DiscoverTourism Marketing Mastery71. Top 10 Marketing Books For Tourism Operators
71. Top 10 Marketing Books For Tourism Operators

71. Top 10 Marketing Books For Tourism Operators

Update: 2024-08-31
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I’ve read over 100 marketing books in the last 10 years. Here are the top ten that have driven millions of dollars into my tourism businesses.


I’ve broken them down into 5 categories which include branding, building sales pages, getting leads, word of mouth, and marketers psychology.


If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com

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In Channel
67. 10 Big marketing mistakes that drag a team down

67. 10 Big marketing mistakes that drag a team down

2023-12-0538:08

66. 3 Years Gone - Why I left and why I’m back now

66. 3 Years Gone - Why I left and why I’m back now

2023-11-2909:59

72. A Really Weird Offer That Guarantees Re-Bookings

72. A Really Weird Offer That Guarantees Re-Bookings

2024-09-0519:33

71. Top 10 Marketing Books For Tourism Operators

71. Top 10 Marketing Books For Tourism Operators

2024-08-3126:29

70. The ‘Holy Crap’ offer

70. The ‘Holy Crap’ offer

2024-01-0923:27

69. Never discount - Use the cheesecake strategy instead

69. Never discount - Use the cheesecake strategy instead

2024-01-0712:59

68. Pricing for profit in tourism

68. Pricing for profit in tourism

2024-01-0511:06

65. How to make the complex simple in your marketing

65. How to make the complex simple in your marketing

2021-03-0717:38

64. TripSchool Series (3 of 3): Learning from other tourism operators mistakes

64. TripSchool Series (3 of 3): Learning from other tourism operators mistakes

2021-02-1301:00:23

63. TripSchool Series (2 of 3): Failures - Top Marketing Mistakes We Tourism Operators Make

63. TripSchool Series (2 of 3): Failures - Top Marketing Mistakes We Tourism Operators Make

2021-02-0301:00:41

62. TripSchool Series (1 of 3): Q&A with the Co-Founder of TripSchool, Mitch Bach

62. TripSchool Series (1 of 3): Q&A with the Co-Founder of TripSchool, Mitch Bach

2021-01-2701:13:22

61. Building a Storybrand - Clarifying your message so guests will listen

61. Building a Storybrand - Clarifying your message so guests will listen

2020-11-1120:26

60. A new model for tour companies that is working during the pandemic

60. A new model for tour companies that is working during the pandemic

2020-10-1918:31

59. The future of tourism marketing in 2021 - 3 major trends to help your business grow

59. The future of tourism marketing in 2021 - 3 major trends to help your business grow

2020-10-0627:37

58. These 3 questions will turn you into a leader

58. These 3 questions will turn you into a leader

2020-09-2816:11

57. 6 Step Copywriting Formula I used to get a 60x ROI on a FB tourism ad

57. 6 Step Copywriting Formula I used to get a 60x ROI on a FB tourism ad

2020-09-1526:04

56. This 90 Yr old formula works for writing headlines that convert to bookings

56. This 90 Yr old formula works for writing headlines that convert to bookings

2020-09-0826:24

55. A Silicon Valley marketer’s unique approach to starting a tour company, and his gift to you.

55. A Silicon Valley marketer’s unique approach to starting a tour company, and his gift to you.

2020-08-2554:36

54. 1 important question to ask yourself if you work for yourself

54. 1 important question to ask yourself if you work for yourself

2020-08-2116:29

53. Creating an Opt-In (THAT ACTUALLY WORKS) to bring bookings on autopilot

53. Creating an Opt-In (THAT ACTUALLY WORKS) to bring bookings on autopilot

2020-08-1430:58

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71. Top 10 Marketing Books For Tourism Operators

71. Top 10 Marketing Books For Tourism Operators

Erik Hatterscheidt