Claim OwnershipTradigital Tourism Insights: A Podcast by Digital Relativity
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Welcome to Tradigital Tourism Insights: A Podcast by Digital Relativity hosted by Pat Strader, founder and CEO of Digital Relativity. Join us as we explore the fascinating intersection of traditional and digital marketing in the travel and tourism industry. Each episode delves into hot topics like personalization, the transformative role of AI, and inspiring real-world marketing campaigns. We will share insights, case studies, and thought-provoking discussions that will equip you to navigate the dynamic landscape of travel marketing. Tradigital Tourism Insights is your ticket to understanding and harnessing the power of marketing in the travel industry. Join us on this journey and stay ahead of the curve in the ever-changing world of travel and tourism marketing.
18 Episodes
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Send us a text Exploring AI, Data Strategies, and Creative Campaigns in Travel Marketing Fresh from the eTourism Connect conference, Pat discusses the increasing interest in AI and data strategies among Destination Marketing Organizations (DMOs) and emphasizes the importance of integrating community engagement and sustainability into marketing efforts. He also highlights the creative 'Hey, Aliens' campaign by Visit Lex that successfully leveraged humor and social media for impactful results....
Send us a text In this episode of Traditional Tourism Insights we discuss the WARC strategy report, highlighting significant gaps in evaluating creative ideas and campaign effectiveness. Emphasizing the critical role of understanding consumer motivations beyond demographics, he underscores the value of human insights in an AI-driven world. Key points include the importance of authenticity, particularly for engaging Gen Z and Millennials, and the powerful impact of influencer marketing. We als...
Send us a text In this episode, we provide a concise recap of ESTO 2024, an Educational Seminar for Tourism Organizations held in Columbus, Ohio. Joined by Chief Creative Officer Abbey Reifsnyder and Senior Account Executive Kerri Keefer, we attended various informative sessions and panels. Key topics included branding strategies emphasizing daring and audience-centered approaches, advocacy for travel and tourism, workforce development, and rethinking KPIs and measurement in tourism. The disc...
Send us a text Pet Travel Trends & Viator's Emotional Storytelling Campaign In this episode of Traditional Tourism Insights, host Pat Strader discusses the evolving trend of pet travel and its impact on the tourism industry. He explores how pet-friendly amenities and packages can create new revenue streams and enhance guest experiences. The episode also spotlights Viator's 'Regretless Do More' campaign, showcasing a masterclass in emotional storytelling and strategic marketing targeting ...
Send us a text Exploring Sleep Tourism and AI's Impact on Travel In this episode of Digital Tourism Insights, Pat introduces the concept of sleep tourism, a growing trend where travelers seek vacations focused on rest and rejuvenation. He discusses the importance of sleep for overall well-being and how tourism businesses can tap into this lucrative trend. Additionally, the episode delves into the role of AI, specifically large language models like ChatGPT, Gemini, Perplexity, and Claude, in ...
Send us a text This episode of 'Tradigital Tourism Insights' delves into the latest trends, research, and technologies shaping travel and tourism marketing. Featuring a detailed analysis of the 'microadventures' marketing campaign by Explore Seattle Southside, the episode explores how they successfully rebranded and engaged travelers using vibrant visuals, creating 52 microadventures content to drive engagement and recognition for the area. Additionally, the episode introduces perplexity.ai a...
Send us a text Navigating Personalization in Travel Marketing and Beyond This episode explores the importance of personalization in travel and tourism marketing, highlighting strategies like tailored recommendations, social media engagement, targeted emails, dynamic web content, and personalized offers to enhance customer engagement and increase conversions. It details the shift towards a data-driven approach to understand customer behavior and preferences, emphasizing the use of technology...
Send us a text In this episode of Tradigital Tourism Insights, the show explores the technology Sora; an innovative text to video model developed by OpenAI. The program delves into the technical aspects of Sora and discusses its potential for revolutionizing video creation. The episode then shifts focus to a study on American travel sentiment and how financial concerns are influencing travelers’ choices and behaviors. Following that, spotlight is placed on an innovative and creative mar...
Send us a text In this episode of Digital Tourism Insights, host Pat Strader discusses industry trends and emerging marketing technologies. Topics include the benefits of the Fediverse, a decentralized network of social media platforms linked by ActivityPub, for targeted marketing campaigns and the appeal of its platforms such as Mastodon, PeerTube and PixelFed. Strader also highlights Meta's response to in-app purchase rules, increasing advertising costs, and the role of content-...
Send us a text Tradigital Tourism Insights: The Power of AI and Future Trends in Travel and Tourism Marketing The podcast ‘Tradigital Tourism Insights’ discusses new industry trends, research, and emerging technologies in travel and marketing. This episode investigates potential email marketing trends in 2024 and emphasizes the significance of privacy, personalization, AI, and mobile-friendly design. It also covers the 'Colors of Carlsbad' campaign, which creatively combines data analysis and...
Send us a text In this episode of the Tradigital Tourism Insights, a podcast by Digital Relativity, host Pat Strader discusses the implications of Google's Search Generative Experience (SGE) on SEO strategies, predicting a drop in organic search traffic due to SGE's focus on AI-driven search results. He emphasizes the need for marketers to adapt to this shift and prepare for these changes. Pat also highlights the importance of content in SEO and advises marketers to delve deep into creating u...
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In this episode, we're joined by Kevin Sizemore. He describes himself as an actor, producer, host, and philanthropist, who has never lost touch with his small-town roots in Princeton, West Virginia. Kevin launched his acting career when he was cast in a Maxwell House coffee commercial during his senior year of high school. And he has a long list of credits to his name, including Matlock, NCIS, 24, and Fear the Walking Dead Flight 462.
In this episode we are joined by Ryan Carson the founder and CEO of Treehouse with the mission to diversify the tech industry through accessible education, unlocking the door to opportunity, and empowering people to achieve their dreams. Ryan talks about creativity, shares his approach to being a Dad, a husband and gives us all friendly reminder to be ourselves and that we don't have to perform like somebody else to be valuable, or to be successful.
In this episode, we are joined by Larry Groce who is a co-founder, artistic director and the venerable host of Mountain Stage, a two-hour radio show produced by West Virginia Public Broadcasting that is distributed worldwide. Larry’s career is the story of an incredible creative journey that began in West Virginia as a National Endowment for the Arts musician in residence, includes a Billboard Top 10 hit, owning a ballet studio and founding Charleston, West Virginia’s Festivall, a 15-day city-wide celebration of the arts.
In this episode of The Creative Brief, we are joined by Jamie Lester, a self-described visual artist who is a painter, musician and sculptor. Listen in as Jamie talks about finding inspiration and using creativity to capture the human spirit. As the founder of Vandalia Bronze, Jamie's award-winning bronze sculpture has shown in galleries in West Virginia, Maryland, and The Society of Fine Arts and Crafts in Boston, Massachusetts. Some notable works include the design of the West Virginia commemorative quarter and sculptures of West Virginia icons Jerry West and Don Knotts among many others including The Brooklyn Wall of Remembrance at Keyspan Park on Coney Island.
In this episode, we are joined by Ginger Danz who describes herself as an intuitive abstract painter who gathers inspiration from nature and everyday life. You can find Ginger’s work at galleries in Roanoke, Lynchburg Virginia as throughout southern West Virginia and at Conspire Contemporary Craft in her hometown of Greencastle, Indiana.Listen in as Ginger describes her decision to pursue art full-time in 2010 and talk about practicing to get better, dealing with art injuries and provides some great advice by simply saying, “do what you love.”
In this episode, we are joined by Andrew Adkins. For 7 years Andrew fronted the popular stompgrass band The Wild Rumpus and has recently released his 4th solo album, “Who I am”. Andrew is a classic Appalachian storyteller, luthier, woodworker, and family man with deep roots in the state of West Virginia. Listen as Andrew unpacks his appreciation for functionality and simplicity and get the inside scoop on his songwriting process, his recent work on film scores, and how he manages to bring a love and legacy of storytelling into his work.
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