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Welcome to Unbranded! The podcast where Sian Horn, Judie Russell, Jay Woodard and Jen Bryan discuss all things business and marketing.
48 Episodes
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Join us for a heartfelt reflection as we bring our podcast series to a close after an incredible journey of 48 episodes. We candidly discuss the challenges of managing a multi-host podcast, particularly the significant time investment required to balance preparation and collaboration with our busy schedules. While passion fueled our project, the struggle with audience growth and sponsorship prompted us to reassess. This episode is brought to you by https://www.thevidacademy.com . Are you...
Join us for a captivating exploration of the strategies behind Black Friday pricing tactics and advertising. We discuss how companies use price hikes before offering discounts and share insights into why leveraging email lists and newsletters can be more profitable than engaging in costly paid ads during this competitive shopping season. Additionally, we'll touch on the challenges of managing social media interactions, including the oddities of unsolicited videos and the misuse of the 'add to...
Join us as we explore the trials and tribulations of maintaining professional relationships in the business world. Our conversation kicks off with an amusing yet frustrating recount of my persistent attempts to secure a response from a potential sponsor, reflecting on the experience of being ghosted by companies. We highlight the importance of clear communication and professional courtesy, stressing how even a negative response can uphold integrity and transparency in business dealings. ...
Join us for an engaging and insightful discussion as we explore the intricate dynamics of finding joy in podcasting, particularly after nearly a year of dedicated work. We reflect on the decision to continue, highlighting the immense joy it brings to us. Meet our team, with backgrounds ranging from video training and business mentorship to advertising and content production, and hear our candid experiences with online interactions. We discuss the varying nature of comments on platforms like Y...
In this episode of 'Unbranded,' hosts Judie Russell, Sian Horn, Jen Bryan, and Jay Woodard delve into the secrets of content idea generation, discuss the effective use of trendy tools and websites, and explore various methods to boost engagement and reach on different social media platforms. The team shares their own experiences and insights, providing valuable tips on batching content, leveraging AI tools, conducting thorough analytics, and dealing with the pitfalls of content creation. Tune...
We recount a memorable event where an internationally acclaimed speaker struggled to engage, and discuss strategies to manage audience dynamics and stay true to one's style. Whether you're preparing for your first emcee gig or looking to refine your skills, this conversation sheds light on the nuances of leading an event effectively.Next, in our new segment ‘ Am I The Arsehole’, we explore the etiquette of promoting a business in social settings, focusing on a couple where the wife's enthusia...
Join us for an engaging episode where we tackle the intricacies of managing business tasks, especially when it comes to content creation and delegation. Judie Russell, alongside guests Sian Horn, Jen Bryan, and Jay Woodard, shares invaluable insights into balancing workloads and planning content effectively. Hear about Judie's marathon editing session and Jen's incredible feat of producing 58 videos in one go, and how taking holidays can both disrupt and refresh productivity. This conversatio...
Join us for an insightful exploration of client and customer retention strategies across various industries. Our hosts, Judie Russell, Sian Horn, Jen Bryan, and Jay Woodard, share their unique experiences and approaches to retainers and project-based work.This episode is packed with practical tips on client engagement strategies, effective communication tools, and maintaining clear communication to ensure client satisfaction and long-term retention. Tune in for valuable insights to enhance yo...
Welcome back to another exciting episode with Judie Russell, Jen Bryan, Jay Woodard and Sian Horn! After a brief two-week break for Sian, the crew is back together with fresh insights and engaging discussions. In Episode 40, Sian shares her thoughts on key takeaways from previous episodes, on the evolving dynamics of networking, the benefits of remote work, and practical strategies for handling online interactions. Whether you're navigating online criticism or refining your networking tactics...
In this insightful episode, our hosts discuss navigating industries where stagnation is the new growth, personal and professional reflections on work-life balance, strategies for finishing the year strong, and plans for future projects. Whether you're aiming to maintain stability or push for a final boost, this episode will help you navigate the year-end with confidence.Judie shares her refreshing post-beach outlook, emphasizing the benefits of reducing work-related anxiety and adopting a mor...
This episode of the podcast focuses on the topic of working remotely or working from anywhere, and we are joined by guest, Aoife McNamara, a freelance video editor and podcast producer, who also produces and edits the Unbranded podcast. Unfortunately we are missing one of our hosts, Sian Horn this week.In this episode, our hosts, Jay Woodard, Judie Russell, Jen Bryan and Aoife McNamara discuss their experiences and challenges of working remotely, including language barriers, setting up a comp...
In this episode, Judie, Sian, Jen, and Jay discuss their personal experiences and insights on dealing with difficult clients. The hosts share what constitutes a bad client for them, the importance of setting boundaries, the value of communication, and strategies to manage client expectations. They emphasize the need for clear agreements, the role of gut instinct in client selection, and the benefits of learning from negative experiences. The episode also highlights the importance of referrals...
00:00:00 - 00:00:e37Introduction00:00:37 - 00:01:06Host introductions00:01:06 - 00:01:17This week's episode is brought to you by AD32. They specialize in photography and videography. Reach out at AD32, or follow them on Instagram.00:01:17 - 00:01:04Welcome to this week’s episodeJay is hostingToday’s topic: All about ChristmasSegment 1: What Should You Be Doing Right Now to Prepare for the Christmas Rush?00:01:04 - 00:03:12Sian discusses the slower time of year and how to use it wisely for pre...
Podcast RundownThis week’s topic is ‘Storytelling for Business’Discusses why storytelling is important, how businesses can use stories to engage their audiences, and pitfalls to avoid.Shares an experiment on how stories can increase the perceived value of a product.Segment 1: Why Do You Think Storytelling Is Important in Business?00:02:19 - 00:03:14: Jen highlights the psychological importance of storytelling, mentioning Apple's success in this area.00:03:14 - 00:04:43: Jay emphasizes that st...
Podcast RundownClip from Podcast00:00:00: Highlight clipHost Introductions00:00:30: Host introductionsWelcome00:01:03: Welcome back! Sian is here, Jen is out. Today’s topic: How to get people to your newsletter.Segment 1: Good Ways to Join a NewsletterJudie: Loves quizzes for sign-ups but stays for valuable content.TLDR NewsletterJay: Only joins high-value newsletters. A big fan of Rich Webster.Rich WebsterRich Webster InstagramSegment 2: Annoying Ways to Join a NewsletterJudie: Hates intrusi...
Welcome to Episode 33 of the Unbranded Podcast, where we delve deep into the nuances of client pricing and the impacts and implications of pricing transparency. This episode, hosted by Jen, explores various perspectives on the topic, with valuable insights from our guests. Unfortunately, Sian is out this week due to illness, but the discussion continues with vibrant input from our other hosts.Episode Timestamps:00:00:00 - 00:01:58: Introductions and WelcomeHost introductions and a quick welco...
Episode 32 - Trends Predictions For 2025Welcome to Episode 32 of the Unbranded Podcast! In this episode, our hosts dive into their predictions for the trends that will shape 2025. From AI advancements to the future of content creation, join Jay, Judie, Sian, and Jen as they explore what's on the horizon.TIMESTAMPS:00:00:00 - 00:01:31 Introductions and welcome00:01:31 - 00:16:04 Segment 1: Trend Predictions/Styles That Will Catch On00:16:04 - 00:25:34 Segment 2: Trends That Won’t Last00:25:34 ...
This episode delves into the multifaceted world of internal communications. The hosts share their diverse experiences and discuss common issues, new learning tips, and seasonal productivity shifts.Timestamps & TopicsIntroductions & Welcome00:00:00 - 00:02:07: The episode kicks off with a warm introduction from the hosts, welcoming listeners to a discussion on internal communications.Segment 1: Hosts' Experiences with Internal Communications00:02:07 - 00:15:13:Sian talks about the bala...
Welcome to Episode 30 of the Unbranded Podcast, where we dive deep into the intricacies of email marketing. From what annoys us to the best practices for building your list, join us as we explore the ins and outs of this essential marketing tool.00:00:00 - 00:11:33: Introductions and welcome00:11:33 - 00:23:41: What Pisses You Off About Email Marketing00:23:41 - 00:32:10: Best Ways To Get People To Your Email Marketing List00:32:10 - 00:38:56: What Do You Love About Email Marketing?00:38:56 -...
Join hosts Jen, Sian, Judie, and Jay as they dive deep into the world of branding—discussing what irks them, what they admire, and sharing invaluable branding insights. This episode explores the emotional connection, the psychological aspects, and the strategic importance of effective branding.Timestamps & Details:00:00:00 - 00:02:59Introductions and WelcomeHost Jen introduces the theme of the episode, emphasizing the relevance of branding in today's market.00:02:59 - 00:14:40Segment 1: W...
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