Discover the Fediverse // Meta and The Apple Tax on Boosts // How a Museum is Winning at Tik Tok // Reddit: The Next Era of Influence
Description
In this episode of Digital Tourism Insights, host Pat Strader discusses industry trends and emerging marketing technologies.
Topics include the benefits of the Fediverse, a decentralized network of social media platforms linked by ActivityPub, for targeted marketing campaigns and the appeal of its platforms such as Mastodon, PeerTube and PixelFed.
Strader also highlights Meta's response to in-app purchase rules, increasing advertising costs, and the role of content-boosting via web platforms.
Engaging audiences through platforms like TikTok, as demonstrated by the Black Country Living Museum in the UK, is spotlighted as an effective approach in modern tourism marketing.
Lastly, Reddit's potential as a trusted platform for personalized marketing recommendations and an authentic way to connect with potential customers is explored.
00:12 Introduction to Digital Tourism Insights
00:44 Exploring the Fediverse: A New Frontier for Marketers
03:20 Getting Started with the Fediverse
https://jointhefediverse.net/learn/?lang=en-us
https://www.theverge.com/24063290/fediverse-explained-activitypub-social-media-open-protocol
https://github.com/emilebosch/awesome-fediverse
https://opensource.com/article/23/3/tour-the-fediverse
https://thehustle.co/the-fediverse-explained/amp/
https://fedi.tips/what-is-mastodon-what-is-the-fediverse/
https://usa.kaspersky.com/blog/what-is-fediverse/28938/
https://gist.github.com/joepie91/f924e846c24ec7ed82d6d554a7e7c9a8
https://mashable.com/article/what-is-the-fediverse
06:03 Meta's Response to Apple Tax: Implications for Advertisers
https://www.theverge.com/2024/2/15/24073228/meta-apple-tax-facebook-instagram-boosted-posts
https://searchengineland.com/meta-advertisers-avoid-apple-service-charge-437569
08:43 TikTok's Role in Reviving Travel Interests: Lessons from the Black Country Living Museum
https://www.museumnext.com/article/how-black-country-living-museum-became-a-tiktok-sensation/
https://www.theguardian.com/culture/2021/jul/05/black-country-living-museum-tiktok-viral-john-homer
United States
