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This Much I Know - The Seedcamp Podcast
Author: Carlos Espinal
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This Much I Know is the podcast from Seedcamp, Europe’s seed fund.
Tune into hear the inside story from startup founders, investors and leading tech voices: the people who’ve built businesses, scaled globally, failed fantastically and learnt massively.
Seedcamp invests early in world-class founders attacking large, global markets and solving real problems using technology. Seedcamp provides the infrastructure to fast-track a founder’s vision and create value through immediate access to smart capital, a lifelong community of support and a global network built upon a decade’s experience backing exceptional talent.
Tune into hear the inside story from startup founders, investors and leading tech voices: the people who’ve built businesses, scaled globally, failed fantastically and learnt massively.
Seedcamp invests early in world-class founders attacking large, global markets and solving real problems using technology. Seedcamp provides the infrastructure to fast-track a founder’s vision and create value through immediate access to smart capital, a lifelong community of support and a global network built upon a decade’s experience backing exceptional talent.
295 Episodes
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In a new episode of 'This Much I Know,' Carlos hosts Andy Budd, a veteran UX/UI designer and one of our venture partners, to discuss his latest book, 'The Growth Equation: How Early Stage Startups Can Build a Powerful Engine for Growth.'
Andy shares his journey from being a tech enthusiast to launching the UK's first UX agency, ClearLeft.
The discussion rich with anecdotes and actionable insights explores key themes to help founders navigate the complexities of startup growth. These include:
founder-led sales;
creating a go-to-market strategy, and the importance of customer retention and onboarding.
He emphasizes practical, incremental approaches to building a customer base, crafting effective sales emails, and leveraging community-driven growth.
Andy advocates for positioning and language-market fit as critical aspects of early-stage success, suggesting that a focused effort on understanding and connecting with the target audience precedes establishing a strong brand.
Show notes:
Andy Budd - linkedin.com/in/andybudd
Carlos Espinal - linkedin.com/in/carloseduardoespinal
Seedcamp - seedcamp.com
Andy Budd - andybudd.com/book
The Growth Equation: How Early Stage Startups Can Build a Powerful Engine for Growth by Andy Budd is available in bookstores and online.
In this episode, our Managing Partner Carlos Espinal is joined by our Talent Manager James Wright, and special guest Dominic Jacquesson, a veteran VC operator who recently received an MBE for his contributions to the UK entrepreneurship and technology ecosystem.
Dominic shares insights from his varied career, including his extensive experience at Index Ventures working with top-tier tech companies, and from his latest book, 'Scaling through Chaos' written on behalf of Index to offer founders a comprehensive roadmap for scaling teams and leadership.
The conversation covers key topics, such as:
- Building effective teams;
- Leadership, and the role of culture and values in scaling a startup;
- Risk management, setting up processes, and the applicability of OKRs/KPIs.
Dominic also announces his new venture into studying neuroscience after an accomplished career in the startup ecosystem.
Show Notes:
Dominic Jacquesson MBE - linkedin.com/in/dominicjacquesson
Carlos Espinal MBE - linkedin.com/in/carloseduardoespinal
James Wright - linkedin.com/in/jdhwright
Scaling Through Chaos and other resources from Index Ventures, including the web app TeamPlan, are available for free on Index Press (https://www.indexventures.com/index-press)
00:00 Introduction and Guest Welcome
01:46 Dominic Jacquesson's Career Journey
07:53 Writing 'Scaling Through Chaos'
15:01 Scaling Startups: Key Insights
17:24 Navigating Leadership and Hiring
37:08 Risk Management in Scaling
45:29 Dominic's New Venture
49:50 Conclusion
In the ever-evolving landscape of business communication, platforms like WhatsApp are no longer just messaging apps but have transformed into powerful platforms enabling businesses to connect with their customers in groundbreaking ways.
In the latest episode of Startups in Focus, our Managing Director Carlos Espinal and our Principal Felix Martinez, dive deep into this topic with Tarek Khalil and Mohamed Elbadwihi, co-founders of Rasayel, exploring how they are leveraging WhatsApp to redefine business communication.
They also explore:
- the evolution of WhatsApp as a platform and its impact on business communication, driven by its mass usage and business demand, highlighting the complexities of compliance and global usage variations;
- the strategic choice of focusing on WhatsApp due to its global prevalence and trusted infrastructure;
- the potential of building a billion-dollar company on platforms like WhatsApp, drawing parallels with Salesforce and Shopify;
- how to navigate platform risks.
About Rasayel:
Rasayel focuses on enabling businesses to interact with customers via WhatsApp, which they see as the future of business communication, offering a more personal and immediate interaction compared to emails and phone calls. Tarek and Mohammed foresee significant business opportunities as WhatsApp evolves, aiming for Rasael to become a leading player on the platform.
Show Notes:
Tarek Khalil - linkedin.com/in/tarek-khalil-wa/
Mohamed Elbadwihi - linkedin.com/in/amuno
Carlos Espinal - linkedin.com/in/carloseduardoespinal/
Felix Martinez - linkedin.com/in/felixjmartinez/
Rasayel - rasayel.io
Seedcamp - seedcamp.com
Get in Touch with Rasayel:
For businesses, investors, or users eager to explore further into Rasayel, the easiest way to reach them is—fittingly—through WhatsApp via their website.
Dive Deeper:
Betting on WhatsApp - Tarek Khalil, Co-founder and CEO of Rasayel, wrote a thesis for anyone who wants to understand, build, or invest in the future of the WhatsApp platform. [https://justmessaged.substack.com/p/betting-on-whatsapp]
Overview:
00:00 Can WhatsApp Sustain a Billion-Dollar Company?
00:25 Introduction to the Podcast and Guests
01:05 Founders' Backgrounds and Journey
03:16 Lessons Learned from Previous Startups
05:29 The Birth of Octopods and Rassayel
08:10 How Rassayel Helps Businesses
10:36 WhatsApp as a Platform
13:34 Platform Risks and Meta's Strategy
21:24 Global Usage of Messaging Apps
23:53 Global Messaging Trends and WhatsApp's Dominance
24:47 Trust and Confidentiality in Messaging Platforms
25:47 WhatsApp's Strategic Development and Market Penetration
27:45 Navigating Multiple Messaging Channels
32:07 WhatsApp Business Platform: Features and Compliance
37:34 Future of Business on WhatsApp
45:03 Conclusion and Final Thoughts
In this episode, Carlos interviews General Stanley McChrystal, a distinguished military leader with 34 years of experience commanding at a four-star level, including significant roles in Iraq and Afghanistan.
They discuss General McChrystal's career, including his extensive awards like the Defense Distinguished Service Medal. General McChrystal shares his post-military endeavors, including founding the McChrystal Group and teaching leadership at Yale. The conversation delves into General McChrystal's books, particularly 'Leaders' and 'Team of Teams', exploring how writing these books shaped his views on leadership.
Key themes include:
- understanding the complexities of leadership;
- the interplay between leaders, followers, and context,
- and the role of character and self-discipline in effective leadership.
The episode also covers practical insights on managing and transforming organizational cultures. General McChrystal shares personal anecdotes and reflections on leadership mistakes, personal development, and mentoring.
00:00 Introducing General Stan McChrystal
01:26 General McChrystal's Career Evolution and Achievements
01:48 Discussion on Leadership
07:15 The Three Myths of Leadership
09:58 The Role of Followers and Breaking the Cycle
13:15 Leadership Evolution and Organizational Dynamics
16:58 Challenges in Leadership and Adaptability
20:52 Team Dynamics in Startups and Large Organizations
23:40 Adapting Leadership Styles and Overcoming Mistakes
30:09 Commander's Dilemma: Vehicle Maintenance and Leadership Challenges
31:48 Leadership in Counter-Terrorism Operations
32:35 The Importance of Character in Leadership
35:42 Defining and Reflecting on Character
39:43 Personal Development and Daily Routines
45:26 Mentorship and Learning from Mistakes
55:54 Military Traditions and Cultural Questions
57:37 Conclusion and Final Thoughts
Show Notes:
General Stan McChrystal - linkedin.com/in/stanmcchrystal
Carlos Espinal - linkedin.com/in/carloseduardoespinal
mcchrystalgroup.com
seedcamp.com
General McCrysyal's books - mcchrystalgroup.com/about/books
The latest episode of Startups in Focus features Leonid Feinberg, founder of Verax, a Seedcamp-backed company that provides enterprise-grade trust solutions for generative AI. Having a strong background in security and cloud services, including a previous company acquired by Amazon, Leonid shares insights on managing AI-related risks and offers practical advice for future customers regarding AI's potential and trust management.
In conversation with our Managing Director Carlos Espinal, he delves into the challenges and solutions associated with deploying generative AI in production. He also explains how Verax's Control Center helps enterprises gain visibility and mitigate risks by analyzing and modifying AI responses in real-time.
Furthermore, they discuss the current and future landscape of AI data management, the evolving best practices in AI, and the geopolitical implications of AI.
Show Notes:
Leonid Feinberg - linkedin.com/in/leonidf
Carlos Eduardo Espinal - linkedin.com/in/carloseduardoespinal
Verax AI - verax.ai
Seedcamp - seedcamp.com
Overview:
00:00 Introduction to Today's Guest: Leonid Feinberg, Co-founder and CEO of Verax
00:53 Leonid's Background and Journey to Founding Verax
01:33 Understanding Verax: Enterprise Trust Solution for Generative AI
02:48 Architectural Insights: Rolling Out LLMs in Enterprises
05:02 Challenges and Best Practices in AI Deployment
08:01 Future of AI and Data Management
12:16 Verax's Role in Enterprise AI Trust
18:39 Geopolitics and AI: Global Implications
26:15 Advice for future AI Customers
28:21 Conclusion
In a new episode of Startups in Focus, our Managing Partner Carlos Espinal is joined by Ryan Donnelly, co-founder and CEO of Enzai, an AI governance platform that allows organisations to adopt best-in-class AI governance policies and measure against them.
They discuss:
- the impact of AI as a technological revolution similar to the mobile shift, dotcom boom, and web invention
- the importance of regulations and standards in ensuring AI's responsible use and trustworthiness
- the challenges and opportunities in AI adoption
- Enzai’s mission of enabling organizations to leverage AI technology effectively and responsibly, in compliance with emerging regulations
- Enzai's vision of enabling trust in AI future regulatory landscapes and the necessary frameworks for AI adoption.
Tune in for an insightful discussion on the future of AI governance and compliance.
Show Notes
Ryan Donnelly - linkedin.com/in/ryan-donnelly-enzai
Carlos Espinal - linkedin.com/in/carloseduardoespinal
Enzai - enz.ai
Seedcamp - seedcamp.com
Reach out to Ryan and his team at hey@enz.ai.
Time stamps:
00:00 Introduction to the AI Technological Revolution
00:36 Meet Ryan Donnelly: Co-founder and CEO of Enzai
01:14 The Inspiration Behind Enzai
02:19 Understanding Enzai’s Customers
03:13 The Role of Regulations in AI
05:07 The Evolution of AI Regulations
10:26 The Importance of Standards in AI
14:20 Enzai's Vision for the Future
15:49 Final Thoughts and Call to Action
The latest episode of This Much I Know is an in-depth exploration of leadership, personal growth, and the transformative power of understanding one's own history and motivations. Carlos's guest, Jerry Colonna, Co-founder and CEO of Reboot, shares his journey from being a venture capitalist to becoming an executive coach, emphasizing the importance of self-awareness and human connection in business and personal development.
His reflections on the challenges and complexities of leadership are interwoven with personal anecdotes, and the painful but enlightening process of self-discovery he experienced.
Carlos and Jerry discuss the societal implications of leadership decisions, the moral and ethical responsibilities of leaders in today's world, and the potential for venture capital to contribute positively to societal challenges.
Central to the conversation is the concept of "Reunion," derived from Jerry Colonna's eponymous book, highlighting the necessity for leaders to confront their own pasts and the "othering" that divides people, to foster more empathetic and effective leadership.
Show Notes:
Jerry Colonna linkedin.com/in/jerry-colonna-reboot
Carlos Espinal – linkedin.com/in/carloseduardoespinal
Reboot - reboot.io
Seedcamp - seedcamp.com
Jerry Colonna's new book Reunion: Leadership and the Longing to Belong - reunion.reboot.io
In the newly launched "Startups in Focus" series, our Managing Partner Carlos Espinal chats with Johannes Keienburg, co-founder and CEO of Cakewalk.
Their conversation revolves around the importance of access control, visibility, and security in organizations. Johannes shares insights on the need for access management processes from the early days of an organisation, the challenges of data security, the evolution and future of access controls.
Show notes:
Johannes Keienburg - linkedin.com/in/johannes-keienburg/
Carlos Espinal – linkedin.com/in/carloseduardoespinal
Cakewalk getcakewalk.io
Seedcamp seedcamp.com
In a new episode of This Much I Know, Carlos's guest is Chris Tottman, General Partner at Notion VC, one of Europe's top-tier VC firms.
Chris shares insights on:
- his journey as an entrepreneur and Venture Capital investor
- the evolution of venture capital in Europe
- how founders can become successful in company building.
- the role of mentorship in the VC industry.
He also highlights the significance of founder-led sales, strategic pricing, understanding customer needs, fundraising challenges, and more.
Show Notes:
Chris Tottman - linkedin.com/in/chris-tottman
Carlos Espinal – linkedin.com/in/carloseduardoespinal
Notion VC - https://www.notion.vc/
Included - https://included.vc/
Seedcamp - seedcamp.com
Chris's Book 'THE GO TO MARKET HANDBOOK FOR B2B SaaS LEADERS' - https://www.amazon.co.uk/dp/B0CJ45462M?ref_=cm_sw_r_apin_dp_CBFYWJN41F41CBK033SA
In a follow-up to their Seedcamp Firsts conversation on data, our Venture Partner Devin Hunt and Candice Ren, Founder of analytics agency 173Tech and a member of the Seedcamp Expert Collective, dive deep into A/B testing and good data science practices.
With new and exciting AI technology emerging around recommendation engines, how can product leads evaluate which solution is better and how to really measure a “better recommendation”?
Focusing on a specific case study - a furniture marketplace, Candice, who worked on A/B testing and recommendation engines for Bumble, Plend Loans, MUBI, Treatwell and many others, shares her thoughts on:
- the intricacies of setting up and analyzing an A/B test experiment focused on comparing two different recommendation algorithms
- how you set your hypothesis
- the best way to segment your user basis
- how to select what you are controlling for (e.g. click-through rate)
- how to interpret test results and consider broader business metrics impact.
Candice and Devin also emphasize the importance of granular testing, proper test design, and documentation of test results for informed decision-making within a company's testing framework.
In a new Seedcamp Deep Dive, Carlos's guest is Di Cook, AI Fellow at the Center for Strategic and International Studies (CSIS), research affiliate at the Center of the Study for Existential Risk at the University of Cambridge, and a doctoral candidate in war studies at King's College in London. Her research interests lie at the intersection of defense, intelligence, and AI.
Their conversation revolves around the societal and security implications of Artificial Intelligence (AI), from the existential risks that AI could create, to the role of AI in national and international security. They also explore how AI technologies, and especially synthetic media, are augmenting and exacerbating societal and ethical issues and discuss potential initiatives and policies that can help to address these issues.
They also examine the risks, potential misuses, and opportunities presented by AI, especially in the field of open-source intelligence (OSINT).
Last but not least, they delve into different stakeholder's roles in re-establishing societal trust.
Show Notes:
Di Cooke - linkedin.com/in/dcooke34/
Carlos Espinal – linkedin.com/in/carloseduardoespinal
Centre for Strategic and International Studies - csis.org
Seedcamp - seedcamp.com
In the latest Seedcamp Deep Dive, Carlos is joined by Kyran Schmidt, co-founder of Outverse, a community-first solutions platform; Jonathan Reimer, co-founder of crowd.dev, a developer data platform; and our Partner Sia Houchangnia.
They discuss:
- the importance of community-building for tech startups;
- why intentionality and fostering a sense of belonging in community development are essential;
- types of communities namely product and practitioner communities;
- challenges, and strategies in creating and managing communities;
- the community tech stack and specific tools (e.g., Discord, WhatsApp);
- key success metrics and budget management considerations;
- and more.
Overview:
00:38 - Introduction to the Power of Communities
06:47 The Role of Community in Product-Led Growth
18:02 Defining Community and Its Importance
26:28 Managing Community Dynamics: Heroes vs Nutters
28:50 The Importance of Community Culture
29:43 Building, Designing and Scaling Community
33:49 Community Segmentation and Success Metrics
37:49 The Role of Founders in Community Building
57:47 Community Building: Tool Stack and Budgeting
1:05:31 Concluding Thoughts on Community Building
Show Notes:
Jonathan Reimer - linkedin.com/in/jonathimer
Kyran Schmidt - linkedin.com/in/kyran-schmidt
Sia Houchangnia - linkedin.com/in/siahouchangnia
Carlos Espinal - linkedin.com/in/carloseduardoespinal
crowd.dev - crowd.dev
Outverse - outverse.com
Seedcamp - seedcamp.com
Resources:
How to build a developer community: a step-by-step guide
CrowdDev's blog (includes many articles about community building)
[Seedcamp Firsts] How to create and scale an iconic community. Lessons from Sorare – Features Dan O’Kelly, an early Community - - Lead at Seedcamp-backed fantasy sports unicorn Sorare in conversation with our Partner Sia Houchangnia
Appwrite's community and blog [appwrite.io]
In a new episode of Seedcamp Firsts, Candice Ren, Founder of 173Tech and a member of the Seedcamp Expert Collective, talks with our Venture Partner Devin Hunt about how data relates to building a great product at your startup.
Candice, who contributed to building Bumble's data analytics function and team, explains the importance of understanding and utilizing company data effectively in startups. She provides insights into establishing Northstar metrics, user journey analytics, feature analytics, data dictionaries, and strategies for effective data sharing among teams.
Learn about:
- the user journey as your source of data;
- the difference between product/app and features analytics;
- how to think about your data stack;
- what to track and why you shouldn't track everything;
- why you need a master dashboard and what should it include.
In the latest episode of 'This Much I Know,' Carlos's guest is James Wise, Partner at Balderton and author of the newly published book "Start-up Century." They discuss:
- the global movement of entrepreneurship and its role in today's world and the decades to come
- the evolving nature of work and how AI is accelerating its transformation
the Five C's of AI Integration
- the new technological frontiers, including health, housing, and energy
- James's 'Entrepreneur's Manifesto,' a policy recommendation for governments to better support entrepreneurs
- the role writing plays in his day-to-day work as an investor, and how his book has influenced his investment strategies
Show Notes:
James Wise - twitter.com/jamespaulwise
- linkedin.com/in/jamespaulwise/
Carlos Espinal - twitter.com/cee
- linkedin.com/in/carloseduardoespinal/
Balderton - balderton.com
Seedcamp - seedcamp.com
Start-Up Century. Why we're all becoming entrepreneurs - and how to make it work for everyone - https://www.bloomsbury.com/uk/startup-century-9781399410595/
The latest Seedcamp Deep Dive focuses on the intersection of art, logistics, and technology. Carlos's guest is Edouard Gouin, co-founder and CEO of Convelio, a tech-led global logistics startup specialised in fine art shipping.
They discuss:
- the journey and challenges of building Convelio;
- Convelio's position in and interactions with key players within the art ecosystem; and its innovative value proposition;
- the critical elements of customer service;
- the importance of forming cultural alignments in business partnerships;
the integration challenges after acquiring a 'brick and mortar type' logistics company;
- Edouard's appreciation for art and his regret of missing out on promising investment opportunities in the early stages of his favourite artists' careers.
Show notes:
Convelio is recruiting for multiple roles. Check out openings here: https://jobs.lever.co/convelio
Edouard Gouin - linkedin.com/in/edouardgouin
Carlos Espinal - linkedin.com/in/carloseduardoespinal
Convelio - convelio.com
Seedcamp - seedcamp.com
In a new episode of This Much I Know, Carlos and his guests Aaron Rosenberg (Radical Ventures, previously at DeepMind) and our Partner Tom Wilson explore the current state and impact of AI innovations and future developments, as well as AI's broad-ranging impacts on society, job market, and geopolitical landscape.
They also reflect on the ways machine learning reshapes the dynamics in various industries, such as law and software development, and how AI-powered interfaces, like Humane's AI pin, could change how people interact with technology.
The conversation also covers investment trends in AI startups, the role of venture capital in prioritising Responsible AI, and regulatory frameworks needed as the technology evolves. Aaron also shares his experience and ideas learned from his tenure at DeepMind.
Show Notes:
RESPONSIBLE AI STARTUPS (RAIS) Framework
Aaron Rosenberg - linkedin.com/in/aaronrosenberg12
Tom Wilson - linkedin.com/in/tomwilsonseedcamp
Carlos Espinal - linkedin.com/in/carloseduardoespinal
Radical Ventures - radical.vc
Seedcamp - seedcamp.com
In the latest Seedcamp Deep Dive, our Managing Partner Carlos Espinal chats with Thomas Knowles, Head of Security Operations at ClearBank about all things cybersecurity - from essential cybersecurity foundations for early-stage companies to cybersecurity certifications and threat intelligence management.
Show Notes:
Thomas Knowles - linkedin.com/in/thomas-knowles-77a3509/
Carlos Espinal – linkedin.com/in/carloseduardoespinal
ClearBank – clear.bank
Seedcamp – seedcamp.com
Cybersecurity Certifications mentioned in the episode:
SOC2 Certification (https://secureframe.com/request-demo/demo-secureframe)
CyberEssentials (https://cybersmart.co.uk/cyber-essentials-certification/)
Cybersecurity Framework | NIST (https://www.nist.gov/cyberframework)
Official PCI Security Standards Council Site - Verify PCI Compliance, Download Data Security and Credit Card Security Standards (https://www.pcisecuritystandards.org/)
Listen to a wide-ranging conversation about scaling engineering and technological innovation, between Meri Williams, CTO at Seedcamp-backed Pleo (previously CTO at Healx and Monzo, a.o.) and our Managing Partner Carlos Espinal.
They cover:
- Meri's career journey from building satellites as a teenager in South Africa to becoming one of Europe's most renowned CTOs;
- The importance of applied learning and deliberate practice in keeping up with the fast-paced changes in technology; and how to create a "culture of learning";
- How to create the conditions and the environment for the success of your team as a CTO;
- The importance of diversity, values fit, and culture add;
- The current state of Generative AI, and the opportunities and risks it brings along;
- How to adapt to and mitigate Cybersecurity challenges;
- The role of Open Source in tech startups and scale-ups, and giving back to the OS community; and more.
In a new Seedcamp Firsts podcast episode, our Partner Sia Houchangnia chats with Dan O'Kelly, an early Community Lead at Seedcamp-backed fantasy sports unicorn Sorare. They cover all things community building, including:
- the importance of community in a fast-growing startup;
- founders' key role in setting up the vision and building the foundations of an authentic community;
- the early tactics Sorare used to build their community;
- how to kickstart and nurture your community;
- how to nurture organic initiatives by community members;
- why it is important to put resources into community building;
- mistakes and lessons learned in scaling community in the hyper-growth phase.
This episode of This Much I Know, features Paul Jozefak, co-founder and CEO of Seedcamp-backed receeve, a Germany-based end-to-end debt collection and recovery platform.
In conversation with our Managing Partner, Carlos Espinal, Paul reflects on:
- his career trajectory in VC and entrepreneurship;
- the current state of SaaS businesses;
- reeceve's role and vision in the debt recovery and collection ecosystem;
- the importance of luck and good timing in business;
- how receeve navigatigated the COVID crisis;
- how to build a strong relationship with your co-founder(s);
- and more.
Tune in on your favourite platform or watch on Youtube.
Show Notes:
Paul Jozefak - linkedin.com/in/pauljozefak/
- twitter.com/pjozefak
Carlos Espinal - linkedin.com/in/carloseduardoespinal
- twitter.com/cee
receeve - receeve.com
Seedcamp - seedcamp.com
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