marketers, and brand builders who want to think differently and build brands that last.🎧 Subscribe and stay unified.---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠