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We Are For Good Podcast - The Podcast for Nonprofits
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We Are For Good Podcast - The Podcast for Nonprofits

Author: We Are For Good

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Nonprofit professionals are faced with more challenges to accomplish their missions and the growing pressure to do more, raise more, and be more for the causes we hold so dear. Join Jon McCoy, CFRE and Becky Endicott, CFRE as they learn with you from some of the best in the industry; sharing the most innovative ideas, inspiration and stories of making a difference. You’re in good company and we welcome you to our community of nonprofit professionals, philanthropists, world changers, innovators, and others to bring a little more goodness into the world. Get cozy, grab a coffee, and get ready to be inspired. We Are For Good. You in?


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We Are For Good is an online media and education platform with an aim to revolutionize the nonprofit industry by equipping this generation of for-good leaders with the mindsets, tools and innovative ideas to make a bigger impact than any of us could ever dream to accomplish on our own. Our vision is to cultivate an Impact Uprising. Learn more at www.weareforgood.com

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Meet Duyen, Kathryn and Alyssa. These three brilliant experts are flexing what Gen Z is bringing to their organizations in the best way. Gen Z is rising to become the most heartwired, active generation the world's ever seen. And they know how to get loud, mobilize, and get active in their communities around causes that align with their values. Nonprofits stand to gain immensely from the value Gen Z brings to the table: digital-first mindset, passion for social impact and purpose-driven initiatives, interactive engagement style, expertise in creating and consuming short-form content, and their unwavering commitment to authenticity 📱Tune in to this Nonprofit Marketing Summit replay about this rising group of do-gooders. They could be the key to unlocking the movement your mission is waiting to launch🚀💡Learn Gen Z's motivations + where they hang outHow to build a Gen Z donor baseHow TWLOHA + The Trevor Project respectively use Gen Z influencers and unique offerings to expand their message + impactToday’s GuestsDuyen Spigelman, Senior Philanthropy Manager, Digital Giving & Campaigns, The Trevor ProjectKathryn Baccash, Head of Communications + Digital Marketing, TWLOHA Alyssa Boger, Executive Vice President, Client Experience, Allegiance Group and Pursuant For more information + episode details visit: weareforgood.com/episode/530.2024 (FREE) Responsive Nonprofit Summit presented by Virtuous (May 7-9)Register for FREE today at weareforgood.com/rns 🥳New Podcast: Designing TomorrowFollow + subscribe to Designing Tomorrow on your favorite podcast platform. It's your playbook for navigating our rapidly-changing, digitally-driven world. (New episodes on Tuesdays!) Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the showSupport the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter
Meet Dorri. When it comes to reimagining the nonprofit sector, she not only talks the talk but also walks the walk. She’s the President and CEO of the YMCA of Metropolitan Chicago, previously serving as CEO of the YWCA Metropolitan Chicago. Under her leadership, the YWCA operating budget grew from $10.5 million to $38 million🤯👏She also led the effort in developing NYSE: WOMN, an exchange-traded fund (ETF) that supports women's empowerment, teaming up with Impact Shares - the first nonprofit investment advisor to create an ETF product. You might also recognize her from the UnCharitable film 🤩 Don’t miss this conversation. We're sure you'll leave this episode as inspired and motivated as we did!💡LearnUsing business principles to drive social impactCase Study: Transforming a 140-year-old social service agency to a 21st-century social enterpriseActivation around increasing impact and organizational sustainabilityToday’s GuestPresident and CEO, YMCA of Metropolitan ChicagoFor more information + episode details visit: weareforgood.com/episode/529.2024 (FREE) Responsive Nonprofit Summit presented by Virtuous (May 7-9)Register for FREE today at weareforgood.com/rns 🥳New Podcast: Designing TomorrowFollow + subscribe to Designing Tomorrow on your favorite podcast platform. It's your playbook for navigating our rapidly-changing, digitally-driven world. (New episodes on Tuesdays!) Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the showSupport the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter
Meet Shelley.  She’s a passionate builder of global brands and businesses, with expertise across communications disciplines. As the Chief Marketing Officer at UNICEF USA, she's all about building connections and trust at scale. During the Nonprofit Marketing Summit, Jon and Becky sat down with her to discuss UNICEF’s journey to redefine its brand identity by leaning into trust, authenticity, a deep understanding of its audience and a renewed commitment to the mission🌍 She also shared lessons learned along the journey, key steps her team took to elevate brand relevance and strategies to respond to evolving needs. While you’re here, watch the “I Am” video Shelley mentions to see these concepts in action 🎥 You don’t want to miss this convo. 💡Learn Overview of UNICEF USAHow to Foster Trust and Connection with Your BrandResponding to Your AudienceToday’s GuestShelley Diamond, Chief Marketing Officer, UNICEF USAFor more information + episode details visit: weareforgood.com/episode/528.2024 (FREE) Responsive Nonprofit Summit presented by Virtuous (May 7-9)Register for FREE today at weareforgood.com/rns 🥳New Podcast: Designing TomorrowFollow + subscribe to Designing Tomorrow on your favorite podcast platform. It's your playbook for navigating our rapidly-changing, digitally-driven world. (New episodes on Tuesdays!) Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the showSupport the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter
Meet Paul 🎵He’s a GRAMMY-nominated music executive, social entrepreneur and the founder and CEO of Entertain Impact, an award-winning social impact agency. With 30+ years bridging pop culture and philanthropy, he's worked with organizations and celebrities from the Bill & Melinda Gates Foundation to Usher, crafting 100+ impactful campaigns. He’s sharing a peek into the lessons, case studies and practical tips he lays out in his book, Good Influence, which he wrote so orgs of all sizes can leverage working with influencers for social good.  He’s also walking us through the five-step D.R.E.A.M.  sequence for creating and executing influencer-led campaigns. Whether you're aiming to boost awareness, garner support, or secure funding, you'll gain invaluable tools to leverage influencer power 💪💡Learn A Look into The Influencer Effect Paul’s five-step D.R.E.A.M. Framework Insights into Building Local Networks of ImpactToday's GuestPaul Katz, Founder + CEO, Entertain ImpactEpisode HighlightsPaul’s story and journey to where he is today (4:30)Utilizing Pop Culture for Social Change (9:00)The Influencer Effect (19:00)Paul’s D.R.E.A.M Framework to Executing Influencer-Led Campaigns (23:00)Building Local Networks of Impact (44:00)A powerful moment of philanthropy in Paul’s life (48:000Paul’s One Good Thing: Take the first step. Start the journey. (51:00)For more information + episode details visit: weareforgood.com/episode/527.2024 (FREE) Responsive Nonprofit Summit presented by Virtuous (May 7-9)Register for FREE today at weareforgood.com/rns 🥳New Podcast: Designing TomorrowFollow + subscribe to Designing Tomorrow on your favorite podcast platform. It's your playbook for navigating our rapidly-changing, digitally-driven world. (New episodes on Tuesdays!) Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the showSupport the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter
Meet Ben. As CEO, he’s led the transformation of The Farmlink Project from a college dorm initiative into a national hunger relief movement 🌱 Theirs is a nonprofit fairy tale story: three college students who saw a problem in the world and built a scrappy, grassroots solution that's changing the world 🌍 The Farmlink Project connects surplus food from farms to food banks all around the U.S. and has rescued more than 200 million pounds of produce since its inception 🚜 Tune in for this replay of the insightful conversation we had with Ben during the Nonprofit Market Summit💡LearnOverview + History of The Farmlink ProjectInsights into Building a Modern Movement Activating the Next Generation of ChangemakersToday’s GuestBen Collier, CEO, The Farmlink ProjectFor more information + episode details visit: weareforgood.com/episode/526.2024 (FREE) Responsive Nonprofit Summit presented by Virtuous (May 7-9)Register for FREE today at weareforgood.com/rns 🥳New Podcast: Designing TomorrowFollow + subscribe to Designing Tomorrow on your favorite podcast platform. It's your playbook for navigating our rapidly-changing, digitally-driven world. (New episodes on Tuesdays!) Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the showSupport the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter
Meet Ann. She’s a trailblazing leader who has activated vital emergency responses within the U.S. and internationally🌍 She co-founded CORE (Community Organized Relief Effort) alongside Sean Penn, and as CEO has overseen CORE’s transition into an international response and resilience-building NGO, responding to global crises. Navigating the landscape of disaster relief and community empowerment takes more than good intentions; it demands innovation, trust, and a genuine commitment to systemic change.  Join us as Ann shares the heartbeat of CORE's mission and how they’re paving the path toward a future where communities are well-prepared to respond and recover swiftly and effectively during times of crisis.💡LearnHistory + Overview of COREThe Intersection of disaster and social justiceHow to get activated todayToday’s GuestAnn Lee,  Co-Founder + CEO, CORE (Community Organized Relief Effort)For more information + episode details visit: weareforgood.com/episode/525.2024 (FREE) Responsive Nonprofit Summit presented by Virtuous (May 7-9)Register for FREE today at weareforgood.com/rns 🥳New Podcast: Designing TomorrowFollow + subscribe to Designing Tomorrow on your favorite podcast platform. It's your playbook for navigating our rapidly-changing, digitally-driven world. (New episodes on Tuesdays!) Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the showSupport the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter
Meet Seth. For more than thirty years, he has made it his mission to inspire, innovate, and challenge audiences to level up, and we’re so honored he is back in our house today to do just that. He’s a prolific author, an entrepreneur and perhaps most of all, a teacher. This conversation is full over surprises from canoeing🛶 to reimagining the charity auction👨‍⚖ to powerful moments of philanthropy he witnessed from his parents. He had us laughing, crying and dreaming of a better future💭 Join us for a conversation that left us with one of our favorite invitations, an opportunity to “upgrade our guts”! 💡LearnHow innovation is the key to solving critical fundraising problemsWhy we need to rethink the  nonprofit auctionWhat GOODBIDS is + Why we think it’ll be a gamechanger for nonprofitsToday’s GuestSeth Godin, Bestselling Author + SpeakerFor more information + episode details visit: weareforgood.com/episode/524.2024 (FREE) Responsive Nonprofit Summit presented by Virtuous (May 7-9)Register for FREE today at weareforgood.com/rns 🥳New Podcast: Designing TomorrowFollow + subscribe to Designing Tomorrow on your favorite podcast platform. It's your playbook for navigating our rapidly-changing, digitally-driven world. (New episodes on Tuesdays!) Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the showSupport the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter
Meet Sixto. He’s a nationally recognized leader in driving systems change in child welfare to improve outcomes for youth and families. As the founder and CEO of Think of Us, he spearheads fundamental change in child welfare systems nationwide. He’s sharing how Think of Us secured a groundbreaking $47.5 million investment from the Audacious Project, which convenes funders and social entrepreneurs to support bold solutions to the world’s most urgent challenges. This investment is set to transform support for families and children in need🫶 Everything about Think of Us is innovative and Sixto shares the ins and outs so we can all grow with these same mindsets🌱💡LearnHow to lean into new mindsets + innovationThe impact of research, tech, storytelling, and advocacy on child welfareStrategies for creating impact at a systemic levelSixto joined us on the podcast 2 years ago and if you haven’t heard his first episode with his background and founding of Think of Us - queue up episode 262!Today’s GuestSixto Cancel, Founder + CEO, Think of UsFor more information + episode details visit: weareforgood.com/episode/523.2024 (FREE) Responsive Nonprofit Summit presented by Virtuous (May 7-9)Register for FREE today at weareforgood.com/rns 🥳New Podcast: Designing TomorrowFollow + subscribe to Designing Tomorrow on your favorite podcast platform. It's your playbook for navigating our rapidly-changing, digitally-driven world. (New episodes on Tuesdays!) Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the showSupport the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter
Meet Cameron. He’s the CEO of Community Boost, serving over 1,000 nonprofit clients and has helped raise more than $100 million💸 The Community Boost team has also built the Nonprofit Marketing Summit, the world's largest nonprofit conference, driving more than 50,000 nonprofit professional registrations annually. Together, we’re peeling back the layers of digital marketing strategies that resonate with authenticity, creating communities that propel our missions forward. Tune in to chart your path toward mission-driven communities​​🗺️💡LearnAbout Community-First MarketingHow to Leverage Marketing to Scale ImpactNonprofit Marketing Summit: The Unthinkable TakeawaysToday’s GuestCameron Ripley, CEO, Community BoostFor more information + episode details visit: weareforgood.com/episode/522.2024 (FREE) Responsive Nonprofit Summit presented by Virtuous (May 7-9)Register for FREE today at weareforgood.com/rns 🥳New Podcast: Designing TomorrowFollow + subscribe to Designing Tomorrow on your favorite podcast platform. It's your playbook for navigating our rapidly-changing, digitally-driven world. (New episodes on Tuesdays!) Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the showSupport the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter
Meet Liza. She believes that transformational social change can happen only when deep trust, respect and community voice are centered across the board. She’s the Vice President of Knowledge and Thought Leadership at Echoing Green, an org that discovers emerging social entrepreneurs and invests deeply in the growth of their ideas and leadership. She’s walking us through groundbreaking research on measuring success in the social sector, especially for organizations led by people of color, exploring power dynamics in philanthropy for greater equity and progress. Tune in to rethink the role of data in driving social change 📊Episode HighlightsLiza’s story and journey to where she is today (4:30)Data's transformative power for organizations (8:00) Echoing Green and MPHI’s Center for Culturally Responsive Engagement’s Report: The Weight of Power: The Role of Metrics & Evaluation at the Intersection of Social Justice (13:00) Create greater equity and progress in social impact (21:00)Response from the funding community (25:00)The Trust-Based Philanthropy Project (30:00)A powerful moment of philanthropy in Liza’s life (30:30)Liza’s One Good Thing: “Data is protest, data is accountability, data is action.” -Yeshi Milner (33:00)For more information + episode details visit: weareforgood.com/episode/521.2024 (FREE) Responsive Nonprofit Summit presented by Virtuous (May 7-9)Register for FREE today at weareforgood.com/rns 🥳New Podcast: Designing TomorrowFollow + subscribe to Designing Tomorrow on your favorite podcast platform. It's your playbook for navigating our rapidly-changing, digitally-driven world. (New episodes on Tuesdays!) Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the showSupport the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter
Welcome back to the final episode in our 9️⃣Nonprofit Trends that Matter in 2024 Series. We’re exploring how the world of philanthropy can be revolutionized through the power of media, Discover the secrets to making your nonprofit stand out by thinking like a media company💡 This week, we're joined by Carolina Garcia Jayaram, CEO, and Eva Bloomfield, CMO, from The Elevate Prize Foundation, a global nonprofit amplifying social impact and empowering passionate problem solvers, leaders and innovators. They’re on a mission to “Make Good Famous” and they are leveraging the power of media to do just that📢  Join us for a masterclass on maximizing your nonprofit's reach and sparking grassroots movements through storytelling and innovative strategies. Tune in for pro tips and disruptive ideas for organizations of all sizes!Episode HighlightsMedia scale impact (1:00)Media Scales Impact Playlist (5:15)Pro tips for scaling impact with media (6:15)Opportunities for nonprofits to seize this moment (9:15)Importance of authentic storytelling, human-centered leadership + leveraging media (13:00)How investing in media has transformed Elevate Prize Network winner’s impact and reach (21:50)How nonprofits can invest in content + storytelling (28:40)Strategies to engage audiences across various media channels (35:15)Key elements for a successful media campaign (41:00)Connect with The Elevate Prize Network (52:30)For more information + episode details visit: 2024 (FREE) Responsive Nonprofit Summit presented by Virtuous (May 7-9)Register for FREE today at weareforgood.com/rns 🥳New Podcast: Designing TomorrowFollow + subscribe to Designing Tomorrow on your favorite podcast platform. It's your playbook for navigating our rapidly-changing, digitally-driven world. (New episodes on Tuesdays!) Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the showSupport the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter
Meet Becca and Ty. These annual giving pros have mastered the art of 'stoking' to spark movements and create campaigns that resonate deeply with their audience🔥 They're bringing the playbook directly from the Michel J. Fox Foundation that meets this moment for how to show up + raise money on social media💰 On the podcast, they’re sharing how their strategies of authentic engagement, personalization and community listening can lead to powerful, impactful action. This episode is a must-listen for nonprofits looking to amplify their message and build lasting donor relationships in new ways📣💡LearnOverview of the Michael J. Fox Foundation for Parkinson’s ResearchEngaging + Activating Community on Social MediaPractical strategies for integrating social media fundraisingToday’s GuestsBecca Lockhart, Annual Giving Director + Ty Hyacinth, Annual Giving Officer, The Michael J. Fox Foundation for Parkinson’s ResearchFor more information + episode details visit: weareforgood.com/episode/519.2024 (FREE) Responsive Nonprofit Summit presented by Virtuous (May 7-9)Register for FREE today at weareforgood.com/rns 🥳New Podcast: Designing TomorrowFollow + subscribe to Designing Tomorrow on your favorite podcast platform. It's your playbook for navigating our rapidly-changing, digitally-driven world. (New episodes on Tuesdays!) Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the showSupport the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter
Welcome back to our 9️⃣ Nonprofit Trends that Matter in 2024 Series! As we near the end of our series, we're exploring how we can make generosity frictionless. We're used to frictionless payments in other aspects of our lives after all📱 With just a few taps on our phones, transactions are completed, and orders arrive at our doorsteps in a matter of hours.  Joining us today is Vance Roush, the founder and CEO of Overflow, a platform allowing orgs to accept non-cash donations seamlessly. Together, we'll explore the digital evolution of donor behavior, the upcoming wealth transfer, and how these factors intersect with the shift toward identity-driven philanthropy. This episode is packed with tips, real-world case studies, and actionable insights to streamline your nonprofit's giving journey in today's digital landscape. Tune in now to embrace frictionless philanthropy💸Episode HighlightsTonesetting (1:50)The why behind making giving frictionless (3:15)We Are For Good Community’s take on this (5:15)Playlist to dive deeper into making giving frictionless (7:10)PRO tips to put this in action (8:25)How the wealth transfer to millennials  and Gen Z will alter generosity (11:00)Common obstacles donors face when trying to be generous + ways to overcome them (18:50)How organizations can streamline their donation process (12:35)Case studies of organization making generation frictionless (26:10)Vance’s One Good Thing: Make it so your organization can accept Apple Play. (32:25)How to connect with Vance and Overflow (33:45)For more information + episode details visit:2024 (FREE) Responsive Nonprofit Summit presented by Virtuous (May 7-9)Register for FREE today at weareforgood.com/rns 🥳New Podcast: Designing TomorrowFollow + subscribe to Designing Tomorrow on your favorite podcast platform. It's your playbook for navigating our rapidly-changing, digitally-driven world. (New episodes on Tuesdays!) Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the showSupport the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter
Meet Nick. He’s a combat veteran, an incredible innovator and founder of the nonprofit Stop Soldier Suicide and the company GoodUnited. GoodUnited’s innovative approach to philanthropy is a game-changing force in social media fundraising that's rallied over a billion dollars in donations💰 Nick is revealing the strategic use of social media to turn passive observers into active contributors, showcasing how tailored interactions can ignite online movements and scale personal connections. Stop Soldier Suicide is a shining example of how this approach can raise significant funds. Tune in to discover how social media can serve as a powerful addition to your fundraising toolkit🛠️, rather than just another to-do list item📋💡LearnHow to establish connections starting with one person to scale movementsTips for future-proofing fundraising with social mediaExamples of organizations doing this well Today’s GuestNick Black, Founder + CEO, GoodUnited and Founder + Vice Chairman, Stop Soldier SuicideEpisode HighlightsNick’s story and journey to where he is today (7:00)Paying attention to where people are already engaging with you nonprofit (9:30)Establishing connections with each supporter at scale to grow  movements (12:40)How nonprofits can leverage social media to future-proof fundraising (15:40)Examples of orgs doing this well (23:20)An impactful moment of philanthropy in Nick’s life (26:10)Nick’s One Good Thing: Embracing failure is one of the keys to success. (30:40)How to connect with Nick (32:10)For more information + episode details visit:2024 (FREE) Responsive Nonprofit Summit presented by Virtuous (May 7-9)Register for FREE today at weareforgood.com/rns 🥳New Podcast: Designing TomorrowFollow + subscribe to Designing Tomorrow on your favorite podcast platform. It's your playbook for navigating our rapidly-changing, digitally-driven world. (New episodes on Tuesdays!) Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the showSupport the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter
Welcome back to our 9️⃣ Nonprofit Trends that Matter in 2024 Series! Ever wondered what it takes to really connect with your supporters on a level that goes beyond a single data point? Enter: the opportunity to engage dimensionally — it's about creating deep, meaningful connections with your supporters informed by data 📊 Justin McCord, SVP of Marketing and Communications at RKD Group, joins us to discuss how engaging dimensionally is about understanding donors through multiple data points and dimensions beyond just transactions. If you're ready to take your supporter experience to the next level, this is the episode you won't want to miss!💡Learn in this seriesTrends that’ll grow and elevate your missionPro tips for success Case studies of who's already doing it well in the sector (because let's replicate what's working!💪)Ways to infuse joy into your work 😊Episode HighlightsTonesetting (1:40)Who’s Doing it Well? + Engage Dimensionaly Playlist (6:00)Justin’s story + journey to where he is today (12:35)A high-level look at engaging dimensionally (20:20)Moving from 1:0 engagement to 2:0 engagement (25:00)How nonprofits can start engaging dimensionally (29:35)Case study of an org rocking this trend (34:30)Justin’s One Good Thing: Be intentional about those around you. (38:35)How to connect with Justin and RKD Group (40:25)For more information + episode details visit: weareforgood.com/episode/516.2024 (FREE) Responsive Nonprofit Summit presented by Virtuous (May 7-9)Register for FREE today at weareforgood.com/rns 🥳New Podcast: Designing TomorrowFollow + subscribe to Designing Tomorrow on your favorite podcast platform. It's your playbook for navigating our rapidly-changing, digitally-driven world. (New episodes on Tuesdays!) Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the showSupport the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter
Meet Jonah. This Renaissance man has a resume that is just as unique as it is impressive. He’s a classically trained singer🎶, a baker who was a semi-finalist on Season 1 of NBC’s Baking It 🍰 and an accomplished fundraising leader who is the senior vice president of Development and Alumni Engagement at The New School. On top of all that, he co-founded The Forum for BIPOC Fundraising Professionals. On today's podcast, Jonah shares insights on the toll of code-switching for fundraisers of color and the health impacts of racism in our sector, emphasizing how equity is a choice, inclusion is an action, and belonging is the result. This episode is essential listening for leaders at any career stage.💡LearnHealth effects of racism in the sectorThe cost of code-switching for fundraisers of colorHow to create cultures of whole leaders Today’s GuestJonah Nigh, Senior Vice President for Development and Alumni Engagement, The New SchoolEpisode HighlightsJonah’s story and journey to where he is today (3:30)Overview of The New School (9:30)What code-switching means in the context of the nonprofit sector, particularly for fundraisers of color (15:30)How this affects the mental health and wellbeing of fundraisers in the sector (20:00)Mentorship vs. sponsorship (24:00)How to build cultures within our organizations that allow  leaders to show up as their whole selves (29:00)A powerful moment of philanthropy in Jonah’s life (33:00)Jonah’s One Five Good Things (36:00)How to connect with Jonah and The New School (40:00)For more information + episode details visit: 2024 (FREE) Responsive Nonprofit Summit presented by Virtuous (May 7-9)Register for FREE today at weareforgood.com/rns 🥳New Podcast: Designing TomorrowFollow + subscribe to Designing Tomorrow on your favorite podcast platform. It's your playbook for navigating our rapidly-changing, digitally-driven world. (New episodes on Tuesdays!) Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the showSupport the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter
We’re back with another trend during our  9️⃣ Nonprofit Trends that Matter in 2024 Series: Tap creators. Grow influence.  Discover how you can supercharge your nonprofit's impact with the power of the creator economy—this episode zeroes in on this transformative force! Our special guest today, Nick Lynch, Co-Founder and CEO of Collidescope.io, is an expert of influencers and he’s here to guide us through this pivotal moment. Get ready to explore the art of partnering with like-minded creators to grow your influence and why saying 'yes' to asking for help can unlock doors you didn't even know existed🔑Episode HighlightsTonesetting (0:35)Voices from the We Are For Good Community (10:35)Who’s Doing it Well? (12:05)Current landscape of the creator economy (15:05)Tap Creators. Grow Influence. (17:50)Why influencer marketing for nonprofits matters this year (19:35)Case study of seeing this in practice (21:50)How can missions get activated around this trend today (24:35)Nick’s One Good Thing: 2024 should be the season of ask. (28:30)How to connect with Nick (29:50)Nick’s book (30:20)Nick’s podcast (32:45)For more information + episode details visit: weareforgood.com/episode/514.2024 (FREE) Responsive Nonprofit Summit presented by Virtuous (May 7-9)Register for FREE today at weareforgood.com/rns 🥳New Podcast: Designing TomorrowFollow + subscribe to Designing Tomorrow on your favorite podcast platform. It's your playbook for navigating our rapidly-changing, digitally-driven world. (New episodes on Tuesdays!) Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the showSupport the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter
Meet Lindsey. She’s the Executive Director of The Teaching Well, a nonprofit wellness collective of educators, education leaders and healers. She’s unraveling the intricacies of creating a culture that priotizes wellness in the nonprofit sector. You won’t want to miss her perspective on whole leadership, which emphasizes the need for environments that employees don't have to recover from, and how individual health can initiate systemic healing. Tune in to get your game plan to foster a nurturing workplace🌱Today’s GuestLindsey Fuller, Executive Director, The Teaching WellEpisode HighlightsNonprofit stabilization program (6:30)Human-centered approach to leadership (13:00)Human-centered policies to put in practice today (18:00)The differences between supervising and coaching (26:00)Retention is an inside job (30:00)Hiring profiles (32:00)Professional authenticity (36:00)Pre-HR interventions (38:00)A powerful moment of philanthropy in Lindsey’s life (42:00)Lindsey’s One Good Thing: The organization that you want, you have to be a part of building it. (48:00)For more information + episode details visit: weareforgood.com/episode/513.2024 (FREE) Responsive Nonprofit Summit presented by Virtuous (May 7-9)Register for FREE today at weareforgood.com/rns 🥳New Podcast: Designing TomorrowFollow + subscribe to Designing Tomorrow on your favorite podcast platform. It's your playbook for navigating our rapidly-changing, digitally-driven world. (New episodes on Tuesdays!) Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the showSupport the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter
Welcome back to 9️⃣ Nonprofit Trends that Matter in 2024 Series! How does a movement begin? Simple - with one person. Gone are the days of 'build it and they will come.' True community is about co-creation, about building alongside people. Finding solutions together not only propels your mission forward but also cultivates believers who won't let you fail. Today, we're thrilled to have Brady Josephson, VP of Marketing & Growth at charity: water, as our special guest. Brady leads a team of storytellers, creatives, and marketers responsible for growing, supporting and celebrating the charity: water community and their impact. Join us as we dive into why we need a new approach to generosity 💡Episode HighlightsTonesetting (1:10)Who’s doing community building well? (1:45)PRO tips for growing movements (6:50)Reflections from the We Are For Good Community ()Brady’s story and journey to where he is today (11:45)Why we need a new approach to generosity (15:50)What Brady has learned about growing a movement. (18:40)Hallmarks of a modern movement (19:35)Creating an engaged community at charity: water (26:50)A powerful moment of philanthropy in Brady’s life (30:20)Brady’s One Good Thing: (36:05)Think about creating a personal board of advisors.play to win and not to lose“It's only rock and roll”For more information + episode details visit: weareforgood.com/episode/512.2024 (FREE) Responsive Nonprofit Summit presented by Virtuous (May 7-9)Register for FREE today at weareforgood.com/rns 🥳New Podcast: Designing TomorrowFollow + subscribe to Designing Tomorrow on your favorite podcast platform. It's your playbook for navigating our rapidly-changing, digitally-driven world. (New episodes on Tuesdays!) Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the showSupport the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter
Meet Neda. From contributing to Myspace's relaunch as a music platform to leading marketing at the Recording Academy (the organization behind the GRAMMY Awards🎶) and its charities,  Neda's career bridges entertainment, marketing and philanthropy.  With a passion for mission-driven storytelling, she’s sharing her wisdom on how to unlock authentic connections in today's digital landscape, especially with the help of content creators and influencers📱The time is now for the social impact sector to embrace influencer marketing. This conversation is the perfect primer for anyone getting started.💡LearnLessons the social impact sector can learn from the entertainment industry Tips for developing a campaign that meets the moment How to begin partnering with creators + influencersToday’s GuestNeda Azarfar, Founder + Principal, Nazar WorksEpisode HighlightsNeda’s story and journey to where she is today (3:40)The current media landscape and the opportunity that exists for social impact organizations (6:10)Hallmarks of modern social impact campaigns that meet the moment (15:45)Developing campaigns That Meet the Moment (19:10)How to begin partnering with creators + influencers (22:20)Case study of someone who is doing this well: ALIMA + Breath for All Campaign (27:30)A powerful moment of philanthropy in Neda’s life (36:30)Neda’s One Good Thing: Try a SWOT Analysis.  (44:25)For more information + episode details visit: weareforgood.com/episode/511.2024 (FREE) Responsive Nonprofit Summit presented by Virtuous (May 7-9)Register for FREE today at weareforgood.com/rns 🥳New Podcast: Designing TomorrowFollow + subscribe to Designing Tomorrow on your favorite podcast platform. It's your playbook for navigating our rapidly-changing, digitally-driven world. (New episodes on Tuesdays!) Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the showSupport the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter
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