Meet Amit. She’s a brilliant marketer and is Head of Marketing at GoFundMe. She’s joining us for an insightful discussion on how social media is revolutionizing the way people discover, share, and support causes📲 Plus, we're diving into GoFundMe’s Social State of Giving Report exploring how different generations — from Gen Z to Boomers — engage with charitable causes online. Grab your notepad because we're talking trends, where the opportunities for activation are, and exploring who's doing it well ✍️

💡 Learn

• How Gen Z is leading the charge in social giving
• Why impact creators are becoming powerful voices for change
• Ways orgs can harness the power of digital sharing 

Today’s Guest
Amit Meredith, Head of Marketing, GoFundMe

Episode Highlights

• Setting the tone + why this data matters (3:35 )
• Key findings from The Social State of Giving Report (5:20 )
• Generational giving differences (7:35 )
• Next steps for nonprofits after reading this report (15:15 )
• Tips for engaging influencers (17:25 )
• Co-creating content with your community (23:00 )
• Influencer + nonprofit collaboration examples (25:20 )
• Amit’s One Good Thing: Bring that IRL and digital community together. Make it easy for people to share. (28:30 )
• How to connect with GoFundMe (31:25 )

For more information + episode details visit: weareforgood.com/episode/591.

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Join us on January 23rd for ImpactUp: MULTIPLY, a dynamic virtual gathering by day and in-person local meetups by night - happening around the world. If you’re looking to grow or start a movement, or deepen the community engagement of your mission - this day is for you.

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