Tourism Marketing Mastery

Discounting is almost always a horrible idea. And there’s a much smarter way to achieve the outcome you’re looking for.If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com

Pricing strategies you should be considering going into 2024.If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com

Is your organization or your marketing overwhelming? If so you need to listen to this episode. If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com

In the last episode of our TripSchool series, Mitch and Erik identify some key actionable takeaways from the marketing failures they’ve encountered while working as coaches and consultants. To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline

In this episode of Tourism Marketing Mastery, Erik Hatterscheidt sits down with Mitch Bach of TripSchool and they discuss a lesser talked about topic - their failures. Not only are their personal failures covered, but also the failures of the hundreds of clients they have worked with. They discuss the most common mistakes they see, as well as some of the more interesting F-ups.  To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline If you have a question for Erik, or would like to be featured on the show, contact him at info@tourismmanagementacademy.com

In this episode of Tourism Marketing Mastery, we have a chat with the Co-Founder of TripSchool, Mitch Bach. Mitch lends an interesting perspective to tourism marketing through his study of music.  We also cover a bit of his personal history, why he started trip school, and what he’s learned after working with 100’s of tourism operators.  To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline To get in contact with Mitch, email him at mitch@thetripschool.com To ask Erik a question or if you have a story you'd like to share on the podcast, email info@tourismmanagementacademy.com

I’ve recently been diving deep into a concept developed by Donald Miller about creating messaging that clearly resonates with our guests. In this episode I share what I’ve been learning and how we’re implementing these lessons. To write me email info@tourismmanangementacademy.com To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline

Let me share a new model that is currently filling our bookings with local guests. If you want to get in touch write me at Info@tourismmanagementacademy.com

I just sifted through 100’s of hours of conferences, videos, and case studies to share with you the 3 big marketing trends that I saw come up as patterns that are emerging in 2021. To send in questions and feedback, email info@tourismmanagementacademy.com

In this episode we explore the 3 questions that led to my 48 staff working alongside me for 2 months for free when we hit a crises. To email me feedback or questions write to info@tourismmanagementacademy.com To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline

In this episode I’m sharing the 6 step copywriting formula I was taught that allowed me to write an ad which gave us a 60x ROI. Now, almost all of our ads use the same formula and are giving us healthy returns. To contact us write to info@tourismmanangementacademy.com To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline

When you look at all of the things you could focus on learning within the marketing world, I’ve found the most effective to be Copywriting. Within copywriting, the most effective piece to learn is headlines. In this episode I share with you a piece of knowledge I found in a book written in the 1930’s that works just as well now as it did back then. To get in touch with me, you can email info@tourismmanagementacademy.com To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline

In this episode we chat with Vitaliy Levit, a successful Silicon Valley marketer and consultant who found himself thrown into the world of tourism when he bought a yacht. We discuss his marketers approach to growing his business dramatically over the last 3 years and what he’s building for other tour businesses now. The link to his new site where he is stacking the deck with value to fellow tourism operators is http://travelassociation.org To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline

I promised to share the challenges and failures of our own journey and this week I’m opening up about a family argument and how we’re working it out. If you have a question you’d like to ask me write to info@tourismmanagementacademy.com To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline

The single most powerful automated system you can build is an opt-in. It takes very little time to set up, works on autopilot, and routinely converts to bookings. In this episode I lay out how I create opt-in's that actually work. To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline To share your wins, challenges, or questions, email us at info@tourismmanagementacademy.com