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Uncensored Direct Marketing
Author: Maria Sparagis
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Hosted by Maria Sparagis, president of DirectPayNet, and payment solutions expert for entrepreneurs in the high risk industries of supplements, dating, business opportunities, gambling and more. On this podcast, Maria shares her knowledge on how to reduce decline ratios, add thousands of dollars to your bottom line with a few simple conversion hacks, and maximize revenue while keeping your high-risk merchant accounts happy and healthy. As a cryptocurrency advocate since 2012, Maria will also share her knowledge on the digital currency markets.
Maria has worked with several high level entrepreneurs in Direct Marketing including Christian Hudson, Julian Reyes, Jeremy Schoemaker “ShoeMoney”, Mike Chang and many more.
She has been featured in American Banker, Vice, Inside Bitcoins, Coindesk, and Yahoo.
Connect with Maria mariasparagis.com or directpaynet.com
Maria has worked with several high level entrepreneurs in Direct Marketing including Christian Hudson, Julian Reyes, Jeremy Schoemaker “ShoeMoney”, Mike Chang and many more.
She has been featured in American Banker, Vice, Inside Bitcoins, Coindesk, and Yahoo.
Connect with Maria mariasparagis.com or directpaynet.com
204 Episodes
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Visa has introduced new chargeback rules through its Visa Acquirer Monitoring Program (VAMP). While it’s aimed at acquirers, merchants can’t afford to ignore it because, as acquirers scramble to protect their portfolios under Visa’s stricter fraud guidelines, merchants will be the ones who get cut off, restricted, or penalized.📥 Get your free downloadable guide to protect your business from VAMP here.In this video, Maria breaks down:✅ What VAMP is and why Visa launched it✅ How the fraud-to-sales ratio works (1.5% now, moving to 0.9% in 2026)✅ Why acquirers and processors are tightening controls✅ Why high-risk industries (supplements, CBD, digital content, coaching) are most at risk✅ How subscriptions and recurring billing models could trigger disputes✅ The end of relying on chargeback alerts to stay safe✅ Practical fraud prevention steps to protect your merchant accountWith Visa enforcing stricter fraud thresholds starting October 1, 2025, merchants must take immediate action. If you’re in a high-risk industry or run subscriptions, you can’t afford to ignore VAMP.👉 Need expert help navigating VAMP and fraud prevention? Reach out to our team at DirectPayNet for tailored help.📌 Subscribe for the latest payment processing news, updates, and strategies to stay compliant and profitable.
Are tariffs eating into your profits?Import duties, trade talks, and sudden tariff changes are creating chaos for online businesses, dropshippers, and eCommerce store owners. In this episode, Maria Sparagis breaks down practical strategies to stay profitable through the tariff mess while keeping your customers happy and avoiding costly disputes or chargebacks.You’ll learn:✅ How tariffs affect dropshipping and imported products✅ Why radical transparency with customers prevents chargebacks✅ Checkout page strategies to avoid surprise duty fees✅ How to offer prepaid duties and inclusive pricing models✅ The role of strong customer support in reducing disputes✅ Whether sourcing domestically or using U.S. fulfillment centers can protect your margins✅ How to manage small price increases without losing customer trustIf you’re sourcing products outside the U.S. or running a dropshipping business, this guide will help you weather the storm, protect your reputation, and stay profitable during uncertain tariff times.📌 Need help with disputes or payment processing? Reach out to Maria and her team at DirectPayNet. maria@directpaynet.com👍 Like this video if you found it helpful, and don’t forget to subscribe for weekly strategies to make your online business more profitable.0:00 Tariffs Can Destroy Your Business1:02 Avoiding Tariff-Related Chargebacks2:28 Be Transparent5:27 Pre-Paid Duty7:09 Send a Receipt9:23 Actively Inform11:13 Stay Up to Date11:55 Local Fulfillment13:39 Adapt Accordingly14:45 Profiting Through Tariff UncertaintyNeed a merchant account? Get in touch! ➡️ directpaynet.com/contact-us
Friendly fraud is one of the most frustrating challenges for business owners—and despite its name, there’s nothing “friendly” about it. In this episode, Maria Sparagis breaks down what friendly fraud is, why it happens, and how you can protect your business from rising chargebacks.With Visa estimating chargebacks will rise by 42% in 2026, business owners need to understand the real costs of disputes: lost sales, product costs, service hours, and even the risk of losing your payment processor entirely.👉 In this video, you’ll learn:- The difference between friendly fraud vs. criminal fraud- Why chargebacks are increasing across industries- The hidden risks for “high-risk” businesses like supplements, coaching, and digital products- Practical prevention strategies (clear checkout pages, billing descriptors, receipts, cancellation links, and more)- How to handle disputes strategically and avoid getting match-listed- Why choosing the right payment processing partner is critical for survivalIf you’re dealing with chargebacks or worried about losing your merchant account, this episode will give you actionable tools and insider knowledge to protect your profits.💡 Need help setting up chargeback alerts or a backup payment processor? Contact Maria and her team at DirectPayNet for expert support. maria@directpaynet.com👍 Don’t forget to like, subscribe, and hit the bell so you don’t miss future episodes on payment processing, fraud prevention, and growing your online business.0:00 Chargeback Statistics2:17 What Is Friendly Fraud?4:37 Why Fraud Tools WON’T Target Friendly Fraud6:43 Consequences of Friendly Fraud8:37 How to Prevent Friendly Fraud14:30 Fighting the Dispute17:22 Choosing the Right Provider
Thinking about starting an online store or want to swap services but not sure if Shopify is the right fit? In this video, we break down the best Shopify alternatives in 2025 — including WooCommerce, BigCommerce, Magento (Adobe Commerce), and Shift4Shop so you can choose the right eCommerce platform for your business.We’ll cover:✅ Why Shopify might not be the best option for certain businesses✅ Shopify Payments limitations & hidden fees you should know about✅ How WooCommerce gives you low-cost flexibility and control over your customer data✅ Why BigCommerce is powerful for scaling brands and B2B businesses✅ How Magento (Adobe Commerce) supports enterprise-level eCommerce with advanced tools✅ Budget-friendly options like Shift4Shop for quick setup with no extra payment processing feesWhether you’re selling dropshipping products, print-on-demand, supplements, digital products, or direct-to-consumer goods, this guide will help you compare Shopify with other platforms and make the best decision for your store.💡 BONUS: We’ll also talk about payment processing freedom — why owning your customer data and having a backup payment processor is critical to protect your business long-term.👉 If you need help setting up your payment processing or choosing the right platform, drop a comment or reach out. maria@directpaynet.com
Think Stripe’s fees are just 2.9% + 30¢? Think again. In this video, Maria Sparagis (payment processing expert and owner of DirectPayNet) breaks down Stripe processing fees, reveals their hidden charges, and shows you exactly how to read your Stripe balance report so you can uncover the real cost of doing business.We’ll cover:Stripe transaction fees explainedHow to find Stripe’s additional feesUnderstanding foreign transaction & currency feesDispute & chargeback costsStripe fees vs. your actual processing costHow to protect your account from holds and reservesIf you want to know the true cost of Stripe and how to spot unnecessary fees, this guide is for you.Takeaway tip: Download your monthly Stripe Balance Report in PDF and check every single fee line—knowledge is power when negotiating rates or switching providers.0:00 Why your Stripe fees are higher than advertised0:57 The balance report you NEED to download2:13 High-risk merchant & out-of-region fees3:39 Foreign exchange & risk reserves explained5:29 Payout differences & surprise debits7:32 Why 2.9% + 30¢ is misleading8:28 How to track Stripe fees monthlyNeed a merchant account? Get in touch! ➡️ directpaynet.com/contact-us
Confused by payment processing fees? In this episode, Maria Sparagis breaks down the real costs behind merchant account statements — beyond the advertised “2.9% + $0.30.”Whether you're using Stripe, Shopify, or have a standalone merchant account, this is the ultimate guide to uncovering hidden fees, understanding interchange rates, and negotiating better deals.🔍 Learn what "interchange plus" really means, how to spot PCI compliance penalties, refund and chargeback traps, and why your true processing costs might be MUCH higher than you think.📊 Maria walks you through an actual merchant processing statement and explains line-by-line what each fee represents — so you can protect your profits and make smarter business decisions.🛠 Need help analyzing your own statement? Reach out to Maria and the DirectPayNet team for expert support.🔗 Useful Links:→ Shopify Fee Breakdown (Related Episode): https://www.youtube.com/watch?v=VbGsvCa7eJ8→ Open a Merchant Account: maria@directpaynet.com💬 Drop your questions in the comments — and if you’ve ever spotted a hidden fee, let us know!0:00 Intro1:44 3 Processing Fee Models4:20 Merchant Statement Breakdown14:56 Chargeback Fees16:39 Other Fees19:53 Summing Up24:23 Outro
Has Shopify Payments frozen or shut down your account out of nowhere? You're not alone—and you're not helpless.In this episode, Maria Sparagis, owner of DirectPayNet, explains exactly what to do when Shopify pulls the plug on your payment processing. From understanding why it happened to setting up real alternatives that can handle high-risk businesses like supplements, digital goods, CBD, coaching, and subscriptions—we’ve got you covered.✅ Learn how to:- Get clarity from Shopify (even when they ghost you)- Send a physical letter to escalate your case- Switch to alternative gateways that won’t shut you down- Set up a merchant account to avoid future disruptionsIf you're doing $25K/month or more, Shopify Payments is too risky to be your only option. Get backup systems in place today.📩 Need help? Reach out or drop a comment below.maria@directpaynet.com0:00 Intro0:49 Contact Shopify Online6:58 Contact Shopify by Mail8:40 Shopify Alternatives14:04 Merchant Accounts16:11 Final Thoughts🔗 Related videos:Stripe Alternatives for High-Risk Businesses: https://www.youtube.com/watch?v=nJLzaK7e6OI&tHow to Write a Payment Processor Appeal Letter: https://youtu.be/ddLt38NVdSg?si=ItUDJOVV4qzJEHaZ
Visa’s VAMP rules are here and they’re reshaping how online businesses handle fraud, chargebacks, and card testing. In this episode, Maria Sparagis (with over 20 years in payment processing) breaks down exactly what the Visa Acquirer Monitoring Program (VAMP) is, how it affects merchants, and what you must do to stay compliant.What's Covered:✅ What Visa’s VAMP rules mean for your business✅ How acquirers are passing fraud liability to you✅ The tools you should already be using to prevent disputes and card testing✅ Why 3DS (3D Secure) is your new best friend—especially for high-ticket or international orders✅ How AVS, CVV, and IP filters can make or break your fraud defenses✅ The underrated risk of confusing billing descriptors✅ What to know about chargeback alerts like RDR & Ethoca✅ And what you need to do today to keep your payment processor happy💸 Fraud prevention isn’t optional anymore. Get ahead of the curve before Visa or your processor shuts you down.🔗 Referenced Episodes & Tools🔹 Watch my original episode on VAMP rules: • Visa Will SHUT DOWN Your Sales with New VA... 🔹 Need help implementing these tools? Drop a comment or reach out—we're here to help. maria@directpaynet.com📌 Like, share, and subscribe for more episodes on how to protect and grow your e-commerce business.
Why Stripe Declines Upsells & How to Fix It: Optimize Your Funnel for More ConversionsIf your upsells are getting declined—especially after the front-end sale goes through—this episode is a must-watch. 💳 In this in-depth breakdown, Maria Sparagis explains exactly why Stripe and other payment processors may be flagging your upsell offers, and what you can do to increase approval rates in your checkout funnel.🔍 Learn:- Why upsells and order bumps get flagged—even after a front-end sale- How Stripe Radar rules and default settings could be killing your conversions- The importance of vaulting (tokenizing) customer card data- Why low front-end price points might backfire on your funnel- Pro techniques like "authorize and settle" for multi-step checkouts- The risks of duplicate price points & how to avoid “do not honor” declinesWhether you're using Systeme.io, ClickFunnels, WooCommerce, or any other cart tool—if you rely on Stripe for payment processing, this episode will help you recover lost sales and maximize your AOV (average order value).📈 For those running DTC funnels or subscription models, Maria shares specific Stripe Radar settings to audit, tweak, and monitor.💬 Questions? Need help with Stripe or merchant accounts?Contact Maria’s team at DirectPayNet to get expert guidance and hands-on support. ➡️ directpaynet.com/contact-us0:00 Intro1:02 Stripe Causing Declines2:59 #1 Tokenize Data5:14 #2 Price Test7:05 Stripe Radar Tweaks8:11 Velocity Checks11:51 Gradual, not Rapid12:59 Don’t Contact Stripe14:11 Increase Conversions18:33 Bonus Tip22:14 Summary👉 Don’t forget to like, subscribe, and drop a comment if this helped you!
Choosing the Best Payment Processor for Your Online Business in 2025Wondering which payment processor is right for your online store? In this episode, Maria Sparagis (CEO of DirectPayNet) explains the crucial differences between popular PSPs like Stripe, PayPal, Braintree, and getting your own dedicated merchant account.What you’ll learn:- How Stripe and PayPal work for startups vs. scaling businesses- Hidden fees you might be ignoring- Why your business might outgrow Stripe sooner than you think- How a merchant account can increase your approval rates and protect you from sudden shutdowns- Easy integration tips that debunk the “merchant accounts are hard” mythWhether you sell digital products, subscriptions, coaching, or physical goods, this guide will help you pick the best payment processor in 2025 to maximize your revenue and keep your business stable.Many small businesses get lulled into Stripe’s convenience — until it bites them later with freezes, zero human support, or hidden fees. Graduating to a merchant account is not only about saving money but protecting your cash flow from algorithmic shutdownsSubscribe for more payment processing secrets, fraud prevention tips, and e-commerce success strategies!0:00 into0:53 2 Types of Processors2:00 Why Not Choose a PSP5:42 Scaling Your Business10:45 Plug-and-Play12:48 Application Process14:07 PSP vs Merchant Account21:31 OutroNeed a merchant account? Get in touch! ➡️ directpaynet.com/contact-us
Are webinars really making a comeback? 🤯 In this episode, I sit down with Gia Liossis of GIAffiliate Management to find out why webinars might be your brand’s untapped goldmine—especially if you’re in health, beauty, supplements, or coaching.We get into:- Why webinars still work in 2025 (and who they don’t work for)- The best affiliate audiences for webinar conversions- Tips to get people to actually show up live (hint: it’s not just giveaways)- Live Q&As vs. product discounts – which builds more trust?- What kind of opt-ins and show-up rates you should aim for- Whether you need a doctor or influencer to run one (spoiler: nope)Gia also shares behind-the-scenes stories from high-converting campaigns, including one affiliate who 10xed their earnings per click (EPC) just by running a webinar.If you’ve been sleeping on webinars—or think they’re "so 2008"—this one will wake you up. 😅0:00 Meet Gia Liossis2:54 Who Are Webinars For?5:17 How to Get People to Join7:24 Where to Find Webinar Traffic13:19 Free vs Paid16:18 How to Get People to Opt In22:08 Providing Value25:33 Webinar Targeting27:57 Best Hosting Time30:05 How to Start34:30 Outro💬 Got questions about affiliate traffic or want to connect with Gia? Drop a comment below, DM me directly, or get in touch with her at https://www.facebook.com/gia.liosi#AffiliateMarketing #Webinars #DigitalMarketing #HealthBrands #InfoProducts #EntrepreneurshipNeed a merchant account? Get in touch! ➡️ directpaynet.com/contact-us
In this episode, Alex and get into the wild world of hiring — and what happens when 350 people apply for a job... but only eight follow simple instructions.Whether you're a job seeker wondering why you're not landing interviews, or a small business owner trying to avoid the chaos of recruiting, this conversation offers raw insights, real numbers, and a surprisingly effective hiring hack that saved thousands in recruiter fees.💡 Topics Covered:- Why 97% of job applicants failed instantly- The simple test that filtered 350 applicants- Why younger candidates may be more coachable than experienced ones- How to find great hires without a recruiter- Advice for job seekers on standing out in a competitive market🚀 Whether you're building a business or building your career, this episode will change how you approach the hiring process — and maybe even how you write your next job application.🔔 Don’t forget to like, subscribe, and leave a comment with your thoughts on today’s topic!0:00 Intro2:30 Meeting the Qualifications7:44 Read the Requirements12:03 Drop Your Ego16:04 When to Ask the Right Questions21:27 Pay Attention to Detail23:49 Showcasing Your Potential27:25 Outro#HiringTips #SmallBusiness #JobSearch #Recruiting #JobHunting #CareerAdvice #ExecutiveAssistant #GenZWorkforce #HiringMistakes #MariaAndAlexNeed a merchant account? Get in touch! ➡️ directpaynet.com/contact-us
Worried about the looming recession and how it might impact your online business? In this episode, we're diving deep into recession-proof strategies for e-commerce and direct response brands.I’m joined by Alex to explore how businesses can thrive, not just survive, during economic uncertainty.We cover:✅ Why building a brand matters more than ever in 2025✅ How micro-influencers can boost conversions and protect your PR✅ Must-know payment trends: Buy Now, Pay Later, Apple Pay, ACH & more✅ How to avoid chargebacks and reduce refund rates during downturns✅ Mobile vs. desktop checkout optimization tips that really move the needle✅ Whether you should be spending more on ads during a recession✅ Smart pricing strategies amidst global tariff uncertaintyWhether you're running an e-commerce shop, coaching business, supplement brand, or selling digital products, this episode is packed with real-world tactics to stay ahead in a slowing economy.💬 Got a question or a challenge you're facing? Drop it in the comments—your question might shape a future episode.🔔 Don’t forget to like, subscribe, and hit the bell for more insider tips on scaling smart in 2025.#Recession2025 #EcommerceTips #DirectResponseMarketing #OnlineBusiness #PaymentProcessing #BuyNowPayLater #BNPL #MobileCheckout #Tariffs2025 #MarketingStrategy0:00 intro1:47 #1 Opportunity for Businesses in a Recession8:25 Should You Spend More During a Recession?10:06 Pricing Strategies12:42 Payment Methods to Offer21:21 Optimizing Your Fees25:54 Reducing Disputes and Chargebacks31:59 Mobile Optimizations37:00 OutroNeed a merchant account? Get in touch! ➡️ directpaynet.com/contact-us
💸 Stripe’s NEW Dispute Fees Are Outrageous — What You *Must* Know to Protect Your BusinessStripe just changed the game — and not in a good way. Business owners now face a $30 fee to fight disputes, and if you let Stripe’s “Smart Disputes” AI win them for you, they’ll keep 30% of the recovered amount. Seriously.In this episode, I pull no punches, breaking down why Stripe's new policy is deeply predatory, how it's forcing sellers into a lose-lose scenario, and what you can do to protect your profits.👉 You’ll learn:* Why Stripe doubled the dispute fee from $15 to $30 — even if you win* How their Smart Disputes AI takes 30% of recovered funds (yes, really)* Whether you should fight disputes manually or let AI handle it (and what it’ll cost you)* Practical strategies to improve your win rate and avoid disputes in the first place* Proof you need to gather (contracts, IP logs, delivery receipts, etc.)* Why Stripe’s AI may *fail* you — and how to fight back* Alternatives to Stripe with real human support🧠 Whether you're running a 6-figure store or scaling past 7, this episode delivers hard truth, actionable tips, and clear guidance on navigating Stripe’s increasingly automated and costly system.📩 Want my full chargeback-fighting guide? Drop a comment or reach out via Maria@DirectPayNet.com.🔔 Like, share, and subscribe to stay ahead of the curve in fintech, e-commerce, and digital sales strategy.0:00 Intro0:30 Stripe’s 30% Take and New Dispute Rules4:49 What Businesses Do WRONG About Disputes8:50 How to WIN a Dispute14:13 Best Stripe Alternatives18:00 OutroHOW TO PREVENT DISPUTES: https://youtu.be/ZpsuSibwbPgNeed a merchant account? Get in touch! ➡️ directpaynet.com/contact-us
In this episode my media guy Alex and I dive deep into the implications of Capital One's recent acquisition of Discover. We get into how this major shakeup could affect business owners who accept Discover cards, including potential changes to processing fees, merchant account structures, and overall payment dynamics.There are parallels to Amex's OptBlue program, which might show how Capital One aims to streamline Discover's merchant onboarding process—potentially increasing costs but also making the card more widely adopted. Also, Capital One's likely strategy of boosting Discover's rewards program could drive consumer demand and force businesses to adapt.If you're a business owner or just curious about the evolving payments landscape, this episode is a must-listen. Find out how these changes could impact your bottom line and what steps you might need to take to stay ahead.💡 Questions about payment processing or Capital One's acquisition of Discover? Drop them in the comments!🔔 Subscribe for more news, insights, and strategies.📧 Get in touch at maria@directpaynet.com or apply directly at directpaynet.com/contact-us0:00 Intro1:45 Your Fees Will Change5:37 CapOne Is the New AMEX10:39 Forced Acceptance?12:43 Deny Discover at Checkout?15:55 Outro#CapitalOne #DiscoverCard #Fintech #PaymentProcessing #MerchantAccounts #BusinessFinance #CreditCardProcessing
🚨 Visa’s New Chargeback Rules Could Shut You Down – Are You Ready? 🚨Visa is flipping the script on chargebacks—and if you're an online business owner, this affects you. I'm breaking down the new VAMP (Visa Acquirer Monitoring Program) regulations that are already live in Europe and heading to North America.From stricter chargeback thresholds (dropping to 0.9% in 2026) to new penalties for merchants who ignore card testing fraud, Visa's changes are tightening the noose on risky behavior. Even if you rely on Rapid Dispute Resolution (RDR), guess what? Those alerts are now counted against you.🔍 Learn:- What VAMP is and why it matters- Why relying on RDR is no longer safe- How to calculate your chargeback ratio properly- Why 3DS may become mandatory—and what that means for your conversions- The silent risk of losing your payment processor even if you’re under 1%⚠️ Don’t wait until you're fined or shut down. Get ahead of the changes and safeguard your business. ⚠️👉 Subscribe for more insights on payment compliance, fraud prevention, and keeping your online business safe.0:00 Intro0:32 Previous Chargeback Guidelines1:08 What’s Changing6:58 Payment Gateway Fraud Protection8:08 Even More Changes10:18 Rules Coming to the US12:08 The Reason Why13:22 Lower Your Chargebacks18:33 OutroNeed a merchant account? Get in touch! ➡️ directpaynet.com/contact-us
Stripe has officially applied for a Money Transmitter (MALPB) license in Georgia. It's a move that will change what we know about Stripe in payment processing...at least in the U.S.But what does this really mean for your business?In this episode, I, Maria Sparagis, payment processing expert and founder of Direct Payment, break down the real implications of Stripe becoming its own payment processor.From bypassing big banks like Wells Fargo and Barclays to potential changes in who Stripe approves (or rejects). These are the questions many aren’t asking: Is this truly good news for online merchants, or just a power and profit play?🔍 What you'll learn:- What Stripe’s MALPB license means and why it matters- Why Stripe isn’t actually a payment processor (yet)- The truth about Stripe’s approval process- How this could impact high-risk and online businesses- What to watch for in Stripe’s terms & conditions going forward- Why legacy banks might be forced to innovate now⚠️ Heads-up: this might not be the win for merchants you were hoping for.📩 Have questions about payment processing or need a backup for Stripe? Reach out to me and my team at Direct Payment. maria@directpaynet.com📋 Or apply directly at directpaynet.com/contact-us/👍 Like, 💬 Comment, and 🔔 Subscribe for more insights on payment processing, tech trends, and business growth strategies.0:00 Intro0:36 Isn’t Stripe a Payment Processor?1:39 You Won’t Benefit from the Charter6:04 Stripe Changes7:16 Competition Increases8:33 Outro#Stripe #FintechNews #PaymentProcessing #BusinessTips #Ecommerce #StripeLicense #MALPB #MerchantAccount #SmallBusinessTips #MariaAsparagus
Your mobile checkout page NEEDS to be optimized. Mobile is rocketing past desktop for sales, which means more people are tapping around on your mobile site than ever before. If you've left your mobile checkout page unchecked, you're LOSING MONEY.In this video, I'm covering 9 ways you can optimize your mobile checkout to secure sales and bump your bottom line.Need a merchant account? Get in touch! ➡️ directpaynet.com/contact-us0:00 Intro1:08 Mobile Checkout Stats2:10 #13:05 #23:43 #34:28 #45:30 Desktop vs Mobile8:50 5 Optimizations15:30 Outro
Stripe Radar is the built-in fraud tool Stripe offers directly through the dashboard. But if you leave this tool unconfigured, you'll either block valid payments or accept fraudulent ones. So here's how you can tweak Stripe Radar to fit your business better and convert more sales, no matter what region you're in.Need a merchant account? Get in touch! ➡️ directpaynet.com/contact-us0:00 Intro1:15 Stripe Radar Flags4:41 Business Impact5:53 How It Works11:46 Configuring Stripe Radar20:48 Outro
Monthly subscriptions are a more sustainable choice for businesses. Not only do customers like them more for various reasons like lower price points, but they help lower your risk profile.Lifetime access sounds appealing—having accessing for an entire lifetime. But that is also the catch. You have to support that product for a lifetime, and if you don't then those customers will win a chargeback suit against you.If you're still interested in selling lifetime access, I've got a few tips for you in the video.Watch until the end, and don't forget to like and subscribe if you found value in this content!Need a merchant account? Get in touch! ➡️ directpaynet.com/contact-us0:00 Intro0:58 Lifetime of Chargebacks2:43 Lifetime, Yearly, Monthly4:05 Say NO to Lifetime8:10 Maximize Conversions10:22 Outro