The WIBS

Ash Ormond wears many hats as a physio-turned-founder, community builder, content creator and writer and she’s the energy behind Hype Girl Social Club, a fast-growing community helping women find real connection IRL. In this episode, Ash opens up about her late ADHD diagnosis, juggling “too many hats”, starting Hype Girl from a simple walk, and finally leaving a decade-long physio career to build a life that actually fits her.In this episode, we chat about:From physio to Hype Girl: how a walk with a friend turned into a 1,000s-strong communityADHD & identity: getting diagnosed later in life, what suddenly made sense, and how it shows up in businessFriendship vs community: why you can “have friends” and still feel lonely, and how Hype Girl fills that gapStarting small & scrappy: the first walk, the TikTok that blew up, and running events with no events backgroundBurnout & ambition: loving “full pelt” life… and the cost when you don’t slow downLeaving the ‘safe’ career path: sunk costs, stability, imposter syndrome and finally quitting physioRelentless > fearless: the mindset shift Ash uses now, and the advice she’d give her fresh-out-of-school selfConnect with AshAsh on Instagram: @ashlaniormondHype Girl Social Club on Instagram: @hypegirlsocialclubFollow The WIBSPodcast Instagram: @thewibspodNatasha: @natashamarcello_Penny: @penny.macherasAll links & episodes: https://linktr.ee/thewibspodWebsite: https://thewibspodcast.com/Email: info@thewibspod.com Hosted on Acast. See acast.com/privacy for more information.

How do you turn a raw idea into a real place people love?Kelsie Gaffey founder of Gracie’s Wine Room, did it in just two months.What began as a simple vision for the perfect Saturday afternoon wine spot became one of South Yarra’s most-talked-about venues, powered by transparency, social media, community, and a whole lot of grit.In this episode, Kelsie joins us to talk about:From idea to open in 60 days — how she pulled off the build, the paperwork, and all the scrappy decisions that made it happenMaking it happen on a budget — finding cash, pitching friends, and hearing “no” a hundred times before one yesBuilding a community, not just a bar — how TikTok became her business marketing channel, and her biggest cheer squadRight place, right vibe — why she chose Toorak Rd, launched in January, and built a space that feels as good as it looksThe unfiltered side of hospo — staffing, late nights, council hoops, and leaning on your neighbours when you run out of wine glassesLeading with values — why she refuses to shut out regulars for private hires, even when it costs moreWhat’s next — her new venture, Gracie’s Space, a creative co-working and event space built for women like herIt’s a playbook for momentum, self-belief, and building an IRL brand people don’t just visit, they belong to.Check out Gracie’s Wine Room:Instagram: @gracieswineroomGet in touch with Kelsey:TikTok: @kelsiegraceeeFollow the WIBS online:Instagram: @thewibspodPenny: @penny.macherasNatasha: @natashamarcello_Listen/links: https://linktr.ee/thewibspodWebsite: https://thewibspodcast.com/Email: info@thewibspod.com Hosted on Acast. See acast.com/privacy for more information.

How do you build a brand that outlives the trend?Tammy Green - founder of Prene Bags - has spent the past decade doing exactly that. What started as a simple idea has become one of Australia’s most recognisable accessories brands, blending functionality with fashion and proving that consistency can be just as powerful as disruption.In this episode, Tammy joins us to talk about:The early days of building Prene - and what it really took to stand out in a crowded, copycat marketHow she’s kept her brand relevant for ten years without losing its original essenceThe mindset shift that separates staying power from short-term hypeWhat she’s learned about influence, identity, and evolving with your customerIt’s a masterclass in longevity, self-belief, and building a brand women don’t just buy they live with.Check out Prene Here:https://www.prenebags.com/Get in touch with Tammy: https://www.instagram.com/tammy___green/Follow the WIBS online:Follow us for all the latest on Instagram at: @thewibspodYou can follow Natasha at: @natashamarcello_And Penny at: @penny.macherasVisit us at: https://thewibspodcast.com/Email us: info@thewibspod.com Hosted on Acast. See acast.com/privacy for more information.

Ever feel like you’re just trying to keep your head above water while juggling work, life, side projects, and social expectations?In this fun (and slightly unhinged) episode of The WIBS, we’re pulling back the curtain on the small but mighty hacks that have made a big difference in our careers and daily lives from how we handle meetings, manage expectations, and even get our damn steps in.You’ll hear:The weird but wonderful shopping hack that makes hosting dinner parties so much easierPenny’s walking routine that keeps her moving and on top of emailsThe beauty trick Tash swears by for looking polished in 5 minutes flatOur “good girl” conditioning around overcompensating at work — and how we’re unlearning itWhy disarming people (even with a well-timed swear word) makes you more memorable in businessOur favourite AI prompt to sound more confident and warm at work (even when you’re second-guessing yourself).Plus the 10-minute bridal makeup disaster story you didn’t know you neededThis is the episode you’ll want to send to your group chat.Follow the WIBS online:Follow us for all the latest on Instagram at: @thewibspodYou can follow Natasha at: @natashamarcello_And Penny at: @penny.macherasVisit us at: https://thewibspodcast.com/Email us: info@thewibspod.com Hosted on Acast. See acast.com/privacy for more information.

What would it take for you to back yourself fully?For Sherel Schnyder, it meant selling her apartment, quitting her job, and building a fashion startup with no plan B. Now the founder of Lobo, a cult shoe brand known for its convertible heel, Sherel is creating a category of her own and women can’t get enough.In this episode, we dive into:The moment Sherel knew she had to build Lobo and why she didn’t wait for permissionHow she funded her dream by selling her home (yep)What it’s like to launch a physical product with no industry connectionsWhy Lobo’s “2-in-1” convertible heel is gaining a cult followingThe emotional rollercoaster of being a solo founder and how she’s navigated fear, risk, and self-doubtWhether you’ve been sitting on a product idea, or just need the courage to finally bet on yourself this one’s for you.Check out LOBO Footwear here:https://www.lobofootwear.com/Follow LOBO Footwearhttps://www.instagram.com/lobofootwear/Visit LOBO Footwear:https://www.lobofootwear.com/Connect with Sherel:https://www.linkedin.com/in/sherel-schnyder-94b060b5/overlay/contact-info/ Follow the WIBS online:Follow us for all the latest on Instagram at: @thewibspodYou can follow Natasha at: @natashamarcello_And Penny at: @penny.macherasVisit us at: https://thewibspodcast.com/Email us: info@thewibspod.com Hosted on Acast. See acast.com/privacy for more information.

In this episode of The WIBS Podcast, Penny and Natasha unpack the idea of overcompensating — how women, especially in the workplace, often take on more than they should just to be seen as “nice,” “competent,” or “likable.”From planning office birthday parties and taking notes in meetings, to faking orgasms (yep, we went there) just to protect someone else’s ego, we explore the many ways women are taught to shrink themselves — and the emotional toll it takes.We also talk about:The invisible labor women carry at work (hello, “office housework”)Why women soften their language to avoid being “too much”How overcompensating leads to burnout and identity lossPersonal stories where we said yes to too much (and what we learned)Why being “the good girl” isn’t always good for youThis is your sign to stop using your time as currency for likabilityBecause being helpful shouldn’t cost you your sanity.Follow the WIBS online:Follow us for all the latest on Instagram at: @thewibspodYou can follow Natasha at: @natashamarcello_And Penny at: @penny.macherasVisit us at: https://thewibspodcast.com/Email us: info@thewibspod.com Hosted on Acast. See acast.com/privacy for more information.

Caitlyn Mefflin is the force behind Potentia Pilates (the studio TikTok can’t get enough of) and now she’s entering the beauty space with Andie, a tanning gummy brand that’s already gaining traction before it’s even launched.In this episode, Caitlyn sits down with us to talk about launching her business off the back of her TikTok audience, turning cringe into confidence, and why she still works a full-time job even after building two successful brands.What We Cover:The $20K pre-sale that funded her Pilates studioGrowing a loyal TikTok audience of 50K+ by posting through the cringeWhy Potentia feels more like a movement than a studioThe glow-up: What she's building with Andie and how she’s thinking about retail, product dev & communityBalancing a 9–5 job with building an empireCaitlyn’s advice to anyone who’s scared of showing up onlineWhy You’ll Love It:If you’ve ever wanted to launch something of your own (and actually get people excited about it) this is the episode for you. Caitlyn proves that being magnetic doesn’t mean being perfect, and that sometimes the best marketing plan is as simple as just posting.Connect with Caitlyn:TikTok: @misscaitlynInstagram: @potentiapilatesAndie Tanning Gummies Waitlist: https://www.andiebody.com.au/Follow the WIBS online:Follow us for all the latest on Instagram at: @thewibspodYou can follow Natasha at: @natashamarcello_And Penny at: @penny.macherasVisit us at: https://thewibspodcast.com/Email us: info@thewibspod.com Hosted on Acast. See acast.com/privacy for more information.

In this episode of The WIBS Podcast, Penny and Natasha sit down with powerhouse social media strategist and founder Em-Rose Hills.From launching a dog-walking business on Instagram during uni to leading social for major brands like the NRL and The Iconic and now mentoring thousands of business owners Em-Rose’s story is as raw and real as it gets.On today's episode we dive into:How a LinkedIn “Ask Me Anything” went viral and changed her careerWhy most social media advice is BS (and what actually works)The revenue reality check: how to reverse engineer your goals on social mediaThe truth about building a personal brand (and why trust is the real metric)Protecting creatives by tying their work to outcomes, not aestheticsThis is a must-listen if you’ve ever:→ Felt stuck or burnt out from content creation→ Wondered if a personal brand is worth building→ Wanted to grow without selling your soul to the algorithmConnect with EmRose:Website: https://thesocialmediacoach.com.au/ LinkedIn: https://www.linkedin.com/in/thesocialmediacoach/IG: https://www.instagram.com/its_emrose/Follow the WIBS online:Follow us for all the latest on Instagram at: @thewibspodYou can follow Natasha at: @natashamarcello_And Penny at: @penny.macherasVisit us at https://thewibspodcast.com/Or email us at info@thewibspod.com Hosted on Acast. See acast.com/privacy for more information.

The WIBs are officially back!After a journey that's included burnouts, breakdowns, and identity shifts, we’re kicking off Season 3 with the kind of raw, real, relevant conversations ambitious women actually need right now straight from the trenches of our day-to-day work lives.In this episode of The WIBs Podcast, you’ll learn:Why stepping back isn’t failure — it’s a power moveHow to rebuild your momentum (without burning out again)The 5 types of women every founder needs in their cornerWhat a modern rebrand really looks like (hint: it’s deeper than a logo)How to find meaningful support beyond your group chatHit play if you're ready to stop surviving and start rebuilding with clarity, community, and courage.Follow the WIBS online:Follow us for all the latest on Instagram at: @thewibspodYou can follow Natasha at: @natashamarcello_And Penny at: @penny.macherasVisit us at https://thewibspodcast.com/Or email us at info@thewibspod.com Hosted on Acast. See acast.com/privacy for more information.

Sweet Success: How Vic Kyzintas Built Her Bakehouse Through Social MediaIn this episode, we’re joined by Vic Kyzintas, the founder of the wildly popular Vic’s Bakehouse — a homegrown baking business that’s taken Instagram by storm.Vic’s story is a delicious mix of grit, creativity, and strategy. What started as a lockdown hobby quickly became a full-blown brand, thanks to Vic’s consistency, authenticity, and smart use of social media. Whether you're growing a business from your kitchen or your laptop, this episode is full of insights on how to build a loyal community online.In this episode, we chat about:How Vic turned her passion for baking into a real businessThe exact content strategy she used to grow her followingThe power of showing up consistently on socials (even when it’s messy)Lessons from going viral — and how to handle sudden demandBalancing creativity, customer service, and personal boundariesWhat Vic’s learned about community, confidence, and carving her own pathConnect with Vic:Instagram: https://www.instagram.com/bakehousebyvic/Follow the WIBS online:Follow us for all the latest on Instagram at: @thewibspodYou can follow Natasha at: @natashamarcello_And Penny at: @penny.macherasVisit us at https://thewibspodcast.com/Or email us at info@thewibspod.com Hosted on Acast. See acast.com/privacy for more information.

In this episode, we sit down with Mia Basic, Co-Founder and Director of EQ, to explore the journey that led her from a demanding career as a litigation lawyer to creating a transformative space for wellbeing. After becoming a mother, Mia realized the critical gap in resources to support individuals during significant life changes. This realization inspired her to join forces with Nicolas Crema and Andrew Barbone to build EQ—a company dedicated to helping people refresh, reset, and prioritize their wellbeing.Mia shares:How her career and personal experiences shaped EQ’s mission.Why intentional self-care is more crucial than ever in today’s fast-paced world.Practical tips for balancing professional and personal demands.The role EQ plays in supporting busy professionals to avoid burnout and embrace wellbeing.Key Takeaways:The importance of regular wellbeing practices.How small intentional changes can lead to big impacts.Steps to reclaim balance in a demanding world.Follow the WIBS online:Follow us for all the latest on Instagram at: @thewibspodYou can follow Natasha at: @natashamarcello_And Penny at: @penny.macherasVisit us at https://thewibspodcast.com/Or email us at info@thewibspod.comLearn more about EQ: https://eq-wellbeing.com/Connect with Mia Basic on Instagram here: https://www.instagram.com/miacrema_/Subscribe to our podcast for more inspiring stories: https://www.instagram.com/thewibspodTune in and discover how to make wellbeing a priority in your busy life! Hosted on Acast. See acast.com/privacy for more information.

Wednesday WIP: The Female Office ‘Housework’In this episode, we unpack the invisible workload women often take on at work — the note-taking, birthday cards, coffee runs, and emotional labour that rarely makes the job description, but somehow always ends up on our plates.We dive into:Why this “office housework” mattersHow to stop defaulting to these rolesAnd how to reframe value and visibility in the workplaceIt’s time to set boundaries and shift the balance.Follow the WIBS online:Follow us for all the latest on Instagram at: @thewibspodYou can follow Natasha at: @natashamarcello_And Penny at: @penny.macherasVisit us at https://thewibspodcast.com/Or email us at info@thewibspod.com Hosted on Acast. See acast.com/privacy for more information.

Welcome to this Wednesday WIP episode of The WIBS Podcast! WIBS stands for Women in Business, and that's exactly what we’re here to celebrate. This podcast is designed for ambitious women in business who want to succeed while having a bit of fun along the way.Ready to dive deeper? Each Wednesday WIP episode takes a close look at one key area of female entrepreneurship, packed with real-life examples and actionable advice to help you get the most out of our weekly show.Today, we’re thrilled to welcome a very special guest: Grace Grimshaw, founder of Grace Creative Co. With a strong 180K strong presence on TikTok, Grace provides invaluable digital tools and resources for creators and business owners alike.On today’s podcast we dive deep into content creation, how she got her start on social media and her advice on what you should be doing to see success through content across TikTok, Youtube and Instagram.ResourcesGrace’s TikTokhttps://www.tiktok.com/@gracecreativecoGrace’s Stan Storehttps://stan.store/GRACECREATIVEFollow the WIBS online:Follow us for all the latest on Instagram at: @thewibspodYou can follow Natasha at: @natashamarcello_And Penny at: @penny.macherasVisit us at https://thewibspodcast.com/Or email us at info@thewibspod.com Hosted on Acast. See acast.com/privacy for more information.

Welcome to this Wednesday WIP episode of The WIBS Podcast! WIBS stands for Women in Business, and that's exactly what we’re here to celebrate. This podcast is designed for ambitious women in business who want to succeed while having a bit of fun along the way.Ready to dive deeper? Each Wednesday WIP episode takes a close look at one key area of female entrepreneurship, packed with real-life examples and actionable advice to help you get the most out of our weekly show.Today, we’re thrilled to welcome a very special guest: Grace Grimshaw, founder of Grace Creative Co. With a strong 180K strong presence on TikTok, Grace provides invaluable digital tools and resources for creators and business owners alike.On today’s podcast we dive deep into content creation, how she got her start on social media and her advice on what you should be doing to see success through content across TikTok, Youtube and Instagram. ResourcesGrace’s TikTokhttps://www.tiktok.com/@gracecreativecoGrace’s Stan Storehttps://stan.store/GRACECREATIVEFollow the WIBS online:Follow us for all the latest on Instagram at: @thewibspodYou can follow Natasha at: @natashamarcello_And Penny at: @penny.macherasVisit us at https://thewibspodcast.com/Or email us at info@thewibspod.com Hosted on Acast. See acast.com/privacy for more information.

Welcome to the Wednesday WIP episode of The WIBS podcast. WIBS stands for Women In Business and that is exactly what this podcast is about. This is a podcast for women in business who want to achieve, but also have some fun along the way.Ready to dive into detail? Our Wednesday WIP does just that, where we tackleone key area of female business life with real life examples and practical advice to help you get the most from our weekly pod. Today on the podcast we tackle a controversial topic with an interesting take: Calculated Corporate Incompetence.We'll explore how embracing this trend could help women in business create more opportunities for career growth in the long run. growth. Join us as we unpack real-world examples, the psychology behind it, and why it may be the bold strategy you need to stay competitive.Follow the WIBS online:Follow us for all the latest on Instagram at: @thewibspodYou can follow Natasha at: @natashamarcello_And Penny at: @penny.macherasVisit us at https://thewibspodcast.com/Or email us at info@thewibspod.com Hosted on Acast. See acast.com/privacy for more information.

In this episode, we dive into the growing movement around the right to disconnect — and why setting clear work boundaries is more important than ever.We chat about:What the right to disconnect really meansWhy it matters for your wellbeingHow to start creating space between work and lifeIt's your reminder: just because you can reply, doesn’t mean you should.Follow the WIBS online:Follow us for all the latest on Instagram at: @thewibspodYou can follow Natasha at: @natashamarcello_And Penny at: @penny.macherasVisit us at https://thewibspodcast.com/Or email us at info@thewibspod.com Hosted on Acast. See acast.com/privacy for more information.

Welcome to the Wednesday WIP episode of The WIBS podcast. WIBS stands for Women In Business and that is exactly what this podcast is about. This is a podcast for women in business who want to achieve, but also have some fun along the way.Ready to dive into detail? Our Wednesday WIB WIP does just that, where we tackle one key area of female business life with real life examples and practical advice to help you get the most from our weekly pod.Today on the podcast we’re excited to introduce you to Marina Shoesmith, the creative force behind Brow Smith. With over 13 years of experience, Marina has not only perfected the art of creating flawless, natural-looking brows but has also elevated industry standards through her bespoke approach and dedication to education all while being a business owner and mum.Today we are here to talk about Marina’s journey from passion to profession and learn how she’s shaped a thriving business by turning her love for brows into a celebrated brand.In the episode we chat with Marina all about:* How she transitioned from employee to business owner* What were her biggest challenges she faced while establishing Brow Smith (and how she overcame these)* How she got her business started after becoming a mother, and why this worked well for her* Who she goes to for mentorship and guidance while she built her career and business* Why being a solo operator is the perfect way for her to workResourcesBrown Smith WebsiteLhttps://www.browsmith.com.au/Brow Smith Instagram:https://www.instagram.com/brow_smith/?hl=enFollow the WIBS online:Follow us for all the latest on Instagram at: @thewibspodYou can follow Natasha at: @natashamarcello_And Penny at: @penny.macherasVisit us at https://thewibspodcast.com/Or email us at info@thewibspod.com Hosted on Acast. See acast.com/privacy for more information.

Welcome to Season 2 of The WIBS Podcast. WIBS stands for Women In Business and that is exactly what this podcast is about. This is a podcast for women in business who want to achieve, but also have some fun along the way. Ready to dive into detail? Our Wednesday WIB WIP does just that, where we tackle one key area of female business life with real life examples and practical advice to help you get the most from our weekly pod.On this week's episode our Wibs bring you their Top 5 business tips that are specific, actionable and designed to help push your career forward with ease. Join Tash and Pen, both experienced ecommerce coaches, as they share their tried-and-true advice—principles they consistently rely on and share with their students. Whether you're an ecommerce owner or a workplace employee, this episode is packed with actionable tips and key takeaways that will help you get further at work.Follow the WIBS online:Follow us for all the latest on Instagram at: @thewibspodYou can follow Natasha at: @natashamarcello_And Penny at: @penny.macherasVisit us at https://thewibspodcast.com/Or email us at info@thewibspod.com Hosted on Acast. See acast.com/privacy for more information.

Welcome to the Wednesday WIP episode of The WIBS podcast (Best of Edition). Back by popular demand we revisit one of our most downloaded episodesWIBS stands for Women In Business and that is exactly what this podcast is about. This is a podcast for women in business who want to achieve, but also have some fun along the way.Ready to dive into detail? Our Wednesday WIB WIP does just that, where we tackleone key area of female business life with real life examples and practical advice to help you get the most from our weekly pod.Today on the podcast we interview a very special guest; the incredible Adrianne Dimitrakakis, owner and artist at Atlas.Adrianne Dimitrakakis is an Australian contemporary artist and graphic designer who's art ranges from vintage-style map drawings to colourful and textured postcard paintings from places she has (or wants to travel to).In the episode we chat with Adrianne all about:What her journey has been to create a business and life that she lovesHow she found her 'dream job' in the surf industry and why she ended up leaving it to pursue her own businessWhy she is a believer eliminating distractions in order to grow your own business, including quitting your day jobWhat her biggest achievements are at work, that have made her grow as a business ownerHow she managed to get her artwork into some of Australia's biggest design retailers including Fenton and FentonResourcesAtlas Websitehttps://www.atlasthecollective.com.au/ Atlas Instagramhttps://www.instagram.com/atlas________atlas/Follow the WIBS online:Follow us for all the latest on Instagram at: @thewibspodYou can follow Natasha at: @natashamarcello_And Penny at: @penny.macherasVisit us at https://thewibspodcast.com/Or email us at info@thewibspod.com Hosted on Acast. See acast.com/privacy for more information.

Welcome to Season 2 of The WIBS Podcast. WIBS stands for Women In Business and that is exactly what this podcast is about. This is a podcast for women in business who want to achieve, but also have some fun along the way. Ready to dive into detail? Our Wednesday WIB WIP does just that, where we tackle one key area of female business life with real life examples and practical advice to help you get the most from our weekly pod.On this week's episode our Wibs discuss atopic that’s been on their mind: Work Friendships. Today’s episode dives deep to explain why they believe having close friends and deep connections at work makes for a better professional performance and how you can go about building your relationships beyond basic water cooler chat into relationships that can transform how you show up at work. Tune in as they discuss the alchemy that goes into making your desk mates some of your best mates with the evolution of professional friendships. Follow the WIBS online:Follow us for all the latest on Instagram at: @thewibspodYou can follow Natasha at: @natashamarcello_And Penny at: @penny.macherasVisit us at https://thewibspodcast.com/Or email us at info@thewibspod.com Hosted on Acast. See acast.com/privacy for more information.