Chris Boyer and Reed Smith explore why finding a doctor remains one of healthcare’s biggest frustrations, even as AI and digital tools promise convenience. Featuring Morgan Beschle of Kyruus Health, this episode unpacks why data accuracy—not more technology—will determine the future of access and patient trust.
Tech expert Amber Mac joins Live from HMPS25 to explore how AI can amplify — not replace — human intelligence in healthcare. Discover why empathy, mission, and purpose must guide technology adoption. Presented by the Forum for Healthcare Strategists, HealthSight Media, and Touch Point Media.
Chris Boyer and Reed Smith explore what happens when AI begins shaping the very voice of healthcare. In this episode of Touch Point, they unpack three futures—empathic mediators, synthetic overload, and ethical transparency—with insights from Stephanie Wierwille of BPD Healthcare on how AI could transform creativity, communication, and trust.
Ed Bennett & Chris Boyer dissect “chatbait,” test AI with NFL trivia, and discover the simple joy of ultrasonic eyeglass cleaners in this witty SNAT episode.
Hosts Chris Boyer & Reed Smith explore why the era of easy marketing is over, with insights from Laurin Engle Bobo and Craig Blake of Amsive.
Hosts Chris Boyer & Reed Smith explore how privacy laws and AI oversight are rewriting healthcare marketing, with insights from Jennifer Everett and Jen Pike of Alston & Bird.
Ed Bennett and Chris Boyer kick things off with a rant about the subscription economy. From Columbia House...
Chris Boyer & Reed Smith explore how state privacy laws are reshaping healthcare marketing beyond HIPAA, with insights from Jeremy Mittler.
Ed Bennett and Chris Boyer roast vertical video disasters, recommend South Park’s new season, and test GenAI with a quantum-mechanics Taco Tuesday challenge.
Chris Boyer & Reed Smith explore why “do more with less” is the default in healthcare marketing, with insights from Chris Pace, VP Healthcare at SearchStax.
Hosts Chris Boyer & Reed Smith explore how marketing and IT are redefining patient engagement, with insights from Epic’s Sam Seering and Josh Torano.
Ed Bennett and Chris Boyer debate the glory of a giant “Make It Work” button, skim Mary Meeker’s tech tome, and test ChatGPT 5.0’s snarky new personalities.
Chris Boyer and Reed Smith discuss trends reshaping healthcare digital marketing — from human–machine collaboration to scaling challenges — with Kathy Divis and Mike Schneider of Greystone.net, who also preview the upcoming Healthcare Internet Conference (HCIC).
Reed Smith and Chris Boyer explore how digital transformation varies across health system types, followed by an interview with Andy Chang, CMO at UChicago Medicine, on adapting digital strategy within an AMC.
Chris Boyer and Ed Bennett unravel digital filter overload, suggest GenAI as your new browser buddy, and test if AI can rate itself (and survive the existential dread). Listen to this delightfully meta episode of SNAT.
Chris Boyer and Reed Smith explore the friction between security and speed in modern martech stacks. From rising expectations around digital performance to internal battles with risk-averse compliance teams, the hosts unpack why health systems must evolve their marketing technology approach—and how to do it. Featuring insights from a live expert panel.
Reed Smith and Chris Boyer explore the difference between market and marketing research in healthcare. With expert guest Steve Koch from Cast & Hue, they dive into qualitative methods like focus groups and 1:1 interviews, sharing how these tools can uncover actionable insights that shape digital strategies, service line growth, and patient experience. A must-listen for healthcare marketers and strategists looking to make data-informed decisions.
Chris Boyer and Reed Smith explore how product thinking transforms digital strategy—improving patient experience, enabling iteration, and aligning with C-suite priorities. Plus, expert insights from Brad Muncs on making the shift real in your health system.
Chris Boyer and Ed Bennett wade knee-deep into the bureaucratic bog we all know too well: customer service sludge. From endless hold times to forms that make no sense, they explore why life feels like a DMV line lately — and how GenAI might just be the digital plunger we need. Plus, a hilarious test of how grammar can trip up even the smartest AI.
Health systems are facing a labor crisis—and technology alone won't fix it. Hosts Chris Boyer and Reed Smith explore how AI and automation can redesign healthcare work, not just replace workers. Listen now.