Having returned from Enterprise Connect the night before, the time was right to talk about takeaways from the 2024 edition, of which there were many. Before talking about how AI has now become the main focus of the event, we felt compelled to put things in perspective first. This conference used to be solely about PBXs – hardware-based telephony – and we reviewed how the communications technology space has been radically transformed in very little time by AI. Digital natives may not find this perspective relevant, but trust us, it is, and we’ll leave it for you to decide after giving our latest episode a listen.
For this episode, Chris and Jon reflect on key highlights from the recent Future of Work Expo, where Jon serves as event Chair, and Chris was both a speaker and a moderator. The event provided much food for thought, with insights from an eclectic mix of speakers from both mainstream and lesser-known companies. The overarching theme for this episode, however, was AI, and we explore why it’s become so pervasive, and why it’s on par with the Internet as being the most transformative technologies of the digital age. We further explore AI’s impact on FOW, along with the fit we see for big consumer players like Meta and Apple.
We continue with Season 7 for Watch This Space, where the focus is my upcoming Future of Work Expo in Ft. Lauderdale. Our sessions will cover a lot of timely topics that should be familiar to our regular listeners - but some new ones too - including privacy, identity, immersive tech, large language models, endpoint usage, evolving role of IT, collaboration trends, agent experience, organizational structures, and workspaces for FOW. To set the stage for all this, we took a broader view for FOW through our analog lens, raising fundamental concerns about the very nature of work as our world becomes more digital and more virtual, and as we work increasingly in isolation from each other.
This episode marks the start of Season 7 for Watch This Space, and as always, is our look-ahead into the coming year. With AI becoming ever-more pervasive, Chris and I focused on how IT and business leaders need to be thinking for 2024. Never before has a technology emerged so quickly with such far-reaching implications, and we examined not just the undeniable benefits of AI, but also what will be required from IT to effectively deploy it, along with maintaining trust with employees. With our deep roots in the analog world, the perspectives we offer may be unfamiliar for digital natives, but perhaps exactly what they need to hear.
Our discussion for this episode centered on Big Tech, triggered by the recent rollercoaster with OpenAI. Aside from exploring concerns and implications about Big Tech’s market power, we parsed out the different frames of reference between analog and digital generations about using AI, along with why we should expect some backlash in 2024. Wrapping up, Jon shared his thoughts on Verint’s analyst event, which will close out his travels for 2023.
Before getting to Jon’s travelogue of industry events, we reviewed how businesses are still facing challenges getting hybrid work right, and what vendors are doing to make the in-office experience more compelling, especially for meeting spaces. We noted how this theme will be further explored at Jon’s Future of Work Expo in February, where many of the leading vendors will be speaking. From there, Jon recounted highlights from his extensive October travels – UC Expo in London, NICE in Peru, Avaya in Dubai, Cisco WebexOne in Anaheim, and SCTC in Raleigh - including a SIPtones gig. Finally, we did a brief mention of Jeff Pulver’s VON Evolution event in NYC, where both of us were speaking, and we did a special edition WTS segment specific for the event.
During September, Chris and I both attended industry events in New York City, and we had lots to talk about. First up was the Cloud Communications Alliance Financial Summit, which I attended for the first time and spoke on the analyst panel session. We discussed how the current state of things – crowded and very competitive – is impacting valuations and growth opportunities. Bottom line – cloud providers need to expand beyond UCaaS into CCaaS and CPaaS, and be ready for what’s coming with AI. Chris recapped two events – CREtech and WORKTECH23, reviewing how today’s office spaces are adapting to bring workers back to the office. This is a key element for anybody’s future of work plans, and Chris also shared first-hand takeaways from tours to Cisco, Google and WestCap’s state-of-the-art facilities. Buckle-up, as we covered a lot of ground on this episode!
The same technologies that contact centers have now embraced to better understand the customer journey can also be used to determine which customers are the most valuable, as well as those they’d rather do without. Ineptitude isn’t the only reason customers are driven away by bad service, and we explore how bad service can also be by design. Jon and Chris raise some darker realities of how customer service is evolving, and how transformative technologies like AI can be a double-edged sword, depending on how well business priorities are aligned with trying to be customer-centric.
We usually cover multiple topics on Watch This Space, but my recent trip to China was so fascinating – and touched on so many tangents – that we didn’t talk about anything else. The main topic was my experience at the Mobile World Congress event in Shanghai, with some sidebars to my broader impressions of going to China for the first time. Technology-wise, 5G is the big story here, and not many Westerners have seen what I got see, so if you want to know what’s coming in the wireless world, this is the episode for you.
While we intended to discuss a few current topics, our current episode ended up being mostly about June’s Avaya ENGAGE event. Given how interesting Avaya’s situation has become – what I now call Act III – our discussion also reflected on the broader state of technology, and how the pervasiveness of Big Tech should be of concern to all of us. Whether you want to see Avaya succeed or fail, I think you’ll find our take of interest, especially if you’re in the former camp.
Our May episode started with my takeaways from Five9’s analyst event in Porto, Portugal, with a parallel discussion about how they’re using AI to transform customer service, along with how broader generational changes are increasingly AI and tech-centric. Our analog lens pre-dates these changes, and we explored how digital transformation is taking automation to new levels. We don’t know where it’s heading, but there’s a big difference between automating tasks and processes, and automating thought and emotion. The singularity could be closer than Kurzweil predicted – 2045 – and we left off with the robotics of the mind for our listeners to ponder.
Our May episode took us to Boston and New York, where Jon recounted takeaways from Extreme Networks’ analyst event, and Chris did the same for Jeff Pulver’s VON reboot. Framing those highlights was a broader discussion about where AI is taking us, and what the new generation of tech entrepreneurs is bringing to a space where events like VON played a formative role. Jon also provided a reality check about how tech is driving today’s fan experience, and it has very little to do with watching the ballgame.
Our April episode served as a roundup of recent and upcoming events on our calendar, namely 8x8, Enterprise Connect, VON Evolution and HPE Aruba. Chris and Jon also reviewed the current state of enterprise communications - in particular, what’s missing to make meetings feel more immersive, as well as inclusive, especially for remote workers. We also went out on a limb to talk about how collaboration vendors can borrow from the retail world to build their brands and showcase how great their experiences can be.
Over the course of 3 days, we had 18 sessions, dozens of speakers, and a very engaged audience – to find out what you missed, this is the podcast for you. Chris Fine and I discuss the highlights, and if you weren’t there, we hope this gets the event on your calendar for next February. For more about the event, including photos and press coverage, please visit my blog.
Jon is returning as Chair for Future of Work Expo in Ft. Lauderdale, and Chris will be active there too, so with the event fast-approaching, we started this episode with a preview of what to expect, and for those who can join us, you won’t be disappointed. Following that, Chris walked us through five key themes from this new global study, co-produced by Aruba Networks and Leesman. Never a dull moment, and the research confirms many foundational notions that business leaders need to base decisions on for supporting hybrid work.
As we usually do at this time of year, Chris and I provide our take on what to expect in 2023. We haven’t had this much economic uncertainty in many years, making our outlook more about survive than thrive, but also with a sense of promise for AI. For fellow analog lovers, Chris shares a treat, the NY subway “traintrackr”; and a preview for my Future of Work Expo, running Feb. 14-16.
I attended three more industry conferences during November, and along with Chris, we explored the future of work implications – and there were many. Being the December episode, we closed things out with our 2022 takeaways, and will resume next month with our 2023 outlook.
Industry conferences were in full swing last month, and the topics in this title provide a sense of what Chris and I talked about. October travel took me to three continents, so our perspectives are broad, and we don’t think you’ll mind this being a longer-than-usual episode.
The hybrid work pendulum continues swinging back and forth, and following our discussion of quiet quitting last month, we look at the flip side this episode with quiet firing. We also examine new drivers for evolving workspace design, and what we think Salesforce is on to with their bold launch of Digital HQ.
Quiet quitting has become the nom du jour in hybrid work circles, and in this episode, we examine the implications, as well as if there might be a connection to what’s behind the drastic falloff in tech stocks - especially those in the collaboration space. Hybrid work continues to face headwinds, and we also discuss how this is as much an HR problem as it is a tech problem.