Virtually Free with Ashlee

You started your business for more freedom, so why does it still feel like a job? Welcome to Virtually Free with Ashlee, the podcast for virtual assistants, service providers and digital entrepreneurs who want to scale their business in a way that aligns with their lifestyle, values, and long-term goals—without burnout or overwhelm. I’m Ashlee Thomas, a VA coach and business mentor who’s helped over 400 women grow their businesses on their own terms. In this podcast, I’ll share real talk and proven strategies to help you step into the CEO role, ditch the hustle mentality, and create a business that truly supports the life you want to live. It’s time to work smarter, not harder, and build a business that truly serves you. Hit play and let’s go.

Creating your vision for 2026

This time of year can feel like a blur but while everyone else is coasting toward the holidays, you’ve got an opportunity to get clear on what you actually want next year to look like. And no, we’re not talking vague resolutions. This episode will help you start shaping your 2026 business with intention.If you’re waiting for January to figure everything out, you’re already behind. The VAs who move with clarity in Q1? They start thinking now. This episode is pulled straight from the Vision 2026 Workshop I run with my mastermind and coaching clients — and you’ll get a glimpse into how they’re setting themselves up for a powerful start.In this episode, we dive into: Key questions to help you reflect on 2025 and build a grounded 2026 visionWhat your future self would actually want you to focus onReal client stories of VAs who are still making big moves before the year endsHow to tell what belongs in your next season — and what doesn’tWhy vision + structure = sustainable growth (without overthinking) 🎄 The 5 Days of Xmas Sale is live - this episode will help you figure out what to invest in based on where you want to be, not where you’re stuck. Templates, mentoring, strategy, there’s something for everyone.Make sure you’re on my email list you receive the coupon codes attached to each offer released. SIDE NOTE: We have up to 70% off some of my most IN DEMAND resources, trainings & mentoring. The easiest way to do that? Download one of my freebiesVA Starter Kit (Getting started) Pricing Playbook (established VAs)Or simply jump on the Xmas list here https://landing.mailerlite.com/webforms/landing/w9v3q2

12-01
09:07

How to Invest Smart This Selling Season (and Set Yourself Up for Success)

If you’re feeling pulled in a hundred directions during selling season.. selling, buying, planning, and panicking — you’re not alone. This episode is here to help you slow down and make smarter, more aligned decisions about how you invest in your business moving into 2026! Let's be real, everywhere you look right now, there’s a sale… but not everything you buy is actually going to move your business forward. Whether you’re investing in mentorship, tools, or digital products, this episode will help you filter the noise and make choices that serve the business you want to build in 2026 not the overwhelm you’re feeling right now! In this episode I dive into: The difference between emotional spending and empowered investingWhat I’m personally investing in this seasonHow to know if a product, offer, or support container is the right moveWhy clarity, support, and simplicity beat more “stuff” every timeA smarter way to think about mentorship and digital resources.Our 5 Days of Xmas Sale is just around the corner and there’s something for everyone no matter what stage of business you're in. From mentorship to DIY digital offers, you won’t want to miss it. We kick off on December 1 and there is up to 70% off some of my most IN DEMAND products and services available (crazy I know) but you do need to be on my email list to grab the coupon code when each offer is released. The easiest way to do that? Download one of my freebiesVA Starter Kit (Getting started) Pricing Playbook (established VAs)Or simply jump on the mailing list herehttps://landing.mailerlite.com/webforms/landing/w9v3q2PS you can view my website and all the ways I can support you here

11-24
11:23

Should You Add Social Media Management to Your VA Offers?

Thinking about adding social media management to your VA services — but not sure where to start? Or if it’s even right for you? In this episode, we’re having a real chat about who social media support is actually for, how to do it without burning out, and how to turn it into a profitable, recurring offer.If you’ve been craving more strategic or creative work, this might be your sign.Inside this episode, you’ll learn:What social media management actually involves (and what to skip)The benefits of adding SMM to your VA businessWho this service isn’t forHow to start small and stay profitableThe biggest mistakes I see new SMMs makeIf you’re ready to confidently offer social media as a service, check out the Social Media for Makers course — everything you need to price, package, and deliver a done-for-you offer your clients actually need.🔗 Resources + Links→ Join the Social Media for Makers Course here → Connect with me on Instagram here → Learn more about working together via my site here 

11-17
15:13

You’ve Signed the Client, Now What?

You’ve signed the client, amazing. But now what? If you’re winging your onboarding, second-guessing your communication, or stuck reacting to client demands, this episode is for you. I walk you through how to lead the client relationship from day one, manage expectations clearly, and create systems that help you feel in control. This is the real behind-the-scenes work that makes clients stay, refer you, and respect your boundaries.✨ We cover:The “post-signing panic zone” and how to move past itTangible systems to manage clients like a proWhat to do when expectations get blurryWhy you should lead the relationship (even early on).Everything I share today is already built into the VA Tool Kit — a self-paced system packed with the onboarding docs, trackers, emails, and scripts to help you manage clients with clarity and confidence.🔗 Resources + Links→ Grab the VA Tool Kit here → Connect with me on Instagram here → Learn more about working together via my site here Want help telling your stories and creating testimonials into story led proof? My friend Jo Draper is running two story-first workshops designed to help you turn everyday moments (and client love) into content that sounds like you.📖 Once Upon a VA → find and tell your own stories in a way that builds trust (Tuesday 25 November at 1pm AEST) 💌 Love Notes & Notion → transform testimonials into story-led proof that connects (Tuesday 9 December at 1pm AEST)You’ll get:Two live workshops (or replays if you can’t make it and it also means you can get Jo in your ears whenever you need me)Notion dashboards for story prompts + testimonial systems (to keep everything pretty but also in one place)My Dotty Pages digital journals (with love from me to you when you grab The Dotty Duo - because sometimes you want to doodle on your iPad or tablet instead)If your content’s feeling a little AI-flat or you’re craving more connection in your storytelling, register here https://jodraper.au/the-dotty-duo

11-10
08:08

Discovery calls that don’t feel awkward

If discovery calls have been feeling clunky, awkward, or downright stressful, this one’s for you. In this episode, I walk you through how to lead calls with calm, clarity, and confidence. Because the truth is, you don’t need to be salesy or scripted but you do need a simple structure, clear intention, and a strong post-call process.Whether you’ve done 0 calls or 50, this episode will help you feel more in control and way more likely to book a yes on the back end.Inside this episode, you’ll find:A simple flow to guide the conversation with easeWays to prep before your call (with no overthinking)How to talk about pricing and scope with confidenceCommon mistakes that sabotage your energy (and how to avoid them)The #1 thing most VAs forget to do after the call (and what to do instead)Want to make this easier and have the best chance of converting calls? Our VA Tool Kit includes my complete Discovery Call System from pre-call checklist to follow-up templates and onboarding next steps PLUS all the templates you’ll need to onboard like a pro (think contracts, proposal, welcome guide and more).🔗 Resources + Links→ Grab the VA Tool Kit here → Connect with me on Instagram here → Learn more about working together via my site here 

11-03
11:00

Transitioning from VA to OBM with Karene Anderson

In today’s episode of Virtually Free, we’re joined by the powerhouse behind Virtual Hustle, Karene Hustle, to talk all things transition — from the early days as a VA to stepping fully into the role of Online Business Manager.Karene walks us through her personal story of burnout, rebuilding, and finding her niche, as well as:What it really means to be an OBM (and how it differs from being a VA)Why niching doesn’t have to happen overnightThe mindset shifts that helped her level upLessons in boundaries, client fit, and staying in your laneHow to work with creatives without losing your mindThe confidence piece that no one talks about enoughWhether you're a VA feeling ready for more, or simply curious about what the next step could look like, this episode is full of real talk, practical wisdom, and encouragement to trust your path — even if it takes time to unfold.Here’s how to connect with Karene: Instagram: Virtualhustle_Connect with me:Join the FREE Startup VA CommunityView programs and my offers on the website here If you loved this episode:Don’t forget to leave a 5-star review — it really helps the show grow!Follow along on InstagramScreenshot the episode, tag us both, and let us know your biggest takeaway!

10-27
34:46

Group Coaching vs DIY: What Will Actually Get You Results?

Thinking about investing in a VA program but not sure what’s right for you? In this episode, I’m breaking down the key differences between going it alone with a DIY course vs joining a group coaching program. If you’re serious about starting and growing your VA business — this will help you make the decision that actually gets you results.In This Episode, I Cover:The real pros and cons of DIY coursesWhat often really stops people from finishing a self-paced programThe value of coaching, feedback, and accountability when you're just getting startedWhy group coaching can save you time, energy, and overwhelmHow to choose the right path based on your goals and how you workWhy I created VA Mastery as a group coaching program (and who it’s for). Ready to Stop Winging It and Build Your Business with Support?If you're listening to this and thinking, “Yep, I’ve been trying to do this alone and it’s just not working” — then group coaching might be exactly what you need.VA Mastery is my six-month group coaching program giving you the tools, trainings, support & community to build a thriving and booked-out VA business — without the stress and second-guessing.Inside VA Mastery, You’ll Get:A clear step-by-step roadmap — no more guessing what to do nextWeekly coaching calls, real-time feedback, and ongoing supportTemplates, tools and workflows to help you work smarter (not harder)A private community of ambitious, supportive VAs growing right alongside you.You don't need more random info. You need structure, strategy, and someone in your corner. Bonuses expire for this live round very soon! Enrol here so you don’t miss out https://www.ashleethomas.site/courses/vamasteryConnect with Ashlee:● Instagram: ashleethomas.vacoach ● Website: www.ashleethomas.com.au ● Join the community: Startup Virtual Assistants AustraliaMore about Virtually Free with AshleeVirtually Free is the go-to podcast for virtual assistants, online service providers, and digital entrepreneurs who want to build profitable, flexible businesses that support their lives—not consume them.Hosted by VA coach and business mentor Ashlee Thomas, each episode is filled with real talk, practical strategies, and mindset shifts to help you scale sustainably, ditch the hustle mentality, and grow with ease.New episodes released weekly. Subscribe wherever you listen to podcasts!

10-22
09:18

How Teagan Built a Thriving VA Business from Scratch

In this episode, I sit down with VA Mastery client Teagan, who went from 17 years in the same job to building her own fully booked virtual assistant business. We unpack her journey, the mindset blocks she had to overcome, and the real strategy that helped her land dream clients early on. This is the behind-the-scenes story you need to hear if you're thinking of starting but holding yourself back.✨ In This Episode, We Cover:How Teagan transitioned from corporate to self-employed VAWhat fears came up (and how she moved through them)The strategy she used to land her first client before even launchingWhy your biggest challenge won’t be competition — it’ll be self-doubtHer honest experience inside the VA Mastery programThe importance of community, financial clarity, and not waiting for perfectionWhat she’d do differently if she had to start all over again.🚀 Thinking About Starting Your Own VA Business?If you’re inspired by Teagan’s story and you’re sitting on the idea of starting your own virtual assistant business, this is your sign to stop waiting.You don’t need to have it all figured out. You just need to start. Inside VA Mastery, I walk you through every step of launching, growing and booking out your VA business — with the structure, strategy and support you need to actually follow through.💼 What is VA Mastery?VA Mastery is my six-month group coaching program giving you the tools, trainings, support & community to build a thriving and booked-out VA business — without the guesswork.You’ll get:A step-by-step roadmap so you always know your next moveProven templates, trainings and real-time supportWeekly coaching calls, feedback and guidanceA private community of driven VAs growing right alongside you.If you're ready to stop playing small and finally go all-in on your VA business, VA Mastery is for you. Doors are open. Enrol here https://www.ashleethomas.site/courses/vamasteryConnect with Ashlee:● Instagram: ashleethomas.vacoach ● Website: www.ashleethomas.com.au ● Join the community: Startup Virtual Assistants AustraliaMore about Virtually Free with AshleeVirtually Free is the go-to podcast for virtual assistants, online service providers, and digital entrepreneurs who want to build profitable, flexible businesses that support their lives—not consume them.Hosted by VA coach and business mentor Ashlee Thomas, each episode is filled with real talk, practical strategies, and mindset shifts to help you scale sustainably, ditch the hustle mentality, and grow with ease.New episodes released weekly. Subscribe wherever you listen to podcasts!

10-20
33:52

Your Biggest Challenge in Business Won’t Be Your Competition

Think your biggest obstacle is other VAs or a saturated market? In this episode, I’m sharing the real reason so many aspiring VAs stay stuck… imposter syndrome, self-doubt, and fear of getting it wrong. I’m walking you through why these mindset blocks are normal, how to move through them, and why having real support (like VA Mastery) changes everything. ✨ In This Episode, I Cover:Why your biggest challenge won’t be competitors — it’s what’s going on inside your headWhat imposter syndrome actually means (and why it’s a sign you’re on the right path)Common mindset blocks that keep new VAs stuck — and how to shift themWhy clarity doesn’t come from more thinking — it comes from actionSimple mindset tools that help you take action even when doubt creeps inHow coaching and community (like what we do inside VA Mastery) gives you the structure and support to keep going.Our VA Mastery program is open for new students!Thisis my six-month group coaching program that gives you the tools, trainings, support & community to build a thriving and booked-out VA business — without the burnout or the guesswork.Inside, I’ll help you:Nail your offers and confidently show up onlineSet up systems that save you hours and reduce stressCreate consistent action through live coaching, feedback, and accountabilityStay motivated with a community of VAs who get itJoin us now https://www.ashleethomas.site/courses/vamasteryConnect with Ashlee:● Instagram: ashleethomas.vacoach ● Website: www.ashleethomas.com.au ● Join the community: Startup Virtual Assistants AustraliaMore about Virtually Free with AshleeVirtually Free is the go-to podcast for virtual assistants, online service providers, and digital entrepreneurs who want to build profitable, flexible businesses that support their lives—not consume them.Hosted by VA coach and business mentor Ashlee Thomas, each episode is filled with real talk, practical strategies, and mindset shifts to help you scale sustainably, ditch the hustle mentality, and grow with ease.New episodes released weekly. Subscribe wherever you listen to podcasts!

10-15
10:04

If AI could replace you, it would have already

Think AI has made starting a VA business pointless? Think again. In this episode, I break down why AI isn’t replacing Virtual Assistants and how you can use it to become even more valuable to your clients. Whether you’re just getting started or scared you’ve “missed the boat,” this one will shift your mindset and show you what’s really possible.✨ In This Episode, You'll Learn:Why AI isn’t the end of the VA industry and what it’s actually replacingThe key difference between tasks and strategy (and why businesses still need humans)How to start positioning yourself with AI instead of competing against itReal stats on where the VA and freelance industry is headedWhy now is still the right time to launch your VA businessReady to Stop Sitting on the Idea and Actually Start?If you’ve been in research mode, telling yourself it’s too late, too crowded, or too risky.. this is your sign to take real action. Join me inside the Booked Out Bootcamp, your first step toward building a real sustainable and fully booked virtual assistant business. You’ll walk away with clarity on your services, your first steps, and how to position yourself as a VA clients actually want to hire, even in an AI-driven world.Sign up here https://www.ashleethomas.site/f/bookedoutvachallenge2025Connect with Ashlee:● Instagram: ashleethomas.vacoach ● Website: www.ashleethomas.com.au ● Join the community: Startup Virtual Assistants AustraliaMore about Virtually Free with AshleeVirtually Free is the go-to podcast for virtual assistants, online service providers, and digital entrepreneurs who want to build profitable, flexible businesses that support their lives—not consume them.Hosted by VA coach and business mentor Ashlee Thomas, each episode is filled with real talk, practical strategies, and mindset shifts to help you scale sustainably, ditch the hustle mentality, and grow with ease.New episodes released weekly. Subscribe wherever you listen to podcasts!

10-13
08:21

The One Way My Students Are Signing Clients (and It’s NOT Instagram)

This episode is your permission slip to not rely on social media and start leveraging something way more powerful — your personal network.I’m sharing the real way my students are landing clients (often their first and fastest ones) — and guess what? It’s not through viral reels or perfectly curated content.Inside this episode, we’ll cover:The Instagram Illusion that’s keeping you stuckReal-life student wins using their network (no pitching required!)The mindset blocks that stop most VAs from showing up4 simple ways to tap into your circle without being spammyWhy silence is actually costing you visibility and momentumHow to talk about what you do — naturally and confidentlyReady to learn the foundations and strategy to set up, launch and find high quality clients without solely being reliant on socials?Join the Booked Out VA Challenge - a 3 day experience breaking down the foundations and strategy to become booked out in 2026! Here’s the link to save your seat https://www.ashleethomas.site/f/bookedoutvachallenge2025Connect with Ashlee:● Instagram: ashleethomas.vacoach ● Website: www.ashleethomas.com.au ● Join the community: Startup Virtual Assistants AustraliaMore about Virtually Free with AshleeVirtually Free is the go-to podcast for virtual assistants, online service providers, and digital entrepreneurs who want to build profitable, flexible businesses that support their lives—not consume them.Hosted by VA coach and business mentor Ashlee Thomas, each episode is filled with real talk, practical strategies, and mindset shifts to help you scale sustainably, ditch the hustle mentality, and grow with ease.New episodes released weekly. Subscribe wherever you listen to podcasts!

10-06
10:07

The story behind signing my first client

Welcome back to Virtually Free Today! In this episode, I take you behind the scenes of how I signed my very first virtual assistant client in 2018 — while juggling a toddler, zero fancy systems, and no expert title in sight.Spoiler alert: it wasn’t about being perfectly ready — it was about courage and connection.You'll hear the full story of how one connection on LinkedIn turned into a $3K project (and eventually a long-term retainer), all because I chose to show up and share authentically.If you've been sitting in "learning mode" thinking you need a website, a full-time schedule, or years of experience to land your first client… this episode is your wake-up call. I am living living proof that starting messy and being brave is often the fastest path to growth.In this episode I also dive into:Why mindset is the real game-changer for VA successHow trust and transparency outweighed lack of experienceWhat happened after that first project wrapped up (hint: more clients!)Why you don’t need 10+ clients to hit a full-time incomeReady to stop researching and finally start signing clients?Join the FREE 3-Day Booked Out Bootcamp where you'll learn how to set up your VA business and sign clients by the new year. Be the first to register before it goes public here https://www.ashleethomas.site/f/bookedoutvachallenge2025Connect with Ashlee:● Instagram: ashleethomas.vacoach ● Website: www.ashleethomas.com.au ● Join the community: Startup Virtual Assistants AustraliaMore about Virtually Free with AshleeVirtually Free is the go-to podcast for virtual assistants, online service providers, and digital entrepreneurs who want to build profitable, flexible businesses that support their lives—not consume them.Hosted by VA coach and business mentor Ashlee Thomas, each episode is filled with real talk, practical strategies, and mindset shifts to help you scale sustainably, ditch the hustle mentality, and grow with ease.New episodes released weekly. Subscribe wherever you listen to podcasts!

09-29
10:43

How I would make it work even if I had a full time job

Struggling to find the time to start your VA business while working full-time (or around family)? In this episode of Virtually Free, I’m sharing practical strategies for time blocking, energy management and more to get you moving.One of the biggest reasons people don’t start their VA business?They think they don’t have the time.Whether you're working a 9–5, juggling the school run, or just trying to stay afloat in life — I see you. And I promise: you can build your business even in the cracks of your day.This episode is all about ditching the overwhelm and finding practical ways to carve out space to launch and grow your VA biz — without quitting your job or sacrificing your sanity.Inside, I walk you through:How to reclaim 2–5 hours a week (without waking up at 5am)My weekly Sunday planning ritual that keeps me consistentHow I built my business in short windows around babies (and what it taught me) The importance of energy management vs time managementBoundaries and systems my clients use to take calls, book clients, and grow while still working full-timeWhether you’re in the early stages or still thinking about it, this episode is your permission slip to start now — using what you’ve got, right where you are. Links & Resources:Download the VA Starter Kit: Click hereWork with me / Explore my services: www.ashleethomas.com.auCome say hey on IG: @ashleethomas.vacoach

09-22
10:45

The 6 biggest lies you'll hear about working online

We’ve all seen the laptop by the pool, passive income while you sleep promises floating around Instagram... but if you’ve been in the online space for more than five minutes, you know better.In this episode of Virtually Free, I’m breaking down 6 of the biggest myths that keep service providers stuck, second guessing, and chasing someone else’s version of success.Whether you’re just getting started or you’re deep in the work and wondering “Why doesn’t this feel like freedom?” this one’s for you.In this episode I cover:✨ The truth about passive income (and why it’s not always the goal)✨ Why being “fully booked” isn’t a measure of success✨ The myth that you need to scale fast to be legit✨ Why you don’t have to show up everywhere to grow✨ The BS around overnight success stories✨ And how to stop building a business that drains you instead of supports youIf you’re ready to cut through the noise and build a business that actually fits your life, this is your reminder: You get to do it differently.🔗 Resources & Links:Download the VA Starter Kit : https://www.ashleethomas.site/f/va-starter-kit-copy📲 Connect on Instagram: @ashleethomas.vacoach

09-15
10:33

Behind the scenes of the Expansion Mastermind

In this episode I am pulling back the curtain and walking through the real structure of this our Expansion Mastermind so you know exactly how it’s built to help you create predictable income, simplify your business model, and finally have the space to grow without burning out.What you’ll learn in this episode:🧠 The exact structure of the mastermind:📦 What’s inside the VA Expansion Slack space:🎯 The 3S Framework (Strategy, Systems, Structure) → Strategy: Refine what you sell and how you grow → Systems: Clean up the chaos and protect your time → Structure: Build a business model that fits your life📈 Real client wins:Expansion Mastermind applications are open until tomorrow!This is a high-touch mastermind for established VAs, social media managers and creatives who want: ✅ More clarity and confidence in their business model ✅Real-time coaching and accountability ✅ A personalised roadmap with strategic guidance ✅ A small, high-level community that actually gets it📩 Apply now → https://www.ashleethomas.site/courses/vaemastermindConnect with Ashlee:● Instagram: ashleethomas.vacoach ● Website: www.ashleethomas.com.au ● Join the community: Startup Virtual Assistants AustraliaMore about Virtually Free with AshleeVirtually Free is the go-to podcast for virtual assistants, online service providers, and digital entrepreneurs who want to build profitable, flexible businesses that support their lives—not consume them.Hosted by VA coach and business mentor Ashlee Thomas, each episode is filled with real talk, practical strategies, and mindset shifts to help you scale sustainably, ditch the hustle mentality, and grow with ease.New episodes released weekly. Subscribe wherever you listen to podcasts!

09-07
10:53

What actually happens inside a Mastermind?

Most VAs and service providers are familiar with courses. Some have worked with coaches. But masterminds? They’re often misunderstood or dismissed entirely because no one’s ever really explained what they are or how they work.In today’s episode, I’m breaking it all down.We’re talking about what makes masterminds so powerful when you’re already established  and why I created Expansion Mastermind specifically for VAs, social media managers and creatives who are established, busy, talented and... stuck.You’ll hear why a mastermind isn’t just “a group program,” and how it gives you the clarity, structure, and high-level strategy you can’t get from another 12-week course.Inside the episode:✨ What actually happens inside a mastermind (and how it’s different from coaching or courses) ✨ Why VA Expansion was built for the in-between growth stage - when you’ve outgrown your current model but have no time to focus on the next stage ✨ What makes this mastermind unique: small cohort, high-touch support, 1:1 access, and actual momentum ✨ Real client results: tripling rates, simplifying offers, launching VIP Days, and building better systems that support more income without more hours.The Expansion Mastermind is open for applications This mastermind is for established VAs and service providers who are ready to:✅ Restructure their offers for more income, clarity AND freedom ✅ Step out of the client-churn cycle and escape the time for money trap ✅ Build a business model that supports their time, energy, and goals✅ Finally stop doing it all alone.We start on September on September 10 and spots are limited.📩 Apply now → https://www.ashleethomas.site/courses/vaemastermindConnect with Ashlee:● Instagram: ashleethomas.vacoach ● Website: www.ashleethomas.com.au ● Join the community: Startup Virtual Assistants AustraliaMore about Virtually Free with AshleeVirtually Free is the go-to podcast for virtual assistants, online service providers, and digital entrepreneurs who want to build profitable, flexible businesses that support their lives—not consume them.Hosted by VA coach and business mentor Ashlee Thomas, each episode is filled with real talk, practical strategies, and mindset shifts to help you scale sustainably, ditch the hustle mentality, and grow with ease.New episodes released weekly. Subscribe wherever you listen to podcasts!

09-03
11:23

Personality-Driven Content that Attracts High-Quality Clients with Bree

In this episode, I chat with content strategist and former VA Expansion Mastermind client Bree, about how to shift your content from “just blending in” to standing out and calling in the right-fit clients. Bree is a content strategist and mentor for service providers ready to elevate their messaging and attract aligned, premium clients. After starting as a virtual assistant, she now helps others step into their next level of business with strategy-led, personality-packed content that converts In this episode we dive into what personality-driven content really looks like (hint: it’s not oversharing or being fake relatable), and how Bree made intentional changes to her messaging that elevated her brand, filtered out misaligned clients, and led to more consistent leads.Whether you're early in business or refining your brand to attract premium clients, this episode gives you tangible content tips you can start using today.What You’ll Learn:The biggest mistake most service providers make when creating content early onWhy “same as everyone else” content doesn’t convert (and what to do instead)What personality-driven content actually means—and how to create it in your voiceHow Breanna used content strategy to shift her offers and attract better-fit clientsBree’s #1 tip if you’re ready to shift your messaging starting todayLinks:👉 Follow Breanna on Instagram: @everydaydigital for content creation tips, advice and personality ;)👉 Click here to find out more about Bree's Instagram Strategy Audit Pssst… We are currently launching our VA Expansion Mastermind. The high-level mastermind for established VAs, social media managers, creatives and online service providers. This is a 6 month container to scale your business beyond booked and busy, giving you the freedom you’ve always wanted.. With the right strategy, systems, and the kind of support that gets you moving. You can find out more about the Mastermind here Connect with Ashlee:● Instagram: ashleethomas.vacoach ● Website: www.ashleethomas.com.au ● Join the community: Startup Virtual Assistants AustraliaMore about Virtually Free with AshleeVirtually Free is the go-to podcast for virtual assistants, online service providers, and digital entrepreneurs who want to build profitable, flexible businesses that support their lives—not consume them.Hosted by VA coach and business mentor Ashlee Thomas, each episode is filled with real talk, practical strategies, and mindset shifts to help you scale sustainably, ditch the hustle mentality, and grow with ease.New episodes released weekly. Subscribe wherever you listen to podcasts!

09-01
34:18

What a heavy season taught me about my business model

This year has tested me in more ways than one.The kind of season that forces you to pause, reassess, and redefine what really matters, not just in life, but in business too. While I’m all about transparency, I also believe in sharing from a place of reflection, not reaction.In this episode, I’m walking you through the biggest takeaways from this heavy season and what it’s taught me about the way I’ve structured my business, including:Why flexibility in your business model isn’t a luxury (it’s a necessity)The power of building a network that grounds and uplifts youHow loving your work can create an anchor during tough timesThe permission you might need to not share everything onlineWhy your business can be a safe, healing space - even when life feels hardWhat it really looks like to show up with softness, not pressureWhether you’re deep in a tough chapter or just rethinking how you want to run your business going forward, this one’s for you. 🔗 Links & Resources:🖥 Save Your Seat: 3 Steps to Predictable Income Without More Clients or More Hours August 27th. Register here https://www.ashleethomas.site/webinar/steps-to-create-predictable-income-without-more-clients-or-more-hours/register📲 Follow Ashlee on Instagram: @ashleethomas.vacoach

08-25
08:05

What If You Only Needed 3 Clients?

This episode is a must-listen for any VA, OBM, or freelancer who feels like they’re constantly juggling too many clients and not making enough money. In this episode, I explore what it would look like to grow your business by simplifying it. We’re covering:Why chasing 10+ clients might be the fastest path to burnoutThe numbers behind a “3 client model”Real-life client stories that prove high-ticket, high-impact offers are totally doableCommon fears (like “no one will pay that much”) and how to overcome themWhat to rethink if your calendar is full but your energy is fried.🔗 Links & Resources:🖥 Save Your Seat: 3 Steps to Predictable Income Without More Clients or More Hours August 27th (date change). Register here https://www.ashleethomas.site/webinar/steps-to-create-predictable-income-without-more-clients-or-more-hours/register 📲 Follow Ashlee on Instagram: @ashleethomas.vacoach

08-18
07:31

How Mon scaled her way to premium clients

After launching as a VA to rebranding as a digital marketer - this episode is packed with insights, mindset shifts, and some serious gold if you’re thinking about leveling up your offers or positioningMon helps creative service providers build presence and attract leads, without burning out or selling out. She is not only a powerhouse when it comes to socials and overall marketing strategy, but she’s also a previous client inside the Expansion Mastermind. I’ve had the privilege of watching her evolve her brand and business over the past year, and I knew I had to bring her on to share the behind-the-scenes of what that journey has looked like.In This Episode, We Cover:✔️ What her business looked like before adding premium services ✔️ The strategies she adopted to re-brand and stand out as a digital marketer ✔️ How the expansion mastermind helped her level up ✔️ Current marketing trends VAs and service providers can be using to gain more traction online and position themselves as the go-to in their niche If you’re on the client treadmill and crave more flexibility in your business, know that there is another way - A hybrid model. The perfect blend of done-for-you client delivery and strategic offers that give you back more time and freedom. Links:Connect with Mon from Bold Type Marketing hereApply to the VAE Mastermind here

08-11
23:01

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