Lee and Danny meet with Brett Jones, co-founder of the Canadian automotive platform, HeyAuto, to discuss his journey and HeyAuto's plans to enter into a Series A funding round.
After record low-interest rates and a boom in venture capital investments, the market appears to be pulling back. Danny & Lee break down how they think this new economic environment impacts seed rounds and how less available capital impacts startups in Canada.
When launching your own business, many founders often go into stealth mode as they put their heads down and put in the work to get their organization launched. But Danny and Lee see this as a missed opportunity. Hear from them as they explain how creating a personal brand is critical to leveraging business opportunities.
After a brief two-week break to focus on preparing for live pitches and an open house for Tilt, Danny and Lee chat about how they've been preparing to close in on the final amount of funding they seek to raise for the end of June.
You've likely heard or experienced the difficulties in purchasing a new or used car these days — long manufacturer times or limited used-car availability. Lee and Danny dive into the pandemic-fuelled disruptions that have hit the automotive industry, and how their experience in working with the industry has provided insight into where it should head next.
For some products, typical marketing strategies aren't always the right choice. In episode 15, Lee and Danny discuss how educating users through content can sometimes be a more suitable marketing strategy. They dive into Tilt's strategy and some of what they consider to be the best education strategies in other industries. Link to Salesforce resources.
Brandish's Communications Manager Cleo Curtis joins the podcast, ready to share how communications play an important role in a start-up’s success. Cleo also discusses overcoming rejection from journalists and how internal communications can help energize employees to be brand ambassadors.
Starting your own business can be tough, and raising seed money for that business can be even tougher. Lee and Danny dive into their recent effort to raise a million dollars in funding for Tilt as they pursue two strategies to reach their goal. With the desire to meet that sum within 90 days, learn about the challenges and opportunities they have dealt with throughout this process.
Lee and Danny discuss the lessons learned from inevitably losing customers at Tilt. They review some of the best tactics and relationship-building tools to use when trying to win those customers back. Lee also shares how losing Tilt's biggest customer not once, but twice, helped them reset development plans and shifted how they wanted to move forward with Tilt.
Tilt’s Business Development Manager, Brayden Lesage, joins Lee and Danny to discuss the challenges and opportunities of growing a start-up, especially when switching industries. Brayden details how his sales past has helped him fuel growth at Tilt, and shares some tips for those who get nervous when entering important sales pitches.
Danny and Lee discuss their experiences and perspectives about the working relationship between technical and non-technical people. Danny shares what information is important for technical people to communicate to non-technical people and that empathy along with relationship building is at the heart of having a good working relationship between these two groups.
In a world where automation continues to uproot how we go about our daily lives, Lee and Danny chat about how marketing automation is impacting the industry. They go over what works, what doesn't, and the companies getting it right. Because as Lee and Danny discuss, not all chatbots are created equal. Check out the Walmart case study that Lee mentions here.
We're back! In this episode, Lee interviews Danny about Product. Danny is both the Director of Product at Brandish and the Chief Product Officer at Tilt. Danny breaks down: What is Product?The history of ProductWhat makes a good Product Manager and the intersection between Product and Brand.This episode matches the format of Episode 7 so make sure to check out The Brand Episode if you haven't already. If you have questions for Danny or Lee, you can find them both on LinkedIn or send us...
We're talking brand! Danny interviews Lee about his perspective on brand and he kicks off the interview asking Lee if what he thinks about Scott Galloway's declaration that the brand era is over. Find out Lee's response, why Danny and Lee focused on brand right from the get-go with Tilt and answering can a business really handle their own brand internally? This is Part 1. Stay tuned to next week for Part 2 where Danny and Lee reverse roles and we have the "The Product Epsiode"
We're talking closing...deals! In Venture Guts - Episode 6, Lee and Danny talk about business development along with the ups and downs of closing deals. Danny asks insightful questions to Lee about his experience in business development and then business development as a co-founder (TLDR: Lee shares his over 10 years of experience in business development.) There might also be a few "Glengarry, Glen Ross" references. Note: Lee references two key people to check out on LinkedIn: Jake Dunlap a...
In Episode 5, hosts Lee and Danny define what Tilt is, what problem Tilt is solving and growth benchmarks for this venture. Danny and Lee refer to Tilt's investment pitch deck. You can find the PDF of the deck here! Note: This episode was recorded in December 2021.
In this episode, Danny and Lee talk about receiving a $30K government grant for Tilt, what that means and how this relatively "small" amount helps them on the road to $1.5 million in funding. They also discuss their individual predictions for Tilt in 2022. Note: This episode was recorded in December 2021.
In this episode, Lee and Danny talk Content Marketing. They start by defining content marketing, why it's important and what's key to creating a content marketing strategy. From their own experience, they dive into the hits and misses they've seen in content marketing and where the opportunities lie with creating content. Find the podcast that Danny references here: Trailblazers Note: This podcast was pre-recorded at the beginning of December. Some of the hosts personal references have alr...
In episode 2, Lee and Danny dive into the history of Tilt (Brandish's first venture). Over the last 10 years, Danny and Lee have worked on-and-off together, tested out a few "products" and finally landed on Tilt. Find out how in this episode.
In 2021, Brandish Agency announced the launch of Brandish Ventures, the investment and development division of our business. Brandish Ventures launched with two ventures and one investment. Now almost a year later, Brandish Ventures has two businesses Tilt, a sales engagement and marketing platform and LaFortune Home, a home and yard transformation and maintenance service. In the first episode of Venture Guts, hosts Lee Waltham and Danny Wood dive into their roles and why th...