Most sales teams obsess over “what makes us unique,” but the truth is simple: your real USP isn’t your product… it’s the way you sell. In a crowded, price-obsessed market, the only thing your competitors can’t copy is your approach, your questions, your tone, and the trust you build from the first interaction. In this episode, we break down how to create a Unique Selling Point that actually converts, why prospects see most companies as nearly identical, and how to stand out without lowering your price or playing the pressure game. If you’re tired of feeling like you’re stuck in a commodity race, this one is for you. We cover: • Why your product isn’t your real USP • How to build instant trust on a discovery call • The danger of selling “perfect” outcomes • Why low-pressure selling wins in saturated markets • How to differentiate yourself when every competitor sounds the same • The mindset shift top performers use to escape the price trap If you’re in sales, recruitment, SDR work, consultancy, or you run a service-based business, these frameworks will help you stand out, close better deals, and feel way more confident in how you sell. Buy our book: https://amzn.eu/d/3ShqpKJ Training, workshops, and resources: wehaveameeting.com
If your LinkedIn posts aren’t getting views, engagement, or inbound leads… this video breaks down exactly why and what to do instead. In this throwback clip, LinkedIn growth expert Lara Acosta reveals the real formula behind viral LinkedIn posts and explains why most people get the platform completely wrong. You’ll learn: • How to write posts people actually read • The SLAY Framework (Story → Lesson → Action → You) • The psychology behind LinkedIn virality • How to turn simple skills into high-performing content • Why your hooks aren’t working and how to fix them Whether you're a founder, creator, coach or consultant, this breakdown will help you write LinkedIn posts that get seen, shared, and convert. Watch the full podcast episode here: https://www.youtube.com/watch?v=N_eOQZHJQcM Follow Lara’s content here: https://www.youtube.com/@Laraacosta
If you work in recruitment, lead a team, or run an agency, this is an episode you can’t afford to skip. In this conversation, we sit down with Hishem Azzouz - Host of the Recruitment Mentors Podcast, and creator of Hector, the training platform helping recruitment teams build consistency, structure, and high performance. With thousands of hours spent interviewing top billers, agency founders, and industry leaders, Hishem has seen one thing clearly: The best recruitment leaders don’t just hire great recruiters - they build them. In this episode, we break down: • Why inconsistency is the silent killer inside recruitment teams • The #1 skill gap holding recruiters back (and how to fix it) • How to build performance habits that actually stick • What great recruitment leaders do differently • Why sales strategy matters more than tools • How to create a culture where people want to perform • The realities of scaling an agency in today’s market • Hishem’s entrepreneurial lessons building Hector & Recruitment Mentors Whether you’re a recruiter, a team lead, a founder, or someone who hires recruitment agencies, this episode will change how you think about performance, accountability, and leadership in our industry. If you enjoy this conversation, check out Hishem’s own channel: Recruitment Mentors Podcast - one of the leading platforms for recruiter growth, mindset, and leadership content.
Most recruiters don’t lose clients because of price - they lose them because of a missing skill that no one in the industry talks about. In this sneak peek from our conversation with Hishem Azzouz, from The Recruitment Mentors Podcast and we break down the real reason performance drops, pipelines dry up, and client relationships fall apart. If you work in recruitment, lead a team, or you’re responsible for Business Development, this short edit will hit home. Don’t get left behind. Full episode with Hishem drops soon - subscribe so you don’t miss it. #Recruitment #RecruitmentLife #RecruiterTips #RecruitmentAgency #BDTips #RecruiterTraining #RecruitmentPodcast #SalesStrategy #RecruitmentSkills #RecruiterLife
High-performing recruitment teams aren’t built by accident, they’re built through standards. In this clip, Hishem Azzouz from The Recruitment Mentors Podcast explains why sometimes the biggest threat to your culture is your highest biller… and why great leaders aren’t scared to make the hardest decisions. Whether you run a recruitment agency, manage consultants, or work closely with recruiters, this is the reality check leaders need. Protect your standards. Protect your culture. Full episode dropping soon - hit subscribe so you don’t miss it. #RecruitmentLeadership #RecruitmentAgency #RecruitmentTips #RecruiterLife #RecruitmentManagers #TeamCulture #RecruitmentPodcast #RecruitmentGrowth #LeadershipDevelopment #TopBillers
Want to close more meetings without sounding pushy? In this episode, Zac Thompson and Jack Frimston break down how SDRs can master the art of the “test close.” Learn the exact psychology behind getting real buy-in, avoiding the counterfeit “yes,” and creating curiosity that turns cold calls into booked meetings. You’ll discover: • How to ask “What would make it a good use of your time?” • Why forcing meetings kills your close rate • The difference between qualifying and pushing • How to remove time pressure and make prospects sell themselves Whether you’re a sales rep, SDR, or founder running your own outreach, this conversation will help you close more deals, book higher-quality meetings, and stop getting ghosted.
Grace Andrews reveals what it was really like working with Steven Bartlett in the early days of The Diary of a CEO. From being hire number three to helping build one of the world’s biggest podcasts, Grace shares the lessons, challenges, and behind-the-scenes moments that shaped the show’s success. Watch this exclusive throwback clip to discover how The Diary of a CEO went from 8,000 subscribers to a global brand and why caring more than anyone else became their superpower. Full episode available linked below https://www.youtube.com/watch?v=euzbwmurTPs
Buy our book: https://amzn.eu/d/hgWimeH Have you ever stopped yourself from doing something because you worried what others might think? In this inspiring conversation, Simon Alexander Ong reveals how the fear of judgment quietly shapes our choices, limits our potential, and keeps us from starting over - even when we know we’re meant for more. Simon shares how our lifelong habit of seeking approval whether its with family, friends or your career, can block growth, creativity, and confidence. Int his episode, Simon explains how to trust your intuition, silence self-doubt, and rebuild courage from within. This episode will remind you that the only opinion that truly matters is your own. You’ll learn: Why the fear of what people think runs so deep How to stop sabotaging yourself through overthinking Simple ways to build self-trust and inner strength How to raise resilient, confident kids who believe in themselves If you’re ready to stop caring what others think and start living life on your terms, this episode is for you. Follow Simon on socials: https://simonalexanderong.com/ https://www.youtube.com/@simonalexandero #SimonAlexanderOng #PersonalGrowth #FearOfJudgment #InspiringConversations #MotivationDaily #SelfConfidence #MindsetMatters #TrustYourself
Are you holding yourself back because you’re afraid of what others might think? In this episode, Simon Alexander dives deep into one of the most common fears we all face, the fear of judgment. From changing careers to taking bold steps toward your dreams, we often stop ourselves because of how we think others will perceive us. Simon shares powerful insights on how to overcome the need for approval, trust your intuition, and build true inner confidence. You’ll learn why seeking validation can sabotage your growth and how to rewire your mindset to live freely and authentically. Simon talks about: Why fear of judgment stops you from starting again How approval-seeking begins in childhood and continues into adulthood The key to building resilience and self-trust How to silence the noise of other people’s opinions Steps to focus on becoming the best version of yourself, one day at a time If you’re ready to stop worrying about what others think and start living with confidence and clarity - this conversation is for you. Subscribe for more conversations on mindset, leadership, and self-growth #StopCaring #FearOfJudgement #SelfGrowth #Mindset #SimonAlexander
Rory Sutherland reveals a simple truth about branding: your attitude toward a company isn’t shaped by its logo or marketing - it’s shaped by people. In this clip, Rory shares a Royal Mail insight that changed how he sees branding. After extensive research, they found that people’s opinions of Royal Mail depended almost entirely on one thing… Whether they liked their postman. That discovery exposes a deeper truth about marketing and behavioral science: trust is personal, not corporate. Brands live and die through human interaction: not data, algorithms, or slogans. Rory explains why marketers must focus less on communication efficiency and more on emotional connection. The “postman effect” proves that great branding starts with real people doing ordinary things well - every single day. Have you ever loved a brand because of one great experience? Let us know in the comments. Subscribe for more Rory Sutherland insights on behavioral science, branding, and creativity.
Buy our book! https://amzn.eu/d/awvCnwq It's safe to say that most people think cold calling is dead. It's time we put an end to these rumours. Cold calling is alive and thriving. In this new segment of trench tips we'll be listening to cold calls live from people in the trenches and giving them our thoughts, feedback and the finest roast in the country. If you like cold calls like I like my coffee, then this episode might be for you. We roast the finest cold calls across the world and hopefully leave you with some tips and tricks when it comes to cold calling. ================================== 🚀 Subscribe for more WHAM content! 💌 Sign up to our weekly email newsletter https://shorturl.at/ewAPV 🎙 Podcast 👉 Spotify https://open.spotify.com/show/5kb8P6I... 👉 Apple Music https://podcasts.apple.com/gb/podcast... 👉Amazon https://music.amazon.com/podcasts/75d... NEED HELP WITH SALES? 🤝 Work with us! https://www.wehaveameeting.com 💥 Client Testimonial • Client Testimonial: Luke Dash, CEO of ISMS... (https://www.youtube.com/watch?v=N6TtHFqCkA8) WHO ARE WHAM? We Have a Meeting (WHAM) is an all-encompassing sales agency that specialises in generating new business for companies, but how boring does that sound? We launched in the Summer of 2021, with a list of company numbers and a mobile phone. After (enough) years in the sales world, our Founder spotted the gap between problems and solutions, and businesses that were sufferably aware that they had only 1 of the 2. He was crafty, our Founder. He thought “Let’s build a bridge!” Not for people to get over their issues and move on, but to close that gap between problems and solutions, so that everyone can unite and live harmoniously. So, think of WHAM as a bridge. It could be sturdy like the Golden Gate Bridge, or like the rickety one off I’m a Celeb. Either way, problems need solving and we can help with that. If you can’t build a bridge in-house, get over it or get in touch! WHAT DOES WHAM DO? Most businesses have a love-hate relationship with sales. They’re great when they get in front of people but, try as they might, can’t seem to get consistent, predictable meetings in the diary with either enough people or the right types of people. As a result, they’re probably not seeing the growth they were expecting or deserve. The WHAM team is often invited in to help solve this very problem, often for good. Picture us putting you right where you need to be - talking to enough decision-makers who are dealing with challenges that your expertise can solve. We're not just about fixing problems; we're here to light a fire, get people motivated.
Rory Sutherland reveals the one £4 book from 1916 that he says is “better than Harvard Business Review.” The book - Obvious Adams by Robert Updegraff holds timeless lessons on creativity, perception, and why obvious ideas often change everything. In this clip, Rory explains why modern marketers rely too much on data, models, and metrics and not enough on human psychology. Obvious Adams reminds us that the most effective ideas are often so simple they’re ignored. He connects the dots between creativity, behavioral science, and business success, showing how the best marketing isn’t about algorithms or efficiency, but about noticing what everyone else overlooks. Whether you’re a marketer, entrepreneur, or creative thinker, this story will change how you see “obvious” ideas forever. What’s your “Obvious Adams” moment? Share it in the comments below. Subscribe for more Rory Sutherland insights on creativity, behavioral economics, and brand strategy.
Buy Our Book: https://amzn.eu/d/4L2iZYn Ever wondered what really happens behind the scenes of BBC’s Dragon’s Den? In this exclusive throwback clip, Piers Linney - entrepreneur, investor, and former Dragon, opens up about his time on the show, how we was approached and the fame that followed. From secret filming details and real business negotiations to lessons about success, resilience, and the future of entrepreneurship, this is a side of Piers Linney you’ve never seen before. In this clip: How Piers Linney was chosen to be a Dragon What the cameras never showed on TV The truth about startup pitches and deals How AI is transforming business and investment today What advice he’d give to the next generation of entrepreneurs About Piers Linney: Piers Linney is a British entrepreneur, investor, and former Dragon on BBC’s Dragon’s Den. He’s known for his work in technology, finance, and promoting diversity in business and now he’s exploring how AI will redefine the future of work and opportunity. Drop a comment below Would AI make a better Dragon than humans? Subscribe for more conversations with entrepreneurs, innovators, and thinkers shaping the future of business.
Buy our book! https://amzn.eu/d/emoA01V Can one tiny habit actually rewire your brain? Neuroscientist and Ness Labs founder Anne-Laure Le Cunff says yes, but not the way you think. In this episode of the We Have A Meeting Podcast, Anne-Laure reveals the neuroscience behind tiny experiments: small, low-pressure changes that train your brain to take action, build confidence, and escape perfectionism. She shares how overthinking blocks progress, why our “maximalist brain” loves big goals, and how curiosity - not willpower fuels long-term growth. If you’ve ever felt stuck between planning and doing, this episode will show you how neuroscience can help you think better, act faster, and live more intentionally. Subscribe for more conversations that leave you wanting more. #AnneLaureLeCunff #Neuroscience #TinyHabits #Mindset #SelfImprovement #Overthinking #Productivity #WeHaveAMeetingPodcast
Buy our book! https://amzn.eu/d/emoA01V What if the secret to progress wasn’t thinking harder, but experimenting smaller? In this sneak peek from the We Have A Meeting Podcast, neuroscientist and founder of Ness Labs Anne-Laure Le Cunff shares how to escape the trap of overthinking and perfectionism by treating your life like a series of tiny experiments. Anne-Laure explains why ambitious people often get stuck in their heads, how to build momentum through action, and what happens when you let go of the need to “get it right.” 00:00 - Why ambitious people overthink 00:40 - “Stop thinking about it. Start experimenting.” 02:15 - Why small experiments work 03:40 - The “maximalist brain” trap 04:30 - Learning what’s truly for you “You’re not aiming to succeed — you’re aiming to learn.” Watch the full episode soon on We Have A Meeting Podcast and learn how neuroscience, curiosity, and self-awareness can help you think better, live better, and redefine success. Follow Anne-Laure Le Cunff: https://anne-laure.net/ https://nesslabs.com/ Tiny Experiments Book: https://amzn.eu/d/fhq7138
Buy our book! https://amzn.eu/d/awvCnwq It's safe to say that most people think cold calling is dead. It's time we put an end to these rumours. Cold calling is alive and thriving. In this new segment of trench tips we'll be listening to cold calls live from people in the trenches and giving them our thoughts, feedback and the finest roast in the country. If you like cold calls like I like my coffee, then this episode might be for you. We roast the finest cold calls across the world and hopefully leave you with some tips and tricks when it comes to cold calling. ================================== 🚀 Subscribe for more WHAM content! 💌 Sign up to our weekly email newsletter https://shorturl.at/ewAPV 🎙 Podcast 👉 Spotify https://open.spotify.com/show/5kb8P6I... 👉 Apple Music https://podcasts.apple.com/gb/podcast... 👉Amazon https://music.amazon.com/podcasts/75d... NEED HELP WITH SALES? 🤝 Work with us! https://www.wehaveameeting.com 💥 Client Testimonial • Client Testimonial: Luke Dash, CEO of ISMS... (https://www.youtube.com/watch?v=N6TtHFqCkA8) WHO ARE WHAM? We Have a Meeting (WHAM) is an all-encompassing sales agency that specialises in generating new business for companies, but how boring does that sound? We launched in the Summer of 2021, with a list of company numbers and a mobile phone. After (enough) years in the sales world, our Founder spotted the gap between problems and solutions, and businesses that were sufferably aware that they had only 1 of the 2. He was crafty, our Founder. He thought “Let’s build a bridge!” Not for people to get over their issues and move on, but to close that gap between problems and solutions, so that everyone can unite and live harmoniously. So, think of WHAM as a bridge. It could be sturdy like the Golden Gate Bridge, or like the rickety one off I’m a Celeb. Either way, problems need solving and we can help with that. If you can’t build a bridge in-house, get over it or get in touch! WHAT DOES WHAM DO? Most businesses have a love-hate relationship with sales. They’re great when they get in front of people but, try as they might, can’t seem to get consistent, predictable meetings in the diary with either enough people or the right types of people. As a result, they’re probably not seeing the growth they were expecting or deserve. The WHAM team is often invited in to help solve this very problem, often for good. Picture us putting you right where you need to be - talking to enough decision-makers who are dealing with challenges that your expertise can solve. We're not just about fixing problems; we're here to light a fire, get people motivated.
Buy our book! https://amzn.eu/d/507GFzt Charlene Douglas, relationship and psychosexual therapist from Married at First Sight UK, joins us to unpack what really keeps love and intimacy alive. In this throwback video from our full conversation with Charlene Douglas, she explains: • Why arguments and avoidance are early warning signs • Why it’s never just in the bedroom • What men and women misunderstand about foreplay • How she helps couples on Married at First Sight UK find real connection Watch the full episode here: https://www.youtube.com/watch?v=UA6EkO4C7d8 Subscribe for more conversations with the experts from MAFS UK and beyond. #MAFSUK #CharleneDouglas #MarriedAtFirstSightUK #RelationshipAdvice #SexTherapist #RelationshipExpert #MAFS2025 #LoveAndConnection #MAFSUKClips #CharleneDouglasMAFS
Buy our book! https://amzn.eu/d/74yyQRZ Rory Sutherland is back on the We Have a Meeting Podcast and this is the MOST insightful Rory Sutherland interview ever recorded. In this episode, Rory, Vice Chairman of Ogilvy and one of the most brilliant minds in behavioural economics and advertising, unpacks how human psychology drives decision-making, creativity, marketing, and influence. Topics covered include: Why attention spans aren’t shrinking - they’re polarising The hidden psychology of influencer marketing How brands can build trust and credibility in the digital age The power of counter-trends and revealed consumer preferences Why irrational behaviour makes perfect sense in marketing How YouTube became our new instruction manual Rory’s thoughts on advertising as a force for good Whether you’re a marketer, entrepreneur, creative, or just fascinated by behavioural science, this conversation will change how you think about marketing, persuasion, and human behaviour. Watch till the end for Rory’s thoughts on the future of marketing, the role of storytelling, and why understanding human irrationality might just be the most valuable business skill of all. If you enjoy this, make sure to like, subscribe, and share for more world-class interviews with marketing and psychology legends.
Rory Sutherland shares mind-blowing insights on why the “boring” parts of life, like suburbia, YouTube tutorials, and everyday marketing that might actually be secretly brilliant. In this sneak peek from the full podcast, Rory breaks down how psychology, perception, and creativity shape the way we value things, and why logic alone can’t explain what people really want. Watch the full episode soon for more from Rory Sutherland on marketing, human behavior, and why the world runs on irrational ideas. Subscribe for more conversations on psychology, business, and creativity. Follow the podcast on Spotify & Apple Podcasts - coming soon! #RorySutherland #Marketing #Psychology #Podcast
Buy our book! https://amzn.eu/d/awvCnwq It's safe to say that most people think cold calling is dead. It's time we put an end to these rumours. Cold calling is alive and thriving. In this new segment of trench tips we'll be listening to cold calls live from people in the trenches and giving them our thoughts, feedback and the finest roast in the country. If you like cold calls like I like my coffee, then this episode might be for you. We roast the finest cold calls across the world and hopefully leave you with some tips and tricks when it comes to cold calling. ================================== 🚀 Subscribe for more WHAM content! 💌 Sign up to our weekly email newsletter https://shorturl.at/ewAPV 🎙 Podcast 👉 Spotify https://open.spotify.com/show/5kb8P6I... 👉 Apple Music https://podcasts.apple.com/gb/podcast... 👉Amazon https://music.amazon.com/podcasts/75d... NEED HELP WITH SALES? 🤝 Work with us! https://www.wehaveameeting.com 💥 Client Testimonial • Client Testimonial: Luke Dash, CEO of ISMS... WHO ARE WHAM? We Have a Meeting (WHAM) is an all-encompassing sales agency that specialises in generating new business for companies, but how boring does that sound? We launched in the Summer of 2021, with a list of company numbers and a mobile phone. After (enough) years in the sales world, our Founder spotted the gap between problems and solutions, and businesses that were sufferably aware that they had only 1 of the 2. He was crafty, our Founder. He thought “Let’s build a bridge!” Not for people to get over their issues and move on, but to close that gap between problems and solutions, so that everyone can unite and live harmoniously. So, think of WHAM as a bridge. It could be sturdy like the Golden Gate Bridge, or like the rickety one off I’m a Celeb. Either way, problems need solving and we can help with that. If you can’t build a bridge in-house, get over it or get in touch! WHAT DOES WHAM DO? Most businesses have a love-hate relationship with sales. They’re great when they get in front of people but, try as they might, can’t seem to get consistent, predictable meetings in the diary with either enough people or the right types of people. As a result, they’re probably not seeing the growth they were expecting or deserve. The WHAM team is often invited in to help solve this very problem, often for good. Picture us putting you right where you need to be - talking to enough decision-makers who are dealing with challenges that your expertise can solve. We're not just about fixing problems; we're here to light a fire, get people motivated.