Claim OwnershipUnpacking the Digital Shelf
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Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
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It’s not that many people who can say they’ve spent over a decade in ecommerce, and over a quarter of a century at a global powerhouse like Unilever, but Oliver Bradley, now Digital Commerce Strategy & Operations Director at Neem is one of them. And his obsession is making sure every digital shelf image works on every level - accessible to every consumer, telling a cohesive brand story, and inspiring the confidence to buy. Oliver joined the podcast to lay out his best practices and data that has convinced some of the biggest brands in the world to change their imagery ways.
Lauren Livak Gilbert has been trying to get a CFO on the podcast for over a YEAR. It’s one of the most pivotal relationships you need to have to drive success and manage in tough times, and she finally found one who was ready to talk omnichannel turkey. Matt Putra, CEO at fractional CFO firm Eightx, joined the podcast with tough advice and a passion for building a bridge between finance and the business to make the P&L shine.
From smart carts to video ads and the rise of agentic shopping, Roger shares the trends brands need to get across now to stay relevant in the future of commerce. And with AI rapidly reshaping how shoppers discover and buy, Roger walks us through three frontiers of AI: inside AI, inside out AI and outside in AI, and what this means for brands showing up on the digital shelf. As a retail media specialist, Roger also shares his perspectives on how retail media differs across regions and how internal teams can best build capability to manage it.
As Generative AI plunges into the Trough of Disillusionment filled with the roiling waves of AI hype, we wanted to bring on a guest to inject some wisdom and expertise to steer your ship of AI on to calmer waters. Holy tortured metaphors, Batman, we found him! Bjorn Rosander is Founder and CEO at software & applied AI consultancy Pynne, and he brings to the podcast sage advice and a framework that puts measurable business value, strong use cases, and change management at the core.
In our first ever two part cross over podcast with Future Commerce we dive into the new DSI research on omnichannel org structures. Part 1 over on the Future Commerce podcast paints the picture of 2030 and what a more AI enabled world looks like. Part 2 dives into how to make that possible with actionable insights for brands navigating the change. Learn how to balance human strategy with AI agents, embrace continuous reinvention, and show up as one connected company in today’s commerce world.
Think of a store that's not just a place to buy things, but an experience you can see, hear, and touch. That's the essence of experiential retail media—the new frontier where advertising, content, and commerce merge to create memorable moments for shoppers, and incremental revenue for brands, in both the short term and long term.
Andrew Lipsman, Commerce and Media Analyst, and Matt Eichorn, Co-Founder and CEO at Freeosk joined the podcast to explain it all.
Your future incremental growth, in an era of conversational commerce, machine shopping, and agentic AI, will at its foundation require winning a whole new search competition. What are the elements of victory here, and what do you need to do to get ready. John Andrews, Co-founder and CEO at Cimulate, (with a C) comes to the podcast with a lot of answers, some guesses, and excitement about the questions and to come in this fast-moving space. Rob Gonzalez joins as co-host for a conversation on the new generation of search you won’t want to miss.
In this episode of Unpacking the Digital Shelf – The APAC Edition, Teresa is joined by Amanda Green, General Manager of Digital & Innovation at Treasury Wine Estates, to explore how the business is reimagining its approach to product content management to meet the evolving needs of today’s digitally empowered shoppers across diverse markets.
Amanda shares how Treasury Wine Estates is navigating the complexities of delivering local relevance at scale, building a product content strategy that supports both global consistency and regional nuance. From leveraging social platforms to strengthen product credibility in China, to harnessing the power of ratings and reviews to establish product authority within generative engines, Amanda offers a window into the strategic levers shaping TWE’s digital content management approach.
If you're grappling with the complexities of managing product content across multiple markets - and looking to future-proof your digital product content approach - this episode is for you.
With years of experience Leading ecommerce at Bic and Johnson and Johnson, Jennifer Elmanshi, now President at Potoo, wears the battle scars of the Buy Box wars. She stops by to share the war stories, the new tactics to come in the age of AI, and best practices for monitoring and organizing for rapid response to win your rightful place back.
Digital Commerce Global recently came out with their 3rd annual deep-dive benchmark study on how brands are managing their retail media strategy (or, not.) The study’s author, Gregor Murray, VP of Strategy, Digital Commerce Global, returns to the podcast with all the key results that point towards the urgent opportunities for instituting organizational, financial, and measurement rigor in this critical but complex part of your digital commerce success strategy.
I found our conversation today about the AI-transformed future of commerce with Matt Ezyk, Sr. Dir. of Ecommerce Engineering at Hanna Andersson, both urgent and comforting. Urgent in that he strongly believes that consumer journeys and product discovery will be upended by conversational commerce and brands need to prepare, and comforting in that those in ecommerce and digital have spent their careers being upended. And have built the mindset and skills to manage through it. Matt walked us through his approach to riding this transformation wave armed with curiosity, discipline, and a test and learn mindset.
In this episode, we break down the key findings from the 2025 Digital, Marketing & eComm in Focus report — a comprehensive look at the evolving digital landscape for Australian brands. We explore the growing complexity of the digital shelf, the rise of retail media, the quick commerce revival, and the ongoing tech challenges brands face in managing product content. With insights from over 220 industry professionals, this conversation is a must-listen for anyone navigating omnichannel growth in a rapidly changing Australian market.
Every six months, the ecommerce education consultancy Allume Group consolidates the output of expert conversations, annual reports, and the latest data to create their Allume Insider report, or AIR. It’s chock a block full of the most current insights into the present and future of ecommerce. Andrea Leigh, Founder & CEO of Allume Group rejoins the podcast with the takeaways from their latest research.
Our guest today, Swagat Choudhury, Global Director of Perfect Store Online at Mars has been steeped in the evolution of digital commerce for almost 20 years, 17 of that at Diageo. Today’s conversation about where digital commerce is going, and global plus local transformation has as its core a really crucial reminder that the fundamentals of commerce have remained the same: using a loop of influence and conversion to drive results. According to Swagat, the exciting difference of this next AI-fueled era will be the ability to unleash so much more data to drive the next best action, both for the consumer and for the marketer.
In chaotic times, trust becomes a premium value in the choices a consumer makes. That’s why so many brands invest heavily in creating brand experiences on the world’s most watched canvases, at the Super Bowl, the Oscars, the Olympics. But the most valuable real estate for your brand experiences may be where your consumers spend the vast majority of their time - in digital experiences often on the PDP. Roald Van Wyk, Global Creative Commerce Lead at IPG, is issuing an urgent and compelling call that creative briefs, and the processes they fuel, must change to ensure that your brand is building trust with the best creative across every screen, and every interaction.
Across brands and retailers, we are starting to see the long-standing silos that stand in the way of efficiency, growth, and accountability start to crumble. Today’s guests from Kroger are living proof of the power of this, with the media maven Jenny Holleran, VP at Kroger Precision Marketing having the important conversations and the united front together with Jorge Alfonso, Head of Digital Merchandising at Kroger. They share a deep commitment to a seamless, unified omnichannel experience for consumers that drives growth for both Kroger and for their brand partners. It’s a sibling rivalry in the best way possible.
Recorded live from Cannes Lions, this episode dives into the future of commerce, creativity, and connection with special guest Eric. We unpack why brands are losing their voice, how AI is transforming everything from influencer marketing to grocery shopping, and why human experience still matters. It’s a fast-paced, thought-provoking conversation about what’s hot at Cannes—and what’s coming next.
These are, how should I say it, interesting times to be a seller on Amazon. It’s good to be able to make decisions based on data in the midst of the chaos, so Jay Lovelace, CEO at Jungle Scout joined the podcast to lay out the trends that the data is identifying overall and across some specific categories that are on the move.
For the first episode of the APAC edition of Unpacking the Digital Shelf, Teresa is joined by Paul Brooks, former GM of Retail Media at Coles360 to discuss the retail media scene in Australia. Paul shares his journey building one of Australia’s largest retail media networks, the growth phases retailers go through, and the real-world trade-offs that come with scaling these platforms. We also explore how Australia compares to the US, UK, and Asia – and what brands need to focus on to win in this fast growing landscape.
I don’t know whether it’s a holy grail, but certainly a worthy grail is getting your organizations to behave with an omnichannel mindset to hopefully connect with the consumer however and wherever they choose, driving better conversion and a more strategic joint approach with your customers. Kenvue has organized around that mindset to ensure that they are spending their next dollar in the most productive place possible. That takes clear signals, communication, and strong relationships - all things we talk about with the fantastic Kacie McKee, Head of Omni-Commerce and Digital Acceleration at Kenvue. (This episode was recorded on May 20, 2025)
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